SEOLeverage - The SEO Podcast for Online Business Owners

In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized, for a deep dive into what it really takes to build a brand that resonates — and sells. 💡 Kristina explains why personal branding often outweighs corporate branding, especially for small and medium-sized businesses. From her years of experience helping founders and companies communicate with clarity and purpose, she reveals how branding is more than just a logo or a color palette — it's your company's soul and long-term strategy. 🎯 Topics covered: The difference between corporate vs. personal branding — and how they work together Why founders should lead with their personal brand to build trust and loyalty How branding supports SEO and AI-driven search visibility Actionable tips to start building your brand — even if you're short on time How to measure personal brand impact (yes, you can track this!) Why consistency across platforms is essential in the era of AI and multi-channel marketing Whether you're growing an e-commerce site, launching a personal consultancy, or scaling a digital agency, this episode will help you approach branding with clarity, confidence, and strategic focus.   Podcast Highlights: 01:38 - Why Branding Is More Than Marketing Kristina explains how branding isn't just a function of marketing — it's a long-term business strategy that defines how a company connects emotionally with its audience. 02:50 - Corporate vs. Personal Branding: What's the Real Difference? Kristina breaks down the core differences between corporate branding and personal branding, and why the latter is often more effective for SMEs and founders. 07:49 The Power of a Personal Brand in E-Commerce Kristina delivers the episode's core message: For small and medium e-commerce businesses, your personal brand is the most valuable asset. 10:48 Start Here: Actionable Steps to Build Your Personal Brand Kristina shares practical advice for founders starting from scratch: Build a small team, focus on the right platforms, and avoid spreading yourself too thin. 25:36 Consistency Across Platforms: Why It Matters for Google & AI Gert and Kristina discuss how inconsistent messaging across social platforms confuses not just people, but also Google and AI. 16:36 How to Know Your Personal Branding Is Working Kristina shares tangible KPIs to measure branding success — from increased direct traffic to brand mentions and authority in your niche. Guest Website Info: Name: Kristina Reiser Role: Brand Strategist | Founder at Recognized LinkedIn: linkedin.com/in/kristinarajzer Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic, InLinks, and now Wake – What AI Knows About You). Together, they explore how search engine optimization has evolved beyond rankings and backlinks — into a world where LLMs (Large Language Models) like ChatGPT and Gemini are shaping brand perception, traffic flow, and user journeys in real time. You'll discover: Why mentions without links now influence AI more than traditional SEO signals How your brand could be misrepresented — or even misunderstood — by AI tools What it really means to "optimize" in an era of zero-click search and AI-driven overviews How Wake helps uncover the semantic gaps between your site and your market The importance of building topical authority outside your website Whether you're a seasoned SEO, a digital marketer, or a business owner trying to stay ahead of the curve, this episode will give you a new perspective on visibility, trust, and search in the age of AI.   Podcast Highlights: 13:45 – 15:20 SEO Has Changed—And It's Not About Clicks Anymore Dixon explains how the core of SEO is shifting from driving website clicks to influencing what AI systems understand about your brand. This moment introduces the powerful idea: "SEO is now about what AI knows about you." 6:35 – 8:30 - How Microsoft Lost Control of Its Brand Narrative Dixon shares a real-world case where Microsoft.com blocks Gemini from crawling its site—leading AI to form opinions based only on third-party content. A striking lesson in why brand visibility in AI matters more than ever. 2:59 – 4:20 - The Real Risk of Ambiguity in AI: The Hennessey Example Dixon explains how an SEO agency's brand name, spelled similarly to a well-known Cognac, led LLMs to misclassify it — showing how context and clarity are vital for AI interpretation. 10:15 – 11:25 - The Rise of AI-Only Purchase Journeys Dixon recounts spending £2,000 on a high-performance PC without ever clicking a website—researching, validating, and buying entirely through LLMs. A powerful real-life example of zero-click search in action. 24:00 – 25:40 - Your Website Alone Is No Longer Enough Gert and Dixon discuss how LLMs pull from multiple sources—not just your website—to build brand understanding. The takeaway: to influence AI, you need consistent signals across the web. 35:49 – 37:30 - Fixing AI Misunderstandings Is the New SEO Priority A single mistaken review labeled InLinks as a rank tracker—and LLMs picked it up as fact. Dixon shows how correcting small details in third-party content can instantly clean up your AI reputation.   Links: Official Website 👉 https://dixonjones.com Learn more about Dixon, his background, speaking engagements, and how to get in touch. Wake (WAK) – What AI Knows About You 👉 https://wak.io The central tool discussed in the episode. Wake analyzes what large language models (LLMs) know about your brand — and helps you close the gaps. InLinks – Entity SEO Tool 👉 https://inlinks.com Dixon's previous SEO technology focused on entity-based optimization and internal linking powered by natural language processing. Majestic – Backlink Analysis Tool 👉 https://majestic.com Dixon was formerly CEO of Majestic, a leading backlink and trust flow analysis platform.   Guest Website Info: Name: Dixon Jones Role: CEO & Founder of Wake (WAK) | Former CEO of Majestic | CMO at InLinks Website: https://dixonjones.com Contact: https://dixonjones.com/contact/ About: Dixon Jones is a pioneer in the SEO industry with over two decades of experience. He led Majestic, one of the most trusted backlink analysis tools, and later helped develop InLinks, a cutting-edge entity SEO platform. His latest project, Wake (What AI Knows About You), helps brands understand and influence how large language models (LLMs) perceive them online. Dixon is widely recognized as a thought leader in semantic SEO, brand authority, and AI-driven search visibility. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In this episode of the SEOLeverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic overnight. Joseph shares the raw reality of what happened during a devastating Google core update in 2019, how it put his entire business at risk, and how the SEO Leverage team helped turn things around — fast. Within just three weeks, the site had fully recovered, and from there, it doubled its traffic and increased conversions. But this episode is more than just a recovery story. You'll learn: ✅ How to build a resilient online course business over time ✅ The power of internal linking, user experience, and smart content organization ✅ How Joseph evolved 90 Day Korean into a global membership platform ✅ What most course creators get wrong when scaling ✅ How AI and team feedback shape their content and support systems ✅ Why regular customer interviews became a turning point in product development Whether you're a course creator, marketer, or SEO enthusiast, this conversation is packed with real talk, strategic insights, and behind-the-scenes lessons from a founder who's been through the storm — and came out stronger. Podcast Highlights: 05:59 – 06:30 - We Lost 70% of Our Traffic Overnight Joseph shares the gut-wrenching moment when a Google core update wiped out the majority of 90 Day Korean's traffic — a situation many online businesses fear. It instantly raises the stakes and gives the conversation emotional depth and urgency. 07:10 – 08:27 - The SEO Recovery That Took Just 3 Weeks After connecting with Gert, Joseph implemented a focused SEO action plan and fully recovered rankings in just three weeks. This segment shows the real-world power of expert SEO, structured workflows, and quick execution. 09:53 – 11:50 - The Power of Internal Linking and Content Cleanup Joseph and Gert unpack how rethinking internal linking and removing redundant pages helped clarify the site's structure — improving both SEO and user experience. It's a golden nugget for content-heavy websites. 36:43 – 38:16 - Why Customer Interviews Changed the Game Joseph reveals how regularly talking to customers uncovered gaps in the product and guided critical improvements. This is a practical, often-overlooked growth tactic for course creators and SaaS founders. 27:22 – 30:19 - Adopting an AI-First Mindset (Without Losing the Human Touch) Joseph discusses how his team uses AI for support, content structure, and message clarity — while still relying on human review. It's a balanced, real-world look at leveraging AI effectively inside a growing business.   Links: 90 Day Korean - Official Website - https://www.90daykorean.com/   Guest Website Info: Name: Joseph Armstrong Role: Founder & CEO, 90 Day Korean Website: https://www.90daykorean.com Email: joseph@90daykorean.com About: 90 Day Korean is an online Korean language learning platform designed to help English speakers go from zero to confidently holding a 3-minute conversation in just 90 days, and work toward conversational fluency within a year. The platform features structured courses, personalized coaching, and a supportive membership community — all built on practical, real-world Korean, not textbook theory.   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operations management, helping business owners free up time and energy while driving growth. From defining clear accountability and crafting a vivid vision, to streamlining SOP ownership, team rhythms, and introducing feedback loops, Lloyd reveals the keys to building a well-oiled business machine. They also explore the rise of Revenue Operations (RevOps), leveraging CRM data to maximize ROI, and dive into the exciting world of AI agents and how they're reshaping operations today. Whether you're drowning in tasks or looking to level up your team's performance, this episode is packed with actionable insights and real-world examples that can help you reclaim your time and scale your business effectively. In this episode, you'll learn about: How to get out of daily operations with a fractional COO The 4-step method to assess and fix operational bottlenecks How to reclaim your time with a simple Task Audit Tips for creating smooth team workflows and feedback loops An intro to Revenue Operations (RevOps) for better CRM use How to leverage AI tools and agents to boost efficiency   Podcast Highlights: 01:24 – What is VirtualDOO? Lloyd explains how his company helps founders delegate operations through flexible, fractional COOs. 05:29 – Diagnosing Operational Chaos The importance of an operational health assessment and how it uncovers key business inefficiencies. 12:17 – Reclaiming Founder Time Lloyd shares a simple Task Audit method to free founders from day-to-day tasks. 19:54 – Creating Operational Smoothness How rhythms, dashboards, and feedback loops lead to smoother team operations and growth. 27:02 – Introduction to Revenue Operations (RevOps) Connecting sales and marketing in the CRM to maximize lead and customer value. 38:09 – Leveraging AI in Operations How businesses are starting to use AI agents and automation to increase efficiency and reduce workload.   Links: VirtualDOO Website: https://virtualdoo.com Free Resources & RevOps Self-Assessment: https://virtualdoo.com/resources Guest Website Info: Lloyd Thompson Founder of VirtualDOO Helping founders escape operational chaos with fractional COOs and streamlined systems. 🌐 Website: https://virtualdoo.com 📄 Free Resources & RevOps Self-Assessment: https://virtualdoo.com/resources 📧 Email: lloyd@virtualdoo.com   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape. Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can outperform paid marketing. This episode covers: The power of partnerships in growing e-commerce brands How to build and monetize a community of engaged followers Practical steps for creating impactful collaborations like webinars, content swaps, and proactive referrals Why newsletters and communities are vital assets in today's competitive digital space Insights into modern tools and processes for partnership management Whether you're just starting your e-commerce business or looking for advanced strategies to scale, this episode is packed with actionable advice and inspiration. Guest Website Info: Nick Penev Founder of Extreme Power Brands and the partnership agency Hello Tax, Nick Penev is an expert in partnerships, e-commerce strategy, and community building. With over 15 years of experience in the e-commerce space, Nick has developed innovative approaches to partnership management and scaling businesses through strategic collaborations. Learn more about Nick and his initiatives: Website: Extreme Power Brands LinkedIn Profile: Nick Penev Partnership Platform: Hello Tax Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping what's possible. Tune in to uncover the future of AI and how it transforms the way you live and work. Can you imagine having an AI clone of yourself that can answer questions, write content, and even talk to people on the phone? In this episode, I talk to Joe Fier about the latest advancements in AI, including a new technology called Delphi that allows you to create an AI clone of yourself. We discuss the possibilities of this technology, as well as other AI tools that can help you automate your workflows and live a better life. In this episode, you'll learn about: The Delphi AI technology that allows you to create an AI clone of yourself How AI can be used to automate your workflows and live a better life The latest advancements in AI, including tools that can help you write content, answer questions, and even talk to people on the phone Tune in to learn more about the future of AI and how it can help you achieve your goals. Podcast Highlights: 00:00 Prologue 1:14 Gert introduces Joe Fier 3:04 Joe discusses the current state of AI 8:15 How AI is changing the way we learn 16:20 How AI can give you superpowers 20:37 Joe introduces the Delphi AI technology 29:53 The importance of consistent synchronization with AI 37:51 How to create enhanced versions of AI bots 42:36 How to clone your voice with AI 56:28 The future of AI 1:02:27 How to be a first mover in AI   Links: Delphi Future Tools Hustle and Flowchart Joe Fier on YouTube Buy Back Your Time by Dan Martell   Guest Website Info: Joe Fier is an AI advisor and fractional worker who helps businesses automate their workflows and create better engagement with their brands. You can find Joe on social media or email him at joe@hustleandflowchart.com. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com  

In Episode 136 of the SEOLeverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achieve consistency, avoiding the need to repeatedly explain tasks. Mellak emphasizes the ease of setting up these custom tools using the premium version of ChatGPT, making them invaluable for tasks like LinkedIn post creation or content optimization. Mellak discusses the strategic advantage of custom GPTs in business processes, particularly in marketing and SEO. He describes breaking down workflows into smaller tasks that can be trained into GPTs, ensuring high efficiency and precision. For instance, an SEO-focused GPT can analyze top-ranking articles to identify missing terminology or semantically relevant topics. This helps businesses create optimized, competitive content while avoiding irrelevant or cluttered information. The approach streamlines operations and leverages AI to focus on what truly matters in content creation. The episode concludes with Mellak encouraging listeners to experiment with custom GPTs and seek expert help if needed. He highlights the benefits of professional guidance for businesses looking to integrate AI seamlessly into their workflows. Additionally, Mellak directs listeners to a detailed written summary on his website and invites them to share their own GPT creations, reinforcing the collaborative potential of these tools in advancing business success. Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com AI Tools mentioned: ChatGPT

In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively. In today's episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.  Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility.   Podcast Highlights: 00:00 Prologue 00:49 SEOLeverage Podcast Intro 01:11 Discussion on the challenges of finding buyers in a crowded online space 02:05 Explanation of how search engines are surfacing content from various sources 04:08 Real-world examples of how users find and choose products/services online 05:49 The importance of brand presence on platforms beyond Google 06:56 Introduction to the Platform Leverage program 08:15 Overview of creating a multi-platform strategy for consistent online engagement 09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com   Resources: Platform Leverage - A new project focusing on essential marketing strategies in the AI era   AI Tools mentioned: ChatGPT Perplexity CoPilot  

In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors. In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior. Podcast Highlights: 00:00 Prologue 00:45 SEOLeverage Podcast Intro 00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials 01:59 The importance of controlling brand narrative across platforms in the age of AI 02:33 Explanation of the SEO value chain and its role in achieving organic revenue 03:39 The importance of Site Audits in establishing a position within the SEO value chain 04:22 How the value chain concept applies to various life situations 05:58 Closing message   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com   Resources: Platform Leverage - A new project focusing on essential marketing strategies in the AI era   AI Tools discussed: ChatGPT Perplexity Claude  

In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you're aiming to grow your digital business, the actionable advice in this episode is a must-listen for success.  In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape.  The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships. Podcast Highlights: 00:00 Prologue 01:01 SEOLeverage Podcast Intro 01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship 02:36 Mario discusses his background in software engineering and his passion for learning 06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship 08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education 17:00 Discussion on effective client acquisition models for service businesses in the current market 20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities 22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns 26:35 The importance of playing the long game and having a long-term focus in business 30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity 35:25 The crucial role of market research and gathering customer feedback in product development 41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses 45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge 49:55 Mario provides information on how listeners can reach out and learn more about his work and book   Connect with Mario Peshev: Website: https://mariopeshev.com/ LinkedIn: https://www.linkedin.com/in/mpeshev/ X (Formerly Twitter): https://x.com/no_fear_inc Book Website: mbadisrupted.com Mario's Companies: DevriX: devrix.com Growth Shuttle: growthshuttle.com   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bounce back. Tune in to get actionable advice for ranking recovery. Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape!  Podcast Highlights: 00:00 Prologue 00:37 SEOLeverage Podcast Intro 00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast 01:43 Analyzing the cause of ranking drops 02:34 Importance of thorough analysis to identify affected pages and keywords 03:26 How Google core updates work and their impact on search results 05:27 Helpful Content Update: Its impact and recovery process 06:00 What steps to do when hit by a Google update 06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan's practical tips make the complex process of acquisitions easier to understand. A successful exit strategy is essential for business owners considering selling their firms. In today's episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions. Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process. Podcast Highlights: 00:00 Prologue  01:00 Introduction of the episode and guest 03:47 What factors influence a firm's valuation in an acquisition? 05:44 Why do software firms generally command higher multiples than service businesses? 08:36 What are earnouts, and how do they typically work in professional services deals? 10:39 How are M&A deals typically structured? 12:48 When might it be more beneficial to keep a business rather than sell it? 15:52 What steps should business owners take to prepare their staff for a transition? 19:09 How do clients and employees typically react to a business being acquired? 24:18 Why might business owners consider acquiring other firms? 26:48 What are some practical tips for preparing a business for sale? 29:17 Best way to get in touch with Jonathan   Connect with Jonathan Baker: Website: https://punctuation.com/ Sign up for their newsletter: punctuation.com/seoleverage LinkedIn: https://www.linkedin.com/company/wearepunctuation/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You'll also learn how to optimize your site and climb Google's search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques.  Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings!  Podcast Highlights: 00:00 Prologue 00:27 Podcast INTRO 00:36 Introduction to the episode  01:33 The Importance of Online Reputation Management 02:27 Keyword Research versus Audience Research 03:49 Matching Content with Google's Preferences 05:01 Creating Content that Stands Out 07:07 Importance of internal linking for better site structure and to support new content 08:15 Effective strategies for gaining links from external websites 10:26 Conclusion and Final Thoughts   Connect with Gert Mellak: Website: https://seoleverage.com/ LinkedIn: https://www.linkedin.com/company/seoleverage Email: info@seoleverage.com  

In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess brand popularity based on a variety of factors and platforms, and the benefits of using forums like Reddit to enhance brand recognition. AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels. In today's episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you've been relying heavily on a single platform, it's time to rethink your strategy. Podcast Highlights: 00:00 Prologue 01:03 Podcast Intro  01:13 Introduction to the episode topic 02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms? 03:22 What factors do AI algorithms consider when evaluating a brand's popularity? 05:32 Why is Reddit a valuable platform in the context of AI and brand building? 07:39 How can brands ensure their various online profiles are linked and optimized? 08:51 Recap  09:50 End    Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal sector and other white-collar professions. In today's episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions.  They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are. Podcast Highlights: 00:00 Prologue 01:06 Introduction to the podcast episode topic and the guest 02:15 Tim Warren's background and his role as a Chief Provocation Officer 03:46 The importance of asking questions in the face of change 04:39 AI impact on white-collar jobs 08:06 The Gartner Hype Cycle and AI's evolution 13:26 Rise and fall of AI companies 16:06 The Importance of Human Expertise in SEO 23:12 Why more and more people are utilizing AI for their online search 32:13 AI in Personal Finance 36:35 The importance of trust and personalization in AI 43:35 The role of digital companions 50:41 Where to connect with Tim Warren? 51:09 End   Resources:  ChatGPT - https://chatgpt.com/ Anthropic - https://www.anthropic.com/ OpenAI - https://openai.com/ Claude - https://claude.ai CopilotAI - https://www.copilotai.com/ Perplexity - https://www.perplexity.ai/ Connect with Tim Warren: LinkedIn - https://www.linkedin.com/in/tswarren/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com  

In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing, the role of AI, and the need for tailored content for different platforms. In today's episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it's not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.  Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results. Hear more about how Omnichannel Marketing can affect your online presence in this episode.    Podcast Highlights: 00:00 Prologue 00:58 Podcast INTRO 01:08 Introduction to the episode topic 02:02 What is Omnichannel Marketing and why is it important for your brand? 03:45 The importance of engaging with audiences across different channels 06:46 Examples of how different platforms cater to different audiences 07:30 The importance of audience platform research 08:55 How covering a wider range of platforms can impact brand perception? 09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format. 10:30 End    Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales approach, emphasizing continuous improvement, and building long-term client relationships. In this episode of the SEOLeverage Podcast, Gert interviews  Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles.  Nicki shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients. Podcast Highlights: 00:00 Prologue 01:07 Podcast INTRO 01:17 Introduction to the podcast episode topic and the guest 02:05 Nicki's journey into becoming a professional copywriter 06:23 How Nicki 40x her revenue 10:17 The importance of effective messaging to resonate with your target audience 17:33 Why clients hire experts but often resist their expertise and the humorous side of it 18:30 Why selling doesn't end after landing the client  24:31 Nicki emphasizes the importance of understanding the audience's needs 27:14 Nicki talks about The Circuit Sales System 33:11 Gert discusses the importance of having a trusted advisor for clients 34:34 Where to connect with Nicki 35:25 End   Resources:  The Circuit Sales System - https://circuitsalessystem.com/   Connect with Nicki Krawczyk: Website - https://nickicopy.com/ LinkedIn - https://www.linkedin.com/in/nkrawczyk/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com  

In episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboards to aid in monitoring and improving business performance. Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization. This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools.  Podcast Highlights: 00:00 Prologue 00:48 Podcast INTRO 00:58 Introduction to the podcast episode topic and the guest 02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist. 04:25 Data collection and analysis for decision-making in business (...Two components of data preparation) 06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.) 09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?) 13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?) 17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business. 21:16 What is a data story? (...The two basic design principles of a dashboard.) 24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?) 27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs.  35:08 Felik's three major steps for  businesses regardless of size when looking into dashboards and hiring an expert.  38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies. 39:27 End   Connect with Feliks Golenko: Website - MultiBase GmbH - https://multibase.de/eng/ LinkedIn - https://www.linkedin.com/in/feliks-golenko/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com  

In episode 124 of the SEOLeverage Podcast, Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumer preferences. In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content. The proactive provision of accurate training material for AI systems is akin to laying the groundwork for a strong digital presence. By supplying AI algorithms with relevant data and context about their brand, companies can enhance their chances of being prominently featured in search results and other online platforms. Ultimately, the goal is to provide value to both users and AI tools. Hear more about how AI algorithms can affect your brand reputation in this episode.  Podcast Highlights: 00:00 Prologue 00:44 Podcast INTRO 00:54 Introduction to the episode topic 01:45 The potential for AI tools to influence sales, revenue, and customer journey 03:29 Why is it important for consultants to prepare their clients for a shift in how AI tools would think about your brand in product selections? 05:52 The two steps in baking your brand into the AI algorithms to influence buying decisions 07:23 What SEO Leverage expertise can do to help with your online reputation management? 08:28 End    Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 123 of the SEOLeverage Podcast, Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, such as managing brand mentions and ensuring accurate information is prominent in search results. Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI  to manipulate online reviews which can impact brand reputation. Learn more about AI and online reputation by listening to this episode.  Podcast Highlights: 00:00 Prologue 00:29 Podcast INTRO 00:39 Introduction to the episode  01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?) 04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands 06:41 How to combat and monitor false information perpetrated against your brand reputation?  07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses? 09:09 End   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com