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Sports Business Secrets

Author: Kevin Tarca

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Hi, I’m Kevin Tarca, Founder of Kreation Talent Agency!

This podcast is designed to share secrets from experts in the sports business world to help you along your own path to success in this industry. You’ll hear from general managers of professional teams to CEOs of sports tech companies to agents, coaches, players and everything in between.

Join me in real time on my personal journey of growing my agency, traveling the world and battling through obstacles in this competitive industry!

https://sportsbusiness.uncut.fm/
www.kevintarca.com
www.kreationtalent.com
553 Episodes
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Today we’re joined by Greg Fahey, General Manager and Associate Head Coach of Hampton University’s Men’s Basketball team.Greg’s basketball journey began at Marist College, where he served as a manager for the men’s basketball team while earning his degree. From there, he dove into coaching at New Jersey powerhouse St. Benedict’s Prep, moved to the Division III level at FDU, and gained grassroots experience on the EYBL circuit with the Albany City Rocks.He later joined Ed Cooley’s staff at Providence, then took on multiple roles at Siena College, eventually reuniting with Coach Cooley at Georgetown as the Special Assistant to the Head Coach.Greg is now entering Year 2 at Hampton, adding to his responsibilities with the newly minted title of General Manager — a role that reflects the growing evolution of college basketball programs and how they operate behind the scenes.He’s coached at nearly every level of the game, giving him a unique 360° perspective on what it takes to build, sustain, and evolve a successful program.Greg also hosts his own podcast and recently launched a newsletter, both offering thoughtful insight into leadership, culture, and the business of college basketball.🎙️ In this episode, we talk about:What Greg has learned from his various coaching roles and titlesAn overview of Hampton University and the HBCU basketball landscapeHis day-to-day responsibilities as General Manager at HamptonRecruiting to Hampton and the unique opportunities that come with itCreative ways he is raising money and building sustainable support systemsHow he approaches recruiting, player development, and roster retentionThe key stats and metrics he tracks — and how they help evaluate player valueThe future of NIL and how it’s reshaping the GM position in college basketballAdvice for those seeking out a position similar to his Appreciate you tuning in. Enjoy! 
Summer League is here! Back in Las Vegas navigating the chaos — catching up with NBA and international teams, seeing familiar faces, and finding ways to keep showing up.A few quick updates:🇯🇵 Donovan is suiting up for the B.LEAGUE United team and dropped 21 in his debut vs. the Raptors.🛡️ Toyo made his national team debut for Japan with 4 points and 4 blocks vs. the Netherlands — now preparing for FIBA Asia Cup in Saudi Arabia.💼 KTA crossed an exciting milestone in contracts this summer (and we’re not done yet).Summer League isn’t about doing everything — it’s about doing the right things, with the right people, for the right reasons.Keep showing up!
Today we are joined by professional basketball player & entrepreneur, Jordan Morgan!Jordan has built a remarkable journey that spans far beyond the basketball court. After playing college basketball at the University of Michigan, where he earned both his bachelor’s and master’s degrees in engineering, he went on to enjoy an 11-year professional career overseas, competing in top leagues across eight different countries. He also obtained dual citizenship and proudly represented the Slovenian national team on the international stage.But Jordan’s story doesn’t stop there. Off the court, he’s turned his passion for travel, tech, and impact into purpose-driven ventures. Alongside his wife KT, he started a company aimed at making travel more efficient and personalized. Soon after, they leveled up and co-founded Spin.Travel, a business travel management platform to save teams time and money. They are now leveraging lessons from visiting countries all over the world to create better experiences for travelers. In addition to his businesses. he continues to give back through the Jordan Morgan Foundation, his nonprofit organization aimed at improving the social and educational welfare of youth in Detroit.Throughout the episode we dive into:The recruiting process & decision to sign with the University of MichiganHis journey from engineering student-athlete to elite pro prospectBasketball & life lessons learned from his coach, John BeileinWhat it’s like building a career overseas and the hidden challenges of life abroadHow dual citizenship opened doors for his playing careerThe transition from athlete to entrepreneur — and what inspired Spin TravelWhy long-term planning and your identity beyond sport mattersAnd much moreIf you're a coach, player, or just curious about international hoops — this one is packed with real-world insight from someone who's been in the trenches.Appreciate you tuning in. Hope you enjoy!
Just me today — a quick update on what I’m working on, what’s happening in the hoops world this summer, and a few big shifts behind the scenes…10 years since I quit the 9–5Roy pivots after House v. NCAAKTA free agency movesNew educational content loading...www.kevintarca.comwww.kreationtalent.com
In today's episode we are joined by Coach Tyler Gatlin after a quick 4 and a half year break from the pod! 🤯Tyler has carved out a unique path in the basketball world, building a well-rounded résumé across nearly every level of the game. He’s served as a General Manager in the ABA, held operations and assistant coaching roles in the NBA G League, including some time as the Head Coach for the Northern Arizona Suns. He’s also worked in player development for a WNBA team and was an assistant with KCC Egis in the Korean Basketball League (KBL) before a few years in Japan. In Japan he held various roles including an assistant spot with B1's Kyoto Hannaryz before being named the Head Coach of Hachioji Bee Trains in the (B3 League).This past year, he’s continued making an impact both on and off the court through his role with EPIK Sports Group — helping athletes develop their game, navigate international careers, and leading global projects like camps and coaching trips in countries around the world.Throughout the episode we dive into:His coaching journey through Japan’s B.League (Hannaryz to Hachiojo)What it was like transitioning back to Korea & a quick cultural overviewA lengthy breakdown of the KBL: import rules, style of play, scouting & moreThe major differences between coaching in Japan vs. KoreaHis work with EPIK Sports Group and helping athletes break into the international marketWhat it actually takes to thrive as a coach overseasand much moreIf you're a coach, player, or just curious about international hoops — this one is packed with real-world insight from someone who's been in the trenches.🎧 Available now on Spotify, Apple, and wherever you get your podcasts.
Today’s a big one.When I started this show, I had no clue what I was doing — no team, no sponsors, no fancy equipment. Just a pair of headphones and a commitment to show up.Fast forward 5 years… We just crossed 100,000 total downloads.Along the way, we’ve hit 118 countries, brought on hundreds of guests, and continue to build a growing community around the world.In this episode, I’m reflecting on the journey, sharing a few fun stats and as always giving a glimpse into what’s coming next for Sports Business Secrets.Thank you for being part of it.🎯 Next stop: 200K.
Today I share a quick overview of South Korea for those curious to learn more about the country — and then dive into the pro league - The KBL (Korean Basketball League).I break down the league structure, import rules, style of play, salary ranges and why it continues to be an attractive place to build a pro career.
In this episode, I break down the current pro landscape — from current league structures and roster rules to import limits and why the B.League has become a magnet for global talent. Plus, a quick teaser on B.LEAGUE PREMIER, Japan’s bold vision to reimagine the future of hoops.
The college landscape is chaos right now — but this episode isn’t just for college athletes. If you’re navigating decisions, dealing with agents, or chasing the next opportunity, this is for you.In this quick hitter, I share the blunt truth about the portal, the power of communication, and why your long-term reputation matters more than a short-term bag.Act like a pro. Zoom out. Keep it real.
Back on the road in Tokyo. Quick thoughts from Japan on what’s new with Roy, a few player updates from the KTA fam, and why this breather overseas is much needed. Let’s get into it!
College sports are entering a new era.Today, Judge Claudia Wilken reviews a proposed $2.8 billion settlement that could redefine how college athletes are supported and compensated.This episode breaks down the major lawsuits leading up to today — O’Bannon, Alston, and House — and explains what the settlement could mean for current players, schools, and the future of the NCAA model.
Today I talk about two staff roles I believe every modern college basketball program needs — and why ignoring them could cost teams more than they think.One of these roles is already trending — everyone's talking about it, and most programs are trying to fill it.The other? It’s the secret weapon of the future — a role that forward-thinking programs will use to create a real edge.From managing NIL and building athlete support systems to scouting untapped talent and expanding University brand reach globally, these are the two roles for building a modern college basketball staff that could thrive in the new era.
Welcome back to Sports Business Secrets – Season 5 is officially here!Today I share a life and business update, including what’s been going on behind the scenes during the launch of Roy. I talk about what the podcast is all about, the categories I cover (from college hoops to NIL to the international pro game), and preview what’s coming this month. Whether you're new or tuning in from one of the 119 countries around the world – much love. Let’s get back to it.
Today I give 25 minutes of free game on the pathway to becoming a pro. My thoughts are not the only way to do it. My thoughts might not even be the "correct way" to do it. But it's worked for many so hopefully it helps you out one way or another. educate yourself understand the agent business model how to approach the agent selection process a brief overview of basketball abroad start preparing for retirement now! https://www.kevintarca.com/
Should you work for free? What value does it bring? What does it really mean when someone says, "I love this so much that I would do it for free"? All great questions. Tune in to hear my answers.
Today’s guest is Darren Angell, Assistant to the Head Coach at Furman University! Darren is the first ever “run it back episode” on Sports Business Secrets. Which is awesome for a few reasons. First, it means I’ve been bringing on experts in the industry for a long time. Second, and more importantly, he has pivoted to a different role in the sports business world so we get to learn a new perspective! Darren played basketball at Mercyhurst University before getting his law degree from the University of Kansas. He spent many years practicing law as an attorney in Chicago, during which time he simultaneously represented professional basketball players as a licensed sports agent. He had a change of heart in 2021 to get back into the coaching world, and after a giant leap of faith and found himself on staff at Indiana State University. Fast forward to today he is in his second year with Furman University with a role that I like to refer to as, “the most important job in modern college basketball.” Today we talked about…. leaving law and jumping back into college sports his first role as a director of basketball operations the opportunity to join coach Richey’s staff at Furman the extraordinary NCAA Tournament win in 2023 his role as the “chief of staff” and what that entails why coaching staffs need to manage the business side NIL updates and how Furman is navigating that space What fundraising means for college basketball The challenges of building a culture in today’s landscape What the future college landscape looks like and much more Appreciate you tuning in. Hope you enjoy! https://www.kevintarca.com/ https://kreationtalent.com/
Today’s guest is Darren Heitner, one of the most respected and influential voices in college sports, sports business, and the ever-evolving NIL landscape. Darren wears many hats—he’s an attorney, author, college professor, and founder of Heitner Legal, which he established in 2014. Over the years, Darren has worked with some of the biggest names in sports, guiding them through pivotal moments and major deals. Beyond his legal expertise, Darren has been a driving force in shaping the dialogue and policies surrounding Name, Image, and Likeness. Not only has he guided athletes and universities in groundbreaking NIL deals; he’s also a leading advocate for reform and a trusted source for decoding the complexities of this transformative era in college athletics. Whether through his advocacy, teaching, or legal practice, Darren continues to leave an enduring mark on the industry, paving the way for athletes, institutions, and fans alike to navigate this exciting new chapter. Today we talked about: Getting involved in the business early with a unique internship The infamous New Year's resolution that started it all The difference between an agent and a manager What prompted the launch of Heitner Legal Some of the services that he provides An update on the current NIL landscape Some common misconceptions & the need for education Brief overview of the House v NCAA Settlement What the future of college sports might look like... and much more Appreciate you tuning in. Hope you enjoy! www.kevintarca.com
Back at it after a few months of focus... here to finish the year strong as we approach 100,000 listens! what I've been working on Roy updates KTA clients what's next...
Today’s guest is Yannie Chan, Women's Basketball player at Iona University! Yannie was was born and raised in Hong Kong, and was the first ever local girls basketball player in the history of Hong Kong to come the United States to play in the NCAA!   She started her college career at Emmanuel College where she won the Player of the Year in 2023. This year she made the transfer to Iona University will she will be gearing up for her first year in Division 1 basketball! She was a member of the national team this year, representing her country with pride at the Asian Games. She is not only a remarkable player on the court, but she brings just as much passion and enthusiasm to projects off the court, like creating content & giving back to the community. And today we get to hear more about Yannie's extraordinary story! Today we talked about: Growing up in Hong Kong and how she fell in love with basketball How different the youth basketball landscape is at home versus the USA When she first knew she had the skill set to play at a high level The process of reaching out to schools & getting her first opportunity Some of the challenges she faced when first arriving at Emmanuel Who she is OFF the court (content creation & community service) Battling through her injury to make sure she's ready The transition to Division 1 and expectations for the season Her goal to play at the next level and future career aspirations and much more Appreciate you tuning in. Hope you enjoy! https://www.kevintarca.com/blog
Today’s guest is Dejan Kamenjaševic, Co-Founder & GM of Dubai Basketball Club! Dejan's journey began in Bosnia, where a defining moment in his early years brought a sudden change to his life. When the war broke out, he and his family relocated to Spain, where he continued pursuing his passion for basketball -- a sport that became a cornerstone in his life and would shape his future for many years to come. From playing professionally to coaching, and now leading teams from both the bench AND the boardroom, Dejan has made a significant impact across multiple countries. As he embarks on this new chapter with Dubai Basketball Club, he's set to shape the future of basketball in the UAE and beyond. And today we get to hear all about this groundbreaking project! Today we talked about: Growing up in Bosnia & where his basketball love started Fleeing with his family to Spain when the war broke out The challenges of starting his life in a new environment Making the decision to hang up his shoes The challenges of finding a new identity The sacrifices that went un-noticed behind the scenes His mentors who gave him his first opportunities in coaching The importance of relationships and how he builds trust The move to the UAE even when most thought he was crazy Building his new basketball academy from scratch The constant misconceptions about living in Dubai All about Dubai Basketball Club and his new role How they built the roster & the players they signed The opportunity to join the Adriatic League this season The power sports has to eliminate borders + unite people and much more Appreciate you tuning in. Hope you enjoy! https://www.kevintarca.com/
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