Claim Ownership#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment
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#Storyteller is dedicated to the doers, the makers, the producers, marketers, and storytelling teams innovating across the evolution of media, sports, and entertainment. Each episode features guests who are leaders in their field and who tell incredible interactive and engaging stories using diverse perspectives from around the world.
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Super Bowl week. A LiveU backpack. Jameis Winston doing Jameis Winston things. In this episode, Tagboard CEO Nathan Peterson catches up with FOX Sports' Ric Perez-Selsky and LiveU CTO Dan Pisarski to talk about how they're pulling off real-time content from just about anywhere. They get into the Jameis Winston Super Bowl success story, soccer shows with Alexi Lalas, and why vertical content isn’t just a trend—it’s the job now.
Step into the world of elite NFL storytelling with Rob Alberino, Vice President of Content and Production at the Kansas City Chiefs. Rob shares the art of crafting compelling narratives, insights on how to connect fans with players, and why passion drives every great story.
Highlights include:
- Rob’s three secrets to unforgettable storytelling
- The exclusive tale of tearing his ACL during a Super Bowl celebration
- The iconic backstory of 65 Toss Power Trap, the Chiefs’ production powerhouse
Whether you're a die-hard sports fan, an industry producer, or someone looking for creative inspiration, you won't want to miss a Storytelling masterclass from the mind of Rob Alberino.
Tagboard CEO Nathan Peterson sits down with AWS's Global Head of Sports, Julie Souza, for an unfiltered conversation on how data is redefining storytelling in sports.
From cloud-powered live productions to alternate broadcasts with attitude, they dive into:
How real-time data fuels emotional fan connection
Why UX (not just analytics) is the real game-changer
The future of AI-driven commentary, personalization, and global reach
Behind-the-scenes stories from F1 sims to NHL data casts
Whether you're in a control room or on your couch, this one's for the storytellers shaping the future of sports media.
What does it take to produce Emmy-winning broadcasts that fans actually care about? In this episode of Storyteller, Tagboard CEO Nathan Peterson sits down with Stefan Richardson, Director of Global Broadcast at Riot Games, to talk about the power of risky storytelling, emotional connection, and turning esports into cinematic experiences. From shark-bitten fiber cables to the “Riot Broadcast Bingo” card of production disasters, Stefan shares behind-the-scenes stories and hard-earned lessons from the edge of innovation.
No risks, no story. This one’s a masterclass in making people care.
From SiriusXM Studio at NAB 2025 in Las Vegas, Storyteller host Farren Benjamin sits down with Stacy Kelleher, Director of Production at the Philadelphia Eagles, for a bird's-eye view look at what it really takes to produce content at the highest level in sports. From capturing emotional unscripted moments to managing drone chaos at the 2025 Super Bowl parade, Stacy shares what goes into great storytelling, embracing the cloud, and how the Eagles are using content to champion causes like autism awareness.
FOX Sports Digital had a record breaking week in the lead up to Super Bowl 59. The breakout star of the week, their Super Bowl correspondent, Jameis Winston. SVP of Digital, Michael Bucklin, gives us the origin story on how this perfect partnership came to light, and what it's like working with the most watched man in media.
Andrew Samson went from being the lead producer for Colin Cowherd at FOX Sports, to leading Colin Cowherd's sports media company, The Volume. Hear stories from what it's like working with Colin, how Andrew thinks about content and what's key to success with new shows. You won't want to miss Andrew share his front-row perspective to one of the biggest shows in media today. The Nightcap.
With three decades worth of experience promoting and managing live events and venues, Suzanne Richardson joins us on Storyteller to share stories from throughout her career. We discuss the importance of connections, innovations in event promotion, and the need for diverse representation across the industry.
Through AI, Adobe is empowering creatives around the world to buy back time and create new content at incredible speeds. Eliza Tan, Product Ecosystem Manger for Creative Cloud Video at Adobe, joins us on Storyteller to go in-depth on what industry pain points Adobe is looking to solve, highlight the Tagboard and Adobe collaboration, and share fun personal stories, like her dad’s fast rise to 70k+ followers on TikTok.
He's a visionary, inventor, and content creator of media technologies. The Coordinating Producer of Live Events Technology for NBC Sports Bay Area & California, Rusty West, stops by the hashtag#Storyteller stage from SiriusXM Studio at Wynn Las Vegas.
Overseeing production and operations on more than 60 shows per week at FOX Sports/FOX Deportes' 1440 Studio, Rich Briant jumps on the #Storyteller stage to share fun stories from a career in live production. From troubleshooting audio hiccups under pressure to unveiling innovative, cost-effective strategies for scaling production, Rich has seen it all. Don't miss out as he shares insights into cloud production and other game-changing tactics that have slashed production build times by an astounding 80%.
With 26 Super Bowls under his belt, and now leading the host committee for the Las Vegas Super Bowl, Sam Joffray shares fascinating stories from a career hosting the biggest events in the country. Don't miss his connection to Muhammed Ali, the launch of a fully funded SB internship program, and his two key objectives for hosting SB LVIII. It's #Storyteller with Sam Joffray, President & CEO of the Las Vegas Super Bowl LVIII Host Committee
#Storyteller sits down with Riot Games' Sr. Manager of Global Broadcast, Stefan Richardson. Stef's team took home a #SportsEmmy for their Esports Championship Coverage, and at NAB he gave us a peek at their production playbook. We dive into a BINGO card of live production chaos, how Riot leans on Tagboard for interactivity, and take a ride in the Timeline Time Machine.
Alt-streams and interactivity will be front and center during the Barstool Sports Arizona Bowl. Eric Rhodes, VP of Communications, joins us on #Storyteller to highlight how the only bowl game with a non-traditional broadcast partner will be the most widely available game this bowl season. They're taking risks and planning a production that's focused on keeping the audience engaged from start to finish.
🧠 Tagboard Trivia - https://landing.tagboard.com/storyteller-trivia
Recap blog on the episode: https://tagboard.com/resources/stories-of-community-culture-and-inclusion-with-tagboard-the-seattle-sports-commission/
🧠: Tagboard Trivia - Entourage Edition
🧠: Tagboard Trivia - College Football Playoff Edition
🧠: Tagboard Trivia - Bowl Season edition📝: 4 Ways to win your Off-Season🗣: Episode recap with Nick Carparelli
If you're headed to NAB (National Association of Broadcasters) in Las Vegas we'd love to connect and cheers to some drinks on us.Read our episode recapParticipate in Tagboard Trivia
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