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The #1 Marketing Podcast for Private Practice Hearing Care Clinics
The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market.
Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.
The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.
Contact Oli on WhatsApp! +1 (945) 228-7369
Visit: www.businessofhearing.com for more!
The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market.
Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.
The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.
Contact Oli on WhatsApp! +1 (945) 228-7369
Visit: www.businessofhearing.com for more!
212 Episodes
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Many hearing clinics don't struggle with pricing because their fees are wrong, they struggle because of how those fees are framed, explained, and emotionally positioned. In this episode, Oli breaks down why clinicians often feel uncomfortable talking about price, how subtle language choices undermine perceived value, and why confidence around fees is a trust signal, not a sales tactic. Learn more at orange-gray.com
At the end of 2025, Oli reviewed 25 of the smartest and most original ideas implemented by private practice hearing care clinics. At the end of 2025, Oli reviewed 25 of the smartest and most original ideas implemented by private practice hearing care clinics. In this episode of the Business of Hearing Podcast, he breaks down five of his favourites, explaining not just what was done, but why it worked. These aren't theoretical strategies or vendor-led campaigns, they're real-world examples from clinics that tested, adapted, and executed ideas that moved the needle. If you're looking for practical inspiration heading into 2026, this episode offers a behind-the-scenes look at what actually worked across private practice hearing care. Learn more at orange-gray.com
In this episode, Oli breaks down the Five C's every private practice hearing clinic needs to focus on to win in 2026, and why these matter more than tactics, trends, or throwing more money at marketing. In this episode: Community: your independent advantage and a real point of difference Content: why it's more critical than ever Credibility: trust signals and where search is heading with AI Clarity: who you're for, and why patients should choose you Consistency: marginal gains, and why boring beats brilliant Learn more at https://join.orange-gray.com/introduction63430153 #hearingcare #audiology #clinicgrowth #marketing #businessofhearing
A massive SEO study analysing millions of searches revealed something uncomfortable: Google is keeping more and more traffic for itself. Zero-click search, AI Overviews, instant answers and redesigned SERPs mean fewer people are clicking through to websites and the trend is accelerating. But hearing care sits in a unique position. Some keywords are collapsing… while others are becoming even more valuable. In this episode, Oli breaks down what the data shows, what's still working for clinics, and where you should focus your online strategy in 2026. In this episode: What "zero-click search" is and why it matters Why most website traffic worldwide is dropping The types of content Google is stealing (and the types it can't) Why local intent still performs strongly What clinics must prioritise in 2026 SEO How to future-proof your site against AI Overviews The difference between "awareness content" and "intent content" Practical steps every clinic can take this month If your website traffic feels like it's dipping for no reason, this episode explains exactly why — and what to do next. Learn more at orange-gray.com
The mid-range of the hearing-aid market is shrinking fast. Patients are gravitating toward either very low-cost options or premium high-end solutions, leaving the "middle" with less and less relevance. In this short episode, Oli breaks down why the middle is disappearing, what's driving this shift, and what it means for clinics moving into 2026. Learn more at https://join.orange-gray.com/introduction63430153
Should hearing clinics put pricing directly on their website? It's one of the most debated topics in private practice, but the data is clear, and the behaviour of modern patients is even clearer. In this episode, Oli explains why transparent pricing outperforms hidden pricing, what patients expect in 2026, and how clear price information can actually increase enquiries (not reduce them). In this episode: Why price transparency builds trust What hiding prices signals to potential patients How transparent pricing filters the right enquiries The psychology behind online buying decisions Why this approach works even for premium clinics How to present pricing without devaluing your service The surprising impact clear pricing has on conversions Whether you're nervous about publishing prices or just want a better strategy for presenting them, this episode lays out the most up-to-date thinking. Learn more at orange-gray.com
2026 is shaping up to be a major transition year in hearing care, from new behaviour shifts to tech changes that will directly impact how clinics attract and convert patients. In this episode, Oli breaks down the three biggest trends clinics need to prepare for, based on everything we're seeing across marketing, consumer expectations, and the industry as a whole. In this episode: The rise of new 2026 consumer behaviour patterns Apple's ecosystem and what it means for hearing care AI tools that are simplifying (and complicating) clinic workflows Why some marketing channels are quietly becoming more powerful Hidden opportunities for clinics willing to adapt early What these trends mean for clinic growth next year If you want to get ahead of 2026 instead of reacting to it, this is the place to start. Learn more at orange-gray.com
What Google's September 2025 update really targeted Why many clinic sites suddenly lost rankings or indexing The rise of "zero-click" search (and what to do about it) AI Overviews: how they're pulling clinic content, or ignoring it Why reviews matter more than ever What to fix on your website in 2026 (and what doesn't matter anymore) How to stay visible even if Google keeps reducing organic clicks Our practical, step-by-step checklist for clinics If Google updates keep making you feel like you're flying blind… this episode will calm everything down. Learn more at orange-gray.com
2025 has been the most disruptive year hearing care has seen in a decade, from Apple's expanded ecosystem and a confusing OTC landscape, to AI-driven marketing, shifting patient expectations, staffing shortages, and clinics learning (sometimes painfully) what actually drives growth. In this episode, we break down the biggest lessons of the year, what the data really shows, and where clinics should focus going into 2026. In this episode: What Apple's 2025 updates actually changed for hearing care Why OTC is still confusing patients, and how clinics can respond The AI tools that saved practices… and the ones that flopped The staffing crisis no one is talking about The MVP insights: revenue trends, conversion patterns & the winners of 2025 What will matter MOST in 2026 (and what won't) If you want a grounded, no-nonsense look at what's working in private practice right now, this one's for you. Learn more at orange-gray.com
90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so many independent practices to struggle, and how to build a business that actually lasts. You'll learn: • The real reason most practices never reach their potential • The difference between a business that survives and one that thrives • Why consistency and clarity matter more than anything else • How to protect your practice from the same mistakes others make If you're serious about long-term growth, this one's essential listening. Learn more at www.orange-gray.com #hearingcare #audiology #privatepractice #businessgrowth #bohpodcast #entrepreneurship
Here's the truth: hearing care isn't for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn't get into the hearing care industry, and what it really takes to succeed if you already are. You'll learn: • The harsh realities of working in hearing care • Why passion alone isn't enough to build a thriving practice • The mindset required to handle the challenges of private practice • Why the best in the industry succeed because of the struggle, not despite it A must-watch for anyone thinking of joining the industry or re-evaluating their reasons for staying in it. Learn more at www.orange-gray.com #hearingcare #audiology #privatepractice #businessofhearing #bohpodcast #careeradvice #entrepreneurship
Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of running and growing a successful business. These aren't just hearing care lessons, they apply to anyone building something that lasts. You'll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last from those that don't • How to stay motivated when the journey gets tough • The importance of personal growth alongside professional success Whether you're new in business or years into the grind, this episode offers the kind of perspective you only get with experience. Learn more at www.orange-gray.com #businessofhearing #hearingcare #entrepreneurship #businessgrowth #leadership #bohpodcast
Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026. You'll learn: • Which 2025 trends actually came true (and which missed the mark) • How marketing in hearing care is evolving right now • The three big shifts to prepare for in 2026 • What private practices can do today to stay ahead of the curve If you want to future-proof your marketing and know where the industry's heading next, this episode is a must-watch. Learn more at www.orange-gray.com #hearingcare #audiology #marketingstrategy #bohpodcast #businessgrowth #hearingindustry #digitalmarketing
What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons. You'll learn: • Why it's not enough to just deliver great hearing care • How to make your patient experience truly stand out • Real-world examples of businesses that turned simple ideas into unforgettable experiences • How to apply this thinking to your own practice If you want people to talk about you for more than just hearing aids, this episode is essential. Learn more at www.orange-gray.com #hearingcare #audiology #patientexperience #bohpodcast #businessgrowth #privatepractice #branding
Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, and revenue. You'll learn: • What a personal brand actually is (and isn't) • How being the face of your practice creates trust and connection • The benefits and drawbacks of personal branding in hearing care • How to position your expertise so patients come to you first If you've ever wondered whether to put yourself front and center in your marketing, this episode is for you. Learn more at www.orange-gray.com #hearingcare #audiology #personalbranding #privatepractice #marketingstrategy #bohpodcast
What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results. In this episode, you'll discover: • The key marketing approaches top audiology clinics use • How to build reputation, recognition, and revenue the right way • What separates the practices that grow from the ones that stall • How to make your marketing both measurable and effective Practical, proven, and backed by real-world data — this is the blueprint for hearing care marketing that works. Learn more at www.orange-gray.com #hearingcare #audiology #marketingstrategy #bohpodcast #digitalmarketing #privatepractice #businessgrowth
Two Audiologists - one from the U.S. and one from Canada - recently sat down for a candid conversation about growth, trust, and transparency in hearing care. In this special "Under the Hood" episode, Nancy Duncan, Au.D. (Duncan Hearing Healthcare, Massachusetts) interviews Dario Colletta, M.Sc., Au.D., Reg. CASLPO, Doctor of Audiology and owner of Port Credit Audiology & Hearing Aids in Ontario. Together, they dive into the biggest lessons from Dario's 8-year journey building his practice — and discuss one of the most debated topics in private practice: publishing hearing aid prices online. They explore: • Why Dario decided to make his pricing public • How patients and the local community reacted • The measurable impact on inquiries and conversions • The link between transparency and trust • And how his clinic has evolved as a result If you've ever wondered whether listing your prices helps or hurts your practice, this real-world discussion offers an honest, data-backed look behind the decision.
Your website can be copied. Your pricing can be beaten. So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch. Learn more at www.orange-gray.com
If your website feels more like an online brochure than a business growth tool, you're not alone. But the good news is, small changes can make a huge difference. In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites. Learn more at: www.orange-gray.com
In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (https://hearinghealthmn.com/). In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.
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