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The #1 Marketing Podcast for Private Practice Hearing Care Clinics
The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market.
Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.
The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.
Contact Oli on WhatsApp! +1 (945) 228-7369
Visit: www.businessofhearing.com for more!
The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market.
Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.
The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.
Contact Oli on WhatsApp! +1 (945) 228-7369
Visit: www.businessofhearing.com for more!
204 Episodes
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2025 has been the most disruptive year hearing care has seen in a decade, from Apple's expanded ecosystem and a confusing OTC landscape, to AI-driven marketing, shifting patient expectations, staffing shortages, and clinics learning (sometimes painfully) what actually drives growth. In this episode, we break down the biggest lessons of the year, what the data really shows, and where clinics should focus going into 2026. In this episode: What Apple's 2025 updates actually changed for hearing care Why OTC is still confusing patients, and how clinics can respond The AI tools that saved practices… and the ones that flopped The staffing crisis no one is talking about The MVP insights: revenue trends, conversion patterns & the winners of 2025 What will matter MOST in 2026 (and what won't) If you want a grounded, no-nonsense look at what's working in private practice right now, this one's for you. Learn more at orange-gray.com
90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so many independent practices to struggle, and how to build a business that actually lasts. You'll learn: • The real reason most practices never reach their potential • The difference between a business that survives and one that thrives • Why consistency and clarity matter more than anything else • How to protect your practice from the same mistakes others make If you're serious about long-term growth, this one's essential listening. Learn more at www.orange-gray.com #hearingcare #audiology #privatepractice #businessgrowth #bohpodcast #entrepreneurship
Here's the truth: hearing care isn't for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn't get into the hearing care industry, and what it really takes to succeed if you already are. You'll learn: • The harsh realities of working in hearing care • Why passion alone isn't enough to build a thriving practice • The mindset required to handle the challenges of private practice • Why the best in the industry succeed because of the struggle, not despite it A must-watch for anyone thinking of joining the industry or re-evaluating their reasons for staying in it. Learn more at www.orange-gray.com #hearingcare #audiology #privatepractice #businessofhearing #bohpodcast #careeradvice #entrepreneurship
Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of running and growing a successful business. These aren't just hearing care lessons, they apply to anyone building something that lasts. You'll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last from those that don't • How to stay motivated when the journey gets tough • The importance of personal growth alongside professional success Whether you're new in business or years into the grind, this episode offers the kind of perspective you only get with experience. Learn more at www.orange-gray.com #businessofhearing #hearingcare #entrepreneurship #businessgrowth #leadership #bohpodcast
Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026. You'll learn: • Which 2025 trends actually came true (and which missed the mark) • How marketing in hearing care is evolving right now • The three big shifts to prepare for in 2026 • What private practices can do today to stay ahead of the curve If you want to future-proof your marketing and know where the industry's heading next, this episode is a must-watch. Learn more at www.orange-gray.com #hearingcare #audiology #marketingstrategy #bohpodcast #businessgrowth #hearingindustry #digitalmarketing
What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons. You'll learn: • Why it's not enough to just deliver great hearing care • How to make your patient experience truly stand out • Real-world examples of businesses that turned simple ideas into unforgettable experiences • How to apply this thinking to your own practice If you want people to talk about you for more than just hearing aids, this episode is essential. Learn more at www.orange-gray.com #hearingcare #audiology #patientexperience #bohpodcast #businessgrowth #privatepractice #branding
Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, and revenue. You'll learn: • What a personal brand actually is (and isn't) • How being the face of your practice creates trust and connection • The benefits and drawbacks of personal branding in hearing care • How to position your expertise so patients come to you first If you've ever wondered whether to put yourself front and center in your marketing, this episode is for you. Learn more at www.orange-gray.com #hearingcare #audiology #personalbranding #privatepractice #marketingstrategy #bohpodcast
What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results. In this episode, you'll discover: • The key marketing approaches top audiology clinics use • How to build reputation, recognition, and revenue the right way • What separates the practices that grow from the ones that stall • How to make your marketing both measurable and effective Practical, proven, and backed by real-world data — this is the blueprint for hearing care marketing that works. Learn more at www.orange-gray.com #hearingcare #audiology #marketingstrategy #bohpodcast #digitalmarketing #privatepractice #businessgrowth
Two Audiologists - one from the U.S. and one from Canada - recently sat down for a candid conversation about growth, trust, and transparency in hearing care. In this special "Under the Hood" episode, Nancy Duncan, Au.D. (Duncan Hearing Healthcare, Massachusetts) interviews Dario Colletta, M.Sc., Au.D., Reg. CASLPO, Doctor of Audiology and owner of Port Credit Audiology & Hearing Aids in Ontario. Together, they dive into the biggest lessons from Dario's 8-year journey building his practice — and discuss one of the most debated topics in private practice: publishing hearing aid prices online. They explore: • Why Dario decided to make his pricing public • How patients and the local community reacted • The measurable impact on inquiries and conversions • The link between transparency and trust • And how his clinic has evolved as a result If you've ever wondered whether listing your prices helps or hurts your practice, this real-world discussion offers an honest, data-backed look behind the decision.
Your website can be copied. Your pricing can be beaten. So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch. Learn more at www.orange-gray.com
If your website feels more like an online brochure than a business growth tool, you're not alone. But the good news is, small changes can make a huge difference. In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites. Learn more at: www.orange-gray.com
In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (https://hearinghealthmn.com/). In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.
If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right. www.orange-gray.com
Every practice has untapped potential, revenue that's hiding in plain sight. The question is, are you spotting it? In this episode of the Business of Hearing podcast, Oli reveals the overlooked areas inside your practice where hidden income is waiting to be unlocked. You'll discover: -How small tweaks can create new revenue streams - Missed opportunities in patient follow-up and aftercare - The role of unconverted leads and how to revive them - Why simple process changes can add thousands in extra profit Learn more at: www.orange-gray.com
AI search is changing the way patients discover hearing care, but will your clinic make the list? In this episode of the Business of Hearing podcast, Oli shares the results of an experiment where ChatGPT was asked to name the best hearing clinics in every US state. Some of the answers made perfect sense, others were completely unexpected. You'll discover: How AI tools are already influencing patient choices Why your online presence matters more than ever Key steps to position your clinic as the "go-to" in your area The risks of ignoring AI-driven search And how to stay ahead Learn more at: www.orange-gray.com
In this episode of The Business of Hearing, I sit down with Dr. Edmund Farrar, co-founder of Oto – the groundbreaking platform changing how tinnitus is treated and managed in hearing care practices across the world. We explore: - Edmund's personal journey from RAF doctor to health tech entrepreneur - How Oto is helping modern clinics support tinnitus patients - What the future of hearing care might really look like - His take on working in the US market as a Brit (and the bar vs pub debate…) If you're a hearing care professional thinking about where this industry is headed — and how to stay ahead of it — this conversation is full of insight, ideas, and a few laughs along the way. https://www.joinoto.com/
In this episode, we dive into one of the biggest concerns facing independent hearing clinics, how to compete with the massive chains, groups, and manufacturer-owned practices dominating the market. Oli breaks down the four powerful advantages that private practices still hold, and how to lean into them to stay relevant, profitable, and preferred. You'll hear about: The agility of independents in adapting to market shifts Why personal relationships still beat marketing budgets How to use your brand and voice to build real loyalty The strategic edge you didn't know you had Learn more at www.orange-gray.com
The New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven Reality AI Search is rewriting the rules of online visibility - and most hearing care clinics aren't ready. In this short but important episode, Oli shares what's changing with Google's AI Mode and ChatGPT, why traditional SEO strategies are becoming outdated, and how the smartest practices are adapting to stay visible, trusted, and chosen. Plus, discover how to join the upcoming live webinar on Tuesday, August 12—where [Your Name] will break down the real-world strategies being used by top-performing clinics right now. 🎟️ Register now for the free webinar: 👉 https://join.orange-gray.com/invitation
Ben Thompson, Au.D., built the #1 tinnitus-focused YouTube channel in the world - but how did he do it? In this interview, we unpack the strategy behind his rise, the content that resonated with millions, and the business model that turned views into value. Whether you're a hearing care professional looking to grow your own presence, or just curious about how a niche medical topic became a YouTube success story, this conversation is packed with insights, lessons, and inspiration. In this video: The origin story of Treble Health's YouTube journey The content approach that outperformed industry expectations Mistakes made and lessons learned along the way How YouTube turned into a key driver of patient trust and business growth What every health professional can learn from Ben's approach 📈 Interested in building your own authority through content? This is a masterclass in doing it the right way.
In this Q&A special, Oli answers your most pressing questions about what actually works in hearing care marketing today. From the real value of traditional marketing to whether patients care about SEO (spoiler: they don't), this episode cuts through the noise and gives straight answers.
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