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The #1 Marketing Podcast for Private Practice Hearing Care Clinics
The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today’s challenging and competitive market.
Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.
The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.
Contact Oli on WhatsApp! +1 (945) 228-7369
Visit: www.businessofhearing.com for more!
The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today’s challenging and competitive market.
Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.
The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.
Contact Oli on WhatsApp! +1 (945) 228-7369
Visit: www.businessofhearing.com for more!
195 Episodes
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Your website can be copied. Your pricing can be beaten. So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch. Learn more at www.orange-gray.com
If your website feels more like an online brochure than a business growth tool, you’re not alone. But the good news is, small changes can make a huge difference. In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites. Learn more at: www.orange-gray.com
In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (https://hearinghealthmn.com/). In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.
If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right. www.orange-gray.com
Every practice has untapped potential, revenue that’s hiding in plain sight. The question is, are you spotting it? In this episode of the Business of Hearing podcast, Oli reveals the overlooked areas inside your practice where hidden income is waiting to be unlocked. You’ll discover: -How small tweaks can create new revenue streams - Missed opportunities in patient follow-up and aftercare - The role of unconverted leads and how to revive them - Why simple process changes can add thousands in extra profit Learn more at: www.orange-gray.com
AI search is changing the way patients discover hearing care, but will your clinic make the list? In this episode of the Business of Hearing podcast, Oli shares the results of an experiment where ChatGPT was asked to name the best hearing clinics in every US state. Some of the answers made perfect sense, others were completely unexpected. You’ll discover: How AI tools are already influencing patient choices Why your online presence matters more than ever Key steps to position your clinic as the “go-to” in your area The risks of ignoring AI-driven search And how to stay ahead Learn more at: www.orange-gray.com
In this episode of The Business of Hearing, I sit down with Dr. Edmund Farrar, co-founder of Oto – the groundbreaking platform changing how tinnitus is treated and managed in hearing care practices across the world. We explore: - Edmund’s personal journey from RAF doctor to health tech entrepreneur - How Oto is helping modern clinics support tinnitus patients - What the future of hearing care might really look like - His take on working in the US market as a Brit (and the bar vs pub debate…) If you're a hearing care professional thinking about where this industry is headed — and how to stay ahead of it — this conversation is full of insight, ideas, and a few laughs along the way. https://www.joinoto.com/
In this episode, we dive into one of the biggest concerns facing independent hearing clinics, how to compete with the massive chains, groups, and manufacturer-owned practices dominating the market. Oli breaks down the four powerful advantages that private practices still hold, and how to lean into them to stay relevant, profitable, and preferred. You’ll hear about: The agility of independents in adapting to market shifts Why personal relationships still beat marketing budgets How to use your brand and voice to build real loyalty The strategic edge you didn’t know you had Learn more at www.orange-gray.com
The New Growth Playbook: How to Prepare Your Clinic for 2026’s AI-Driven Reality AI Search is rewriting the rules of online visibility - and most hearing care clinics aren’t ready. In this short but important episode, Oli shares what’s changing with Google’s AI Mode and ChatGPT, why traditional SEO strategies are becoming outdated, and how the smartest practices are adapting to stay visible, trusted, and chosen. Plus, discover how to join the upcoming live webinar on Tuesday, August 12—where [Your Name] will break down the real-world strategies being used by top-performing clinics right now. 🎟️ Register now for the free webinar: 👉 https://join.orange-gray.com/invitation
Ben Thompson, Au.D., built the #1 tinnitus-focused YouTube channel in the world - but how did he do it? In this interview, we unpack the strategy behind his rise, the content that resonated with millions, and the business model that turned views into value. Whether you’re a hearing care professional looking to grow your own presence, or just curious about how a niche medical topic became a YouTube success story, this conversation is packed with insights, lessons, and inspiration. In this video: The origin story of Treble Health’s YouTube journey The content approach that outperformed industry expectations Mistakes made and lessons learned along the way How YouTube turned into a key driver of patient trust and business growth What every health professional can learn from Ben’s approach 📈 Interested in building your own authority through content? This is a masterclass in doing it the right way.
In this Q&A special, Oli answers your most pressing questions about what actually works in hearing care marketing today. From the real value of traditional marketing to whether patients care about SEO (spoiler: they don’t), this episode cuts through the noise and gives straight answers.
Is your team a zoo? Nigel Risner thinks it should be - if you know how to lead it. In this powerful and entertaining conversation, international speaker and author Nigel Risner breaks down his Zoo Keeper Communication Model - a game-changing way to understand and connect with anyone, whether you’re managing a team, running a business, or trying to survive family dinner. You’ll learn: ✅ The 4 communication styles (Lion, Monkey, Dolphin, Elephant) ✅ How to identify your own dominant style ✅ What most leaders get wrong when managing people ✅ How to become a Zoo Keeper and lead with impact ✅ Real-life stories from Nigel’s work with CEOs, schools, and global brands If you've ever thought, “Why don’t they just GET what I’m saying?” - this one’s for you. 📚 Discover more about Nigel Risner: https://nigelrisner.com
If your schedule isn’t full, your first instinct might be to blame marketing. But what if the real problem is positioning? In this episode of The Business of Hearing, Oli explains why many practices struggle to attract the right patients, not because of poor marketing, but because they haven’t clearly defined who they’re for. You’ll discover: Why “trying to appeal to everyone” is a fast path to mediocrity How to reposition your brand around your ideal patient The subtle mistakes that make strong clinics look generic A step-by-step way to clarify your offer and attract the right people
This isn’t about asking harder, it’s about creating an experience that naturally earns 5-star reviews. In this episode of The Business of Hearing, Oli shares the simple (but powerful) shifts that turn ordinary patient experiences into glowing testimonials, without needing to chase, beg, or game the system. You’ll learn: Why review quantity matters less than quality (especially in AI search) The “banana rama” principle for building review-worthy moments Where most clinics go wrong when asking for reviews How to build a patient experience that earns reviews automatically
Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare: 👉 Your business isn’t just a clinic anymore — it’s a media company. In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won’t cut it, and what clinics must do to build trust before the first appointment. You’ll learn: Why YouTube is the most powerful platform for private practices How to out-position competitors before a patient ever calls What “They Ask, You Answer” really means in 2025 How to stop being invisible online — and start owning attention If you want patients to choose you before they ever meet you, don’t miss this one.
The hearing care industry is changing fast — and the old ways of winning new patients aren’t cutting it anymore. In this video, you’ll discover the 3 major market shifts that are redefining how independent hearing clinics grow in 2025 and beyond. From shifts in patient behavior to changes in how people find and choose care, this is a must-watch if you want to stay ahead of the curve. 👂 Whether you’re a practice owner, audiologist, or marketing lead, understanding these trends will help you make smarter decisions — and avoid falling behind. 📌 What we’ll cover: – Why traditional marketing is becoming less effective – The platforms and strategies rising in influence – What today’s patients really want when choosing a provider 👍 Like this video if you're focused on growth 📩 Subscribe for weekly insights on hearing care marketing 💬 Drop a comment: Which of these changes are you noticing most? #HearingCareMarketing #PrivatePracticeGrowth #PatientAcquisition #AudiologyMarketing #HearingClinicTips
You don’t see the doubts. The late nights. The quiet moments where confidence slips and questions creep in. From the outside, things might look like they’re going well — but behind the curtain, it’s messier. More human. More real. In this episode, I open up about the parts of this journey I rarely talk about. The pressure to keep it all together. The fear of getting it wrong. The tug-of-war between building something meaningful and staying present in the moments that matter most. There’s no framework in this one. No perfect conclusion. Just a reminder that if you're still figuring it out… you’re not alone.
In this episode of the Business of Hearing podcast, we break down the four most important focus areas for private practice owners heading into summer 2025. With industry shifts, rising patient expectations, and changing marketing dynamics, it's never been more important to work on the business, not just in it. You’ll learn: • What clinics should be prioritizing right now • Why admin overload is killing your growth • How to build a business that serves your lifestyle • The biggest mistakes clinics make when trying to scale ➤ Whether you're running a solo practice or leading a multi-location group, this episode will help you reset and refocus. 👉 Get ahead of the curve at www.orange-gray.com #hearingcare #privatepractice #audiologybusiness #businessgrowth #clinicmanagement #scaleyourpractice #healthcaremarketing #bohpodcast #entrepreneurship #leadership
Google’s AI Mode has officially rolled out — and it’s not business as usual. No more 10 blue links. No more relying on blogs to bring in a steady flow of traffic. This is a full-blown rewrite of how people search, discover, and decide who they trust. In this episode, we break down what Google’s AI changes actually mean for private practices, why most websites are about to get blindsided, and what smart clinics are doing to stay visible, valuable, and chosen in this new AI-first world. You’ll learn: What Google’s AI Mode is and why it matters now How AI is changing patient behavior before they ever contact you Why trust and brand are your new SEO What to stop doing (immediately), and what to double down on The one platform that’s only becoming more powerful: YouTube If your strategy still looks like it did in 2023, you’re already behind. This episode is your catch-up — and your wake-up.
In this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care. While most practices see it as a time drain, Oli explains how to turn it into a consistent, scalable way to attract the right patients. You’ll hear about: Why earwax searches outperform hearing aid keywords How to attract the right volume without overwhelming your calendar What to include on your website to convert casual interest into bookings Learn more at www.orange-gray.com
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