CPA Trendlines Podcasts

...And it has less to do with technical skills than firms expect.Accounting ARC - Student-Led ConversationsWith Arpan Grewal and Harshita MultaniCenter for Accounting TransformationAs the accounting profession continues to grapple with talent shortages, shifting expectations, and generational change, one podcast is addressing those challenges from a rarely centered perspective: students themselves.In an end-of-year episode of Student-Led Conversations, hosts Arpan Grewal and Harshita Multani reflect on a year of interviews alongside Donny Shimamoto, CPA.CITP, CGMA, founder and inspiration architect of the Center for Accounting Transformation. The episode serves as both a retrospective and a case study of what happens when students are entrusted with real platforms and real responsibility. MORE Accounting ARC: Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure The idea for Student-Led Conversations emerged after Grewal appeared on an episode of Accounting ARC, where she interviewed seasoned professionals about their careers. What surprised her most was not the technical content, but the personal stories.“I realized accounting isn’t just about numbers,” Grewal says during the episode. “It’s about people.”That realization became the foundation for a student-hosted series that explores career paths, mental health, failure, advocacy, and professional identity — topics often absent from traditional recruiting or classroom discussions.

Real employee stories, not polished slogans, are winning the war for talent.MOVE Like ThisWith Bonnie Buol RuszczykFor CPA TrendlinesIn this episode of MOVE Like This, host Bonnie Ruszczyk sits down with Rob Brown, founder and host of the Accounting Voices podcast, to talk about what’s really driving change in the accounting profession. Speaking from the UK with deep experience across the U.S. and global markets, Brown shares what he’s seeing in firms of all sizes: pressure from talent shortages, shifting expectations from younger professionals, and the growing importance of a strong employer brand rooted in real stories, not slogans.  MORE MOVE Brown starts by outlining three major workplace trends. 

Firms built on heroics instead of systems eventually crack.The DisruptorsWith Liz FarrAshley Carroll thinks burnout is a design flaw, not a personal failing. “I’m a big believer that burnout is a business model flaw,” she says. In response, Carroll created Operations House to help founders reduce burnout and “step out of that role as the provider, the doer, the practitioner, and into an ownership level role.”  MORE STREAMING: Rampe: Build a Roadmap Even When the Road's Not There | Chang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don't Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on 'Progress,' Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years According to Carroll, burnout stems not only from long hours but also from processes that lack four key qualities: reliability, efficiency, integration with existing systems, and psychological safety.

Firms that prioritize, listen, and align position themselves for better long-term outcomes. By Rory Henry CFP®, BFA™For CPA TrendlinesPhil Whitman, President and CEO of Whitman Advisory, works with hundreds of CPA firms and more than 230 strategic investors across private equity, family offices, wealth management aggregators, and publicly traded consolidators. He sees a profession undergoing unprecedented transformation, and Whitman has a front-row seat. In this episode of Holistic Guide to Wealth Management, Whitman shares his observations with me from his unique vantage point.   MORE Rory Henry and The Holistic Guide to Wealth Management BUY the Holistic Guide to Wealth Management Whitman points to 2021 as the inflection point for the profession’s transition. That’s when EisnerAmper became the first major CPA firm to accept private equity (PE) investment, followed shortly by Citrin and Cherry Bekaert. Those deals opened the gates for capital providers and ignited a wave of consolidation across firms of all sizes. The profession hasn’t looked back since. Transaction activity has since accelerated, creating unprecedented competition for deals and pushing accounting firm valuations into territory the profession has never seen before.

AI's already in the workflow. The question is: Do you know what it’s doing?It's Not Just the NumbersWith Penny Breslin and Damien GreatheadFor CPA TrendlinesArtificial intelligence has arrived in accounting, but not in the way many expected. It’s not a single app or a single process. It’s everywhere, embedded in workflows, changing how firms scope engagements, price cleanup work, and train their people.  MORE Penny Breslin and Damien Greathead MORE Advisory & Consulting BUY "It's Not Just the Numbers" In the latest episode of It’s Not Just the Numbers, co-hosts Damien Greathead and Penny Breslin explore how AI reshapes the day-to-day work of accounting firms. Their conversation moves beyond theory to real-world examples of how AI is being used in client engagements, what it means for team development, and why critical thinking, not coding, is the skill every firm must cultivate next. 

Influence is becoming career insurance for professionals.Accounting VoicesWith Rob BrownThe accounting profession does not suffer from a lack of technical expertise. What it faces instead is a growing relevance gap. MORE Accounting Influencers with Rob Brown That tension sits at the center of Accounting Voices, the newly launched show formerly known as Accounting Influencers. Episode 1 opens a new season with a sharper focus and a clearer message: competence is assumed, but influence is what now protects careers.This is not a podcast about tax codes, audit standards, or software features. It is a show about the forces reshaping accounting and finance—and what professionals must do to stay ahead as those forces accelerate.

Here's how to label, package, and price the value you already provideGear Up for GrowthWith Jean CaragherFor CPA Trendlines“With AI, we finally have the tools to free up time for advisory, and clients are asking for it,” says Megan Leesley, director of tax at Dark Horse CPAs, during her appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing. “They want more than a tax return. They want strategic guidance, and they’re willing to pay for it.”  More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth | More CPA Trendlines videos and podcasts here Leesley, a member of the Intuit Tax Council, recently presented at DCPA25 on transitioning from compliance to advisory, sharing practical steps to transform a traditional tax practice while increasing revenue, improving client relationships, and enhancing work-life balance. Leesley shares how she intentionally reduced her client base and tripled fees to focus exclusively on advisory work. “I reduced my book of business from $350K ARR with a plan to bring it down to $50K,” she explains. “I raised prices significantly, required advisory as part of all engagements, and still ended up at over $100K ARR, double my target, even after losing more clients than expected.” 

A new definition of “professional degree” limits loan access for accounting students and raises fresh alarms about equity, access, and pipeline. Accounting ARCWith Liz Mason, Byron Patrick, and Donny ShimamotoCenter for Accounting TransformationWhen the U.S. Department of Education released its negotiated language for implementing the “One Big Beautiful Bill” Act’s graduate loan reforms, most accountants probably did not expect to see their field at the center of a political storm. But in draft rules tied to the law, accounting master’s programs are not classified as “professional degree” programs for purposes of federal student loan caps.   MORE Accounting ARC: Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure | CPA Firm Ownership Under Fire | Walking Violation: When Showing Your CPA Gets You in Trouble |That classification matters. Under the new structure, beginning in July 2026, graduate students may borrow up to $20,500 per year, with a $100,000 lifetime cap, while “professional students” are allowed up to $50,000 annually and $200,000 total. Medicine and law make the professional list. Accounting does not. Neither do nursing, education, architecture, social work, nor several other fields that traditionally are seen as high-skill professions. In this episode of Accounting ARC, co-hosts Liz Mason, CPA; Byron Patrick, CPA.CITP; and Donny Shimamoto, CPA.CITP, CGMA, unpack what that reclassification could mean for the accounting pipeline—and for how the profession sees itself. 

The number one complaint isn’t pricing, it’s confusion..Big 4 TransparencyBy Dominic Piscopo, CPAFor CPA TrendlinesFor many business owners, finding the right accountant feels like an impossible task. You’re trusting someone with your finances, your future, and sometimes even your peace of mind. But in an industry dominated by word-of-mouth and vague Google listings, Sam’s List has emerged as a game-changing alternative: a review-based directory for CPAs, bookkeepers, fractional CFOs, and financial advisors, designed to make trust and transparency easier for everyone.  MORE Dominic Piscopo | MORE Private Equity | MORE Pay & Compensation In this episode of Big 4 Transparency, host Dominic Piscopo speaks with co-founder Kimi Green, who shares the wild story of how the viral idea from entrepreneur Sam Parr (of My First Million) turned into a thriving lead-generation platform - and how she found herself leading it with no prior experience in accounting. “I despised accounting,” Green laughs. “I didn’t even ask follow-up questions when someone told me they were a CPA.” 

Only disciplined planning, accountability, and open communication will cut through the industry’s rapidly thickening fog.The DisruptorsWith Liz FarrMatt Rampe sees the accounting industry as one “under a lot of pressure to change, and it’s changing very quickly.” The combination of a staffing crisis, retiring baby boomers, AI, private equity, and tax law is creating “the fog,” a period in which the path forward isn't just unclear; it's fundamentally unknowable. To address “the fog,” his new book, CPA Firm Strategic Planning: Your Roadmap for Long-Term Success, lays out a framework grounded in decades of consulting experience with Rosenberg Associates, combined with research on organizational change, leadership psychology, and what drives team performance. “Strategic planning, in my mind, is the venue by which you analyze and think through those issues, put them up, not just out of reactivity,” Rampe explains. It means “really stepping back and looking at the big picture of the industry and your firm and your situation, and then making choices that you're aligned with.”  MORE STREAMING: Chang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don't Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on 'Progress,' Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years |According to Rampe’s research, strategic planning fails most often at the execution stage. Nearly two-thirds of respondents reported that “execution fails after the planning meeting.” Firms gather, generate good ideas, identify priorities, and then get pulled into their day-to-day work, and nothing happens. Or they put off strategic planning altogether until some imaginary day when they might have time.  “One of the insights is you need to spend time working on the business, not just in the business, because the in the business is going to drown you,” Rampe explains. The way you solve that is "not working harder in the business. It's working, prioritizing, working on the business.” Rampe’s book outlines his Five I framework, which helps firms work through strategic planning and implement those plans by developing accountability throughout the firm. Each of the I’s has a main question attached to it, designed to invite curiosity.  

Understand the legal tax hack the IRS actually wants you to use.The Concierge CPAWith Jackie MeyerFor CPA TrendlinesIn a recent edition of the Concierge CPA podcast, host Dr. Jackie Meyer and guest Acen Hansen delivered a detailed, no-nonsense exploration of using the Backdoor Roth IRA and the Mega Backdoor Roth to harness tax-free growth — particularly for high-income earners and those focused on legacy planning. More Jackie Meyer Catch Jackie Meyer and other thought leaders on Dec. 10 at Tax Season Readiness: Practical Steps for a Smoother Busy Season |1.5 CPE  A Backdoor Roth IRA isn’t a special new account — it’s a workaround. As Dr. Meyer, founder of TaxPlanIQ, and Hansen, a wealth advisor for Legacy Wealth Management, explain, it allows people who earn too much to contribute directly to a Roth IRA to still access the benefits of a Roth by first contributing to a traditional IRA (on a non-deductible basis) and then converting it to a Roth IRA.Once the funds are inside a Roth IRA, they grow tax-free and — assuming account and timing requirements are met — distributions in retirement are tax-free.For high earners with incomes above IRS thresholds for direct Roth contributions — which, for 2025, prohibit single filers with MAGI above roughly $165,000 and married couples filing jointly above about $246,000 — the Backdoor Roth remains a viable path.“It’s kind of surprising how many people don’t know about the ability to do a backdoor Roth,” Hansen says. “Most of the time, it’s, ‘Oh, I don’t qualify for Roths so I’ve got to figure something else out.’"

“If you don’t have accountability, you can never reach your ambition.” It's Not Just the NumbersWith Penny Breslin and Damien GreatheadFor CPA TrendlinesIf there’s one topic that never gets old in accounting, it’s technology. New apps promise smoother workflows, faster reconciliations, and smarter insights every year. Yet, despite all the innovation, many firms still struggle with the same problem: too many tools, too little strategy.  MORE Penny Breslin and Damien Greathead MORE Advisory & Consulting BUY "It's Not Just the Numbers" In the latest episode of It’s Not Just the Numbers, hosts Penny Breslin and Damien Greathead revisit a metaphor that’s as timeless as it is practical, the “little black dress” of technology. The conversation digs into what every firm owner should understand about building a tech stack that actually fits their ambition, not just their app wish list. 

Turn networking, sessions, and follow-up into measurable outcomes—not just time out of the office.Accounting InfluencersWith Rob BrownSeventy-six percent of professionals believe in-person conferences offer better networking opportunities than virtual events. But while accountants spend millions each year on registration fees, hotel rooms, and travel, only a fraction walk away with meaningful ROI. According to Rob Brown on Accounting Influencers, the problem isn’t the events—it’s the strategy. MORE Accounting Influencers with Rob Brown “People go to conferences and just float,” Brown says. “They wander the expo hall, catch a few sessions, grab the swag—and then wonder why nothing changes.” With conferences back at full strength and offering multi-sensory experiences, deeper technical sessions, and richer networking formats, Brown says firms should treat them as strategic business opportunities, not passive learning days.

Stop “playing small ball,” and reimagine client experiences.Gear Up for GrowthWith Jean CaragherFor CPA Trendlines“A business model describes how you earn revenue when services are given away for free,” said Ron Baker, co-founder of THRESHOLD: A Revelation for the Transformation Economy, during his appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing. “That terrifies people, but it’s where the economy is going.”  More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth More CPA Trendlines videos and podcasts here Sponsored by Tax Season Readiness: Practical Steps for a Smoother Busy Season  | Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure. | Dec. 10, 2 p.m. ET | 1.5 CPE Baker discusses the profession’s next major evolution: the transformation economy, where firms no longer compete on services, scope, or efficiency, but on their ability to change lives.He argues that CPAs are uniquely positioned to guide clients through lasting financial and personal transformation. CPA value will shift from work performed to life and business outcomes: healthier, wealthier, wiser clients living with meaning.  

A CPA credential amplifies your ability to question systems and push for fairness.Accounting ARC - Student-Led ConversationsWith Arpan GrewalCenter for Accounting TransformationAdvocacy often appears on television as protest marches, campaign rallies, or contentious debates. But in a recent Accounting ARC – Student-Led Conversations episode, host Arpan Grewal and guest ZeNai Savage, CPA, recast advocacy as something more grounded and accessible: a series of everyday decisions about when to speak up, who to invite in, and how to use professional skills for public good. Sponsored by Tax Season Readiness: Practical Steps for a Smoother Busy Season | Dec. 10, 2 pm ET  | Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure. See Today’s Special Offer MORE Accounting ARC: Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure | CPA Firm Ownership Under Fire | Walking Violation: When Showing Your CPA Gets You in Trouble | Savage is not a typical accountant. She is the founder of The Savage Advantage, a consulting firm that provides outsourced controller work, budget development, governance support, and board training to nonprofits and civic organizations. She also writes and speaks through Blurred Lines, a personal platform built on the belief that people do not have to separate their faith, professional life, and community service into neat compartments.For Grewal, a Gen Z student leader, Savage’s path offers a concrete example of how young professionals can blend technical careers with civic engagement.

The OBBBA just reset the rules.Quick Tax TipWith Art WernerCPE TodayFor the last several years, tax professionals, small businesses, and even casual online sellers have been living through what Quick Tax Tip host Art Werner calls “a fun roller coaster ride”—if you think tax compliance roller coasters are fun.In this episode, Werner breaks down the whiplash-inducing changes to Form 1099-K and the brand-new thresholds for 1099 reporting, and explains how Congress, the IRS, and a long list of confused taxpayers all contributed to the mess.Click here for more Art WernerIf you accept payment cards or use third-party payment processors such as PayPal, Venmo, Square, or Stripe, you may already know this story.

Analytics, automation, and AI will reshape audit roles—and that should excite CPAs.The DisruptorsWith Liz FarrAudit is notorious for long hours, terrible work-life balance, reliance on endless checklists, and repeating the same mind-numbingly tedious procedures year after year. But some, like Kathryn Horton, are creating a different path for success as an auditor.   At her solo firm, Kathryn K. Horton CPA, she provides outsourced audit and analytics consulting services to firms nationwide. As “auditor on call,” she steps into manager and senior manager roles for local, regional, and national firms, helping them increase capacity while reducing staff burnout.  MORE STREAMING: Chang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don't Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on 'Progress,' Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years | Telka: Transform Fear into Fuel | During her eight years in public accounting, Horton says, “I did struggle with burnout at various times, where the work-life balance really wasn't a balance anymore.” A significant factor was the hyper-connectedness of today’s technology, where “we're essentially on call 24/7” responding to emails and calls, which made it “really hard to unplug and just recharge the batteries.” Another factor was demanding clients. “I realized that 80% of my stress was coming from 20% of my clients,” Horton recalls.  In her desire “to find an environment where I was happy,” where she could continue the work she enjoyed and “where I would be able to establish that work-life balance,” she realized she was the best one to create that for herself.  

Firms that translate AI-driven data into clear insight will lead the next era of advisory. By Rory Henry CFP®, BFA™For CPA TrendlinesFew people have been able to bridge the gap between emerging technology and the accounting profession the way Dr. Sean Stein Smith does. A CPA, researcher, Forbes contributor, and professor at Lehman College, Stein Smith serves on the advisory board of the Wall Street Blockchain Alliance and has spent more than a decade helping practitioners make sense of blockchain, crypto, and artificial intelligence.  MORE Rory Henry and The Holistic Guide to Wealth Management BUY the Holistic Guide to Wealth Management MORE Dr. Sean Stein Smith | Crypto Tax Planning – Beyond the Basics & What Practitioners Need to Know Going Forward | Dec. 11, 12:30 p.m. ET | On-Demand “The whole blockchain conversation has moved from the back burner to the front [burner],” he says. “Every major financial institution is entering the on-chain space.”And CPAs can no longer afford to ignore it.  

Poor onboarding frustrates clients, burns out staff, and kills profitability.It's Not Just the NumbersWith Penny Breslin and Damien GreatheadFor CPA TrendlinesWinning the client is exciting—but in Client Accounting Services (CAS), that’s just the opening act. The real work, and the real success, depends on what happens immediately after a prospect says “yes.” MORE Penny Breslin and Damien Greathead MORE Advisory & Consulting BUY "It's Not Just the Numbers" In this episode of It’s Not Just the Numbers, hosts Penny Breslin and Damien Greathead make the case that onboarding is one of the most overlooked, underdeveloped, and business-critical functions in CAS firms today.“Too many firms have no clue what actually happens when a client walks in the door,” Breslin says. “You sold the work, but what happens next? What experience does the client have? And what does your team do first?”

Two-thirds of current firm leaders risk being obsolete within three years.Accounting InfluencersWith Rob BrownA stark warning is shaking the accounting profession: 65% of current firm partners will be considered “digitally obsolete” within three years. The unsettling part? Private equity (PE) investors are not planning to retrain them—they are preparing to replace them. MORE Accounting Influencers with Rob Brown On the latest episode of the Accounting Influencers Podcast, host Rob Brown uncovers how private equity–backed firms are redrawing the profession’s leadership map. The digital divide is no longer theoretical. It is already defining who will lead the future of accounting and who will be pushed aside.