Claim OwnershipThe Branding Business School Podcast
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The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
171 Episodes
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Text a question to Victoria! If you want your brand to feel aligned, elevated, and something you’re still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with your growth instead of holding you back. You’ll learn how to design a brand with true staying power so you’re not constantly rebranding or blending into what’s trending online. Victoria dives into the real reasons why so ma...
Text a question to Victoria! As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out. In this episode, Victoria ...
Text a question to Victoria! Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your clients have and it can either build trust and credibility or create hesitation that keeps potential clients from booking with you. In today’s episode, Victoria is sharing valuable information to teach you how to make your ...
Text a question to Victoria! As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joined by BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley. This episode is an honest, energizing conversation about what it really takes to sell with confidence as a female entrepreneur. Gwen ope...
Text a question to Victoria! Have you ever refused to believe “there’s nothing you can do”, especially when it comes to your health? If so, you’ll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator of Rayvi, a mineral-based hydration brand. After battling psoriasis for two years, Robyn took matters into her own hands and found healing through functional medicine. Now, she helps other women uncover the root cause behind...
Text a question to Victoria! If you’ve ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You’ll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taking imperfect action is what actually builds the confidence you’ve been waiting for. This episode is the reminder that progress doesn’t come from overthinking, it comes from doing. Victoria shares how to spot the sneaky ways ...
Text a question to Victoria! “One of the biggest lessons that I've learned in my adult life so far is that growth doesn't ever feel easy.” –Victoria Marcouillier This is a very special week as Victoria is turning 33 and the podcast is turning 5! In this special birthday episode, Victoria gets real about turning 33 and the reflections that come with stepping into a new season of life and business. After five years of juggling motherhood, entrepreneurship, and building BrandWell into a thriving...
Text a question to Victoria! “Pretty brands don’t pay the bills. Branding and Website design without strategy? It may look nice, but they’re not going to convert.” –Victoria Marcouillier Ever wonder how BrandWell came to be? Over the last six, almost seven years, Victoria has taken BrandWell from side hustle to a boutique branding and web design agency. For the first time ever, Lauren, BrandWell’s COO, is stepping in as host and is interviewing Victoria on how she got to where she is today! V...
Text a question to Victoria! “Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier Wanting success isn’t the same thing as working hard for it and that’s where so many entrepreneurs get tripped up. This episode may ruffle some feathers, but Victoria is challenging the rise of the anti-hustle movement and reminds ...
Text a question to Victoria! “The goal is not balance. The goal is to be present where you're needed most.” –Victoria Marcouillier Another girl has joined the BrandWell Designs girl gang! Over the summer, Victoria welcomed her third daughter, McKenna Roads, and this episode is all about her beautiful birth story. Within this episode, Victoria is sharing all the highs and lows, from navigating the switch from traditional OB care to a midwife group, to navigating labor without an epidural for s...
Text a question to Victoria! “Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica Marx Scaling a business from six figures to seven isn’t about hustling harder, it’s about stepping fully into CEO leadership. To kick off this season, Victoria is sitting down with powerhouse business advisor Jessica Marx, a five-time Forbes Business Council memb...
Text a question to Victoria! “If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria Marcouillier What if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with materni...
Text a question to Victoria! “Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria Marcouillier What if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your b...
Text a question to Victoria! “Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria Marcouillier If you’ve ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting bran...
Text a question to Victoria! “If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria Marcouillier Many think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand’s vibe. You wear it everywhere—n...
Text a question to Victoria! “Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria Marcouillier What if the key to a successful sales call is not just about selling, but about truly understanding your client’s deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and les...
Text a question to Victoria! “When you are a disruptor, there are no rules that you have to follow.” -Kelly Stumpe Searching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You’re in the right place. If you’ve been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn’t ju...
Text a question to Victoria! “When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria Marcouillier A well-planned team retreat is more than just a getaway—it’s an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture...
Text a question to Victoria! “In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria Marcouillier Explore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what ...
Text a question to Victoria! What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media pla...
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The BrandWell podcast is helpful and encouraging every. single. time. Whether I pick an episode based on topic or I get sucked into a binge listening session — I never feel like my time or mental brainpower has been wasted.