Maximum Lawyer

Watch the YouTube version of this episode HEREAre you a law firm owner looking for ways to improve your mindset and processes? In this solo episode of The Guild Live Show, Tyson explores key strategies for attorneys and law firm owners, focusing on productivity, technology, and mindset. Tyson discusses the benefits of intentional rest and how it can enhance creativity and leadership. Many people wonder what the key to happiness is. Tyson explores the four pillars of happiness, which are faith, family, friendship and service to others. Based on an article Tyson read, these are foundational sources for long term fulfillment. It is important to pour into those pillars to live a meaningful and happy life. You can use other external factors like money and status to build on these pillars, but they should only be used as a means to an end.Tyson chats about how to build personalized and efficient processes for law firms. It is important to create processes that work for you and your clients. You need to understand what clients want and how to provide options for substitutions and personalization. To do this, think about what someone might want and how you can build it into your processes. Ensure to optimize your personalization and substitutions so that your cost is less and there is less friction in your process.Take a listen!3:24 Key takeaways from the need for rest13:55 Why people feel unsatisfied despite achievements17:25 The four pillars of happiness24:09 Building personalized and efficient processes in law firms 28:26 Ensuring your service matches market needsTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on improving leadership? In this insightful episode of the Maximum Lawyer Podcast, Tyson interviews  lawyer and leadership consultant Noel Bagwell about personal experiences of resilience and rebuilding after major life changes, the importance of trust and communication in business, and his unique subscription-based legal model. Noel shares his insight on the importance of trust in legal practice and in leadership consulting. Both involve building and maintaining relationships with coworkers, counterparts and clients. It is important to be mindful of how you structure your relationships with people and how you navigate conflict. If you can develop trusting relationships, you can be informal with how to do business. But, it is crucial to still create strong, formal contracts with clients to keep things professional. Noel and Tyson chat about how to build confidence in yourself and clients. The first thing in achieving this is to understand your own competence. Think about what you excel in and what your weaknesses are, especially if you struggle with imposter syndrome. You need to rethink your mindset as it relates to yourself and your abilities. If there are areas of your firm that you are not strong in, such as contracts or intake, take some time to figure out a strong path forward to implement that change.Take a listen!2:20 AI, Simulation Theory, and Faith5:56 Leadership Failures and Legal Problems9:50 Strength, Masculinity, and Resilience14:44 Parenting, Self-Defense, and Channeling Energy16:21 Coaching, Focus, and Positive Guidance18:14 Virtue, Competence, and Trust in Law 22:42 Work-Life Fusion and Authenticity 24:37 Preventing Overwhelm and Setting Expectations32:57 Flat Fee vs. Hourly Billing43:35 Competence, Confidence, and Identity 48:12 Layers of Identity and BeliefTune in to today’s episode and checkout the full show notes here. Connect with Noel:Website Linkedin 

Watch the YouTube version of this episode HEREAre you a leader looking for ways to improve your business? In this episode of The Guild Live Show, Tyson leads a dynamic discussion on leadership, marketing, and AI trends in professional services. Tyson shares actionable frameworks for making tough leadership decisions and introduces Gamma, an AI-powered tool revolutionizing presentation design. Leaders are always faced with needing to make impossible decisions. Tyson provides some insight on how to do this effectively. One thing to do is to map your trade offs. This involves looking at what you give versus what you gain, which is similar to writing down your pros and cons. What this does is pressure test your plan and allows you to challenge your assumptions. You are able to find out what needs to be re-evaluated or changed to make your business stronger.Tyson shares new features of the AI-powered tool, Gamma. With $2.1 million is valuation, Gamma is up in coming in the creative space. Gamma creates presentations, websites and PDFs that are interactive. The great part about it is it is extremely user friendly and does not require someone to have good design skills. Give Gamma information through prompts and it will pump out slides or a full website ready for use. It is a great tool for any business owner!Listen in to learn more!0:14 Impossible Leadership Decisions & Values 6:00 Marketing & AI Trends: Neil Patel Insights 9:25 AI Search and Community Platforms13:19 Gamma: The Slide Killer 22:47 Building a Company to Run ForeverTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you an entrepreneur looking to grow and thrive in the legal space? In this episode of the Maximum Lawyer Podcast, Tyson interviews Matt Anderson, an attorney and real estate investor, about his unconventional journey blending law, entrepreneurship, and property investing. Matt shares lessons from multi-level marketing and business ownership and emphasizes the importance of hiring for culture fit.For lawyers who are new to the entrepreneurial space, it is possible to build a firm that runs on minimal daily involvement. In order to do this, you need to let go of a lot of the day to day work of practicing law as well as partner and hire individuals who can help you achieve that. Partner with another lawyer who has the same vision as you. After that, look at hiring good lawyers who will do all the necessary work that will bring you success. That way, you can spend your day doing what you want to do.Matt provides some insights on hiring staff based on culture and character, rather than experience. One way to do this is utilizing personality tests, inner metrics and multiple interviews to find the right fit. For Matt, anyone can learn a skill or aspects of a job. But, not everyone has the character or personality to work for a certain firm. As an owner, you need to determine what kind of firm you want to run and hire people based on what matters to you most.Listen in to learn more!2:01 Creative Side Hustles in Law School4:13 Building a Business, Not Just Practicing Law9:44 Hiring and Personality Fit16:32 Buying Law Firm Real Estate 23:23 Creative Financing and Seller Deals 25:12 Renting vs. Owning Your Home29:24 AI as a Law Firm Leveler32:13 Preventing Lifestyle Creep in Law Firms34:06 Impact of AI and the Future of Office Space43:36 Who Runs the Firm?47:20 Biggest Surprises in Partnership 49:40 Implementing AI in the Firm53:03 The Role of Hard Work in Success 58:03 Importance of Emotional Intelligence (EQ)Connect with Matt:Website  LinkedIn  Tune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you looking for some AI tools to streamline your tasks? In this episode of The Guild Live Show, Tyson explores the latest trends in digital marketing, AI, SEO, and content strategy. He reviews HubSpot’s newsletter insights, highlights YouTube and TikTok’s new AI-powered content tools, and explains Google’s advancements in AI-driven appointment booking. Tyson provides actionable tips for marketers. One tip is to rebalance the funnel and to focus on the bottom of the funnel. Looking at parts of your marketing that will convert leads are important, such as ads or SEOs. Another tip is to do more research as it relates to how your business can generate more leads. Tyson suggests that It is best to move away from a pay per click model.Tyson shares how Google AI can streamline processes. For those who are looking to travel, Google AI can open booking pages right away. If you give it a prompt of location and timeframe, it can provide you with relevant airlines, hotels, car rentals and restaurants. It can also lead you straight to the payment page to make booking your vacation or work trip so much easier!Listen in to learn more!2:54 BrightEdge Study & Funnel Rebalancing 5:07 Building Answer Engines & Content Strategy6:13 Implementing Bottom-of-Funnel Content9:14 HubSpot 2025 State of Newsletters10:31 Newsletter Best Practices 12:38 YouTube Makeover & AI Upscaling 16:38 Google AI Booking Appointments18:49 AI-Driven Booking Details 21:01 Preparing for AI-Driven Consultations 21:55 TikTok & YouTube AI Tools for Content CreationTune in to today’s episode and checkout the full show notes here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Watch the full video on YouTube here.Are you a law firm owner looking to understand the importance of connection? In this episode of the Maximum Lawyer Podcast, Tyson interviews Sam, an entrepreneur and leader of Nashville’s Entrepreneur Center. Sam shares his unconventional journey from studying history to hotel management, nonprofit work, and founding multiple businesses. He emphasizes the importance of hospitality, community, and authentic relationships in business, drawing lessons from both corporate and local experiences.  Sam talks about how important community and connection is to success. For him, success is directly related to the depth of the community. People just want a place to belong and it is crucial for businesses to thrive when they have other people or other businesses supporting them. Whether it's through networking or partnerships, building connections and maintaining a community of support will make or break success. Sam provides some advice to listeners about building better client relationships. One way is getting to know other client businesses. Once you get to know other clients, their business and what is important to them, you are able to understand them and their work, which can help build trust. Relatability is important in the legal space and it can really help build that bridge between clients and can create great relationships over time.Listen in to learn more!5:19 Lessons from Hospitality9:06 Community and Belonging in Business12:20 Corporate vs. Local Business Culture16:52 Consistency and Service in Hospitality17:38 Practical Tips for Client Communication25:11 Building Community: Safety, Growth, and Meaning26:46 Rituals for Team and Customer Bonding45:28 Product-Market Fit and Customer Discovery51:06 Bad Business Advice to Avoid53:37 Finding and Working with Co-Founders57:33 First Hires and Building a Team 1:02:02 Best Advice for New Law Firm OwnersTune in to today’s episode and checkout the full show notes here. Connect with Sam:Website  Linkedin 

Watch the YouTube version of this episode HEREAre you a law firm owner looking for good marketing strategies? In this episode of The Guild Live Show, Tyson covers a range of topics for legal professionals and entrepreneurs. He announces the launch of the Maximum Lawyer State of the Firm Survey, discusses the curious case of a DJI Pocket 3 camera knockoff, and shares seven key marketing strategies to attract more clients. Tyson shares some marketing strategies from Adam Earhart. One of the strategies is focusing on email marketing, which involves leveraging a targeted list of individuals who want to stay on top of your content. Another strategy is social media marketing, which involves selecting the right platforms and tailoring content to specific audiences. It is best to find the platform you excel in and focus on that. Another strategy is optimizing your digital content and increasing your presence in the digital space.Tyson shares some advice on using a marketing funnel to improve your strategy. A marketing funnel can outline a process from start to finish and how the marketing of your firm or business will start and end. A funnel can be used to map out your whole process and can visualize how the strategy will go. If you want to save money, make sure you develop a good marketing funnel for your business.Listen in to learn more!Tune in to today’s episode and checkout the full show notes here.  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Watch the YouTube version of this episode HERE.Are you looking for some advice from a lawyer working in immigration? In this episode of the Maximum Lawyer Podcast, Tyson interviews Evelyn Ackah, an immigration lawyer whose personal journey from Ghana to Canada shapes her professional mission. Evelyn shares how her family’s sacrifices and early experiences with separation inspired her passion for helping others build legacies through immigration. Evelyn shares her own personal growth when facing challenges that people can learn from. Being the first and the only (which stems from her experience living as a woman of colour in 1970s Vancouver, Canada) really shaped her mindset when it came to her law career. For her, it is all about how to fix, solve and improve something or a situation. Growing up with a hyper-independant mindset helped Evelyn lean into herself and her strengths when working for clients.Tyson and Evelyn speak about what drives leadership and team culture for a law firm. For Evelyn, it is all about purpose. Thinking about why you are where you are and how to make today better than yesterday. For law firm owners, knowing your purpose will allow you to understand how you need to lead your team so everyone can succeed. If a leader knows why they are at that firm, the people working there will know too.Listen in to learn more!3:17 Impact of Family Separation and Sacrifice6:50 Marketing Immigration Services15:20 Transition from Corporate Law to Entrepreneurship 18:34 Self-Care and Morning Routine 25:26 Work-Life Balance and Parenting 36:55 Therapy and Parenting Through Trauma 40:31 Business Impact of Immigration Trends 45:51 Financial Planning and Firm Stability49:35 Managing Lead Influx and Marketing 58:47 Celebrating Success and Team Building 1:00:14 Reflecting on 15 Years in Business1:03:42 Retirement, Legacy, and Living Fully Tune in to today’s episode and checkout the full show notes here. Connect with Evelyn:Website TikTok Instagram  Facebook Linkedin  Youtube  

Watch the YouTube version of this episode HEREAre you looking for some ideas on how to use AI the right way? In this episode of The Guild Live Show, Tyson explores the latest in AI technology, including a hands-on review of the new Atlas GPT browser and its unique features. Tyson discusses Neil Patel’s insights on the importance of blogging for AI-driven search and how automating repetitive marketing tasks with AI can boost business growth. Tyson speaks about a few different AI tools and how to use it to your advantage. Atlas GPT’s agent mode can help you do anything and can be used on a page you are working on or looking at. You can ask questions about the current webpage or ask it to summarize what you are looking at. It is also a great tool to utilize when researching a topic. Tyson also looks at how AI can be used to free up resources for better client service. For business owners, it is important to shift your firm to a customer service firm. It is important to use AI for efficiency and to manage your work better, which will allow you to shift the focus to taking care of both your clients and your staff. Let AI do the mundane tasks and allow your staff to be happier and have more time to do other, more important tasks.Listen in to learn more!4:12 Atlas GPT’s agent mode6:28 Repetitive marketing13:19 Using AI to generate blog posts targeting legal statutes19:53 Feeling stuck after achieving major goals23:11 Using AI to free up resources for better client service Tune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you looking for some tech tips as a law firm owner? In this engaging episode of the Maximum Lawyer Podcast, SEO expert and entrepreneur Jason Hennessey shares his journey from mobile DJ to founder of Hennessey Digital, detailing how necessity led him to discover SEO. He discusses the evolution of SEO, the impact of AI, and practical strategies for law firms.Jason speaks about the future of AI in SEO. In the early days of Jason’s career, AI was being used to reverse engineer websites to figure out what was working, which was very time consuming. In this day and age, AI is a lot more accessible and is being used by different people for different things. For companies like Jason’s, AI has opened the door to allow for more traffic because his service can reach different people due to AI’s diverse usage.Jason and Tyson discuss the errors law firms make with their websites. One thing is people do not take action when they have the steps in order to do so. This is seen with many people who attend law conferences. Another error is trying to implement a solution right away and thinking it is going to solve the problem. Jason gives an example of a company hiring someone to design or maintain a website, but not having any oversight whatsoever. This can cause a lot of issues for a business owner who can lose control of what they are creating.Listen in to learn more!6:20 How SEO has changed10:01 Early adoption of AI and the future of AI in SEO17:41 Lifestyle businesses versus growth-focused businesses20:09 Frequent errors law firms make with their websites38:35 How social media now impacts SEO Tune in to today’s episode and checkout the full show notes here. Connect with Jason:Website  Instagram  X FacebookLinkedin Youtube

Watch the YouTube version of this episode HEREAre you looking to learn from other experienced law firm owners? In this episode of the Maximum Lawyer Podcast, host Tyson Muturx recaps the Max Law Con conference, a leading event for law firm owners and legal professionals. Tyson highlights standout presentations on AI, branding, automation, and resilience, and shares personal insights from networking sessions and workshops. Tyson provides an overview of a bunch of presentations by colleagues and friends that cover various topics related to law. These include Tyson’s own presentation on taking action, Jim Hacking’s presentation on how failures pave the road to success, a presentation on calling clients, steps on how to attract better clients and a live workshop on resilience and how to avoid burnouts for leaders. The conference was jam packed with insightful and incredible presentations and topics to help law firm owners succeed and be better leaders!Listen in to learn more!4:08 Conference Day One Opening & Emcee Introduction7:09 Jim’s “Falling Up” Keynote8:04 Devin Slavonski: “Red Flags, Raves, and Referrals”8:55 Steve McClellan: “Scorecards of Success”8:55 Rachel McGarry: “Stop Being a Firefighter, Start Being an Engineer”9:56 Charlie Mann: “$500,000 Referral Playbook”9:56 Jason Selk: “Burnout Proof” Workshop11:58 Tiffany: “Built for the Storm”11:58 Kevin Cheney: “More Than Money”13:06 Adam Rawson: “High Impact Internship Program”13:06 Jeremy Danielson: “AI Board of Advisors”14:18 Gary Falkowitz: “Convert Better Than the Big Firms”17:07 Day Two Opening: Regina Edwards18:19 Jeff Hampton: “Double Your Law Firm’s Revenue with YouTube”18:19 Danny Decker: “Spotlight Marketing and Branding”19:14 Brooks Derrick: “Do What the Robots Can’t”19:14 Ruma Mazumdar: “Virtual Scale Blueprint”20:08 Ryan Weber: “Smart People, Dumb Excuses”20:08 Heather Olsen: “Turning Swag into Swagger”22:01 Alexis Austin: “Why Your Parents Are Responsible…”22:01 Matthew Kirby: “Latent Legal Market Opportunities with AI and Subscriptions”22:53 John Corman: “Master Energy, Forget Time”23:51 Chelsea Williams: “Think Like a CFO”25:00 Sonia Lakhani: “Monetizing Your Legal Knowledge Online” Tune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you a law firm owner looking to find ways to improve your marketing? In this episode of the Maximum Lawyer Podcast, Tyson interviews Kelli, a former litigator who left toxic law firm environments to launch her own trademark law practice. Kelli shares how she built a supportive, flexible firm culture and leveraged her marketing skills—especially on social media platforms like Threads and Instagram—to attract clients. Kelli provides some insight about working in toxic law firms and her approach to creating a better work environment for herself and her staff. Kelli worked in a space where she needed to prioritize work to the point where there was no acknowledgement of good work or a reasonable work-life balance. For Kelli, this created an unhealthy relationship to her work and having feelings of overwhelm and burnout. For her staff, she ensures everyone is excited about what they do and love coming to work each day.Now in a healthier environment, Kelli shares how she brands and markets her firm to get clients. She leans on a casual approach to branding, which is the opposite of law firms in general. Kelli uses creativity and uniqueness to brand her firm by creating a fun and fresh website to showcase what she is selling. Also, leveraging social media platforms, like Threads has been helpful in engaging with clients.Listen in to learn more!1:02 Identifying Toxic Law Firm Culture6:03 Transitioning from Litigation to Transactional Practice10:05 Advice for Lawyers Switching Practice Areas15:29 Non-Traditional Law Firm Branding and Marketing18:06 Website and Marketing Differentiation20:07 Social Media Strategy and Client Conversion23:54 Threads as a Key Engagement Platform30:59 Using AI and ChatGPT for Marketing41:35 Platform Choice: Why Threads Wins52:07 Mixing Personal and Professional ContentTune in to today’s episode and checkout the full show notes here. Connect with Kelli:WebsiteInstagramTikTokLinkedin

Watch the YouTube version of this episode HEREAre you a law firm owner looking to learn more about AI? In this episode of Maximum Lawyer, Tyson interviews Eric, founder of Arrow Effect Marketing and Meet Gabbi. Eric shares his entrepreneurial journey, the inspiration behind his company names, and how his passion for storytelling evolved into innovative legal marketing solutions. Eric speaks to the challenges of lead intake within legal firms. Law firms with weak intake processes usually suffer from a lack of personnel or certain databases or technology that are not up to date. Eric shares how intake is an important aspect of a successful law firm and how Meet Gabbi is used to improve it. For Eric’s clients, the use of Meet Gabbi has led to 20-30% more conversion of cases. The AI tool can be used by potential clients who might need some more guidance before they connect with a lawyer. It can also be used between client and lawyer once a case gets going to schedule appointments and collect payments.Tyson and Eric talk about the legal system’s cautious approach to AI and where that hesitancy stems from. It stems from the creation of hallucinated cases that are not real and taking time away from people who really need help. But, the use of AI can give the legal space an advantage over other industries. It can allow those in the space to maximize their time and focus on winning cases instead of completing administrative tasks that can take hours in day.Listen in to learn more!2:44 Managing Two Companies4:39 Hiring and Talent in Legal Tech11:09 Adapting to AI and Human Roles14:44 Strategic Partnerships and Legal Credibility25:15 Storytelling in Marketing37:50 Recommended Tools for Law FirmsTune in to today’s episode and checkout the full show notes here. Connect with Erik:ARO Effect:ARO Effect Website LinkedIn Instagram  Facebook Meet Gabbi:Meet Gabbi Website LinkedIn 

Watch the YouTube version of this episode HEREAre you a lawyer looking for some tips on AI technology? In this episode of Maximum Lawyer, Tyson and expert guest Martin Kravchenko discuss the practical use of AI technologies—such as vibe coding, AI agents, and tools like Gemini, ChatGPT, and Notebook LM—in legal and personal injury law firms. Tyson and Martin discuss bottlenecks within firms, especially with tech versus human bottlenecks. For law firms, Martin suggests that people are the biggest bottlenecks if you don't have the right amount of staff in your firm doing the right work. With a small firm, the people are important. As a firm increases, technology can become the bottleneck because there has to be a good, streamlined system in place to ensure people are able to do their jobs. If a good, solid CRM is not in place, the whole firm can really suffer.Martin speaks about his use of an AI tool called Gemini and the benefits of it. One thing is people can access it through their Google Workspace and Gmail, which makes it easy and efficient. It can also process documents better, which for lawyers who work with medical records, can be really handy. Many people struggle with badly scanned PDF documents, which for Gemini, it can read quite well. This can make any lawyer's life a lot easier when preparing for a case.Listen in to learn more!1:35 Integrating New Tools into Law Firm Processes2:21 Mapping and Standardizing Law Firm Processes4:18 Centralizing Templates and Knowledge Management7:35 When to Invest in Technology vs. Human Resources8:51 Effective Prompting and AI Tool Usage16:29 AI-Generated Content and Deepfakes17:12 Why Prefer Gemini Over Other AI Models20:56 The Value of Simple, Scalable Solutions35:32 Future of AI Agents and Legal Practice50:25 Long-Term Vision: Lawyers as Monitors of AI AgentsTune in to today’s episode and checkout the full show notes here. Connect with Martin:WebsiteYouTubeFacebookLinkedIn

Watch the YouTube version of this episode HEREAre you a business owner looking for some tips on how to be more effective as a leader? In this episode of the Guild Live Show, Tyson explores the latest in tech and productivity. He shares actionable tips for leading effective meetings, discusses strategies for optimizing sleep (“sleep maxing”), and highlights AI-driven prompts to boost online authority. Tyson provides some leadership tips to help people in these roles run meetings smoothly and efficiently. One tip is to prepare before you enter the meeting, as small preparation signals professionalism. You want your team to take you seriously and trust that you know what you are talking about. Another tip is that leaders should be actively engaged in a meeting. Being engaged, listening and providing clarity will ensure you add value to both the meeting and your employee’s time.Tyson chats about Perplexity’s Comet browser for automating tasks. Comet acts as a personal assistant and can automate your tasks for you while you are working. Tyson does a demo with listeners and prompts Comet to search the best restaurants in Nashville. In real time, the browser does a search in Google Maps and a search bar pops up with all the results. It is a great tool to manage your life online.Listen in to learn more!5:35 Three simple leadership tips for meetings11:16 Introduction of "sleep maxing"16:05 How to use Perplexity’s Comet browser for automating tasks 24:17 Seven AI prompts from Forbes to boost online authorityTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAlexis Austin is the founder of 360 Strategic Success and the creator of the Virtual Chief Sales Officer (VCSO) Program, a proven system that helps law firms double their revenue, and even triple close rates, without increasing marketing spend.After building her own seven-figure criminal defense firm, Alexis discovered what many law firm owners eventually learn: more ad spend isn’t the answer. Fixing intake and sales is. By focusing on conversions instead of clicks, she doubled her firm’s revenue while cutting marketing costs in half.Through 360 Strategic Success, Alexis helps firms implement proven sales training, simple law-firm-specific tracking tools, an on-demand call coaching tool with unlimited use, and weekly live training with detailed hot seats. Her mission is to help law firm owners escape the revenue roller coaster, stop wasting money on marketing, and finally build a firm that grows strategically and consistently.Website: https://www.360strategicsuccess.com/sales-accelerator-program00:13 How Alexis’s role in the law firm changed after marriage3:20 How the firm operates independently, with its own systems 12:13 The firm’s team-based approach17:27 The firm’s approach to hiring experienced litigators 51:45 Breaking self-sabotage patterns in lawConnect with Alexis:360 Strategic SuccessWebsite Instagram Facebook  Linkedin Right Law GroupWebsite X Instagram Facebook  Linkedin Youtube 

Watch the YouTube version of this episode HEREAre you in the legal space but also looking to utilize AI more? In this episode of The Guild Live Show, Tyson explores the latest in AI and digital marketing. He reviews Perplexity’s new AI email assistant, shares insights from a Bloomberg article on Mr. Beast’s business finances, and highlights a customer journey infographic by Chase Diamond. AI can be used for many systems and processes within law firms. Tyson shares the benefits of Perplexity’s new AI email assistant. This AI tool can manage your emails, schedule your meetings and can draft emails. Additional features include categorizing your emails into different buckets and utilizing labels so that you can see what priority items require attention. It is truly an incredible tool that can make any attorney’s life so much easier. Tyson talks about AI-driven personalization in marketing. AI can be used to create unique and personalized digital marketing campaigns. It can also enhance precision and campaign effectiveness through data driven insights. Individuals in the space can use it to know how their campaigns are performing across a network of micro influencers, through tracking key metrics and engagement rates. If a particular type of content is performing exceptionally well with a specific audience segment, AI can recommend allocating more resources to similar content.Listen in to learn more!1:09 Discussion of Perplexity’s new AI email assistant6:45 Analysis of Mr. Beast’s business model14:44 Exploration of AI-driven personalization in marketing 20:01 Influencer marketing versus traditional advertising25:22 The importance of transparency for modern influencersTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you an attorney looking for a place to get reliable vendor reviews? In this episode of the Maximum Lawyer Podcast, Tyson and Becca introduce “Becca’s List,” a new, free review platform designed for law firm owners to share authentic feedback on vendors and service providers. Tyson and Becca share about how Becca’s List came to be. After hearing from a Guild member about spending money on a vendor and not getting the services they paid for, Becca and Tyson created a product list where legal vendors can be reviewed. This can then be used by members who are looking for vendors and can do some research before they commit to spending money with them. This is a great tool for new law firms who don't have a big budget and need to be mindful of the vendors they partner with.Tyson and Becca go through the development journey of Becca’s List. The website uses smiley faces to rate vendors, which does not leave users confused on how to use the platform. The development process has been tricky due to working with developers who usually have more say in how something can be created. The process also involved coming to a happy medium on certain aspects of the platform and this is important when collaborating on a product.1:43 Explanation of the idea of Becca’s List2:44 How the new platform changes vendor behavior 9:13 Overview of the development journey11:13 Issues with the platform, including frustrations with developers14:16 The difference from building a standard law firm websiteTune in to today’s episode and checkout the full show notes here.Check out Becca’s List here. 

Watch the YouTube version of this episode HEREAre you a business owner looking for tips for success? In this episode of The Guild Live Show, Tyson delivers a concise yet insightful discussion on negotiation tactics, ChatGPT usage trends, and the realities behind AI research tools. Tyson critically examines bold claims about Thomson Reuters’ AI system, shares practical lessons for startups, and reflects on the importance of empathy in online interactions following a recent tragedy. Tyson shares some effective negotiation strategies for lawyers. Being a successful negotiator involves spending a lot of time on anticipated areas of agreement. This means focusing on where you align with a client. It also involves planning more efficiently as opposed to the amount of time. Planning efficiently makes all the difference when you are in the negotiation phase of a deal. If you sit down and think through how you want the negotiation to go and have everything outlined for the discussion, it can really play out in your favour.Tyson provides some common mistakes made by startups that can actually lead to their downfall. One of the common mistakes is only hiring people based on experience. Because startups are so new, it needs the right people with the mindset to scale the business to where it needs to be. Experience won’t matter if they do not fit with the vision of the business. Another mistake is wearing too many hats as the owner. Though a startup can be small, wearing too many hats can lead to burnout and not putting the right energy into the right areas because you are spread too thin. Ensure to hire who is needed so you can focus on running the business. Listen in to learn more!1:07 Discussion of effective negotiation strategies5:41 OpenAI data on ChatGPT’s most common uses.8:08 Thomson Reuters’ AI that reduces research time12:24 Common mistakes that kill startupsTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters. Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going.Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients!Take a listen!01:18 Tricks to Sound More Conversational04:18 Overcoming Nerves and Breathing Techniques06:06 Handling Mistakes on Live Video08:59 Appearance Tips for Camera10:47 Enunciation and Audio Clarity 16:32 What Lawyers Should Talk About in Videos20:48 Video Length and Platform Guidelines22:00 Video Structure Formula: Hook, Value, CTA23:55 Repurposing Long Videos into ShortsTune in to today’s episode and checkout the full show notes here. Connect with Kerry:Website Linkedin Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn