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© Vignesh & Vinod
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Diving into the world of business, two aspiring marketers discusses about business trends details in tamil language. It's all about discussing about insights, in a simple way. தமிழில் தொழில் வளர்ச்சி மற்றும் சந்தைப்படுத்துதல் பற்றி, வளர்ந்து வரும் தொழில் முனைவோராக எங்களது ஆழமான பார்வைகள் இதோ உங்கள் செவிகளுக்கு.
28 Episodes
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In this episode Vinodh Parameshwaran (CEO, Springboard digital) and Vignesh Muthukumarasamy (CEO, The Growth Kitchen) discusses about our Indian consumer psychology with supermarket purchase and how it has evolved over time. Things to consider when you are doing a product for a big supermarket! Do listen to us and send us your thoughts. your favourite supermarket brands ? Source : Supermarketwala by Damodar mal.
In this episode Vinodh Parameshwaran (CEO, Springboard digital) and Vignesh Muthukumarasamy (CEO, The Growth Kitchen) discusses about our politicians' marketing strategies and how we can implement them in our business/life.
In this episode, Vignesh Muthukumarasamy (founder, thegrowthkitchen) and Vinodh parameswaran (CEO, Springboard digital) had discussed about various techniques that are used in brand strategy. If you are going to launch a brand now or in future, this episode is for you. If you are going to rebrand your existing business, this episode is definitely for you. So dont miss out on all points we discussed. Feel free to discuss your views in the comment box. நீங்கள் கட்டமைக்கப்போகும் பிராண்ட்டின் வியூகம் எவ்வாறு இருக்கலாம்? அதற்கு ஏதாவது வழிமுறைகள் உள்ளதா ? என்பது தான் இந்த வலையொளியின் நோக்கம்.
This is a very special episode, because our subscriber pragatheeswaran came with an insight and we developed it along his presence. In this episode we discussed the following points:-
1. market value of biriyani business in tamilnadu.
2. Who are all the biggest players in tamilnadu market and Indian market ?
3. Interesting biriyani brands and their experiments for customer acquisition.
4. Future of biriyani business.
Do connect with us for more insights in this episode. follow us
@turnovertamil Instagram.
In this episode Vignesh (CEO, The growth kitchen) and Vinod (CEO, springboard digital) discussed about a prominent Indian food brand, making 5000 crores/year. Their Interesting history, differentiation techniques and marketing strategies are mentioned. Hear it and tell us what you felt.
In this episode Vignesh (CEO, The Growth Kitchen) and Vinod (CEO, Springboard digital) have discussed about the crucial need of visuals you are showing in your business. It may be logos, advertisements and many things associated with them. What makes it so important to influence the customer and how much time it takes. Hear this episode till last minute, so that you dont miss out on any insights.
In this episode Vinod (CEO, Springboard digital) and Vignesh (CEO, The Growth Kitchen) had discussed about e-commerce marketing strategies that any one shouldn't miss. Brands discussed: Ishka farms, Tons valley and sporfy app. Dont miss it. Follow us on @turnover tamil Instagram page.
In this episode, Vignesh (Chief content strategist, the growth kitchen) and Vinodh (CEO, Springboard digital) discusses about 4 more laws of marketing that no brands/businesses can afford to miss. Indulekha bringha oil, SUN TV, Vilvah and Juicy chemistry are the brands discussed as examples. Follow us @turnover_tamil in Instagram.
In this episode, we have discussed about "how to save your brand's money and time by carefully planning your marketing efforts". These 5 laws are very basic, simple to introduce into your existing business. For all the 5 examples, we have given the Indian examples too. So hear it and let us know your comments.
In this episode Vignesh & Vinod had discussed about various psychological traits of current Indian consumer. What do they actually prefer ? How to get their attention ? You can get the answers for these questions in this episode. Hear us and let us know your thoughts. Comment us your Indian consumer ideas. Language of conversation: tamil.
In this Interesting episode, Vignesh & Vinod have discussed about failures of big brands & how they some of them rectified it through a warfare kind of approach. Brands discussed: arokya milk, General Motors, Mahindra & Mahindra, Crest toothpaste and Paper Boat.
In this episode Vignesh (CEO, The Growth Kitchen) and Vinod ( CEO, Springboars Digital) discusses about the failures of big brands in marketing world. What they have done ? What are those experiments teaching us in current marketing practices? What are the solutions ? Listen and comment us your views on our facebook page "Turnover Tamil".
In this episode, Vinodh Parameshwaran ( CEO, Springboard Digital) and Vignesh (CEO, The growth kitchen) had discussed about the last 2 remaining techniques that was left in past two episodes. If your product is a latest one, do you have an edge ? What is hotness ? how can you leverage the hotness to differentiate your product/service in the market? Hear us and let us know the feedback in Turnover Tamil facebook page.
What are the other 3 techniques that differentiates your brand from your competitors ? In last episode we have discussed 4 points, here we have discussed another interesting set of 3 points are discussed with real life examples.
In this episode, Vignesh M (CEO , www.thegrowthkitchen.com) and Vinod Parameshwaran (CEO, https://springboarddigital.com) discusses about 4 types of differentiation that businesses handle, to get more brand awareness and sales. Attribute, Being first, leadership and heritage points are brieflly explained with real life examples. What are the key takeaways for small businesses with these points ? for this question, listen to this episode and revert us with your comments.
In this episode, Vinod (CEO, Springboard Digital) and Vignesh M (CEO, the growth kitchen) have discussed about the techniques that differentiate or die book tells us. You might be thinking that talking about Quality, making Creative ads and discounts can take any business to the limelight. But the ground reality is different for a long term game in business. Hear our episode to know the ground reality, so that you can get the significance of growing your business with a differentiation.
In this episode, Vignesh M ( CEO, The growth kitchen) and Vinod Parameshwaran (CEO, Springboard Digital) discusses about 4 necessary frameworks needed for any small services based business to scale up their operations. Knowing how to fit any services based businesses to fit in the market is a crucial one. If you are a website designer, CA firm, Law firm or any sub 5 seater company, you have a lot to takeaway from this episode.
In this Episode, Vignesh Muthukumarasamy(Digital Marketing Strategist) and Vinodh Parameshwaran(CEO, Springboard Digital) have elaborately discussed the frameworks involved in knowing your product-market fit. After this episode, You can clearly know whether your current business idea is clearing this product to market fit or not? Calculate the score and let us know what is your business's score (message hidden in episode). Hear us and let us know your feedback.
In this episode, Vinodh parameshwaran (CEO, Springboard Digital) and Vignesh Muthukumarasamy ( CEO, The growth kitchen) have elaborately discussed about three magnetic things that will attract your consumers/clients to the business world. How brands like boost, Essential Traditions.com, Decathlon leveraged these three techniques. Hear us and let us know your feedback.
In this episode, Vinod Parameshwaran(CEO, Springboard Digital) and Vignesh Muthukumarasamy (CEO, The growth kitchen) have discussed about the techniques that are involved in persuading your product/service to the business world and clients. While talking about marketing psychology, persuasion is the first step an entrepreneur will ever think of it. So, our research and practical examples associated with persuasion are discussed here. Feel free to get us your feedback.
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