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Extrology isn’t just a podcast, it’s a movement.
People. Performance. Purpose. These three elements define success, yet most people struggle to master them. Extrology exists to change that.
Each episode brings you exclusive, in-depth conversations with world-class leaders, entrepreneurs, and high performers - people who have built careers, businesses and legacies that matter.
We uncover the strategies, mindsets and decisions that separate those who thrive from those who stay stuck.
More than just inspiration, this podcast is about real insights you can implement today - tools to help you think, act, and connect like the top 1%.
If you’re ready to push beyond limits and build a life of real impact, subscribe now. Welcome to Extrology. Come and join the movement www.extrology.com
143 Episodes
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Lyndon Stickley has built and exited 6 companies, scaled through chaos, and sold for 9 figures - there’s no substitute for the graft and experience he brings to iplicit. He’s CEO of a SaaS platform which is one of the UK’s fastest growing, not because of what it does, but because of how it operates. What can’t be replicated is iplicit’s culture, the DNA running deep in a team growing unfathomably quickly… that’s at the heart of today’s utterly unmissable episode of Extrology. Lee and Lyndon d...
Chris Brisson made a public decision to kill the company he’d built, live in front of 34,000 customers. Why did Call Loop have to fall for Salesmsg to rise in its wake? That’s the million dollar question for a Co-Founder who builds in silence what others try to shout into existence. This episode of Extrology is a record of the success that’s found by overcoming your old ways, and building systems that scale under pressure. Lee and Chris discuss: Chris' bold, deliberate choice to "kill" ...
Extrology launched with little representing commercial plans, or a big question to answer - yet 5 years on, it’s taught us so much about others, and about ourselves. What we’ve uncovered about the extraordinary amounts to a free MBA every week, and so this week I’m sharing five of the most powerful lessons that have changed the way I lead my life. This episode covers: The ability to listen not in order to respond, but to understandWhy consistency reigns supremeHow to find your voiceThe real d...
This week’s Extrology is not a productivity pep talk, it’s an exposé of all the habits you’ve been telling yourself you’ll change, but never have… Rebecca Shaddix is a Founder, Forbes contributor, and a formidable voice on the real cost of success in high performance environments. She’s built a philosophy from first-hand burnout, which places her perfectly to deconstruct the dangerous myths driving pseudo-productivity today. Drop the hero complex and reclaim your time, as Rebecca joins us on ...
Flexible leadership isn't about style or softness. It's about letting go of ego, and prioritising what's truly needed with precision. Kevin Eikenberry is one of the most recognised voices in leadership development over the past three decades, building a 30 year business around one idea, that great leaders don't cling to rigid playbooks. This isn't a conversation about frameworks. It's about identity. Kevin himself had to unlearn the habits that made him successful, shifting with modern ...
Irrational obsession is the most rational investment strategy that exists. For those with a passion, and who believe the world is theirs to earn, you’ve a like-minded soul in Carmen Alfonso Rico, an angel investor actively seeking Founders with more than a mere passion. Discover what sets Founders apart, the mindset systems behind how Carmen operates, and how to rewrite the playbook on early stage investing… Lee and Carmen discuss: Obsession as a Founder's superpowerIrrational, passiona...
The UK’s first silent disco was a way to bring joy to parties. A decade later, and it’s a full-blown entertainment empire. The Silent Disco Company isn’t just about events, but evolution. It represents the impossible task of growing a brand in which energy is everything. That’s what makes this conversation with Founder Toby Burns so profound - it’s your blueprint to reinventing identity, and turning play into purpose without losing your edge. Lee and Toby discuss: The inception of the iconic ...
Success is not achieved by seeking a financial triumph. Instead, it’s the side effect of pursuing greatness. Michael Tecku was happily retired, until only the pull of purpose and a medical emergency drew him to his latest endeavour - Founding Momentum Shake. Behind the story of the man creating the Rolls Royce of supplements, lies the mosaic of a man for whom modesty, ambition, ownership and selflessness are non-negotiable. Lee and Michael discuss: The true purpose of entrepreneurship beyond ...
What happens when all that you’ve built - career, purpose, status - starts to crumble… not through failure, but simply because your body says ‘No more’? Dr Jeanne Retief started life on the front lines of international human rights law, but after a diagnosis of panic disorder, she saw the kind of invisible collapse that so many high performers experience. Rebuilt and reimagined, she’s forged a new identity and launched Figgi Beauty, and the story of how it came to be might just help you recla...
The world is at war, and while we’re sat at home comfortably wishing it better, Emery Brusset is making a genuine difference. Since 1991, Emery has been pivotal to bringing life-saving aid to Iraq, Rwanda, Ukraine and Libya, and he’s perfectly placed to explore the human reality of conflict. Courage and clarity are at the heart of this episode of Extrology - explore what we gain when we stop reducing people to spreadsheets, and build a better picture of our world… Lee and Emery discuss: How t...
Have you ever felt limited by the belief that you’re simply not a creative person? On this week’s episode of Extrology, Lee Cooper interviews Pia Mailhot-Leichter, author of “Welcome to the Creative Club”, Founder of Kollektiv Studio and a truly bold creative voice. Pia challenges the conventional definition of creativity, arguing it’s not just for artists but an inherent part of being human - a birthright we often forget. They delve into Pia's unconventional journey - from working as a...
Looking to scale a tech company from zero to multi-millions? Our latest guest achieved just that in only 4 years! In episode 128 of Extrology, Tim Barnett, CEO of Credas breaks down how he built a team that can outperform competitors from Silicon Valley, with just 40 people in Cardiff. Whether you’re an entrepreneur, leader, or someone looking to understand what truly drives high-performing teams, this episode offers valuable insights. Lee and Tim discuss: How clear values, trust,...
Creativity is dead and 5 year plans are now quarterly sprints, but in today’s commoditised world Rupert Bedell dares to lead differently. Rupert has reinvented himself many times over the years, from AmEx & HSBC’s marketing master to now leading Fasthosts in an MD role he was never destined to take on. If you’re serious about building a lasting legacy, leading with integrity, or reigniting your creativity, join us on Extrology for an insight into Rupert’s remarkable journey. Lee and Ruper...
For over 20 years Les Flitcroft was an aerospace engineer. A double arm break and series of life-altering events later, he has embarked on a journey of discovery, leading him to tutoring countless people in the art of Pranic Healing. From overcoming initial skepticism of alternative therapies to embracing the unique way in which Pranic Healing combines Eastern and Western medical philosophies, the immense challenges that Les has overcome have demonstrated admirable resilience and resolve.&nbs...
What happens when a healthcare innovator decides to transform the entire rail transportation industry? Catherine Pihan-Le Bars is a visionary Deputy-CEO leading French rail operator Le Train on a fast-track to disruptive innovation. No industry norm will remain unchallenged… Her own journey is a masterclass in leadership, innovation and resilience, so join us to discover how you can shape your future, and the world around you. Lee and Catherine discuss: Innovation and Disruption: How Le Train...
Want to know how top performers think? How Olympic athletes and special forces soldiers train their brains? How to break free from societal expectations and design success on your terms? Learn the game-changing blueprint for transforming your life in the latest episode of the Extrology podcast. Adrian Kelly - lawyer, entrepreneur and sports coach - provides insider secrets on conquering pressure, developing a bulletproof mindset and creating success that actually MEANS something.&...
Are you confused by conflicting nutrition advice, tired of diet fads, or simply curious about the fascinating world of food science? James Collier, Co-Founder of Huel, and author of “Well Fed” brings his 30 years of nutrition expertise to this week’s episode of the Extrology podcast. Lee & James demolish myths, expose misinformation and reveal the shocking complexity behind what we eat. In this episode you’ll learn: Why there’s NO such thing as an “optimal diet”.How social media inf...
Nature will carry on with, or without us; on our current trajectory, will the human race do the same? Eoin Murray isn’t so sure, which is why he’s come to be a visionary in sustainable investing, nature finance and biodiversity strategies, all while creating opportunities for others to carry the torch. He balances profit with purpose, capitalism with conservation, and we’ve much to learn from his experiences, lessons, and bold visions for the future - so join us on this future-focused, extrem...
RE-RELEASE: WATCH FULL VIDEO ON YOUTUBE: https://www.youtube.com/watch?v=jOZEGITVY6I Tommy Entwistle’s passion for mountaineering, and the brands who support pioneers of adventure, is driven by his ability to ‘endeavour through adversity’. That motto is synonymous with both himself and ThruDark, for whom he was Brand Director when we spoke to him in 2023. It’s an impactful, heartfelt exploration of a man whose perception of success relies less on quantifiable ambition, but on community, conne...
Gary Arndt’s life, experience, and acclaimed podcast serve as a masterclass in exploration, resilience and storytelling. As host of the Everything Everywhere Daily podcast, with 1.6m monthly listeners, Gary has inspired millions with his unmatched ability to weave history, culture and human connection into captivating narratives. His story of curiosity and courage will inspire you to learn and grow, as he shares his journey on episode 120 of Extrology! Lee and Gary discuss: How curiosity driv...
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