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Fit Biz U

Author: Jill Coleman

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Welcome to Fit Biz U with host Jill Coleman, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
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Launching is an exhaustive process, and it’s not for everyone! So how do you know if running a launch is right for you? Today, Jill delves into the concept of weighing your ROI on launches, and the pros and cons of this business strategy. Jill likes to run JillFit like interval training, which is why she prefers launching—it’s high intensity, but always followed by some relaxation. Successful launches can be stressful, especially when contrasted with the sustainability and flexibility of evergreen selling, but both methods have their benefits and entail unique strategy. Launching demands patience and persistence especially, with iterative improvements over time. The lesson: choose the strategy aligning with your business goals, as there's no one-size-fits-all formula for success.   Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In this episode, Jill interviews Mike Millner, a nutrition coach and host of the Mind Over Macros podcast, about his journey in the nutrition space and his approach to coaching. They discuss the use of macros in nutrition, the importance of articulating the problems you solve and the outcomes you create, and the need for a unique methodology in coaching. They also explore strategies for driving sales to high-ticket, one-on-one coaching offers. Mike and Jill discuss the importance of making direct offers to a warm network and the value of email marketing, while also discussing the challenges of earning trust in the current marketplace. Mike shares his insights on the best practices for emailing your list and the psychology behind it, as well as the importance of solving real problems for your audience.    Get into Mike’s Five Minute Emails to start writing high-converting emails! Connect with Mike: @coach_mike_millner    Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Successful business owners aren’t the type to give up at the first sign of hardship—they trust themselves, they iterate, and they see all problems in their business as puzzles to be solved. Successful business owners see everything as an experiment! There are a million ways to arrive at success and even though sometimes things don't go as planned, it doesn't mean you're not good or that your business is failing. Jill encourages mindset coaches and health and fitness professionals to apply the same principles they teach their clients to their own businesses: to be resourceful, innovative, and decisive. There's always a move to make, and a new puzzle to be solved.   Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
By now you’ve heard the cliché, “selling is service,” but it’s easier said than done to believe it. Society has conditioned us all to think that selling is somehow sleazy or pushy, and even if you’re able to make sales, somehow it feels a million times easier to sell another person’s product than to ever sell your own. But if you want to help people, sooner or later you’re going to have to talk about your product. In this episode, Jill Coleman interviews Jasmine Shea of The YES and Co. about how to make sales calls and truly believe in the service of selling your product. Jasmine shares valuable insights and strategies for conducting effective sales calls, emphasizing the importance of creating a supportive and structured environment during the call, where objections can be addressed and beliefs can be explored. Sales calls don’t have to be the enemy—they’re a powerful tool for building trust, understanding client needs, and facilitating a transformation that can change your clients’ lives.   Connect with Jasmine: @theyesandco @jazzythings   Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Quarter 1 of 2024 was JillFit’s highest revenue generating of all time, with over $400,000 coming in to the business. Today, Jill is sharing every lesson she learned and differences she + her team made in her business to get to this point. She attributes this success to several factors, including enrolling Legacy and mastermind students in the previous year, offering payment plans, running multiple programs at once, and expanding her team. Jill emphasizes the importance of scaling the business and bringing on team members to handle the increased workload. She encourages listeners to embrace overwhelm as a sign of growth and to trust themselves to find solutions to any challenges that arise.   Check out #SixFigureFitness: https://www.jillfitprograms.com/six-figure-fitness   Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In this episode, Jill answers a question about how to identify a program or product to sell online. She explains that there are three types of online products: one-on-one coaching, group coaching, and DIY offers. Jill always recommends starting with one-on-one coaching for beginners and gradually transitioning to group coaching or DIY offers, and emphasizes the importance of identifying the problem or transformation that you are best at solving and determining who needs that transformation and is willing to pay for it.    Don’t forget to leave a review (make sure to include your insta handle!) for a chance to win a stack of Jill’s fav books on business!   Check out #SixFigureFitness: https://www.jillfitprograms.com/six-figure-fitness   Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Setting up an affiliate or referral system is a great way to leverage former clients into new ones. When people get great results with you, they’re likely to refer your services to people they know, so why not sweeten the deal and make it even more enticing? In this episode, Jill discusses how to set up an affiliate or referral system for current or previous clients and explains the different ways to set up a system.  She discusses the importance of offering attractive commissions to incentivize affiliates, providing training and resources to help them promote effectively, and building relationships with affiliates to increase their success. Affiliate programs have been a great success for Jill and many of her clients, and are a great idea to think about adding to your business!   Don’t forget to leave a review (make sure to include your insta handle!) for a chance to win a stack of Jill’s fav books on business!   Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In this episode, Jill discusses what to do when things aren't working or when you're feeling stuck in your business. She emphasizes the importance of doing the basics consistently, such as posting on social media and building an email list. Jill also advises focusing on skill-building and creating an irresistible offer that solves a known problem and explains the process of reverse engineering your goals and generating enough inquiries to reach your sales targets. Jill encourages listeners to approach online business as a puzzle and to be resourceful and innovative in finding what works for them.   Don’t forget to leave a review (make sure to include your insta handle!) for a chance to win a stack of Jill’s fav books on business!   Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
When you have bills to pay, you can’t just tough out a shitty situation while you build your business. Of course there’s something to be said about urgency, but it’s not always something you can be operating under, and oftentimes you’ll have to work another job as you put time into building something else, so let’s normalize the process and set realistic expectations. In this episode, Jill provides strategies for managing time and energy, including focusing on the big, foundational rocks of building a business. Everyone has to grind at some point. It won’t be forever, but make an agreement with yourself to work hard and give it time, and your side hustle won’t have to be on the side forever.   Don’t forget to leave a review (make sure to include your insta handle!) for a chance to win a stack of Jill’s fav books on business!   Check out #SixFigureFitness: https://www.jillfitprograms.com/six-figure-fitness   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
If you do the same things over and over again, why would you expect a different outcome? In business, you’ll inevitably run into a buffer phase as you scale your offers and exhaust your current leads. There are two solutions: create a new offer for the same leads, or find fresh and new leads for the same offer. In this episode, Jill discusses the need for new inputs and messaging strategies to generate more interest and sales for your offers. She explains the concept of long view messaging for building a brand and the importance of relatability in connecting with the audience, as well as the role of short view messaging in shortening the sales cycle and getting cold leads to become customers.   Don’t forget to leave a review (make sure to include your insta handle!) for a chance to win a stack of Jill’s fav books on business!   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In today’s episode, Jill provides an overview of basic online business terms you should know as an internet entrepreneur. She explains the three phases of customer acquisition: awareness, lead generation, and conversion. Jill emphasizes the importance of creating an irresistible offer that includes the promise, process, price, value, bonuses, risk reversal, and urgency. She also discusses the role of lead magnets, landing pages, and sales pages in capturing leads and converting them into customers. Jill explains the concept of email marketing and the difference between nurture sequences and sales funnels. She also touches on paid traffic, ad copy, thank you pages, tripwires, launches, and evergreen offers.    Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
The Instagram algorithm rewards intermittently, and right now seems like a great time to try to get your posts in front of more eyes. For some, going viral is the goal of Instagram and while it can be a great way to build up an audience, it isn’t always what it’s cracked up to be. If you dream of going viral, make sure you’re creating content relevant to your niche, have somewhere to send new followers and keep them nurtured so that when the time comes to sell your products, you have an audience that’s excited to invest.   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
No one wants to spend hours, days, weeks, or even months creating a program you know is great, just to get no sales. If you don’t want to spend time creating a product no one wants, you can always sell the product before it’s even been made! This is something Jill often does at JillFit when creating courses or group offerings. The most important thing to keep in mind if you want to sell something before you’ve even made it, like most things in online business, is that you need to be take action in the face of uncertainty, be able to work under pressure, and most importantly, to trust yourself and your ability to put together a program that helps people.   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
While this podcast often focuses on everything that happens before you make a sale, it’s important not to forget what comes after: fulfillment and customer service. In today’s episode, Jill shares what needs to happen on the other side of the “buy” button so you can guarantee your clients have an amazing experience with you and get results. Customer experience is often forgotten, so when you ensure your clients are getting what they need, you’re already ahead of the pack. If you want to grow your business, you need to make sure you’re giving a great experience.    Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In Jill’s opinions, podcasting is one of the best things you can do for your online business. Public speaking is a non-negotiable business skill, and podcasting is a great way to practice. Not only that, but when potential customers listen to your podcast, they get a sense go who you are and what working with you could be like. And with over 800 episodes of experience, Jill knows first-hand the kind of impact it’s making on her business. In this episode, Jill is sharing 3 steps to recording a stellar podcast, all on your own.   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Sometimes you may wonder why people aren’t connecting with your content, aren’t engaging with you, and aren’t buying your services; it’s likely because they don’t truly see how your products can help them. There’s one tool Jill teaches online biz owners to use that will completely change the outcome of all your messaging and marketing: the camera scenario. When you think about following your ideal clients’ “before” and “after” selves around with a camera, you get clearer and more specific about the language that helps them see that you really do understand their struggles, and you have the solution to feeling better!   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu
We’re never in charge of how long it takes to build trust in online business, and because of that, growth often happens slowly over time, and then all at once. In this episode, Jill shares personal stories and insights about building a successful online personal brand. She emphasizes the importance of gradually building trust with potential clients and customers and the eventual role of ads in scaling a business. Jill also discusses the need to manage expectations and motivations, normalize small money in the early stages, and enjoy the process of building a business. She encourages listeners to stick with it, iterate, and stay consistent in order to achieve long-term success.   Listen to the Secret Podcast HERE!   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu
In this episode, Jill discusses what to do if you feel like your small audience can't sustain a group coaching offer. She explains the three types of offers: coaching, cohort, and courses. Jill recommends starting with one-on-one coaching if you want to make decent money with a smaller audience, and emphasizes the importance of having experience with one-on-one coaching before transitioning to group coaching. Jill advises beta testing and using coaching pods as a way to start small and get feedback. She also discusses the importance of managing expectations and metrics when launching a group offer.   Doors are open for FBA! Join HERE!   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu
There are plenty of reasons why people are too afraid to start online businesses, but mindset challenges and fears of judgement tend to be most common. These fears keep us from showing up fully, but at some point, being of service to people has to be more important to you than the fear of judgement. In this episode, Jill talks to current FBA student, Leah marie, about the mindset challenges that were holding her back and how taking the leap to join FBA changed her business and her life. If you’re feeling uncomfortable and scared about the idea of investing in your business, that’s a clear sign that you know, deep down, it’s what you need to do to up level.   Doors are open for FBA! Join HERE!   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu
It’s easy for Jill to talk about why FBA is a great investment—it’s her program!—but what about hearing about it directly from someone who has first-hand experience? Concita Thomas is a current FBA student with over 20 years in the fitness industry and 10 in the online space. After building her business on her own for a decade and not gaining as much traction as she’d like, Concita wanted to get back to basics and joined FBA. Within 2 weeks, she made back double the amount she invested in her business, and is more confident in her business than ever before. As Concita says, if you decide to make FBA worth your time, money, and attention, it’ll surpass your expectations. You don’t have to be certain, you just have to show up.   Doors are open for FBA! Join HERE!   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu
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