Podcast Insider

This was Todd’s last episode of Podcast Insider, recorded on September 4th. Todd poured his heart into Blubrry's show and into serving the podcasting community, and we’re honored to share his final conversation here. We’ll be returning to the podcast most likely around mid-October. In the meantime, we want to thank all of our listeners for standing with us as we grieve, reflect, and decide the best way to move forward with the show. Today's Hosts: Todd Cochrane and MacKenzie Bennett Planning Podcast Seasons Some podcasters, like Todd, prefer not to use seasons because they’ve seen how it can disrupt listener habits—especially with shows tied to weekly news or current events. But for many podcasters, seasons can provide structure, creative focus, and built-in opportunities to reset or experiment without losing momentum. The key is knowing your audience and your show’s format, then deciding whether a seasonal approach will help you deliver content more consistently and sustainably. ✅ Start With the Big Picture Before you dive into episode ideas, take a step back and ask: What is the theme or goal of this season? Who is this season for—and what do they want to hear? How many episodes can you realistically commit to? Seasons don’t have to be 10 or 12 episodes—some are just 3 to 6. The key is to choose a structure you can stick with and that your audience will appreciate. 💡 Blubrry helps: Use your Blubrry stats to look back at past performance. What topics resonated most? What formats kept listeners around? Let your data guide your next season. ✅ Brainstorm, Then Batch Plan Once you’ve locked in your season theme or focus, start brainstorming topics. Don’t overthink it—jot down everything that fits. Then organize your ideas by: Episode title or working title Main talking points or guest ideas Any time-sensitive topics that should go earlier in the season Batch planning gives you a head start, so you're not scrambling week to week. 💡 Blubrry helps: With built-in episode drafting and scheduling tools, your podcast dashboard makes it easy to prep ahead and stay consistent. ✅ Book Guests (or Solo Prep) Early If your season includes interviews, start reaching out to guests as early as possible. Provide a general timeline and ask about their availability over the next few weeks. If you’re doing a solo season, block out time to record multiple episodes at once. This is key for staying on track. 💡 Blubrry helps: Need to find guests? Use Guest Match Pro, Blubrry’s creator connection platform, to match with qualified guests and message them directly. ✅ Set a Publishing Schedule—and Stick to It Decide when your season will launch, how often episodes will drop (weekly, biweekly, etc.), and when it will wrap up. Then share that schedule with your audience. This builds trust and anticipation—and it gives you clear milestones to work toward. 💡 Blubrry helps: Auto-publishing tools let you schedule your season in advance so episodes go live even when you’re not at your desk. ✅ Don’t Forget Promo & Wrap-Up Content A season isn’t just the episodes—it’s also the buzz you build around it. Plan content like: A trailer or teaser for the season Social media graphics or audiograms A wrap-up episode or blog post summarizing key takeaways 💡 Blubrry helps: Tools like Pod2Vid and your free podcast website help you create and share that extra content without starting from scratch. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one tech checkup with Mike at mike@blubrr...

Remembering Todd Cochrane, Podcast Hall of Famer and Blubrry CEO On this special tribute episode of Podcast Insider, we honor the life, legacy, and impact of Todd Cochrane — our co-host, Podcast Hall of Famer, founder of Blubrry and RawVoice, long-time host of Geek News Central, author of one of the very first podcasting books, creator of the People’s Choice Podcast Awards, and co-host of The New Media Show for more than 13 years. Todd’s contributions to podcasting were immeasurable. From launching one of the earliest shows in 2004 to championing open RSS feeds, podcaster independence, and fair monetization, he shaped the modern podcasting landscape. His leadership and conviction inspired countless creators, and his generosity left a lasting imprint on the global podcasting community. In this heartfelt conversation — originally recorded for The New Media Show — host Rob Greenlee (Podcast Hall of Famer) is joined by a panel of voices who knew Todd best and witnessed his extraordinary journey: Rob Walch, VP of Podcaster Relations at Libsyn and fellow Podcast Hall of Famer Mike Dell, VP of Customer Relations at Blubrry and long-time collaborator Adam Curry, Podcast Hall of Famer and co-creator of podcasting Together, they reflect on Todd’s path — from his Navy service to becoming a respected leader and advocate in podcasting. They share stories of his tireless work ethic, his unwavering belief in independent creators, his innovation in podcast monetization and measurement, and his vision for the future of the medium. Todd’s final episode of Podcast Insider, recorded shortly before his passing, will be released soon as a lasting part of his voice and dedication to podcasters everywhere. This episode is both a remembrance and a celebration of a man who helped build podcasting into what it is today. Todd’s voice may be gone, but the mission he dedicated his life to carries on. 💙 We invite the podcasting community to join us in honoring Todd’s memory by continuing to support open podcasting and independent creators, the causes he championed most.

What separates a casual podcast from a “professional” one—and does it really matter in 2025? In this episode of Podcast Insider, Todd, Mike, and MacKenzie break down what it means to be a professional podcaster, the different interpretations of the word “professional,” and how podcasters can level up their show without losing their authenticity. Whether you’re podcasting as a hobby or building a brand, we’ll help you understand the standards, expectations, and options available to you. Today's Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett And a happy Labor Day to all our podcasters. ✅ Professional = Purposeful Being professional doesn’t necessarily mean making money or having sponsors. A professional podcast is: Consistent in its publishing Clear in its message or purpose Respectful of the listener’s time and experience It’s more about intention than income. Plenty of unpaid shows are professional because they’re well-crafted and focused. 💡 Blubrry helps: With built-in tools for scheduling, show notes, and publishing, our dashboard helps keep your workflow organized and consistent. ✅ Where Quality Comes Into Play Audio quality is often the first thing people think of when they hear “professional”—and yes, it matters. But you don’t need a studio or high-end gear. Professional quality can come from: A quiet recording space Good mic technique Basic editing to remove distractions Clear intros and outros that help guide the listener 💡 Blubrry helps: We offer media mastering and transcripts that help polish your content for a more professional feel—without overcomplicating things. ✅ Is Your Podcast “For Fun” or “For Growth”? This is where the “does it matter?” question comes in. If you’re just podcasting for fun, there’s no need to force yourself into a professional mold. But if you want to: Attract sponsors or collaborators Grow your audience Be taken seriously in your industry …then it’s worth aiming for a more professional approach. 💡 Blubrry helps: We give you access to IAB-certified podcast statistics, a customizable podcast website, and monetization options like programmatic ads and subscriptions. ✅ Professional Doesn’t Mean “Corporate” Let’s be clear: professional ≠ boring. You don’t need to lose your personality or niche style to be taken seriously. The most memorable podcasts are: Authentic Passionate Listener-focused Easy to follow Think of professionalism as a framework—not a muzzle. 💡 Blubrry helps: Our tools adapt to your show, not the other way around. Whether you're niche, newsy, narrative, or nerdy—we’ve got you covered.

Promoting your podcast doesn’t have to feel awkward or salesy. In this episode of Podcast Insider, we share practical ways to talk about your show with confidence—whether you’re chatting with friends, posting on social media, or networking at events. You’ll learn how to highlight your purpose, use storytelling instead of pitches, and spark curiosity that leads people to want to listen—without ever sounding pushy. Today's Hosts: Todd Cochrane and MacKenzie Bennett ✅ Lead With the Why, Not the Download Link When talking about your podcast, start with why it exists—not just where to find it. People connect with purpose and personality more than self-promotion. Instead of saying, “Hey, check out my podcast!” try: “I host a podcast about how small-town chefs are changing the food scene—ever heard of that movement?” “I’ve been interviewing people who left corporate jobs to start farms—it’s been eye-opening.” Letting the conversation flow from what you’re passionate about makes people more likely to ask follow-up questions—and then they open the door to you sharing your link. 💡 Blubrry helps: Use your free podcast website or custom episode URLs to easily share your show when people do ask for it. ✅ Share Clips and Stories, Not Just “New Episode!” Posts Instead of promoting a new episode with just the title or a generic link, pull out a powerful quote, a surprising moment, or a quick teaser. Some ideas: “This guest turned their side hustle into a full-time gig—here’s how they did it.” “Our latest episode dives into what it’s really like to start over in your 40s.” Use visuals like audiograms, quote graphics, or a short reel to give people a taste before asking them to commit to listening. 💡 Blubrry helps: Easily create short video teasers with Pod2Vid, and share them on social with your custom links. ✅ Think Conversations, Not Commercials Whether you’re at a networking event or casually chatting online, focus on the person, not the pitch. Ask them what kind of content they listen to. Share how your show relates to a topic they care about. Or invite them to give feedback on an idea you’re working on. This approach builds connection and curiosity—without forcing the conversation toward a download. 💡 Blubrry helps: Your listener analytics show what’s resonating most, so you’ll know what topics spark real engagement. ✅ Make Your Show Easy to Talk About If your podcast name, description, or purpose is confusing or overly vague, it’s hard for people to share it on your behalf. Refine your elevator pitch so you (and others) can describe your show in one sentence. Example: “It’s a weekly show about creative burnout—and how people push through it.” “The podcast shares short stories from first-time entrepreneurs—5-minute episodes, no fluff.” 💡 Blubrry helps: Hosting with us means your show is listed across major directories, making it easy for new listeners to find you—especially when they hear about you from someone else. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

Whether you’re just starting out or refining your setup, great audio is the foundation of a great podcast. In today's episode of Podcast Insider, we share practical tips for getting professional-sounding results—covering mic choice, positioning, background noise reduction, recording formats, and techniques to boost your on-mic confidence. Follow these steps and you’ll sound clearer, warmer, and more engaging to your listeners. Today's Hosts: Mike Dell and Todd Cochrane 🎧 Mic Tips for Your Best Podcast Sound Use the Right Mic (and Know How to Use It) A dynamic mic (like the Shure SM7B or Samson Q2U) is great for voice and podcasting. Speak into the correct side—usually the front, not the top. Mic Positioning Matters Stay about 2–3 inches from the mic. Use a pop filter or windscreen to reduce plosives (hard P and B sounds). Slightly angle the mic off-center from your mouth to avoid breath noise. Reduce Background Noise Record in a quiet, carpeted room with soft furnishings. Turn off fans, HVAC, and silence notifications. Consider a noise gate or suppression plugin if needed. Let Blubrry Master Your Audio Automatically Hosting customers can use Media Mastering by Auphonic, an add-on that automatically enhances your audio file during upload. It balances loudness, reduces background noise, and smoothes out small mic imperfections -- giving your episode a polished, professional sound without extra effort. Watch Your Levels Aim for -12dB to -6dB when recording. Avoid peaking (clipping). Use headphones to monitor while recording—this helps catch issues early. Record in WAV, Not MP3 Always record in uncompressed formats (like WAV) for highest quality, then convert to MP3 for publishing. 🎤 Confidence Tips for Sounding Natural and Engaging Practice Before Recording Do a short “warm-up” session. Talk out loud about your topic for a few minutes off-mic. Practice your intro and key points—don’t wing it unless you’re a seasoned pro. Use Bullet Points, Not Scripts Reading can sound stiff. Instead, work from an outline so you sound natural and conversational. Smile When You Speak It changes your tone and helps you sound more warm and confident. Pause with Purpose Silence is powerful. Don’t rush. Short pauses give listeners time to absorb and give you time to breathe. Imagine Talking to One Person Picture your ideal listener. This keeps your delivery personal and focused—not like you’re broadcasting to a crowd. Listen Back & Improve Review your episodes occasionally. Note areas where you sound strongest—and where you can grow. Fake It 'Til You Sound It Confidence grows with repetition. Even if you’re nervous, keep showing up. You’ll find your voice over time. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

In this episode of Podcast Insider, host Mike Dell talks with Vern Hume, creator of the long-running science fiction podcast Makeshift Stories. Since 2008, Vern has been crafting original, clean-rated audio stories that captivate listeners of all ages. Now releasing episodes monthly, Vern shares his passion for storytelling, the evolution of his show, and the technical craft behind creating immersive audio experiences. Today’s Host: Mike Dell Vern is our August Podcaster of the Month, where we explored the mysterious and imaginative worlds he creates in Makeshift Stories. Known for blending science fiction, fantasy, and the surreal, Vern’s stories invite listeners to fill in the gaps with their own imagination—earning him praise as “a slightly gentler but equally insightful Twilight Zone.” Inside the Creative World of Makeshift Stories with Vern Hume ✅ About Makeshift Stories Makeshift Stories is a monthly science fiction podcast featuring original tales that blend creativity, imagination, and high-quality production. Initially launched as a bi-monthly show for kids, it has evolved into content for an adult audience while remaining family-friendly. With over 300 episodes produced, Vern has recently scaled back to focus on both the podcast and his book project. ✅ Behind the Mic with Vern Hume Vern’s love for audio storytelling began in childhood, inspired by radio dramas. His podcasting journey has been shaped by: A commitment to original, high-quality audio fiction Collaboration with multiple narrators to bring characters to life A clean rating for accessibility to all listeners Technical dedication to sound quality, using tools like an RME interface, ribbon mics, SM7B, and Isotope RX for post-production polishing Vern prefers working with narrators rather than voicing stories himself, ensuring each episode meets his exacting production standards. ✅ The Craft of Podcasting In the conversation, Vern and Mike explore: The evolution of podcasting gear and software over the years How AI is becoming part of creative processes (including Vern’s AI-inspired flash fiction) The importance of focusing on content and audience over download stats Why niche audiences can be more rewarding than chasing mass listenership ✅ Advice for New Podcasters Vern encourages new creators to: Prioritize storytelling and audience connection over numbers Invest in quality audio setups and learn editing techniques Be consistent but realistic with publishing schedules Measure success in ways that matter personally, not just by metrics Podcaster of the Month: August 2025 We’re proud to recognize Vern Hume as our Podcaster of the Month. His dedication to storytelling and the podcasting craft is an inspiration to creators everywhere. Read our blog post about it here. 🎧 Listen to Makeshift Stories at makeshiftstories.com Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

Guest Match Pro beta is now live! In this episode of Podcast Insider, we introduce Guest Match Pro, Blubrry’s new platform built to connect creators, guests, and agencies. Whether you're a podcaster, coach, author, or media pro, Guest Match Pro helps streamline the process of finding and booking interviews across industries. We’re diving into what it does, who it’s for, and why now is the perfect time to join the beta—especially if you’re looking to grow your reach and collaborate more efficiently. Today's Host: Todd Cochrane, MacKenzie Bennett, & Mike Dell ✅ What Is Guest Match Pro? Guest Match Pro is Blubrry’s new creator connection platform designed to make it easier for people to collaborate. That includes: Creators who need guests for their show or channel Guests who want to be interviewed and featured Agencies managing multiple clients who want to get booked It’s not just for podcasters—it’s for anyone who uses interviews to build content or visibility. You can search by category, content type, or niche, and match with relevant creators or guests in minutes. ✅ What You Can Do in the Beta Guest Match Pro will very soon be available in beta, which means you’ll be able to: Build a public profile for yourself or your clients Choose your role(s): guest, creator, agency—or all three Filter and match with others based on shared interests or content goals Use built-in messaging to communicate and schedule Bookmark profiles, track connections, and manage your network Agencies can manage multiple clients from a single dashboard, and individuals can toggle between guest and creator roles. And if you're a Blubrry hosting customer, Guest Match Pro is already integrated into your dashboard—no extra logins or setup required. ✅ Why Join Now This is just the beginning. During beta, all creators can join for free—and Blubrry hosting customers will continue to get Guest Match Pro at no cost after the beta ends. We're also actively collecting feedback from beta users. Your experience and suggestions will help shape future features and improvements, including enhancements to filtering, matching accuracy, and collaboration tools. Now’s your chance to explore the platform, grow your network, and be part of building the next great tool for creators. ✅ It’s Not Just for Podcasters Guest Match Pro is open to all types of creators: Coaches and consultants Authors on book tours Educators and speakers Radio hosts and livestreamers Agencies promoting expert clients If interviews, exposure, or audience-building is part of your strategy—Guest Match Pro was built with you in mind. Guest Match Pro Beta Feedback We want to make this as seamless as possible, so please, if you're using the Guest Match Pro beta, fill out our feedback form so we can fix bugs, make changes and get the general feel for the user experience. Provide feedback here. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities. In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not want one, depending on your goals and bandwidth. Today’s Hosts: Mike Dell and Todd Cochrane ✅ Reasons to Have a Podcast Website Your Show’s Central Hub – Your Moonbase Alpha It’s the best place to send your listeners. If your show disappears from podcast apps, fans still know where to find you. SEO (Search Engine Optimization) Helps your show get discovered when people search for your topics or guests. Lets you create more detailed, searchable show notes. Branding Total control over the look, feel, and voice of your brand. Audience Engagement Include a forum, contact form, or email signup to build community and keep in touch. Monetization Promote sponsors, sell merch or services, and even run ads like AdSense. Bonus Content & Resources Add blogs, video content, transcripts, and links to additional resources. Web Analytics Use tools like Google Analytics to understand your audience’s behavior. A Place for Everything Podcast players Episode archive or playlist Contact info Announcements Merch store Ads and sponsor details Your services and products 🤔 Why You Might Not Want a Podcast Website Time Constraints Keeping a website updated does take effort. Technical Skills Not everyone is comfortable building a website — but it’s easier than you might think. Cost Domain registration and web hosting come with a price. However, Blubrry includes a free podcast website with hosting. Focus on Core Content If you’d rather focus purely on the audio, that’s okay too. Keeping It Simple Sometimes simplicity is the best route. Social Media Presence If most of your audience engagement already happens on social media, a separate website may not be necessary. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

You don’t need a big team or a huge ad budget to market your show—you just need the right plan. So today’s episode is divided into two paths: one for podcasters who are already publishing, and another for those who are still in the planning or pre-launch phase. Today's Hosts: Todd Cochrane and MacKenzie Bennett ✅ If You’ve Already Launched Your Podcast These strategies help you understand where to invest, even if your budget is modest—and how to use Blubrry tools to amplify your results. 1. Start With a Monthly Budget That Works What can you realistically commit to spending each month? $10–25: Social posts, audiograms, promo swaps $25–100: Boosted content, Overcast ads, email tools $100+: Contractors, social media managers, ad campaigns 💡 Blubrry helps: Your free podcast website, publishing tools, and included support already cover key basics—so more of your budget can go toward outreach. 2. Set Specific Goals for Each Quarter Your spending should support a measurable goal. Examples: Grow your newsletter, boost downloads, increase social reach 💡 Blubrry helps: IAB-certified podcast stats let you track downloads by episode, geography, and listening platform—so you’ll know what’s working. 3. Use Free Marketing First Before paying for exposure, focus on consistency and visibility. Swap promos with other podcasters Share your show in relevant communities Repackage past content as teasers or clips 💡 Blubrry helps: Custom episode URLs and your podcast website make sharing your content super easy and trackable. 4. Stick With One or Two Platforms Don’t spread yourself thin—put your time (and money) where your audience is. Pick one social platform and one podcast discovery tool 💡 Blubrry helps: You can monitor where listeners are coming from using your dashboard analytics. 5. Track ROI With Simple Tools You don’t need fancy reporting—just a way to check if your spend is helping. Create a basic spreadsheet: cost, goal, outcome 💡 Blubrry helps: Your hosting dashboard makes it easy to see what content is gaining traction after promotion with the event tracker. 🚀 If You Haven’t Launched Your Podcast Yet These strategies help you lay a strong foundation before you publish—and use your pre-launch time to build interest. 1. Create a Pre-Launch Budget Even if your show isn’t live, a small monthly budget can go toward: Graphics or teaser trailers A basic email platform Building a landing page 💡 Blubrry helps: Your Blubrry website is ready from day one—no extra web hosting costs. 2. Define a Simple Goal Before Launch What’s your #1 objective before episode one drops? Build an email list Attract early social followers Collect feedback from a trailer 💡 Blubrry helps: You can publish a trailer episode across directories using Blubrry, even if your show isn’t fully launched. 3. Engage Where Your Future Audience Is Join online communities, follow hashtags, and interact with potential listeners. Reddit threads, Facebook groups, LinkedIn, TikTok 💡 Blubrry helps: Your teaser content and podcast website can be shared directly into conversations to start building hype. 4. Start Growing Your Email List Use your pre-launch period to collect emails. Create a basic opt-in form: “Be the first to hear my new podcast!” 💡 Blubrry helps: Embed a signup form right on your included podcast website. 5. Use a Trailer to Test and Promote You don’t need a full episode to start building momentum. Record a 2–5 minute preview Ask for feedback in communities or on social 💡 Blubrry helps: Blubrry lets you distribute your trailer to Apple, Spotify, and other platforms—all from your dashboard. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system.

Ever wanted to learn how to switch podcast hosting providers or website hosts? Thinking about moving your podcast website from WordPress to another platform? Before you make the switch, there are some crucial things you need to know — especially about your RSS feed. In this episode, we’re tackling one of the most common (and frustrating) issues podcasters face when migrating their site: broken podcast feeds. We’ll walk you through how to protect your feed, handle media files, preserve your SEO, and make a smooth transition without losing your audience in the process. Today's Hosts: Mike Dell and Dave Clements We often hear from podcasters who say something like, “My web designer moved my website from WordPress to [insert platform], and now my feed doesn’t work!” Hopefully, in this episode, we will explain what you need to think about and plan for when moving your website, so you don’t run into the same problem. Dos and Don'ts of Platform Podcast Migration  1. Understand how your RSS feed works now When you use PowerPress, your podcast RSS feed is usually something like yoursite.com/feed/podcast/. Podcast apps (Apple, Spotify, etc.) and your listeners get new episodes from that feed, not directly from your website pages. If you shut down your WordPress site without properly redirecting that feed, your podcast will stop updating for everyone subscribed. 2. Plan how to preserve your feed There are two common approaches: Keep your WordPress site running only to keep the feed active, while your new website lives on another platform. Move your feed to a feed hosted by Blubrry.  We can turn on a Blubrry feed that you can redirect to. If you are not hosting on Blubrry, you must recreate that feed somewhere else. (Blubrry Hosting). VERY IMPORTANT,  you must set up a 301 redirect from the old feed address to the new one so all podcast apps and directories get the new location automatically. 3. Handle your media files If you’ve been hosting audio files on your WordPress server, you’ll need to: Move them to a podcast hosting service or another reliable server. It’s best practice to use a dedicated podcast host so your new website platform isn’t burdened with serving large audio files. Of course, we recommend Blubrry.  Contact us for help migrating your show. 4. Maintain SEO and backlinks (somewhat important) Your WordPress site probably has episode pages that show up in search results or are linked around the web. If you move to a new web platform that uses a different URL structure, you’ll need to set up page-level redirects so listeners don’t get broken links. Also, check your embedded players — you may need to update them to work with your new site. 5. Update podcast directories If your feed URL changes, make sure to update it in Apple Podcasts, Spotify, and other directories. Many directories will follow your 301 redirect automatically, but some require you to log in and update the feed address manually. 6. Have a transition plan Test your new feed thoroughly before switching. If possible, announce the move to your listeners. Keep the old feed or site running for at least 30–60 days with redirects in place to catch any stragglers and to give time for all apps to update. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

In this special episode of Podcast Insider, we’re spotlighting Michelle Aronson, host of True Stories at Work and Blubrry’s Podcaster of the Month! Michelle joined Mike Dell to share her journey from a silent retreat to the world of podcasting, how her HR background fuels her unique storytelling format, and why workplace tales are often stranger—and funnier—than fiction. Hear how podcasting unexpectedly opened doors in her coaching business, the value of audio storytelling in an increasingly digital world, and what it takes to uncover those unforgettable moments from the office. Michelle also shares one of her wildest listener-submitted workplace confessions—and why she’s always on the hunt for more. 🔍 In This Episode: How True Stories at Work was born from stillness and curiosity Michelle’s shift from “HR expert” to “podcaster first” Why storytelling is her teaching superpower The importance of culture in navigating remote vs. in-person work Promotion tips for podcasters struggling with growth The beloved (and sometimes tricky) “Workplace Confessions” segment A harmonica… and a termination? You have to hear this story. 🧰 Tools & Tips Mentioned: Promote your podcast through community engagement (forums, Reddit, groups) Recycle episode content with short clips and visuals on LinkedIn, YouTube, and more Encourage listener interaction through call-ins and confessions Stay consistent with your release schedule to build audience habits 🎧 Where to Find Michelle: Podcast Website: TrueStoriesAtWork.com Business Website: CultureAndStrategyLab.com Want to submit a workplace confession? Visit her website—anonymous stories welcome! 📌 Episode Shoutouts: Big thanks to Michelle Aronson for joining us! Read the blog about her show here. Stay tuned for more Podcaster of the Month features and podcasting insight. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

At Blubrry, we love independent podcasting. The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it's more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it benefits both your creativity and your business. Whether you're just getting started or rethinking your podcasting path, this episode is packed with insights to help you stay true to your vision. Today's hosts: Mike Dell, Todd Cochrane, MacKenzie Bennett 1️⃣ Why Podcasting Independence Matters More Than Ever Podcasting has always been a space where creators could own their voice and their audience. But as big media continues to move in, it’s important to understand what independence really looks like — and why it’s worth protecting. Why it matters: You control your content and message. You own your brand and audience — no platform can lock you in or dictate your direction. You decide how you monetize, whether that’s ads, premium content, listener support, or all of the above. Independence builds trust — listeners value authenticity and transparency. 💡 Tip: If a service or platform limits where your podcast appears, who can access it, or how you can monetize, it may be undermining your independence. 2️⃣ Marketing Yourself as an Independent Voice Being independent isn’t just about technical decisions — it’s also something you can use to stand out in a crowded podcast landscape. How to do it: Embrace transparency — tell your audience you’re an independent creator. Use language like “creator-owned,” “listener-supported,” or “independent podcast” in your show notes, social media, and marketing materials. Build a direct relationship with your listeners — through email newsletters, community groups, and your own website. Share your story — why did you choose independence, and what does that mean for your content? 💡 Tip: Independent creators often have the strongest listener loyalty — lean into that and invite your audience to be part of your journey. 3️⃣ The Business Case for Independence Choosing independence isn’t just about creative freedom — it’s also a smart business decision. Why it makes sense: You control your revenue streams — no forced ads or revenue splits unless you choose them. You maintain flexibility — you can adapt as your podcast grows, without being locked into a platform’s terms. You protect your brand — your podcast name, logo, and audience remain yours, not the property of a host or app. 💡 Tip: Diversify your income — host-read ads, dynamic ads, premium content, and direct support can all fit within an independent strategy. 4️⃣ Technical Choices That Support Independence The technology behind your podcast plays a huge role in maintaining your independence. Make intentional choices about where and how you host your show. How to do it: Own your RSS feed — don’t let a platform control it. Blubrry ensures you can always take your feed with you. Own your website — use a domain you control, ideally with a full site (Blubrry offers WordPress integrations to make this easy). Host your media independently — not on a free platform that inserts ads or locks your content. Own your analytics — use IAB-certified stats (like Blubrry provides) so you have a true picture of your audience, not a platform-filtered view. 💡 Tip: Be cautious of "free" hosting solutions — if you’re not paying with money, you may be paying with your content or audience access. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

Welcome back to Podcast Insider, today we’re discuss how podcast consumption has changed in the post-pandemic world—especially as more people continue to work from home. The days of relying on commute-time listening are fading. With data from Edison Research and Jacobs Media, we’re exploring where podcast listening is happening now, how habits are shifting, and what it all means for creators looking to stay relevant. Whether you're publishing weekly or still finding your audience, this episode will help you understand today’s podcast listener and how to meet them where they are—likely at home. Today's Hosts: Todd Cochrane and MacKenzie Bennett Part of the changes that have come to podcast creation, listening and watching has been from the major shift to working from home. There’s clear data on some of these changes that we’ll go over with you all today. The pandemic triggered a massive shift in work culture—and podcast consumption patterns followed suit. As more people work from home and spend less time commuting, the where, when, and how of podcast listening have changed significantly. Here's what current data reveals, and what podcasters need to know to stay relevant in this new environment. 🏡 Home is Now the Primary Listening Environment Before the pandemic, podcasting was strongly associated with commuting. Today, that’s no longer the case. According to Edison Research’s Share of Ear, more podcast listening now occurs at home than anywhere else. As of their latest data: More than half of podcast listening happens at home. Only 11% of podcast listening occurs in the car, a major drop from pre-pandemic levels. 16% happens at work—reflecting that many remote workers now blend podcasts into their daily home routine. This marks a fundamental shift: home has replaced the commute as podcasting’s top listening location. 🚗 The Decline of Commute-Time Listening Fred Jacobs of Jacobs Media has observed a significant shift in audio habits during commuting: A RAIN News article cites Jacobs Media’s TechSurvey, revealing that in‑car broadcast radio listening dropped from about 62% in 2018 to just 56% in 2022, marking it as an "all‑time low" for drive‑time audio, learn more here. Jacobs emphasizes: “In‑car listening—while rebounding—is still well below pre‑pandemic levels.” Despite some commuters returning to offices, the rise of remote and hybrid schedules has disrupted consistent “drive‑time” spikes. With erratic commuting habits, podcast creators and broadcasters can no longer count on the traditional “drive time” bump to deliver peak listenership. 📈 Overall Podcast Listening Is Still Growing Despite the shift in listening environments, podcasting as a medium continues to thrive. Edison’s Infinite Dial 2025 reports that: 55% of Americans (12+) listen to podcasts monthly—up from 42% in 2020. The total U.S. audience is now estimated at 210 million people. So while the “when” and “where” may be changing, the “how many” is still moving upward. 🖥️ Key Behavioral Shifts for Podcasters to Consider Given these changes, here’s how podcast creators can adapt: 1. Reimagine When You Release Consider scheduling episodes around midday or early evening, when listeners are more likely to engage from home. 2. Create for Multitasking Moments At-home listeners are often cooking, working out, or doing household chores. Podcasts that feel conversational or companion-like may perform better. 3. Offer Video Options Where Possible Platforms like YouTube and Spotify are driving hybrid podcast/video consumption. Video adds a visual dimension and can increase discoverability. 4. Promote Across Multiple Channels No commute = less routine = more need for reminders. Email, social media, and smart speaker integrations can help reinforce new listening habits. 🔄 What This Means for Podcast Growth Strategy While some old norms are fading,

Settling on your ideal listener is a little different depending on where you’re at in your podcasting so far - have you already started or looking to launch? We’ve divided today’s episode into before and after you’ve gotten your podcast on a roll already. Today's Hosts: Todd Cochrane and Mike Dell Whether You’ve Launched Yet or Not (with Help from Blubrry) ✅ If You’ve Already Launched Your Podcast These strategies help you understand who’s already listening—and how to better serve and grow that audience using Blubrry tools. 1. Review Your Podcast Analytics Your stats reveal who your audience is and what content they respond to. How to do it: Look at top-performing episodes, listening platforms, locations, and device types. Identify trends: Are shorter episodes performing better? Certain topics? Guest formats? 💡 Blubrry helps: With IAB-certified stats, you get accurate data on downloads, listener geography, and episode performance—all in one clean dashboard. 2. Survey Your Listeners Even a few responses can give you major insight into your audience’s needs and habits. How to do it: Ask: Why do you listen? What do you want more of? How did you find the show? Share the survey in your show notes, emails, or episode outro. 💡 Blubrry helps: Use your free podcast website or newsletter list (via integrations) to embed surveys and collect feedback easily. 3. Engage on Social Media Your listeners are likely active in communities tied to your podcast topic—find and connect with them there. How to do it: Post polls, ask questions, share audiograms, and watch what content gets engagement. Tag guests and listeners to spark interactions. 💡 Blubrry helps: Use custom episode URLs from your Blubrry dashboard to link directly to episodes in your posts, helping convert curious browsers into regular listeners. 4. Monitor Episode Trends Your episode archive is a treasure trove of insights. How to do it: Revisit your stats to find your top 5 most listened-to episodes. Compare content style, title format, and release timing. 💡 Blubrry helps: Your hosting dashboard displays quick-view metrics to help you spot patterns fast—and make smarter content decisions. 5. Use Listener Feedback in Real Time Create opportunities for direct feedback and interaction. How to do it: Ask for DMs, emails, or comments in each episode. Q&A features if available. 💡 Blubrry helps: Pair your podcast website and show notes with listener prompts and contact links to make feedback frictionless. 🚀 If You Haven’t Launched Your Podcast Yet These strategies help you define your ideal listener before you even hit record—so you can launch with clarity and purpose. 1. Build a Listener Persona Create a fictional representation of your dream listener. How to do it: Think about demographics, interests, challenges, and listening habits. Give them a name and motivation—this helps shape your tone, topics, and format. 💡 Blubrry helps: Blubrry’s Getting Started resources and planning tools give you the structure to define your audience before you launch. 2. Research Similar Podcasts Look at what’s working (or missing) in your niche. How to do it: Review reviews, listen to episodes, and observe what topics get traction. Identify what gaps you can fill. 💡 Blubrry helps: When you’re ready to publish, Blubrry’s distribution tools get your show on all major directories, putting you in the same space as your peers—ready to compete and stand out. 3. Engage in Online Communities Start connecting with your future audience before launch. How to do it: Join Reddit threads, Facebook groups, or Discords tied to your topic. Watch what questions are being asked and where conversations happen. 💡 Blubrry helps: You can link to teaser content or a sign-up page on your Blubrry-hosted website, even before your show officially goes live. 4.

Feeling overwhelmed? You’re not alone. When you're just getting started, the goal isn’t to do everything—it’s to do the right things well. Here’s what to focus on and how Blubrry supports you every step of the way. Today's Hosts: Mike Dell and MacKenzie Bennett We think these strategies are the best use of your time as a new podcaster and of course how Blubrry helps you. 🥇 1. Create Consistently Good Episodes 🎧 Why it matters: No one sticks around for poor-quality content, no matter how well it’s promoted. Prioritize clear audio, relevant topics, and authentic delivery. ✅ How Blubrry helps: Reliable podcast hosting with no limits on episodes or downloads—just focus on creating. AI-generated transcripts to help improve accessibility and repurpose content. Professional stats to learn what content resonates best with your audience. 🔹 Your job: record regularly and stay real. Blubrry takes care of reliable publishing and delivery. 🥈 2. Guest on Other Podcasts 🎤 Why it matters: This is one of the easiest, most cost-effective ways to grow your audience. You’re speaking directly to people already engaged in podcast content. ✅ How Blubrry helps: Use your free podcast website to create a press kit or “About the Host” page you can send to show hosts. Share individual episode pages with embedded players when networking or applying to be a guest. 🔹 Build authority while expanding your reach—Blubrry helps you look professional and prepared. 🥉 3. Market One Episode Really Well 📣 Why it matters: Don’t spread yourself too thin trying to promote every episode. Choose one standout episode and make it your flagship content. ✅ How Blubrry helps: Easily publish to all major platforms (Spotify, Apple, Amazon, etc.) from one dashboard. Use Blubrry's built-in website to feature your top episode front and center. Track what’s working with IAB-certified stats—know what to promote again. 🔹 Blubrry makes your best content easy to find, easy to track, and easy to share. 🧠 4. Document, Don’t Overthink ✍️ Why it matters: Trying to be perfect slows you down. Listeners appreciate consistency and honesty more than perfection. ✅ How Blubrry helps: The PowerPress plugin (for WordPress users) makes it easy to publish without jumping between platforms. Custom episode templates in your Blubrry dashboard save time and reduce repetitive tasks. 🔹 Blubrry removes the friction so you can just hit record and stay on schedule. 🔧 5. Set Up Systems Early 🛠️ Why it matters: Early habits save time later. Build simple systems for publishing, promoting, and tracking success. ✅ How Blubrry helps: One login for hosting, distribution, stats, and website. Built-in episode scheduling so you can batch and release content on your terms. Optional private podcasting and monetization tools when you’re ready to grow further. 🔹 From hobby to pro, Blubrry grows with you—and helps simplify the back-end from day one. ✅ Final Tip: If you’re overwhelmed, start small: Focus on making a handful of solid, engaging episodes. Promote your best one. Be a guest on a few relevant shows. Blubrry gives you the infrastructure—you bring the voice. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

Use your podcast content to your advantage -- and turn it into a book! If you’ve ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you’re not alone. This week, we’re explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product, we’ll walk you through how your podcast can lay the groundwork for your next big creative endeavor. Whether you’re thinking print, eBook, or audio companion, we’ll show you how Blubrry’s tools make the transition from podcaster to author smoother than you think. Today's Hosts: MacKenzie Bennett and Todd Cochrane 1. Identify the Core Theme in Your Podcast If your podcast centers around a consistent topic, story arc, or mission, it may already have the foundation of a compelling book. How to do it: Review your last 20–30 episodes to find common threads. Identify high-performing episodes using Blubrry’s IAB-certified podcast statistics. Use audience feedback and questions to help refine your message. 💡 Blubrry Advantage: Stats help you find your most popular, share-worthy content to shape into chapters. 2. Use Transcripts to Jumpstart Your Writing Transcripts save time by turning spoken content into editable text—the perfect starting point for a manuscript. How to do it: Transcribe your solo episodes or structured interviews. Highlight and organize segments into written form. Edit transcripts for clarity, flow, and structure. 💡 Blubrry Advantage: All Blubrry hosting plans offer optional AI-powered transcripts—easy to enable and perfect for repurposing episodes. 3. Organize Episodes Into Chapters or Sections Turning a group of episodes into a book means outlining and arranging content in a reader-friendly structure. How to do it: Group episodes by topic or theme. Remove repeated content and tighten messages. Create a clear beginning, middle, and end. 💡 Blubrry Advantage: Use your Blubrry-hosted podcast website to browse episode archives, search by topic, and spot thematic groupings. 4. Choose a Publishing Path There are many ways to publish your book: digital, print, or audiobook—and multiple tools to help you launch. How to do it: Decide on self-publishing (e.g., Amazon KDP), traditional, or hybrid publishing. Consider starting with an eBook or downloadable guide. Explore using your podcast as an audiobook companion. 💡 Blubrry Advantage: With full ownership of your RSS feed and content, you can repurpose episodes without platform restrictions or licensing hurdles. 5. Promote the Book Using Your Podcast Your listeners are your most loyal potential readers—use your show to build anticipation and drive sales. How to do it: Tease the book in intros and outros. Run a short “book launch series” or bonus content episodes. Offer giveaways or early access to email subscribers. 💡 Blubrry Advantage: Promote your book on your free podcast website, and link it directly in episode show notes using Blubrry’s publishing interface. 6. Use the Book to Grow Your Audience Books can introduce your podcast to new people, especially in professional, nonprofit, or educational spaces. How to do it: Use the book as a lead magnet in speaking engagements or webinars. Include links to your podcast in the book’s intro and chapters. Encourage readers to subscribe to your podcast for deeper insights. 💡 Blubrry Advantage: Your podcast site can serve as a central hub for cross-promotion, with direct links to episodes, email capture tools, and stats to track engagement. 7. Stay Consistent With Your Brand and Voice Ensure your book feels like a natural extension of your podcast so fans stay connected across both mediums. How to do it: Keep the same tone and point of view you use in your podcast.

Not every podcaster has a big budget—and that’s especially true for nonprofits. In this episode learn practical, low-cost strategies for nonprofit podcasters to grow their audience and expand their impact without breaking the bank. Whether you’re recording from a modest setup or working with a lean team, these tips will help you make the most of your existing resources and community connections. From tapping into your supporter base and creating shareable content to building partnerships and using smart SEO techniques, you’ll walk away with actionable ideas to get your podcast in front of the right people—without spending a fortune. Today's hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Audience Growth Strategies for Nonprofit Podcasters on a Budget 1. Leverage Your Existing Supporters Your donors, volunteers, staff, and board members are already invested in your mission—make them your first listeners and promoters. How to do it: Include new podcast episodes in donor newsletters, event announcements, and fundraising emails. Ask your board members or key volunteers to share episodes on social media or forward them to peers. Feature impact stories from volunteers, donors, or program participants—they’re more likely to share episodes they’re featured in. 💡 Tip: A short “New Episode” section in your regular email newsletter can drive consistent listens. 2. Use Social Media Strategically You don’t need to be everywhere—just visible and consistent on the platform(s) your audience uses most. How to do it: Use Blubrry PAI, Headliner.app or Canva to create quick audiograms (short video clips with your podcast audio and graphics). Share 15–30 second soundbites with compelling quotes or stats from the episode. Schedule posts around the podcast release using free tools like Buffer or Later. Tag guests, partners, and organizations mentioned—they’ll often re-share. 💡 Tip: Link directly to the episode page, not just your podcast home, for better click-throughs. 3. Create Searchable Show Notes Make your content easier to discover via search engines—this is how people looking for your cause may find you. How to do it: Include clear, keyword-focused titles: Instead of “Episode 7: Interview with Sarah,” try “Fighting Childhood Hunger in Columbus with Sarah James.” Add descriptions with relevant details: 1–2 paragraphs summarizing what the episode covers. Use AI transcription tools like Otter.ai, Whisper, or Blubrry’s own transcript service to add full transcripts (which also improve accessibility). 💡 Tip: If you use WordPress, install an SEO plugin (like Yoast SEO) to optimize each episode post. 4. Engage with Local Media & Community Newsletters Local attention is powerful for nonprofits. Use your podcast to build regional authority and trust. How to do it: Send a friendly email to local newspapers, radio stations, or community websites with a recent episode link and a short explanation of why it matters. Submit your show or episode links to local nonprofit directories, coalition email lists, or city event calendars. Offer yourself as a local subject-matter expert or storyteller. 💡 Tip: A well-written press release or “episode spotlight” email can go a long way, especially when tied to a timely event or issue. 5. Ask for Reviews or Shares with a Purpose Generic requests often fall flat. Get specific and connect it to your mission. How to do it: In your outro, say something like: “If this episode gave you insight into how we fight food insecurity, please share it with someone who’d care.” Ask loyal listeners to rate and follow on their podcast app—but explain how it helps the mission reach more people. 💡 Tip: Include a “Share this episode” link in your show notes and social posts for easier sharing. 6. Host a Mini Campaign or Giveaway People love incentives—but it doesn’t have to be expensive. Think recognition, access,

Launching a podcast is only half the battle—making it easy to find, share, and binge is what really fuels growth. In this episode, we explore how Blubrry’s free podcast website transforms your audio feed into a fully branded, SEO‑ready home base, complete with episode pages, a built‑in player, and links to every major listening app. You’ll learn how this no‑cost perk of Blubrry hosting can boost discoverability, simplify sharing, and give new listeners the confidence to hit “subscribe or follow” long before you need custom domains or complex web design. Today's Hosts: Todd Cochrane and Mike Dell Benefits of Blubrry's Free Podcast Website 1. Instant Online Presence (No Web Design Needed) You get a professional-looking podcast website automatically included with your Blubrry hosting. It’s ideal for new podcasters who don’t yet have a dedicated site or tech skills. 📌 More listeners will discover your show if you have a central hub to send them to. 2. Search Engine Visibility (SEO-Ready Pages) Each episode has its own dedicated page with a title, description, and optional transcript. These pages help your show get indexed by Google, increasing the chances of organic discovery through search. 💡 Example: Someone searching "tips for new parents" might land on your parenting podcast episode page. 3. Easy Sharing and Link Control Share a direct link to an episode page with a built-in player—great for social media and email marketing. You're not limited to platform links (like Apple or Spotify), so you keep the traffic on your site. 4. Custom Branding & Episode Control Add your show’s artwork, colors, and logo to reflect your brand. Your latest episodes always appear front and center—automatically updated when you publish. 🧠 Listeners are more likely to subscribe when they can learn about you and explore your content in one place. 5. Built-In Podcast Player Every episode page includes Blubrry’s responsive, embeddable player—easy for visitors to listen right on the site. No need for external platforms or clunky third-party players. 6. Links to Major Platforms You can add buttons linking to Apple Podcasts, Spotify, Amazon, and more. Makes it easy for visitors to follow your show on their preferred app. 7. No Extra Cost Unlike many website builders, this site is included free with Blubrry hosting—no domain or design fees required. 🎯 That’s money you can reinvest in promoting or improving your show. 8. A Place for Future Growth As your show expands, you can add a custom domain, link to a mailing list, or upgrade to PowerPress and WordPress for more control. To Recap: Blubrry’s free podcast website helps you: Get found through Google Share episodes easily Build credibility with a branded home base Grow your audience without needing technical skills or extra budget Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

We hope you'll find these ideas on how to grow a podcast from 50 listeners per episode helpful in your podcasting quest. Launching a podcast is exciting—but growing one from just a handful of listeners can feel overwhelming. The good news? You don’t need thousands of followers or a marketing budget to build momentum. In this episode of Podcast Insider, MacKenzie and Mike share eight actionable tips to help new podcasters attract more listeners, build a loyal community, and make progress one episode at a time. Today's Hosts: MacKenzie Bennett and Mike Dell 8 Ideas on How to Grow a Podcast From 50 Listens Per Episode 1. Double Down on One Social Platform Don’t spread yourself thin. Pick one platform where your audience already hangs out (e.g., Twitter/X for tech, Instagram for lifestyle, LinkedIn for B2B) and: Share 15–60 sec audiograms or clips from your podcast Post quotes or takeaways from your latest episode Engage with your niche (comment, follow, reshare relevant stuff) 🎯 Goal: Get seen by people already interested in your topic, and become a recognizable voice. 2. Ask for Word-of-Mouth the Right Way Instead of “Rate and Review!” say: “If this made you think of someone, send it to them.” That’s a clear, emotional ask—easier than writing a review and more likely to lead to a new listener. 3. Nail Your Podcast Title and Description Your show title and episode titles must speak to the value or curiosity of your target listener. Avoid vague names—opt for searchable, benefit-driven wording. Bad: Episode 22: A Chat with Mark Better: How Mark Went from Burned-Out Employee to 6-Figure Freelancer 4. Collaborate with Other Small Podcasters Reach out to similar-sized shows to: Do guest swaps Promote each other’s episodes in intros or outros Appear in each other’s newsletters or communities You don’t need “big names”—you need aligned voices who share audiences. 5. Repurpose Your Content Turn each episode into: A LinkedIn post or blog Short YouTube Shorts or Reels A newsletter tip or mini-series Each of these increases visibility without recording new content. 6. Capture Emails (Even 10!) Add a simple email signup to your website or use a free ConvertKit/beehiiv form. Offer: A free guide Bonus audio Behind-the-scenes content Use the list to personally invite people to share, leave feedback, or check out a new episode. 7. Talk to Your 50 Listeners Literally. Survey them. Ask: How did you find the show? What was your favorite episode? What should we talk about next? These 50 listeners are gold. They’re your early adopters—make them feel like insiders. 8. Improve Just 1% Each Episode Better intro, tighter editing, clearer audio, stronger CTA… your audience grows faster when the quality improves consistently. You don’t need perfection—just progress. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

When Lesa McDermott talks about camping, her enthusiasm lights up like a crackling campfire. A Nebraska native with a background as rich as the landscapes she explores — former golf pro, EMT, dive master, lawyer, and now the vice president of Girl Camper — Lesa embodies the spirit of adventure and empowerment that defines the Girl Camper community. “I kind of inherited the podcast,” explains our May Podcaster of the Month. Lesa recently spoke with Mike Dell, Blubrry VP of customer relations, about her path to podcasting. “It was more of a default.” This wasn’t a random handoff, she explained. It was the natural next step, initiated as a devoted listener who evolved into becoming the voice behind one of the most inspiring outdoor lifestyle brands for women in America. From Listener to Leader Lesa McDermott Lesa’s introduction to the Girl Camper podcast came as a fan. Founded by Janine Pettit, the show began a decade ago when few outdoor-centric podcasts — especially those geared toward women — existed. “It became really popular really quickly,” Lesa recalls. “I loved listening to it and learning all kinds of things about camping.” When Janine later expanded the brand to include local guides and hostesses who would lead camping trips and events across the country, Lesa jumped at the chance to get involved. “I became the South Dakota guide,” she says, “and hosted some trips and events.” Reigniting the Podcast and Expanding the Vision The Girl Camper podcast briefly went on hiatus in 2020 when the organization launched its quarterly magazine, but Lesa was among the first to rally for its return. “I missed that weekly episode,” she admits. When the timing felt right a year ago, Janine asked her to cohost the podcast, now in video format as well. The dual-format show is helping Girl Camper reach a broader audience. The transition hasn’t been without its challenges, especially when it comes to production. “I had no podcasting experience,” Lesa says. “I had to jump in with both feet.” From learning editing software to managing technical hiccups, she’s taken on the production responsibilities, ensuring the show retains the authentic Girl Camper voice. Despite the learning curve, Lesa is thriving. She even credits tools like AI for streamlining her workflow. “I'm using ChatGPT quite a bit... it helps me narrow down topics and write scripts,” she said. A New Kind of Camper For Lesa, camping isn’t just a hobby; it’s a lifestyle. She proudly boasts an arsenal of outdoor gear: “I have a small teardrop. I have a van. I have a fifth wheel. But I also have multiple tents. I love to hammock camp.” She emphasizes that Girl Camper is about inclusion and flexibility. “We like to say at Girl Camper, there’s no wrong way to camp like a girl, and we absolutely mean that.” Whether it's river rafting trips through the Grand Canyon or backpacking 125 miles through the Black Hills with a group of women ranging in age from their 40s to their 70s, Lesa is constantly organizing and leading new experiences. This summer, she’s particularly excited about a 10-day backpacking trip in South Dakota. “We are all carrying all of our supplies — our tents, food, and water. It’s going to be epic.” Evolving Media and Community Impact In addition to the podcast, Lesa and the Girl Camper team’s digital magazine is filled with how-tos, gear reviews, and real-life stories. Originally a print publication, the magazine has fully transitioned to digital — a move Lesa sees as an opportunity. “Now we can really focus on offering interactive content,” she says, such as embedded videos within ads or tutorials. For example, “There’s going to be a video in our upcoming summer issue on how to make a Japanese shaved ice dessert called kakigōri. It’s something we couldn’t do on paper.” Lesa also values the strong online communities that support new podcasters and content creators. She credits the Facebook group RV Content Creators as ...