Customer Show

It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.  On this episode of Customer Show, Jay and Katelyn discuss: How to design a premise for your show people care about The subtle difference between a boring show and people's favourite show How to ask questions that create great content And so much more Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions. Twitter: https://twitter.com/jayacunzo Podcast: https://www.marketingshowrunners.com/podcast/ Website: https://jayacunzo.com/ Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.  On this episode, you'll hear Katelyn and Eli discuss: Why Eli considers his competition to be Netflix and ketchup How to create customer experiences that spark joy What Eli looks for when hiring a customer experience teammate And so much more Eli Weiss is the Director of Customer Experience at OLIPOP. Twitter: https://twitter.com/eliweisss LinkedIn: https://www.linkedin.com/in/eliweisss OLIPOP: https://drinkolipop.com/ ------- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get you free Customer Ranking Calculator: https://customercamp.co/calculator

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.  On this episode of Customer Show, Louis and Katelyn discuss: How to uncover what makes you unique Why most positioning books are BS (and what to do instead) The formula for becoming Radically Different And so much more Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast. Twitter: https://twitter.com/LouisSlices LinkedIn: https://www.linkedin.com/in/louisgrenier/ Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona. On this episode, Katelyn and Rebecca discuss: Why Not All Customer Are Created Equally How To Design Research Experiments (The Right Way) How To Create Negative and Anti Customer Personas And So Much More! Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.  LinkedIn: https://www.linkedin.com/in/rebeccasadwick/ Twitter: https://twitter.com/rebeccasadwick Strategica Partners: https://strategica.partners/ More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/ ----- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.  On this episode of Customer Show, Katelyn and Georgiana discuss: The Difference Between Customer-Led Growth and Product-Lead Growth How She Used This Method To Grow Unbounce 900% In Only A Few Years How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist. LinkedIn: https://www.linkedin.com/in/georgianalaudi Twitter: https://twitter.com/ggiiaa Forget The Funnel: https://www.forgetthefunnel.com/ -------- Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers.  In this episode, Asia and Katelyn cover: Why The SaaS Sales Process Is Unique How To Get Free Trial Users To Pull Out Their Credit Card And Pay You The #1 Mistake First-Time SaaS Founders Make And So Much More Asia Orangio is the founder of Demand Maven and is a SaaS Growth and Marketing Specialist. Demand Maven: http://demandmaven.io/ Twitter: https://twitter.com/AsiaOrangio LinkedIn: https://www.linkedin.com/in/asiamatos ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.  On this episode of Customer Show, Claire and Katelyn discuss: How To Discover Success Gaps In Your Buyer's Journey (And Fix Them) What Questions To Ask Your Customers If You Suspect A Success Gap How To Create Marketing Collateral To Fill Success Gaps And So Much More Claire Suellentrop is the co-founder of Forget The Funnel and is a SaaS Marketing & Growth expert.  LinkedIn: https://www.linkedin.com/in/clairesuellentrop Twitter: https://twitter.com/clairesuellen Forget The Funnel: https://www.forgetthefunnel.com/resources/saas-audience-research-habits ---- Connect with Katelyn on Twitter:  https://twitter.com/KateBour Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.  In this episode, Kristen and Katelyn discuss: How Retailers Can Create Amazing Buying Experiences Real Case Studies of How Retailers Pivoted Their Businesses The Most Important Things To Consider When Bringing a Retail Experience Online And So Much More Kristen LaFrance is the host of Resilient Retail from Spotify.  Twitter: https://twitter.com/kdlafrance Resilient Retail: https://resilient.shopify.com/season-one ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share: When Is The Best Time To Use Social Proof (Hint: All The Time) The Different Types of Social Proof You Can Use How To Get People To Say Nice Things About You (Without You Asking) And So Much More Talia Wolf is a conversion rate optimization specialist and the founder of GetUplift. Website: https://getuplift.co/ Twitter: https://twitter.com/taliagw LinkedIn: https://www.linkedin.com/in/taliagw/ ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.  In this episode, Katelyn and Rand discuss: How Content Marketing Has Evolved The Benefits Of Content Marketing A Step-By-Step Method For Finding Hidden Gems And So Much More Rand Fishkin is the founder of SparkToro and the author of Lost and Founder.  Twitter: https://twitter.com/randfish SparkToro: https://sparktoro.com/ ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product. Head of Audience Growth Stewart Hillhouse joins Founder Katelyn Bourgoin to share: How Katelyn Interviewed Her Ideal Customers Before Launching A Product The Difference Between Formal and Informal Customer Research Our Playbook For A Successful Product Launch And So Much More Stewart Hillhouse is Head of Audience Growth at Customer Camp.  Twitter: https://twitter.com/stew_hillhouse LinkedIn: https://www.linkedin.com/in/stewarthillhouse/ Katelyn Bourgoin is the Founder and Lead Trainer at Customer Camp. Twitter: https://twitter.com/KateBour LinkedIn: https://www.linkedin.com/in/kallenro/

When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share: How To Find Out What Customers Really Care About Why Big Companies Need To Focus Small To Think Big What It Takes To Have An Innovation Mindset And So Much More Ben Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics. Twitter: https://twitter.com/byosko LinkedIn: https://www.linkedin.com/in/byosko/ Highline Beta: https://highlinebeta.com/ ---- Follow Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator

Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin to share: Why He Thinks Relationships Are More Important Than Your Pitch How He Raised $1.4M in 21 Days (Including $ From Mark Cuban) The 3 Questions He Asks Before Investing In A Company And So Much More Dan Martell has founded 6 businesses and invested in over 40, including Buffer, Hootsuite, Udemy, and GetAround. He teaches founders how to scale their businesses through his SaaS Academy. Learn More About Dan: https://www.danmartell.com/  LinkedIn: https://www.linkedin.com/in/dmartell/ Twitter: https://twitter.com/danmartell Fundraise Like A Pro Free Course: https://www.danmartell.com/fundraisinglikeapro ---- Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator

Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoing to explain:  How To Get New Customers To Take Action Through Conversion Copywriting The Formula For Deal-Closing Case Studies How To Use Customer Concerns As A Lense To Look At Your Marketing And So Much More Joel Klettke is the founder of Case Study Buddy, a done-for-you service for high converting case studies and testimonials.  Twitter: https://twitter.com/JoelKlettke Case Study Buddy: https://casestudybuddy.com/ ---- Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator

Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business. CEO and co-founder of Proposify, Kyle Racki joins Katelyn Bourgoin to explain: How He Turned A Pain-Point Into A Business Who He Treated His Early Adopters Like Royalty The Psychology of a Great Proposal How To Understand the True Needs Of Your Customer And So Much More Kyle Racki is the co-founder and CEO of Proposify, a modern proposal writing SaaS platform. He's also the author of "Free Trials and Tribulations: How To Build A Business While Getting Punched In The Mouth" Twitter: https://twitter.com/kyleracki LinkedIn: https://www.linkedin.com/in/kyleracki/ Proposify: https://www.proposify.com/ Book: https://www.amazon.ca/dp/B07MV55NTV ---- Follow Katelyn on Twitter Get your Free Customer Ranking Calculator

With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain:  Why Customers Lie To Themselves and To You The Difference In Language Between Active And Passive Shopping The Four Forces That Influence All Buying Decisions What Really Matters To Your Customers And So Much More Bob Moesta is the President and CEO of The Re-Wired Group and co-architect of the Jobs To Be Done Framework. His new book Demand-Side Sales 101 is now available.  --- Twitter: https://twitter.com/bmoesta LinkedIn: https://www.linkedin.com/in/bobmoesta/ Book: https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q --- Follow Katelyn on Twitter Get your Free Customer Ranking Calculator

Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain: How to pull customers towards your brand How to write emails that your customers are going to love opening The difference between Features and Benefits (and which is more important to your customer) And so much more Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn. Follow Val on Twitter Follow Katelyn on Twitter Get your Free Customer Ranking Calculator

Join Katelyn Bourgoin as she explores what makes people tick, click, and buy.  Each week, she sits down with top entrepreneurs and marketers to hear how they get more sales while strengthening their relationship with their customers.  Customer Show is presented by Customer Camp. Customer Camp is a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter. Follow Katelyn on Twitter Follow Customer Camp on Twitter