Seriously in Business: Brand + Design, Marketing and Business

Work with my design agency: www.whitedeer.com.au/studio If you’ve ever hired a designer and the experience went sideways… you’ll want to watch this video. Because while outsourcing design can save you time and elevate your brand, it can also go off the rails very quickly if the process isn’t handled properly. Today I’m flipping the script a little. Usually I teach you how to DIY your branding and graphics in Canva. But since my design studio currently has a few openings, I thought this was the perfect time to share the biggest mistakes I see business owners make when hiring designers. These aren’t just “client frustrations”… these are the things that can waste money, delay projects, and leave both sides feeling frustrated. Whether you hire my studio team or another designer entirely, these tips will help you get the best outcome. You’ll learn: Why hiring a designer without clarity leads to disappointing results How to make sure you hire a designer with the right skills and style The preparation every client should do before starting a project Why too many opinions can ruin a great design How to give designers feedback that actually helps Why design alone can’t fix poor business strategy If you’re thinking about outsourcing design soon, this will save you a lot of headaches 💜 Watch on YouTube: https://youtu.be/V_kVsAUa2KA Read on the Blog: https://whitedeer.com.au/ep256/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_5Systems Terms & Conditions apply.* If you’ve ever felt like your business doesn’t feel “legit” yet… this video will change that. I’m sharing 5 systems that make you look professional AND feel organised (even before you hit 100k). Looking professional isn’t just about having a beautiful logo or a polished Instagram feed. It’s about what’s happening behind the scenes of your business. If your business feels chaotic, slow-growing, or stuck in hobby mode… chances are you’re missing one (or more) of these systems. I cover: The 5 systems you need to have a professional business The 4 key questions you need to answer to clarify your offer and messaging Why backend organisation (especially finances) is the least sexy… but most powerful system How a brand identity system makes designing faster and more consistent The 5 content pillars that make showing up online easier and more strategic Timestamps Intro 0:00 Tip 1 2:00 Tip 2 4:51 PSA 6:05 Tip 3 11:56 Tip 4 13:46 Tip 5 16:51 Wrap up 19:10 Watch on YouTube: https://youtu.be/QEdm45CIg4I Read on the Blog: https://whitedeer.com.au/ep255/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You buy the beautiful Canva template. You swap the colours. You change the fonts. You tweak the elements. And somehow… it still looks off. Amateur. Messy. Not quite right. The Canva templates aren’t the problem, it’s because you haven’t been trained in design principles. I’m unpacking why Canva hacks and templates feel like the solution (because we LOVE ease and efficiency)… but why they fall flat if you don’t understand the rules behind them. And in 2026, when attention spans are shorter than ever and trust is built in milliseconds, this matters more than ever. I cover: Why templates assume you know design rules (and most business owners don’t) The 3 missing pieces: brand clarity, design fundamentals, and strategic thinking Why poor design isn’t an aesthetic problem… it’s a BUSINESS problem How attention spans + AI in 2026 are raising the trust bar One simple rule you can implement TODAY to stop ruining good templates Timestamps Intro 0:00 What you're missing 3:21 Thoughts on templates 6:00 What to look out for 11:20 PSA 14:35 Final tip 15:20 Watch on YouTube: https://youtu.be/isuH2befw24 Read on the Blog: https://whitedeer.com.au/ep254/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve ever looked at LinkedIn and thought, “Nope, not for me…”, I brought on marketing and LinkedIn queen, Hailey Rowe, to chat about how she’s booking 2–4 quality calls a week without daily posting, premium plans, or spending hours on content.We break down the exact steps to start using LinkedIn as a low-lift, high-reward platform for connecting with dream clients and collaborators. If Instagram’s burning you out… this is your sign to explore new options.In this episode, we cover:Why LinkedIn is secretly powerful for coaches + service providers The two groups of people you should be connecting withHailey’s process for booking calls (and tracking what’s working)Profile tips to make you look professional and approachableHow to make LinkedIn work in 2 hours a weekTimestampsIntro 0:00Interview 1:16Wrap up 30:35ABOUT HAILEY:Hailey Rowe is a Marketing & Sales Strategist, Coach, & Linkedin Lead Generation Service Provider. She helps coaches & wellness professionals make more sales, get more time back, and overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast (Top 1% on ListenNotes) & in the free Marketing Hub Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching world & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.CONNECT WITH HAILEY:Free Class: Attract More Clients & Profitable Partnerships Using LinkedIn: https://haileyrowe.com/linkedinFree Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroupWebsite: https://www.haileyrowe.com/Instagram: https://www.instagram.com/hailey_rowePodcast: https://anchor.fm/health-coach-nationLinkedin: https://www.linkedin.com/in/haileyr YouTube: https://www.youtube.com/haileyroweBook your free client attraction consult: https://calendly.com/haileyrowe-coach/30minWatch on YouTube: https://youtu.be/cO_g9a3gPGURead on the Blog: https://whitedeer.com.au/ep253/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience.Here’s what I cover:Why brand photo shoots matter more than you thinkDIY vs Pro: which route is right for your stage of bizHow I chose my photographer (and why I travelled!)Outfit planning tips and why brand colours matterThe posing cheat sheet I created for my shootSpotify Photoshoot Playlist: https://open.spotify.com/playlist/1UjWSHNzEVFxcwVrJe1PbA?si=fe0dc23808bf40b4TimestampsIntro 0:00About photoshoots 0:51First steps 4:20Style of photos 10:45Photoshoot prep 12:29Props 18:20Shots you need 20:20Food for thought 26:07Watch on YouTube: https://youtu.be/8FIHxQwj6MARead on the Blog: https://whitedeer.com.au/ep252/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassOne of the biggest questions new business owners face is this:Should I outsource my design or learn to do it myself?I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I also share the real costs of both paths, not just financially, but in momentum and autonomy... and introduce my signature framework that helps you strike the perfect balance between doing it yourself and hiring a pro.Whether you’re just starting or looking to scale, this will help you feel clear, confident and in control of your brand.What you'll learn:Why design is no longer just a logo and a flyerThe hidden costs of outsourcing your graphicsWhy DIYing without strategy can hurt your brandThe 3-part Design Autonomy System and how to apply itThe one design decision that saves my students thousandsTimestampsIntro 0:00Options You Have 2:51Layer 1 5:31Layer 2 11:41Layer 3 14:25Wrapping up 17:00PSA 19:58Bonus tip 20:40Watch on YouTube: https://youtu.be/hOYho_NLPM4Read on the Blog: https://whitedeer.com.au/ep251/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

DIY Design my Biz Course 👉 www.whitedeer.com.au/diydmbAI might be everywhere right now, but it’s not yet the magical designer that spits out perfect branded designs the moment you ask it. However… there are incredibly practical ways to use AI that will save you time, help you create better design outcomes, support your clarity and build confidence as you design.I share FIVE ways on how I use AI strategically, from getting clarity on your audience, to brainstorming inspiration, to reviewing your final design for improvements.Whether you’re AI-curious or AI-conflicted, these are ideas you can start using this week.What You’ll LearnHow AI can help you get clarity on your target audience before designUsing AI in the visioning & brainstorming stageHow to use AI to generate smart prompts for Pinterest & CanvaWays to use AI for logo concepting & brand elementsHow to get AI to give feedback on your actual design workAnd stay until the end… because I share my favorite AI hack that will change how you design forever.TimestampsIntro 0:00Clarity 1:40Brainstorming 3:20Logo 5:48Elements 7:58Feedback 8:56PSA 9:58Watch on YouTube: https://youtu.be/UINOecvmgrARead on the Blog: https://whitedeer.com.au/ep250/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassMost business owners think branding rules are optional because they’re DIYing their brand… but your branding rules are one of the biggest drivers of recognisability, trust, and sales in your business. The trick is knowing when those rules are non‑negotiable and when you can be a little fluid with them without hurting your brand integrity.In this podcast, I’m walking you through exactly what branding rules are, why consistency matters more than you realise, and how to decide whether to follow the rule tightly or bend it a little. Stick around because I’ll share a simple test you can use every time you’re unsure.Key Takeaways:What branding rules actually are, and why they matter even for DIYersThe 4 core parts of your brand: your logo, colours, fonts and brand elementsWhy inconsistent visuals erode trust, recognition and salesWhen it’s okay to “break” a rule (and how to do it without confusion)A simple 2‑step test to decide whether to stick to your brand rulesTimestampsIntro 0:004 main things in your brand 1:20Stay consistent 3:07Consistency issues with web & email 5:15Collaborations 8:55PSA 9:30When to break the rules 10:10Watch on YouTube: https://youtu.be/ZyIcj9hAXsURead on the Blog: https://whitedeer.com.au/ep249/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass90% of business owners tell me the SAME thing... design feels hard, slow and draining. You know you should post. You know you have ideas… but the minute you open Canva, your brain shuts down. Colors. Fonts. Layouts. Decision after decision. And then you don’t post at all.In this episode, I’m showing you how to make DESIGNING POSTS feel easy again. Not perfect. Not award‑winning. Just clear, consistent and fast. And I’m sharing where design is stealing your time, and how to get it back.What you’ll learn in this episode:Why decision fatigue is killing your design flowHow to stop STARTING FROM SCRATCH each timeThe power of using templates (even ones you already made)How hierarchy and less text make your graphics betterA simple brand style guide hack to make design faster foreverTimestampsIntro 0:00Decision fatigue 1:12Template advice 3:15Hierarchy 4:30Just post it 5:20PSA 7:30Watch on YouTube: https://youtu.be/DspjBYLQeXARead on the Blog: https://whitedeer.com.au/ep248/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassIn today’s episode, we’re flipping the usual business marketing script. Instead of telling you everything you’re doing wrong, I want to celebrate everything you’re already doing right. So much of marketing conditions us to feel like we’re never enough: not posting enough, not strategic enough, not clever enough. But there’s another way. What if you started noticing your progress... even the tiny things? What if you gave yourself permission to be exactly where you are and STILL grow? This episode is a gentle reminder that your effort matters, your progress counts, even when it doesn’t feel perfect.What you’ll learn in this episode:Why showing up, even when you don’t feel ready, is a huge winHow allowing your brand to evolve is part of your growthWhy you’re improving more than you realiseThe mindset shift that turns “failure” into feedbackOne simple reframe to help you stop beating yourself up after posting or launchingTimestampsIntro 0:00Show up 3:12Evolve 4:44Improving 6:56Learning 9:49PSA 11:47Watch on YouTube: https://youtu.be/J02NPNGSQjMRead on the Blog: https://whitedeer.com.au/ep247/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it).We dig into how she went from corporate oil & gas to marketing agency to rural business coach, why “value over time” changed everything, and how she built a team and systems to create space, ease, and growth.Key TakeawaysSpacious business = respect for life + room to thinkLeave behind hourly-rate thinking and instead charging for the transformation/value you deliverTeam + systems = the secret sauceStart manual, build systems laterRural isn’t a disadvantage, it's a strength... making it a space rich with opportunity if you lean into itTimestampsIntro 0:00Interview 1:32Wrap up 32:36ABOUT TORI:Tori Kopke is a business coach and strategist who helps rural and regional women build profitable, sustainable and spacious businesses that fit around the realities of small-town life. Based on the family farm in the Wheatbelt of Western Australia, she’s grown a multi six-figure coaching practice between school runs, harvest, power outages and everything regional life throws her way.As the founder of The Regional Experts Mastermind, Tori supports women to grow their businesses to six figures and beyond through strategy, systems and marketing. She believes rural women are some of the most capable, resilient leaders in business — they just need the right strategy and support to step into their next level.CONNECT WITH GUEST:Website: https://www.theregionalexperts.comInstagram: https://www.instagram.com/tori.kopke/Watch on YouTube: https://youtu.be/7xKCwPatY4YRead on the Blog: https://whitedeer.com.au/ep246/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassYou might have all the Canva skills or templates in the world, but if you’re designing from a place of doubt… well, those graphics won’t sing. I’m talking about the real behind‑the‑scenes thing that determines whether your brand looks polished, cohesive and like a brand people want to buy from.You’ll learn:Why confidence is MORE important than fancy templates or perfect fonts when you’re building your brandThe three-step “Confidence Loop” that will transform how you create: Clarity → Design → PublishWhy clarity (purpose, audience, intention) before designing saves you time, overwhelm and second‑guessingHow to shift from overthinking to doing Why feedback (even from yourself, friends or early clients) is gold If you’ve ever felt stuck in Canva, or too nervous to post because it’s “not perfect yet”, this episode is for you.TimestampsIntro 0:00The confidence loop 1:25Find clarity 2:50Publish your designs 4:05PSA 7:35Watch on YouTube: https://youtu.be/Rg5U9emXsaIRead on the Blog: https://whitedeer.com.au/ep245/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassOr learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limitedEver scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion.In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives action, clicks and clientsI’ll walk you through how to uncover your brand’s “vibe words”, what they mean for your colours, fonts and layout, and why your graphics should never try to please everyone.You’ll learn:The real reason your graphics might be falling flatHow to define 3–5 core emotions your brand should expressWhat your colour palette and fonts are secretly saying to your audienceHow to attract the right people and repel the wrong ones with intentional designA key mindset shift that’ll make every graphic you create so much easierTimestampsIntro 0:00Design with emotion 1:15Consider your audience's feelings 2:23Colours to consider 2:54Tip 1 5:32Tip 2 6:23Tip 3 7:15Tip 4 7:54PSA 9:33Watch on YouTube: https://youtu.be/v7sRiledj-kRead on the Blog: https://whitedeer.com.au/ep244/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassIf you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value.In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book.What you’ll learn:Why adding “more” design can make your brand look cheaperWhat the “Science of Simplicity” isThe #1 principle to apply insteadHow to use size contrast to immediately improve your graphicsWhat to strip back in your design (fonts, colours, effects, and more)TimestampsIntro 0:00Making everything simple 2:30Thoughts on hierarchy 3:19Don't use too many fonts 6:00Don't use too many effects 6:26Final thoughts 8:34PSA 9:17Watch on YouTube: https://youtu.be/CCA3QQbAsWwRead on the Blog: https://whitedeer.com.au/ep243/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too.Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you.What you’ll learn:Why your business model should start with “What does your niche want?” The trap of low‑ticket courses vs the power of high‑ticket offersThe “trash - trim - transfer” framework: how to reclaim time and scale your businessHow to map your energetics + lifestyle to your business modelBoundary setting, rhythms and the beautiful reality of working 25 hours a week on purposeTimestampsIntro 0:00Interview 2:05Wrap-up 41:27ABOUT SHAY:Shay is the Co-Founder and COO of Bucketlist Bombshells, a purpose-driven business coaching company that empowers women to build successful service-based online businesses – specifically in graphic design, branding & website design, digital & content marketing, social media management, public relations, and business operations. Originally from Vancouver Island, Canada, Shay’s holistic business coaching style blends her expertise in sales, operations, and financial management with a compassionate focus on mindset development. Over the past 10 years, she has helped grow Bucketlist Bombshells to generate over $6 million in revenue and serve over 10,000 women worldwide, achieving recognition in Forbes, BBC and CNBC. When she’s not coaching women inside their business programs Bucketlist Bombshells Launch Camp™, She’s Fully Booked® and Scale With Purpose Mastermind™, you can find her co-hosting their top-charting podcast, The Freedom Filled Life™ Podcast, inspiring entrepreneurial women. Shay now enjoys a balanced life with a part-time 4-day workweek, allowing her to travel, pursue her hobbies, and focus on her personal wellness!CONNECT WITH SHAY:Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/seriouslyinbusinessGet booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybookedHit 6 figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermindTune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/Connect with Shay directly in the DMs here: https://www.instagram.com/bucketlistbombshells/Watch on YouTube: https://youtu.be/DxQeWzmH_nQRead on the Blog: https://whitedeer.com.au/ep242/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubI chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.What we cover:Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.The truth about rebranding: why it doesn’t always happen, even when you know designThe value of external eyes and accountabilityStrategic systems in Canva to save timeJessica’s tips for getting startedTimestampsIntro 0:00Interview 3:00Wrap up 26:00GET IN TOUCH WITH JESSICA:Free Website Audit: https://jessicahainesdesign.com/website-audit-checklistWebsite: https://jessicahainesdesign.comFree Facebook Group: https://jessicahainesdesign.com/facebookInstagram: https://www.instagram.com/jessicahainesdesignABOUT JESSICA:Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers.Watch on YouTube: https://youtu.be/EkyHfwRlIbYRead on the Blog: https://whitedeer.com.au/ep241/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubToday I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.Key Takeaways:How they transformed raw membership‑statistic data into a visually compelling carousel The importance of brand colours, font hierarchy, arrows, movement and design elements in making slides work, not just “look nice”How combining strategy (know your audience) + design (make it scroll‑stop) + CTA/coaching content = meaningful resultsThe results: ~28,500 views, 89% non‑followers reached, 394 profile visits, 71 new followers from one carousel postWhy templates, brand asset libraries and on‑brand visuals save massive time and increase consistency (especially for busy business owners)The value of ongoing support, feedback and community in the ClubTimestamps:Intro 0:00Interview 2:06Wrap up 26:25Vickie and Chloe are the co-founders of The Movement Perspective and the powerhouse duo behind the Studio Mastery™ Method; a six-month mastermind helping female boutique Pilates studio owners add $10K+ in monthly revenue, fill their classes on repeat, and finally pay themselves without burning out. After building their own 7-figure studio, Breathe Pilates Studio, they now teach others how to do the same.. with simple systems, smart strategy, and a whole lot of fun. Follow Vickie and Chloe on @the.movement.perspectiveWatch on YouTube: https://youtu.be/GdxJI8YKFTARead on the Blog: https://whitedeer.com.au/ep240/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubToday I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there. It’s time to make them matter.Key Takeaways:Your brand visuals are doing more than “looking nice”That feeling of “something’s off” usually means there’s a misalignment between how you show up and how your visuals make you feelA rebrand isn’t always massive, but sometimes you do need to go full‑tilt if the old colours, graphics, templates no longer serveWhy you should build systems & templates (for social, podcasts, lead magnets, courses) once, reuse them oftenHow having support (a coach, design team, community) means you don’t get stuck mid‑carousel or mid‑templateYour Facebook (or community) space isn’t just an “offer platform”...it’s building relationshipsTimestampsIntro 0:00Interview 2:13Wrap Up 24:58Sarah is a Facebook group strategist and business coach for Christian women. She helps them start, grow and monetize their Facebook groups so they can grow their online businesses with more peace and less overwhelm.Connect with Sarah in my Facebook Group: https://sarahbeisel.com/communityGrab my free guide - 100 Conversation Starters for Facebook Groups: https://offers.sarahbeisel.com/conversationstartersJoin the Group Growth Club: https://offers.sarahbeisel.com/clubWatch on YouTube: https://youtu.be/zMW_bD2Ba-YRead on the Blog: https://whitedeer.com.au/ep239/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet?In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business.We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit.Whether you’re prepping for your first VA or trying to grow your team with intention, this episode will help you step into your leadership role with clarity and confidence.We chat:Why defining your own role is step one before hiring anyoneWhat mindset shift helps small business owners become strong leadersHow to attract the right candidates (and avoid hiring from overwhelm)The difference between delegation and micromanagementWhat to do if a hire isn’t working out, and how to handle it with integrityTimestampsIntro 0:00Interview 1:58Wrap up 41:28About Ash Battye and Emerald HQAt Emerald HQ, we support women in business to build teams that actually work - the kind where people share your values, take ownership, and grow with the business. We focus on hiring the right people the first time, HR admin that sets you up for long-term success, leadership support that helps you step out of being the employee and into your role as leader of your business, and defining and embedding culture that attracts and keeps the right people. Everything we do is real-world, people-first, practical, and built for small businesses. Founded by Ash, Chief Hiring Nerd and Hiring & Leadership Partner, our work combines clarity, culture, and confidence to create trusted teams and sustainable success. At Emerald HQ, our focus is ultimately on supporting women to build with intention a business they enjoy and life they love, whatever success looks like for them.Connect with Ash:https://www.instagram.com/emeraldhqau/https://www.linkedin.com/in/ashleighbattye/ Step into your role as leader of your business and join the Emerald Leaders Lounge as a founding member for just $79 per month - https://www.emeraldhq.com.au/emerald-leaders-loungeWatch on YouTube: https://youtu.be/im279J3cqV8Read on the Blog: https://whitedeer.com.au/ep238/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever opened Canva and immediately wanted to close your laptop again? Maybe it’s the 47 unnamed files…Or that logo you swear you uploaded but can’t find anywhere…Or just the time-suck of starting from scratch every single time.In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.Here’s what you’ll learn:Why your Canva chaos isn’t about the app 5 must-do steps to organise your Canva for goodHow naming files and using folders can literally save you hoursThe sneaky search feature inside Canva most people don’t useWhy your Brand Kit is the key to consistency (even if it’s not perfect yet!)💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨Get your free ticket: https://www.whitedeer.com.au/canvashortcutOr join me in person: https://www.whitedeer.com.au/unboxedTry Canva Pro 👉 https://partner.canva.com/whitedeerTimestampsIntro 0:00Tip 1 4:53Tip 2 6:56Tip 3 9:24Tip 4 11:17Tip 5 12:36Wrapping up 14:29Watch on YouTube: https://youtu.be/ddbOUBt6PA4Read on the Blog: https://whitedeer.com.au/ep237/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio