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Latino Business Report
Latino Business Report
Author: J.R. Gonzales
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Latino Business Report provides listeners insightful conversations with inspiring business leaders, entertainers, influential figures, and creative minds. Hear their success stories, learn their strategies and tactics, and gain valuable insight from their experiences.
123 Episodes
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Episode 125 - Spanish-language television helped shape culture, identity, and political power in the United States.
On today’s episode, we’re joined by media entrepreneur and author Javier Marín to discuss his new book, Live from America: How Latino TV Conquered the United States (Grupo Planeta). Javier traces the rise of the Spanish International Network—now Univision—from its early days to its emergence as the nation’s leading Hispanic media network.
We go behind the scenes to explore the personal rivalries, strategic decisions, and cultural shifts that turned Spanish-language TV into a powerful force—from telenovelas and soccer to news and politics. The conversation also highlights how the U.S. became the world’s second-largest Spanish-speaking country and the role Latino media played in shaping national history.
A compelling look at the network that helped give a community its voice. 🎙️
Find Book at - https://www.amazon.com/Live-America-Latino-T-V-Conquered/dp/B0G6DRVYCQ/ref=sr_1_1?crid=2W8RORZY0H9FO&dib=eyJ2IjoiMSJ9.wE0KV6hr3IDRNewiFqI_EvNAJOe1UDqkGvsoATuQBm_GjHj071QN20LucGBJIEps.I2ScgWh6J11aiz3thvqPK3YRQinkhsuymMrefUPQ8YQ&dib_tag=se&keywords=live+from+america+javier+marin&qid=1770710551&sprefix=Live+from+Amer%2Caps%2C193&sr=8-1
Episode 124 - Before sunrise on July 16, 1945, the New Mexico desert became the epicenter of a new and terrifying era. The Trinity test—the world’s first nuclear explosion—changed the planet forever, without warning the tens of thousands of people living nearby.
In the years that followed, families across surrounding communities began to suffer mysterious and devastating health effects. They became known as the Downwinders—ordinary people living with the consequences of an extraordinary and closely guarded secret.
This episode explores Downwind, a world-premiere opera by student composers Michael Smith and Demian Galvan. After traveling to New Mexico to better understand the land and the legacy of Trinity, the composers bring these often-ignored stories to the stage. As Smith writes, “While the family in our opera is fictional, the reality that they face is not.”
Together, we examine the history, the harm, and the haunting beauty of a work that asks a powerful question: what does progress cost—and who is made to pay the price?
Ticket Sales Link -
https://music.utexas.edu/events/5255-downwind
Episode 123 - Texas State University’s New Program Helps ‘LIFT’ Small Business Growth
Small businesses fuel local economies — but growth requires the right tools, training, and support. In this episode, we spotlight Texas State University’s Learning and Insights for Forward Traction (LIFT) accelerator, a six-week program designed to strengthen marketing skills and help small businesses scale with confidence.
Developed by Texas State’s SCALEUP initiative and delivered in collaboration with the Texas Association of Mexican American Chambers of Commerce (TAMACC) and community partners, LIFT recently graduated more than 300 small business leaders from across Texas and beyond. Participants reported major gains in marketing confidence, social media strategy, goal setting, and practical execution.
You’ll hear insights from program leaders Dr. Josh Daspit and Dr. Marlene Orozco on how research-driven training translates into real-world growth, as well as why access to practical tools matters for long-term economic stability. We also explore how entrepreneurs are redefining branding, leveraging analytics, and using innovative resources like an AI Business Coach to accelerate their businesses.
Whether you’re a business owner, chamber leader, educator, or economic development professional, this episode offers valuable takeaways on how targeted education and partnerships can strengthen entrepreneurs and communities statewide.
Tune in to learn how LIFT is helping small businesses move forward — faster and smarter.
SCALE UP - SCALEUP : Texas State University
Podcast Guests
Dr. Josh Daspit is an Associate Professor of Management at Texas State University’s McCoy College of Business and the founding director of the SCALEUP initiative. He’s a nationally recognized expert in entrepreneurship and family business, with more than 50 publications and ranked among the top three most productive family business scholars in the country. His work focuses on translating research into real-world solutions that help small businesses grow.
Dr. Marlene Orozco, LIFT Program Lead and Research Fellow with SCALEUP. Her research centers on inclusive entrepreneurship, Latino and immigrant-owned businesses, and turning data into practical strategies that strengthen communities. She has led major national research efforts, including contributions to the State of Latino Entrepreneurship reports.
Episode 122 - Security vs. Sustainability: The Future of the Rio Grande
Guest: Jessie F. Fuentes, Founder & Owner, Epi’s Canoe & Kayak Team
The Rio Grande is more than a border — it’s a lifeline for communities, wildlife, and commerce. But floating buoys, razor wire, and increased militarization are reshaping the river’s safety and future.
Join us as Jessie F. Fuentes shares firsthand insight into how these changes are impacting the environment, local businesses, and cross-border cooperation — and why protecting borders should never mean destroying the resources that sustain our communities.
Episode 121 - Today’s guest is a powerful example of what’s possible when passion, resilience, and purpose come together. Lupita McGregor Almuhana is the Founder and CEO of Stressie, a tech-enabled wellness platform delivering fast, personalized, evidence-based tools to help people manage stress and thrive at work.
With nearly two decades of experience driving growth in global marketing and business development—and a lifelong mindfulness practice that took her from yoga studios to India—Lupita bridges science and soul in everything she builds. Her resilience was shaped early, beginning work at just 14 to help support her single mother, an experience that instilled a powerful work ethic and empathy-driven leadership style.
Holding a master’s degree in psychology from Harvard, Lupita is on a mission to make mental health support accessible, scalable, and human-centered for today’s workforce. This conversation explores entrepreneurship, purpose-driven leadership, and how technology can elevate wellbeing in the workplace.
Website - https://www.stressieapp.com/
Episode 120 - Dave Munson didn’t launch Saddleback Leather from a sleek office or a polished pitch deck. He started in a dusty leather shop in Mexico—with a hand-drawn sketch, a leap of faith, and one ironclad rule: no breakable parts. His mission? Building something so rugged and well made his kids would fight over it when he was gone.
What came next reads more like an action movie than a business plan. Dodging hitmen. Getting thrown by a raging bull. Living in one of the most dangerous cities in the world. Even accidentally working for the nesmafia.
Out of that chaos was born Saddleback Leather—now a global, iconic brand known for its 100-year warranty, old-world craftsmanship, and a cult-like following that swears by every stitch.
In this episode of Latino Business Report, we dive into a story of grit, faith, and fearless entrepreneurship—and what it really takes to build a legacy that outlasts trends, titles, and lifetimes.
Because the boldest businesses—and the best adventures—are the ones you never planned.
Website - https://saddlebackleather.com/
Book - https://www.barnesandnoble.com/w/theyll-fight-over-it-when-youre-dead-dave-munson/1147277060
Episode 119 - New Year’s resolutions are easy to make—and just as easy to abandon. If you’re serious about real change this year, this episode is a must-listen. We sit down with Laura Ramirez, a seasoned psychotherapist with over 20 years of experience, to break down why most resolutions fail and what you can do differently starting now. Laura delivers seven clear, practical tips to help you stop drifting, refocus on what matters, and turn good intentions into consistent action. This isn’t about perfection or wishful thinking, it’s about accountability, momentum, and making changes that actually stick. If you don’t want this year to look like the last one, press play.
Episode 118 - The holiday season is often portrayed as a time of joy, family, and celebration—but for many, it can also bring stress, loneliness, and emotional challenges. In this episode, we sit down with Laura Ramirez, a seasoned psychotherapist with over 20 years of experience helping individuals navigate life’s toughest moments.
Laura shares practical strategies and insights to help you manage the emotional ups and downs that can arise during Christmas. From coping with holiday stress to finding peace amidst the chaos, this conversation offers tools to support your mental well-being during the festive season.
Whether you’re feeling merry or a little overwhelmed, this episode is for you. Tune in and discover how to make this holiday season more balanced and meaningful.
Episode 116: Unlocking the Power of Multicultural Marketing with Hernan Tagliani
Episode Description:
Today, we’re diving into the world of multicultural marketing and the growing influence of the Hispanic market in the U.S. My guest, Hernan Tagliani, is a leading expert in this space—an award-winning strategist who helps Fortune 500 companies connect authentically with diverse audiences.
My guest, Hernan Tagliani, is an award-winning marketing strategist, author of Multicultural Mainstream, and founder of one of the fastest-growing multicultural agencies in the country. He’s helped Fortune 500 brands connect authentically with diverse audiences and has been recognized as a Top 10 Latino Influencer and CEO of the Year.
In this episode, we explore:
🎯 How culture + creativity = real business growth
🎯 Strategies to engage diverse audiences authentically
🎯 Lessons from Hernan’s work with major brands
Get ready to take notes and level up your marketing game!
Key Takeaways:
• The growing power and influence of the U.S. Hispanic market
• How multicultural marketing drives authentic engagement
• Strategies for integrating culture into business growth
• Lessons from Hernan’s career working with Fortune 500 companies
Resources & Links:
• (4) hernan tagliani | LinkedIn
• Amazon.com: Multicultural Mainstream: The Power of Hispanics In Consumer Marketing eBook : Tagliani, Hernan: Kindle Store
• Multicultural Marketing Strategist — Hernán Tagliani
Episode 115 - Welcome to another episode of the Latino Business Report. If you’re tuning in for the first time — gracias and bienvenidos! You can explore our full library of episodes anytime at LatinoBusinessReport.com.
In this episode, we’re having an open and insightful conversation about Latinos and Mental Health. Our guest is one of my favorites and a familiar voice on the show — certified psychotherapist Laura Ramirez from Houston, Texas.
Laura sheds light on the cultural stigmas that often hold Latinos back from seeking therapy and offers practical ways to challenge those beliefs. Together, we’ll explore how we can shift perspectives, normalize conversations around mental health, and embrace healthier ways of caring for ourselves and our families.
So sit back, relax, and let’s dive in.
Episode 114 - Haydn Vitera – Mariachi Rock Revolution
Our guest today is no stranger to pushing musical boundaries. A classically trained violinist, powerhouse vocalist, and seasoned performer, Haydn Vitera has shared the stage with legends and carved out his own space with a bold new sound. He’s the visionary behind Mariachi Rock Revolution, a high-energy fusion of mariachi and rock that’s redefining what it means to celebrate cultural heritage through music.
In this episode, Haydn talks about his musical journey, the inspiration behind blending mariachi with electrifying rock, and how this unique sound is both honoring tradition and breaking new ground.
Event Spotlight
Kick off Hispanic Heritage Month with a very special night at the Long Center on Sunday, September 14th:
Mariachi Rock Revolution: The Electrified Experience
Featuring Haydn Vitera’s Mariachi Rock Revolution, The University of Texas Mariachi Paredes, and Grammy-winner Rick Treviño.
Benefiting Mariachi Para Todos, part of Austin Soundwaves, which brings mariachi music education to more students across Central Texas.
✨ If you’ve ever wondered what Trans-Siberian Orchestra would sound like if it was born on the border—this is it! Expect a dynamic blend of tradition and modern energy that celebrates the diverse roots of Hispanic heritage while bringing together music lovers from all walks of life.
Event Details:
Sunday, September 14th
Long Center, Austin, TX
Proceeds support Austin Soundwaves’ Mariachi Para Todos program
Get Tickets - Sunday, September 14, 2025 5:30PM | Long Center
Episode 113 - From Stage to Stateman: Bobby Pulido’s Next Chapter
Episode Summary:
In this heartfelt and candid episode, we sit down with Latin Grammy-winning Tejano icon Bobby Pulido, who’s currently in the middle of his highly anticipated farewell tour after a groundbreaking 30-year career in music.
Bobby reflects on his unexpected rise to fame—from a young man who once dreamed of becoming a lawyer to becoming one of the most recognizable and celebrated voices in Tejano music. He shares the personal and professional turning points that shaped his journey, and why now, even at the height of his success, he's stepping away from the stage.
And what’s next? Bobby is preparing for a new chapter—public service. While we pressed (gently and not-so-gently) for clues about a potential political run, Bobby keeps those cards close to his chest. No confirmations here, just a little speculative fun.
Tune in for a conversation full of laughs, memories, and a few surprises. Whether you're a lifelong fan or just discovering Bobby’s music, this episode captures the spirit of an artist who’s always stayed true to himself—and now looks ready to serve in an entirely new way.
🧭 Topics Covered:
Bobby’s early ambitions and why music was not part of the original plan
Memories from his breakout years and Tejano’s golden era
What the farewell tour means to him
Reflections on identity, legacy, and Latino representation
Public service: Why it’s calling him—and why he’s (mostly) staying quiet about what’s next
What he wants fans to know, remember, and carry forward
🎧 Listen now and celebrate three decades of music, culture, and purpose with Bobby Pulido.
Episode 112 -This week on Latino Business Report, we bring you the incredible journey of Aaron Quinonez — better known as Sgt. Q. A U.S. Marine Corps veteran, PTSD survivor, and faith-driven entrepreneur, Sgt. Q has turned trauma into triumph by building not only homes for the poor but also successful businesses that empower others.
Raised in chaos and hardship, Aaron found purpose after nearly ending his own life. Through faith, service, and grit, he transformed his pain into action — founding Q Missions, launching impactful ventures, and becoming a beacon of hope for veterans and entrepreneurs alike.
📌 Episode Notes:
Guest: Aaron Quinonez (Sgt. Q)
Marine Corps Veteran & PTSD advocate
Founder of Q Missions
Serial entrepreneur & author
Speaker, father, and servant leader
Topics Covered:
Overcoming a traumatic childhood and invisible wounds of war
Spiritual breakthrough and healing through service
Launching mission-driven businesses with impact
Lessons on resilience, leadership, and finding purpose in business
Using entrepreneurship as a tool for recovery and community change
💡 Takeaway:
Sgt. Q’s story is proof that even in your darkest hour, you can rise — not just to survive, but to build a life, a legacy, and businesses that serve others.
Healing Thru Service: The Warrior's Guidebook to Overcoming Trauma
Healing Thru Service: The Warrior's Guidebook to Overcoming Trauma: Q, Sgt: 9781646451524: Amazon.com: Books
Episode 111 -
Episode Title: Modern Slavery: The Human Trafficking Crisis
Podcast: The Latino Business Report
Guest: Detective Cadenas, Austin Police Department – Human Trafficking Unit
Episode Summary:
In this powerful and eye-opening episode, we sit down with Detective Cadenas from the Austin Police Department’s Human Trafficking Unit to shed light on one of the world’s fastest-growing criminal enterprises: human trafficking.
What You’ll Learn:
The different forms human trafficking can take—and how it often hides in plain sight
Why trafficking remains a highly profitable and dangerous business
Common red flags and warning signs that someone may be a victim
How everyday people can help identify and support those affected
Key Takeaway:
Human trafficking isn’t just a far-off issue—it could be happening in your community. This episode will challenge you to see the world with more awareness and compassion.
Call to Action:
Be informed. Be alert. And don’t be afraid to report suspicious activity. Your awareness could help save a life.
Listen now—this is a conversation you don’t want to miss.
Contact:
Albino.cadenas@austintexas.gov
Episode 110 – Fairness for Small Biz: The Fight for HB 2428 in Texas
Latino Business Report
Welcome to the show! In this episode, we’re diving into a critical conversation unfolding right here in Texas—one that could reshape how small businesses across the state operate and survive.
We’re joined by two powerhouse guests:
🔹 Eddie Lucio III – Former State Representative who served eight terms representing House District 38. During his time in the Legislature, he chaired key committees and led impactful work on education, healthcare, water security, and consumer protections. Now, he’s a practicing attorney, public affairs expert, and small business owner.
🔹 Corey Ticknor – A seasoned government relations professional with over a decade of experience in Texas politics. From his early days as a senior legislative staffer to his current role as a lobbyist and policy strategist, Corey has helped pass over 100 bills across a wide range of issues, from broadband to public safety.
At the heart of this conversation is House Bill 2428 – The Fair Business Reimbursement Act, led by the Texas Association of Mexican American Chambers of Commerce (TAMACC) and a strong coalition of business organizations.
For years, small and minority-owned businesses in Texas have shouldered the burden of being unpaid tax collectors—swallowing rising credit card fees that eat into already razor-thin margins. HB 2428 is a push for fairness, not tax cuts. It’s about modernizing the system and ensuring small businesses can continue to compete and thrive.
In this episode:
What exactly is HB 2428—and why is it gaining momentum now?
The hidden cost of swipe fees on small businesses
Who’s supporting the bill—and who’s standing in the way
What’s at stake for the future of doing business in Texas
🎧 Stick around as we unpack the bill, the movement behind it, and why this moment matters more than ever for entrepreneurs across the state.
Episode 109 -Telling our stories is part of who we are — it’s in our culture, our blood, our history. But now more than ever, we need to amplify those stories — for the world and for our own communities.
In this episode of Latino Business Report, I sit down with storyteller and friend Catherine Jones, proud daughter of Cuban immigrants and Editor At Large for Nuestro Stories. Join us as we talk about the power of storytelling, identity, and why preserving our cultura through our words matters more than ever.
website- Nuestro Stories - Latino Heritage. Every Day.
Episode 108 -
Meet Toucan – Your New Favorite Cocktail Companion
Crafting the perfect cocktail isn’t always easy—until now. In this episode, we chat with Tatiana Chamorro, one of the founders of Toucan, about their game changing Two Can technology. Say goodbye to the mess and prep—just shake, pour, and enjoy.
Whether you’re a cocktail lover or just curious, this episode is your go-to for effortless mixology and delicious inspiration. Cheers!
Website - Ready to Drink Cocktails | Toucan Cocktails
50% Discount Code - Chief Martini Officer
Episode 107 – Kickstarting 2025 with Purpose and ResilienceHappy New Year! To start 2025 off right, The Latino Business Report is diving into a topic that resonates with everyone: New Year’s resolutions and goal setting. While starting fresh is always exciting, staying committed to your goals can be a challenge.
That’s why we’re thrilled to welcome back psychotherapist Laura Ramirez, one of our most insightful and inspiring guests. Laura will explore the critical role mental health plays in achieving your aspirations and remind us that success isn’t a race—it’s a process.
So, grab your notebook, get comfortable, and join us as we unpack practical strategies to make 2025 the year you turn your resolutions into lasting achievements. Let’s make it happen together!
Website - Vivid Life Therapy | mental health
Episode 106 - It’s the holidays—a time for joy, celebration, and... rising crime. From theft and car break-ins to stolen gifts and robberies, the season brings risks we can’t ignore.
In this episode of Latino Business Report, Austin Police Officer Vennessa Jimenez—an Army veteran and dedicated law enforcement professional—shares practical tips and real-life scenarios to help you stay vigilant and protect yourself and your property this holiday season.
Don’t miss this essential conversation on staying safe during the festivities!
Episode 105 - For some, this isn’t the most wonderful time of the year. If you’ve ever felt a lingering sadness or unexplained blues during the winter months, you’re not alone.
In today’s episode, we’re diving into Seasonal Affective Disorder (S.A.D.), a real condition that impacts countless people. Our favorite licensed psychotherapist, Laura Ramirez, joins us once again to explore what S.A.D. is, why it happens, and—most importantly—practical strategies to help you manage and overcome it.
Tune in for an insightful and compassionate conversation that just might brighten your season!






















