All Things Book Marketing

What happens to your book marketing strategy after launch day? And how can you keep showing up on social media without feeling like you're constantly selling your book?For nonfiction authors, publishing a book is a major milestone, but it's far from the finish line. Your book is filled with ideas, stories, and expertise that can fuel your content strategy, build meaningful relationships, and create new opportunities long after publication. The challenge is knowing how to turn that valuable material into engaging content that connects with the right people.In this episode of All Things Book Marketing, Smith Publicity CEO Sandy Poirier Smith and Marketing Manager Rachael Robertson welcome Karlyn Ankrom, founder and lead strategist of Oh Snap! Social, to explore how authors can maintain their social media momentum before, during, and long after their book launches.As the creator of the Fan Firestarter Framework and Expert Excellence Engine, Karlyn helps nonfiction authors, experts, and thought leaders transform their books, ideas, and expertise into authentic social media content that builds trust and supports their larger professional goals.Together, Sandy, Rachael, and Karlyn discuss practical ways to repurpose book content, extend the life of media coverage, build an engaged audience, and turn online conversations into meaningful opportunities. They also explore why follower counts and viral moments aren't always the best measures of success, and how authors can reconnect with their audiences after taking a break from social media.Whether your book is launching next month or has been on shelves for years, this conversation offers actionable strategies for making your book a long-term asset for your personal brand, business, and professional platform.In this episode, we explore:How can authors build an audience before publication, even if they're getting a late start?What are the best ways to repurpose your book into engaging social media content?How can you extend the value of podcast interviews, media coverage, and other publicity opportunities?Why do authentic conversations and relationships matter more than follower counts or viral posts?How can authors use social media engagement to create speaking, consulting, and business opportunities?What practical steps can you take to restart your social media presence after a book launch?Episode show notesTimestamps are approximate00:00 – Introducing Karlyn Ankrom and Oh Snap! Social03:30 – Why authors should start building visibility before their book launches05:00 – Bringing readers along on your writing and publishing journey09:45 – Why book launch day is the beginning, not the finish line11:00 – Turning your book into a long-term content generator14:15 – The "one page, one line, one post" content repurposing strategy16:00 – Writing calls to action that encourage meaningful conversations18:30 – Building authentic relationships through LinkedIn and social media22:00 – Why authors should continue sharing and repurposing media coverage24:00 – Creative ways to turn interviews and articles into social media content27:30 – Connecting your expertise to timely trends and conversations32:30 – Measuring social media success beyond followers, likes, and views34:30 – Why community engagement and strategic outreach matter39:00 – Three ways to restart your social media strategy after a break42:30 – Celebrating book anniversaries and reconnecting with your audience45:45 – Why your social media content should focus on serving your audienceAbout Karlyn AnkromKarlyn Ankrom is the founder and lead strategist of Oh Snap! Social, where she helps nonfiction authors, experts, and thought leaders turn their ideas, books, and expertise into engaging social media content that builds trust and creates meaningful connections.With a background in journalism, Karlyn brings a storytelling-focused approach to social media strategy. She is the creator of the Fan Firestarter Framework and Expert Excellence Engine, a strategic program designed to help authors and thought leaders repurpose their expertise, strengthen their online presence, and build momentum beyond their book launches.Her approach emphasizes authentic storytelling, audience engagement, and practical strategies that help even the most social media-reluctant experts show up confidently without losing their voice.Connect and learn moreKarlyn Ankrom on LinkedIn: https://www.linkedin.com/in/karlynankrom/Oh Snap! Social: https://ohsnapsocial.comSmith Publicity: https://www.smithpublicity.comSmith Publicity on LinkedIn: https://www.linkedin.com/company/smith-publicitySmith Publicity on Instagram: https://www.instagram.com/smithpublicity/Explore more conversations with publishing professionals, authors, and book marketing experts on Smith Publicity's All Things Book Marketing podcast.At Smith Publicity, we help nonfiction authors, experts, thought leaders, academics, and business leaders build visibility for their books, ideas, and expertise—reaching new audiences, strengthening credibility, and opening doors to new opportunities.Our tailored campaigns bring together book publicity, media relations, author platform strategy, and expert positioning based on each client's goals, audience, and unique areas of expertise.Whether you're preparing to publish a book or ready to bring greater visibility to your ideas and expertise, we invite you to start a conversation with the Smith Publicity team.

What if the most important decisions about your book's success happen before you've even written the first chapter?A great nonfiction book can do much more than share information or generate sales. It can build credibility, introduce your ideas to new audiences, open doors to speaking and consulting opportunities, and become a valuable part of your larger professional platform. But that kind of impact doesn't happen by accident.In this episode of All Things Book Marketing, Smith Publicity CEO Sandy Poirier Smith welcomes longtime industry colleague Jayme Johnson, founder of Worthy Marketing Group, to explore the foundational questions every author should be asking before, during, and long after publication.Drawing on years of experience working with leading authors and thought leaders, Sandy and Jayme discuss how to clarify your book's purpose, identify the right readers, stand out in an AI-driven world, and create a strategy that supports your bigger goals.They also explore what authors should realistically expect from publishers, creative ways to generate book sales and business opportunities, and why your book's return on investment should be measured in years—not weeks.Plus, Jayme shares why she, Elizabeth Marshall, and Janet Goldstein are bringing back Book Breakthrough, a hands-on retreat designed to help authors refine their ideas, navigate publishing, and build a clear path forward.In this episode, we explore:Who are you really writing for, and what problem will your book solve?What makes your expertise and perspective valuable in the age of AI?How can your book support your larger business, brand, and professional goals?What should you expect from your publisher, and what responsibilities will you need to own?How can you measure success beyond book sales and bestseller lists?What relationships and opportunities should you begin developing now?Episode show notesTimestamps are approximate00:00 – Introducing Jayme Johnson and Book Breakthrough02:00 – What makes a nonfiction book stand out today?04:30 – Why understanding your ideal reader starts before writing07:30 – Building credibility and trust in the age of AI10:30 – What publishers do—and why authors need to own their launches14:00 – Developing an authentic marketing strategy that fits your goals17:30 – How books can support speaking, consulting, and bulk sales22:00 – Reaching the right audiences through professional organizations25:00 – Measuring your book's long-term return on investment30:00 – Why publication day is the beginning, not the finish line33:00 – Building relationships and learning to ask for support38:00 – Why Book Breakthrough is returning in 202642:00 – The value of expert guidance, connections, and a clear planAbout Jayme JohnsonJayme Johnson is the founder of Worthy Marketing Group, where she helps authors, experts, and thought leaders develop their platforms, market their books, and expand the reach of their ideas.Together with Elizabeth Marshall and Janet Goldstein, she's bringing back Book Breakthrough, a two-day strategic author retreat taking place October 28–29, 2026, in New York City.Connect and learn moreJayme Johnson on LinkedIn: https://www.linkedin.com/in/worthyjaymejohnson/Worthy Marketing Group: https://worthymarketinggroup.comBook Breakthrough: https://bookbreakthrough.comSmith Publicity: https://www.smithpublicity.comSmith Publicity on LinkedIn: https://www.linkedin.com/company/smith-publicitySmith Publicity on Instagram: https://www.instagram.com/smithpublicity/Explore more conversations with publishing professionals, authors, and book marketing experts on Smith Publicity's All Things Book Marketing podcast.At Smith Publicity, we help nonfiction authors, experts, thought leaders, academics, and business leaders build visibility for their books, ideas, and expertise—reaching new audiences, strengthening credibility, and opening doors to new opportunities.  Our tailored campaigns bring together book publicity, media relations, author platform strategy, and expert positioning based on each client's goals, audience, and unique areas of expertise.  Whether you're preparing to publish a book or ready to bring greater visibility to your ideas and expertise, we invite you to start a conversation with the Smith Publicity team.

How do authors and thought leaders go from writing a book to getting booked on stages? Mirjana Novkovic shares what it actually takes to build a speaking career from the ground up. In Smith Publicity's latest All Things Book Marketing episode, Sandy Smith talks with speaking-industry consultant and founder of Speaker Story Bank, Mirjana Novkovic, about how authors and experts can start — or level up — as professional speakers. In this episode, you'll learn:How to define a speaking topic that solves a real problem and establishes instant credibilityWhy articulating your audience's transformation matters more than listing your credentialsHow to keep your branding simple and focused, with your website and especially LinkedIn doing the heavy lifting around one clear signature keynoteThe three essential speaker assets every author needs: a highlights/sizzle reel, a 10-minute content sample, and a polished full 45-minute keynoteThe three paths to landing speaking gigs — self-marketing, speaker bureaus, and management — and how relationship-building and timely, "ripped from the headlines" outreach factor inHow booking timelines have shifted post-COVID, from just weeks to as long as a year0:00 Welcome and Guest Intro03:25 Speaker Foundations and Credibility09:21 Branding, Website, and LinkedIn18:17 Keynote Video Assets and Reels25:22 Three Paths to Gigs26:14 How Speaker Bureaus Work28:10 Stay Top of Mind29:27 Ripped From the Headlines31:37 Booking Timing Trends34:18 Where to Find MirjanaSmith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.Follow us on socials:Sandy Smith on LinkedInMirjana Novkovic on LinkedInSmith Publicity on LinkedInSmith Publicity on Instagram

What actually makes someone a thought leader? And how do you build one deliberately? In this episode of Smith Publicity's All Things Book Marketing podcast, host Marissa Eigenbrood talks with Peter Winick, Founder and CEO of Thought Leadership Leverage, about his new book, The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas—and How You Can Too, co-authored with both Bill Sherman and Naren Aryal and published with Amplify Publishing Group. In this episode, you'll learn:➥ Why "thought leader" should never be self-declared, and what actually earns that title➥ How Peter and Bill used AI to mine insights from over 600 podcast transcripts to help write the book➥ The four elements of building a platform: content, community, product, and the "you are the X guy" positioning➥ Peter's Impact Equation: simplicity × audience relevance × velocity × audience share, and why one weak link zeroes out the whole thing➥ Why consistency and trust, not constant reinvention, are what keep audiences coming back0:00 Welcome and Guest Intro0:33 Peter's New Book: The Thought Leadership Handbook1:40 Peter Winick's Background and Expertise3:09 What Drew Peter to Thought Leadership6:37 What Really Defines a Thought Leader10:10 How AI Is Shaping Thought Leadership11:22 The Origin Story of the Book (Mining 600+ Podcast Transcripts)15:47 Where AI Helps vs. Where It Hurts Your Voice16:38 The Four Elements of Thought Leadership: Overview17:07 Element 1: The Core Idea18:48 Element 2: The Content Library19:57 Element 3: The Market Offering21:29 Element 4: The Platform ("You Are the X Guy")23:26 Building Trust Through Consistency24:12 The Impact Equation Explained28:00 The Five Thought Leader Avatars: Overview29:38 Avatar 1: The Growth-Minded CEO31:44 Avatar 2: The Impact & Legacy Executive33:05 Avatar 3: The Solopreneur34:02 Avatar 4: The In-House Expert37:15 Avatar 5: The Hall of Fame Thinker38:07 When Should You Actually Write the Book?40:49 Why the Book Is the Beginning, Not the End Game42:20 Pushing Back on the "Seasonal Book" Mentality43:15 Playing the Long Game Beyond Publication Day44:29 The Postpartum of Authorship45:02 Why "Bestseller" Claims Mean Nothing47:26 A Little Fun: Where They Disagree48:00 Closing Thoughts and Where to Find PeterSmith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.Follow us on socials:Marissa Eigenbrood on LinkedinPeter Winick on LinkedInBill Sherman on LinkedInNaren Aryal on LinkedInSmith Publicity on LinkedInSmith Publicity on Instagram

How Strong Are Your Author Brand Visuals? John DeMato shares why they matter more than ever in today’s crowded, attention economy.Words alone aren’t enough to make your expertise stand out. In Smith Publicity's latest All Things Book Marketing episode, Marissa Eigenbrood talks with visual storytelling strategist and photographer John DeMato about how compelling imagery can elevate an author or speaker brand. In this episode, you’ll learn:Why visual storytelling is essential in an era overflowing with content and AI-generated noise.How to build a “Visual Storytelling Library,” including core assets, visual evidence, and personal details that bring your brand to life.How authentic photography helps you connect instantly with your audience and establish credibility.Why updating your visual assets regularly keeps your brand fresh, dynamic, and aligned with your message.0:00 Welcome and Guest Intro02:50 How We Connected04:08 John’s Origin Story05:27 From TV to Photography07:03 Serving Speakers and Authors11:11 Visual Storytelling Library12:19 Core Assets That Convert13:02 Visual Evidence in Action13:58 Book Boudoir and Details17:53 Why Stock Photos Fail20:05 How Often to Refresh Photos22:01 Core Assets Lifespan22:38 Refresh Your Core Assets23:11 Show the Rooms You Work23:56 Capture the Full Event27:21 Build a Living Image Library28:28 Visuals for Every Stage31:07 Budgeting Your Photo Priorities33:50 Hiring the Right Photographer36:30 Avoid Over Retouching39:40 Favorite Client Story42:57 Where to Find JohnSmith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.