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Beauty Business Babes
Beauty Business Babes
Author: Kelly Callaghan
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Description
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
155 Episodes
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In this episode of Beauty Business Babes, Anna Hollowell interviews Grant Kantsios, founder of Go Happy Beauty, about how beauty pros can build a powerful online presence and leverage modern marketing, websites, and AI to grow their businesses.
By the end of this episode, you will learn about:
Grant's journey from spray tan artist to Go Happy Beauty founder.
Essential website elements like service pages and effective calls to action.
The impact of AI on SEO and the value of long-form content.
How marketing channels like your website, Google Business Profile, and social media work together to boost bookings.
You can reach Glow Beauty & Piercing Academy here:
Website: https://gohappybeauty.com/
Instagram: https://www.instagram.com/gohappybeauty
Facebook: https://www.facebook.com/gohappybeauty
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy Cressler & Kali Hammer from Glow Beauty & Piercing Academy about building a successful education brand alongside their local spray tan businesses. They discuss the importance of adding complementary services and the mindset shifts needed to grow beyond just being busy.
By the end of this episode, you will learn about:
Growing from a single piercing course to diverse offerings.
Using add-on services to stabilize income during slow seasons.
The value of ongoing support and community in training.
Strategies for balancing a training brand and local services.
Mindset shifts needed for long-term success, including embracing imperfection.
You can reach Glow Beauty & Piercing Academy here:
Website: https://piercedbyglow.com/
Instagram & Facebook: https://www.instagram.com/glowbeautypiercingacademy/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with Pamela Price & Eden Sammy about the Content Lab workshop at Slay the Spray 2026—a hands-on experience designed to help beauty pros create high-converting, scroll-stopping content.
By the end of this episode, you will learn about:
Why in-person events can fast-track your growth and networking.
What’s included in the Content Lab workshop and how it works.
How to create better content using just your phone.
What you get with General Admission vs. VIP tickets.
How to leave Slay the Spray with ready-to-post content and a clear strategy.
Ready to turn your spray tan business into a content machine?
Grab your Slay the Spray 2026 ticket and reserve your spot in the Content Lab workshop with Pamela & Eden before seats sell out.
👉 Visit the Slay the Spray website and secure your General Admission or VIP upgrade today.
Follow Pamela Price on Instagram at https://www.instagram.com/pricelessbeautygram/
Follow Eden Sammy on Instagram at https://www.instagram.com/edensammystudios/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Jenna Staico, founder of Kynxies, a reusable spray tan adhesive undie created to help clients feel comfortable, covered, and confident during their spray tans.
By the end of this episode, you will learn about:
How Jenna turned a personal spray tan problem into an innovative, size-inclusive product
The real timeline and process of developing a physical product from idea to launch
How spray tan artists can retail Kynxies as a new revenue stream
Jenna’s biggest mindset lessons from stepping into entrepreneurship
Follow Jenna Staico on Instagram at https://www.instagram.com/kynxies
TikTok at https://tiktok.com/kynxiesbyjenna
Website: https://kynxies.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Emily Turner, owner of Golden Hour in Denver and founder of V Cool Tanning Co. Emily shares how her frustration with traditional barrier creams inspired her to create an innovative barrier spray that works through a spray tan gun to save time and elevate spray tan results, plus what she’s bringing to Slay the Spray this year.
By the end of this episode, you will learn about:
How Emily turned a common spray tan problem into a niche product line.
What makes barrier spray different from (and easier than) traditional barrier cream.
How using barrier spray can streamline your workflow and shorten appointment times.
How you can see and try the product in person at Slay the Spray.
Follow Emily Turner on Instagram at https://www.instagram.com/goldenhour_denver/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Madeline Kolb, an 18-year-old nail tech and new salon owner in Wichita, Kansas. After posting one vulnerable TikTok about needing clients to keep her business alive, Madeline went viral and filled her books almost overnight. She shares how she moved out right after high school, chose nails over college, and used a 30-day series to document her journey and attract dream clients.
By the end of this episode, you will learn about:
How one honest video took Madeline from one client to fully booked
The “do it scared” mindset that helped her take big risks at 18
Simple ways to start showing up authentically on social media
Why every small action in your business compounds over time
Follow Madeline Kolb on Instagram at https://www.instagram.com/nailsby.madilyn/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Brittaney Sturgill, founder of BLB Luxury, about how she grew from a finance manager and tanning bed lover to a seven-figure, multi-location spray tan studio owner in the Tampa Bay area. Brittaney shares how starting her business just two months before COVID, moving states, and rebuilding from scratch shaped her mindset, leadership style, and passion for skin health and client care.
By the end of this episode, you will learn about:
How Brittaney grew BLB Luxury from a hobby into three thriving brick-and-mortar locations.
Why having a deep-rooted “why” is critical to pushing through rock-bottom seasons and setbacks.
The foundational business numbers and back-end setup to understand before hiring your first employee.
Brittaney’s step-by-step hiring and interview process (Zoom, in-person, and on-floor trial) and the traits she prioritizes.
How events like Slay the Spray, investing in education, and community connections helped her stand out and hit over $1M in annual sales.
Follow Brittaney Sturgill on Instagram at https://www.instagram.com/brittaneylee_/?hl=en
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with Jaclyn Cook, founder of Phoenix Sunless and innovative product creator in the spray tan industry. Jaclyn shares her journey from starting as a spray tan artist to building her own brand and developing industry-changing products, including her Sunless Edit line. The conversation dives into the realities of product formulation, entrepreneurial challenges, and the importance of community in the beauty business.
By the end of this episode, you will learn about:
Spotting and solving real-world beauty industry problems.
Navigating the journey of launching new beauty products.
Pricing and upselling signature services.
The power of networking and community support.
Steps for starting your own product line.
Follow Jaclyn on Instagram at https://www.instagram.com/phx.sunless/
Website : https://phxsunless.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Kelly Callahan interviews Audrey Lyons, owner of Blaze and a leading figure in the spray tanning industry. Audrey shares her inspiring journey from a chance discovery of a spray tan machine to building a thriving business and cult-favorite product line.
By the end of this episode, you will learn about:
Audrey’s path from spray tan artist to founder of Glaze Sunless.
Turning passion and obsession into business success.
Building loyal communities and professional relationships.
Tips for getting the most from Slay the Spray 2026.
Growing a solo beauty business and handling its challenges.
Follow Audre’s on Instagram at https://www.instagram.com/glazedsunless/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, host Anna Hollowell shares timely mindset shifts and concrete strategies for beauty entrepreneurs facing a challenging economy. Anna addresses common concerns about slowed business, debunks the myth that “the economy” is the only factor holding you back, and empowers listeners to focus on what’s within their control. She highlights the importance of adapting business strategies, refining messaging, and staying visible and consistent—even when times are tough.
By the end of this episode, you will learn about:
Moving past blaming the economy for slowdowns.
Adapting your business and marketing to current trends.
Refining your messaging and showing up authentically.
Building trust and connection through content and consistency.
Trying fresh strategies and flexible offers for clients.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with Brittney Bennett, founder of Be Bronze Studio. Brittney shares her inspiring journey from the hospitality industry to leading the way in professional spray tanning, revealing how her focus on excellence and customer service has shaped her brand. Anna and Brittney discuss the real challenges and opportunities in building a successful business, how to empower your team, and what it takes to stand out in the beauty industry.
By the end of this episode, you will learn about:
- How Brittney's hospitality background enhances her beauty business.
- The importance of exceptional customer service and practical implementation strategies.
- Key steps to empower employees while upholding high standards.
- The benefits of attending industry events like Slay the Spray for networking and development.
- Tips for establishing a resilient brand and staying true to your unique business path.
You can connect with Brittney on Instagram at https://www.instagram.com/bebronzestudio/
LinkedIn at https://www.linkedin.com/in/brittney-bennett-7594487/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes.
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, host Anna Hallwell shares her strategic four-pillar framework for closing out the business year strong and setting the tone for 2026. Drawing from her extensive experience in the beauty industry, she offers a nuanced approach to navigating the holiday season as a beauty professional.
By the end of this episode, you will learn about:
Reflect: Audit your year, celebrate growth, and assess unmet goals
Refine: Declutter business processes, eliminate what's not working
Reconnect: Strengthen client and team relationships through appreciation
Reignite: Rediscover your passion and envision your 2026 business goals
Leverage holiday momentum without burning out, setting the stage for a successful new year
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with AYU Sunless owner Vibha Makwana about the science and artistry behind sunless tanning. Vibha, a cosmetic chemist with 30 years of experience, shares her journey of creating innovative skincare-infused tanning solutions that bridge the gap between beauty and science.
By the end of this episode, you will learn about:
The importance of understanding the chemical reaction in sunless tanning
Key ingredients that make a high-quality tanning solution
How to choose the right DHA percentage for different skin types
The significance of skin preparation and aftercare in achieving the perfect tan
Vibha's entrepreneurial journey and resilience in the beauty industry
Special Highlight: Vibha will be a diamond sponsor at Slay the Spray 2026, where attendees can meet her, try product samples, and learn more about AYU Sunless's innovative approach to tanning solutions.
To connect with Vibha, check her out on Instagram at https://www.instagram.com/ayusunless/
Website at https://www.ayusunless.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with Anna Herman-Evans about her inspiring journey in the spray tanning industry. Anna Herman shares her transformation from a corporate professional to a full-time spray tan artist and entrepreneur, highlighting her business growth and personal development.
By the end of this episode, you will learn about:
Transitioning from side hustle to full-time business
The power of industry events and networking
Creating a spray tan certification training program
Investing in personal and professional development
Building a successful spray tanning business
To connect with Anna Herman-Evans, check her out on Instagram at
https://www.instagram.com/theglowhaven_florida/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode, Anna Hollowell interviews Kelsey LaVergne, owner of Bronze Allure Spray Tans, discussing her entrepreneurial journey in the sunless tanning industry.
By the end of this episode, you will learn about:
Kelsey's transition from a 9-5 job to becoming a successful spray tan business owner
The importance of attending industry conferences and networking events
Strategies for pricing and marketing your beauty business
How to create a premium service and attract the right clients
The power of email and text marketing for growing your business
To connect with Kelsey LaVergne, check her out on Instagram at
https://www.instagram.com/bronzeallurespraytan/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with Danielle Webb, owner of Glow Getter Airbrush Tans in Edmond, Oklahoma, about her journey from cruise ship performer to successful spray tan business owner and influencer.
The episode explores Danielle's unique perspective on building a personal brand, creating social media content, and navigating influencer marketing from both the business owner's and influencer's standpoint.
By the end of this episode, you will learn about:
How to build an authentic personal brand on social media
Strategies for consistent content creation on Instagram and TikTok
Tips for local businesses to collaborate with micro-influencers
The importance of separating personal and professional social media accounts
Practical approaches to influencer marketing for small businesses
To connect with Danielle Webb, check her out on Instagram at
https://www.instagram.com/danielledoesitxo/
and https://www.instagram.com/glowgetterairbrushtans/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Kelly Callahan shares her powerful insights on the transformative potential of attending business events in the beauty industry. Drawing from her personal experiences, she breaks down the myths and fears surrounding professional events and offers an inspiring perspective on personal and professional growth.
By the end of this episode, you will learn about:
The hidden value of professional events beyond just networking
How to overcome social anxiety and fear of attending events alone
Why viewing event attendance as an investment can transform your business
The importance of courage in building professional confidence
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell sits down with Janessa Laureano, owner of Lolo Tan Toronto, to dive deep into the world of entrepreneurship, personal growth, and the beauty industry.
By the end of this episode, you will learn about:
The difference between being an entrepreneur and a business owner
Janessa's unique entrepreneurial journey from fitness retreats to spray tanning
The importance of self-awareness and mindset in business success
Strategies for delegating and scaling your business
How to leverage tools like AI to work smarter, not harder
To connect with Janessa Laureano, check her out on Instagram at
https://www.instagram.com/lolotantoronto/
and https://www.instagram.com/janessalaureanoo/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Kelly Callaghan dives deep into Black Friday business strategies for beauty professionals, offering a comprehensive guide to turning the shopping holiday into a profitable and strategic business opportunity.
By the end of this episode, you will learn about:
- The need for early planning to avoid last-minute stress.
- Crafting irresistible offers using bundles and discounts.
- Leveraging multi-channel marketing (emails, texts, social media) for sales.
- Creating urgency with VIP access and limited-time offers.
- Using Black Friday as a launch pad for future growth and retention.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Randi Milroy, owner of Oak City Sunless, a highly successful mobile spray tanning business in Raleigh, North Carolina.
Randi shares her inspiring journey from a casual tanning enthusiast to a thriving mobile spray tanning entrepreneur who now manages a team of 10 technicians and serves 100-225 clients weekly.
By the end of this episode, you will learn about:
Mobile Business Strategy
Team Building and Management
Business Growth Techniques
Operational Efficiency
Pricing and Value Proposition
To connect with Randi Milroy, check her out on Instagram
https://www.instagram.com/oakcitysunless/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!




loved this 🖤 I'm off to go update my Insta!