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Beauty Business Babes
Beauty Business Babes
Author: Kelly Callaghan
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Description
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
147 Episodes
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In this episode of Beauty Business Babes, Kelly Callahan interviews Audrey Lyons, owner of Blaze and a leading figure in the spray tanning industry. Audrey shares her inspiring journey from a chance discovery of a spray tan machine to building a thriving business and cult-favorite product line.
By the end of this episode, you will learn about:
Audrey’s path from spray tan artist to founder of Glaze Sunless.
Turning passion and obsession into business success.
Building loyal communities and professional relationships.
Tips for getting the most from Slay the Spray 2026.
Growing a solo beauty business and handling its challenges.
Follow Audre’s on Instagram at https://www.instagram.com/glazedsunless/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, host Anna Hollowell shares timely mindset shifts and concrete strategies for beauty entrepreneurs facing a challenging economy. Anna addresses common concerns about slowed business, debunks the myth that “the economy” is the only factor holding you back, and empowers listeners to focus on what’s within their control. She highlights the importance of adapting business strategies, refining messaging, and staying visible and consistent—even when times are tough.
By the end of this episode, you will learn about:
Moving past blaming the economy for slowdowns.
Adapting your business and marketing to current trends.
Refining your messaging and showing up authentically.
Building trust and connection through content and consistency.
Trying fresh strategies and flexible offers for clients.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with Brittney Bennett, founder of Be Bronze Studio. Brittney shares her inspiring journey from the hospitality industry to leading the way in professional spray tanning, revealing how her focus on excellence and customer service has shaped her brand. Anna and Brittney discuss the real challenges and opportunities in building a successful business, how to empower your team, and what it takes to stand out in the beauty industry.
By the end of this episode, you will learn about:
- How Brittney's hospitality background enhances her beauty business.
- The importance of exceptional customer service and practical implementation strategies.
- Key steps to empower employees while upholding high standards.
- The benefits of attending industry events like Slay the Spray for networking and development.
- Tips for establishing a resilient brand and staying true to your unique business path.
You can connect with Brittney on Instagram at https://www.instagram.com/bebronzestudio/
LinkedIn at https://www.linkedin.com/in/brittney-bennett-7594487/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes.
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, host Anna Hallwell shares her strategic four-pillar framework for closing out the business year strong and setting the tone for 2026. Drawing from her extensive experience in the beauty industry, she offers a nuanced approach to navigating the holiday season as a beauty professional.
By the end of this episode, you will learn about:
Reflect: Audit your year, celebrate growth, and assess unmet goals
Refine: Declutter business processes, eliminate what's not working
Reconnect: Strengthen client and team relationships through appreciation
Reignite: Rediscover your passion and envision your 2026 business goals
Leverage holiday momentum without burning out, setting the stage for a successful new year
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with AYU Sunless owner Vibha Makwana about the science and artistry behind sunless tanning. Vibha, a cosmetic chemist with 30 years of experience, shares her journey of creating innovative skincare-infused tanning solutions that bridge the gap between beauty and science.
By the end of this episode, you will learn about:
The importance of understanding the chemical reaction in sunless tanning
Key ingredients that make a high-quality tanning solution
How to choose the right DHA percentage for different skin types
The significance of skin preparation and aftercare in achieving the perfect tan
Vibha's entrepreneurial journey and resilience in the beauty industry
Special Highlight: Vibha will be a diamond sponsor at Slay the Spray 2026, where attendees can meet her, try product samples, and learn more about AYU Sunless's innovative approach to tanning solutions.
To connect with Vibha, check her out on Instagram at https://www.instagram.com/ayusunless/
Website at https://www.ayusunless.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with Anna Herman-Evans about her inspiring journey in the spray tanning industry. Anna Herman shares her transformation from a corporate professional to a full-time spray tan artist and entrepreneur, highlighting her business growth and personal development.
By the end of this episode, you will learn about:
Transitioning from side hustle to full-time business
The power of industry events and networking
Creating a spray tan certification training program
Investing in personal and professional development
Building a successful spray tanning business
To connect with Anna Herman-Evans, check her out on Instagram at
https://www.instagram.com/theglowhaven_florida/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode, Anna Hollowell interviews Kelsey LaVergne, owner of Bronze Allure Spray Tans, discussing her entrepreneurial journey in the sunless tanning industry.
By the end of this episode, you will learn about:
Kelsey's transition from a 9-5 job to becoming a successful spray tan business owner
The importance of attending industry conferences and networking events
Strategies for pricing and marketing your beauty business
How to create a premium service and attract the right clients
The power of email and text marketing for growing your business
To connect with Kelsey LaVergne, check her out on Instagram at
https://www.instagram.com/bronzeallurespraytan/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell chats with Danielle Webb, owner of Glow Getter Airbrush Tans in Edmond, Oklahoma, about her journey from cruise ship performer to successful spray tan business owner and influencer.
The episode explores Danielle's unique perspective on building a personal brand, creating social media content, and navigating influencer marketing from both the business owner's and influencer's standpoint.
By the end of this episode, you will learn about:
How to build an authentic personal brand on social media
Strategies for consistent content creation on Instagram and TikTok
Tips for local businesses to collaborate with micro-influencers
The importance of separating personal and professional social media accounts
Practical approaches to influencer marketing for small businesses
To connect with Danielle Webb, check her out on Instagram at
https://www.instagram.com/danielledoesitxo/
and https://www.instagram.com/glowgetterairbrushtans/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Kelly Callahan shares her powerful insights on the transformative potential of attending business events in the beauty industry. Drawing from her personal experiences, she breaks down the myths and fears surrounding professional events and offers an inspiring perspective on personal and professional growth.
By the end of this episode, you will learn about:
The hidden value of professional events beyond just networking
How to overcome social anxiety and fear of attending events alone
Why viewing event attendance as an investment can transform your business
The importance of courage in building professional confidence
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell sits down with Janessa Laureano, owner of Lolo Tan Toronto, to dive deep into the world of entrepreneurship, personal growth, and the beauty industry.
By the end of this episode, you will learn about:
The difference between being an entrepreneur and a business owner
Janessa's unique entrepreneurial journey from fitness retreats to spray tanning
The importance of self-awareness and mindset in business success
Strategies for delegating and scaling your business
How to leverage tools like AI to work smarter, not harder
To connect with Janessa Laureano, check her out on Instagram at
https://www.instagram.com/lolotantoronto/
and https://www.instagram.com/janessalaureanoo/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Kelly Callaghan dives deep into Black Friday business strategies for beauty professionals, offering a comprehensive guide to turning the shopping holiday into a profitable and strategic business opportunity.
By the end of this episode, you will learn about:
- The need for early planning to avoid last-minute stress.
- Crafting irresistible offers using bundles and discounts.
- Leveraging multi-channel marketing (emails, texts, social media) for sales.
- Creating urgency with VIP access and limited-time offers.
- Using Black Friday as a launch pad for future growth and retention.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Randi Milroy, owner of Oak City Sunless, a highly successful mobile spray tanning business in Raleigh, North Carolina.
Randi shares her inspiring journey from a casual tanning enthusiast to a thriving mobile spray tanning entrepreneur who now manages a team of 10 technicians and serves 100-225 clients weekly.
By the end of this episode, you will learn about:
Mobile Business Strategy
Team Building and Management
Business Growth Techniques
Operational Efficiency
Pricing and Value Proposition
To connect with Randi Milroy, check her out on Instagram
https://www.instagram.com/oakcitysunless/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Kelly Callaghan shares her strategies for thriving during slow seasons in the beauty industry. By the end of this episode, you will learn about:
Seeing slow seasons as opportunities for growth
Boosting cash flow with promotions, memberships, and retail sales
Staying visible online with consistent content
Attracting clients through cross-promotion and events
Updating services and improving business systems
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of the Beauty Business Babes podcast, co-host Anna Hollowell interviews Valentina Forero, owner of Bronze Beauty Bar. Valentina shares her journey of starting over in a new city, building a successful spray tan business from scratch, leveraging social media for client growth, balancing motherhood and entrepreneurship, and setting boundaries for sustainable business growth.
By the end of this episode, you will learn about:
1. How to Build a Client Base from Scratch
2. Effective Social Media Tactics
3. Overcoming Rejection and Building Resilience
4. Balancing Motherhood and Business
5. Setting Boundaries and Avoiding Burnout
To connect with Valentina Forero, check her out on Instagram https://www.instagram.com/bronzebeautybarr/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Kelly Callaghan discusses overcoming fear, embracing imperfection, and building resilience as a beauty business professional.
By the end of this episode, you will learn about:
- Taking action despite fear and valuing imperfection.
- Practicing consistently to improve skills like video and public speaking.
- Viewing failures as valuable learning experiences.
- Embracing discomfort for personal growth.
- Using resilience to overcome mindset barriers and achieve goals.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell dive into engaging discussions on Facebook Live, addressing questions from their vibrant community. They share their expertise and personal experiences in the beauty industry while offering valuable insights for both new and seasoned professionals.
By the end of this episode, you will learn about:
1. Mindset mastery to overcome barriers and unlock your potential
2. The importance of building community and connections in the beauty industry
3. Creative growth through expanding your services to meet client needs
4. Effective marketing strategies for promoting your business
5. Navigating challenges and turning setbacks into opportunities for growth
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of the Beauty Business Babes podcast, host Kelly Callaghan discusses balancing personal struggles with running a beauty business. She shares her experiences and the importance of self-care during tough times.
By the end of this episode, you will learn about:
1. Recognizing the impact of personal challenges on your business.
2. Effective self-care strategies to manage stress.
3. The value of honesty and openness about struggles.
4. Balancing parenting and business responsibilities.
5. Turning difficult moments into opportunities for growth.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy LaRoque, a dynamic figure in the beauty industry known for her expertise in spray tanning and her successful business acumen. Krissy shares her journey from starting her business in the back of her car to establishing a thriving studio and online academy focused on empowering women in the beauty world.
By the end of this episode, you will learn about:
1. Krissy's journey from her car to a successful studio
2. The Soft Girl Contour technique for elegant spray tanning
3. Building supportive relationships in the beauty community
4. Effective pricing strategies with complimentary offerings
5. Tips for aspiring beauty entrepreneurs to grow their businesses
To connect with Krissy LaRoque, check her out on Instagram https://www.instagram.com/gloryglow2g/ or https://www.instagram.com/krissylaroque/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, host Anna Hollowell interviews Laura John-Baptiste, a spray tan artist from just outside London. The episode focuses on mastering bodybuilding tans and explores Laura's journey from working with at-risk youth to becoming a leader in the spray tanning industry.
By the end of this episode, you will learn about:
1. Laura's career change to spray tanning.
2. Tips for tanning bodybuilders perfectly.
3. Working with a variety of clients, like brides.
4. The importance of trying new products and techniques.
5. How to overcome mental barriers in the beauty business.
To connect with Laura John-Baptiste, check her out on Instagram @getbronzed_withlaura
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
In this episode of Beauty Business Babes, Anna Hollowell interviews Stevie Jackson, the owner and trainer at Bronzologist Academy and a renowned spray tan artist.
By the end of this episode, you will learn about:
1. Stevie's journey from a regular job to a successful spray tan artist.
2. Tips for growing a mobile spray tanning business.
3. How she started virtual training during the pandemic.
4. Her experience training over 85 new spray tan artists.
5. The challenges and successes of running a salon.
To connect with Stevie Jackson, check her out on Instagram @bronzologistacademy or swing by her website at httphttps://stevie-jackson.mykajabi.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Tune in to hear Stevie’s inspiring story and her passion for helping others in the beauty industry!




loved this 🖤 I'm off to go update my Insta!