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© 2024 UNCENSORED: Marketing, Messaging & Sales For Coaches
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Welcome to UNCENSORED, a podcast for coaches, consultants and practitioners who want to grow an online business built on integrity AND is successful and sustainable.
Join me, Denise Vernieri, each week as we dive into marketing, messaging, sales and the leadership mindset you need to grow a business that creates the time freedom you crave.
I’m a former educator with a Ma. in literature and writing and taught university level rhetoric (fancy word for persuasive writing) for years before leveraging my expertise in my multiple-six figure business. I’m a mom of 3 who believes in building a business by putting family and personal well-being first.
I bring a raw, bold refreshing take to those looking to serve with purpose, integrity and authenticity. Let's get UNCENSORED and get real about what it takes to be successful in today’s online space.
182 Episodes
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Today, we dive deep into how to beat the algorithm without compromising your authenticity. Forget the gimmicks! Whether it's Instagram, Facebook, or any social platform, understanding how to effectively navigate through these algorithms without succumbing to burnout is crucial.Listen in as I debunk some common misconceptions and reveal why good content and compelling copy are your ultimate tools to not just beat the algorithm, but to thrive beyond it. We'll explore how consistency in your gen...
Imagine a world where your marketing doesn't just sell but also heals. Where it doesn't just talk but serves. Where it's not just heard, but felt.We invite you to this liberating exploration of marketing and self-expression with Daisy Lopez – an episode that promises to leave you with a deeper understanding of your voice and the limitless potential it holds.Don't let your message sink into the abyss of generic content. Tune in to this episode to elevate your approach and unleash the power of ...
Today we dove deep into the art of connection through copywriting. Remember, effective messaging is your business lifeline; it’s how you speak your brand’s truth and resonate with your community. We unpacked the importance of specificity over generalities in your copy and why knowing your audience’s language is key. Don't forget to grab our free guide on profitable market research to sharpen your content and speak directly to your clients' needs. Whether you're starting out or scaling up, mar...
In the latest episode of UNCENSORED Podcast: Marketing Messaging and Sales for Coaches, we had the pleasure of diving deep into the transformative journey of coaching with my client Emma Hull. We unpacked the nuanced evolution from traditional business models to a holistic personal brand that transcends boundaries. We break down the different ways Emma built her business that include social media and TV appearances. Not only did we curate an aligned marketing strategy, she also created unique...
Welcome back to the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches. In today's episode, we dive deep into the inspiring journey of transition and transformation with our special guest, Liz Fernandez, a former therapist turned business coach and founder of the therapist-to-coach collective group program. Liz shares her candid story of burnout, identity shifts, and the challenge of embracing a new professional path while battling the fear of judgment.As we explore the nuanced dif...
In the latest episode of the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches, we dive deep into the crucial topic of content conversion. Whether it's social media posts, YouTube videos, podcasts, or networking event speeches, your message and content plays a pivotal role in your business's success.Key takeaways from this episode:🔸 Content Evaluation: Learn how to analyze your current and past content to understand what resonates with your audience. Discover the importance of ask...
Welcome back to the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches. Join me Denise Vernieri on today's episode all about How to Get Results in your coaching business. We're unlocking the doors to success for coaches and service providers who are hitting roadblocks with their sales. If you're struggling to book consults, encountering objections, or feeling stuck with your content strategy, this episode is your ticket to a breakthrough.We'll explore why clinging to rules and...
Welcome to the latest episode of the UNCENSORED Podcast! In this session, I shared powerful content strategies that have made a real impact on my clients' businesses. Discover how to make bold shifts in your messaging, own your voice, and speak directly to your ideal clients. Learn why repetition is key and why speaking to the results your audience wants is a game-changer. Join the conversation and share which strategy resonated with you the most. Don't miss out on our next episode! Subscribe...
Today on the latest episode of the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches, we unpack the importance of consistency in social media and why it's crucial for your business in 2024. We discussed why consistency is key and why most people aren't posting enough. I shared four compelling reasons why you should be posting more, and how it can lead to growing your community, generating more leads, and making more sales. Time Stamp:04:54 Consistency in online sales wit...
"Welcome to the latest episode of the UNCENSORED Podcast! In today's session, we dive into the mindset of doing things you don't have to, but want to. It's all about building resilience and trust in yourself, whether it's in your fitness journey or your business endeavors. Join us in unraveling the belief that growth is solely about achieving goals, and instead, focusing on who we become along the way. It's a powerful lesson in keeping your word and having your own back. Don't miss out—listen...
"Welcome to the first episode of 2024! Let's get uncensored about what it takes to be successful in today's online game. Reflect on 2023 and set your goals for 2024 with a clear revenue goal and mindset plan. Break it down quarterly and make intentional plans for your high-value events, launches, and collaborations. Remember, we don't set goals to hit them, but to become the person who does. Let's make 2024 an amazing year by deciding it's going to be. Cheers to a successful and fulfilling ye...
Ready to elevate your coaching business in 2024? In this episode, we dive deep into evaluating your 2023 goals and results, setting stretchy goals, celebrating your wins, and identifying what worked and what didn't. Plus, learn how to implement an action plan for the new year. Stay tuned for our next episode where we'll walk you through creating a solid plan for 2024. 05:27 Evaluate and understand your business goals thoroughly.08:15 Set stretchy goals, don't lower them. Evaluate.13:28 Encour...
Welcome to another episode of UNCENSORED Podcast: Marketing Messaging and Sales for Coaches—where we strip away the fluff and dive into actionable strategies for your coaching practice. Today, is DAy 6 of a free training I did and we're tackling the fascinating world of Buyer Psychology and how pivotal it is to the content you create.Have you ever wondered why some potential clients leap into action while others seem stuck on the fence? Well, I'm here to unfold the layers of buyer readi...
Are you ready to revolutionize your sales cycle with High Value Events? Tune in to Day 5 of the FREE live training I just wrapped up. Today we covered How to Shorten the Sales Cycle with High Value Events," where I shared techniques to engage discerning buyers and catalyze your coaching business growth. Key Takeaways: **Freedom to Teach and Serve**: High Value Events (HVE) provide a platform for impactful teaching without succumbing to the pressure of consistently developing new mat...
Welcome back to the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches. I'm your host, ready to dive deep into Day 4 of our transformative free live workshop series: Double Your Business Double Your Impact. Today's episode, "How To Build a Community of People Ready to Invest," is packed with golden nuggets for all you coaches out there.We're peeling back the layers on community building marketing and its crucial role in creating a tribe that’s not just supportive, but also fi...
Today is Day 3 of my Free Live Training: Double Your Business Double Your Impact. We dived into the art of uncensored marketing for coaches looking to attract their ideal clients and skyrocket their sales. We discussed the power of authenticity, nurturing genuine connections, and creating a tight-knit community over mere numbers. Remember, impactful marketing isn't about the hard sell; it's about building relationships that feel right and resonate with your beliefs. If you're ...
Hey Coaches! I just wrapped up Day #2 of my Double Your Business Double Your Impact Free Workshop Series and I have to tell you — the energy was electric! We dived deep into the art of creating offers that not only resonate with the market but have people lining up to buy. Here’s a little teaser of the value bombs we dropped:- An offer is more than just a transaction; it’s a promise of transformation. - Your business reputation is intertwined with the success of your offer – you ARE the ...
Double Your Business Double Your Impact DAY #1 REPLAY **Key Takeaways:**- **Identify Your Unique Edge:** In a sea of similarities, your differentiators are your lifeline. Understand your unique genius and why someone should pick you over the rest. When you own your special sauce, your marketing becomes irresistibly magnetic.- **Strategic Pricing for Sustainability:** It's not just about putting a price tag on your offers; it's about congruence with your expertise, providing incredi...
In my latest episode of the UNCENSORED Podcast, I delved into the power of creating polarizing content. I discussed why it's essential to stand by your convictions, even if it goes against popular beliefs in your niche. I shared real-life examples of how polarizing content can attract the right clients and build a strong community. Plus, I give you an exercise to tap into your edgy beliefs and create content that truly resonates. Be sure to listent to the end for the exercise. Here...
In this episode, I dive deep into the concept of failure and how our mindset around it can either hold us back or propel us forward in our business.Here are some Key Takeaways:1️⃣ Clean Failure vs Dirty Failure: the difference between these two types of failure and how they impact our ability to learn and grow from our experiences.2️⃣ Making Friends with Failure: Learn how to shift your mindset and make peace with failure as a natural part of the entrepreneurial journey, without letting it di...
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