Speakeasy Authority Marketing

What’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren’t sure, or realize you have no secret sauce at all, this episode is for you. After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal claims. In 2020, she co-founded Z.A. Lawyers with her husband Mike Alder, where she continues to use her marketing skills and expertise to help attorneys thrive. Press play and learn: · The inextricable link between mindset, lifestyle, and marketing successfully as a business owner ·  The indispensable value of social media as a marketing tool (and why you do not need to reinvent the wheel!) ·  Characteristics and qualities that make clients and customers gravitate toward particular businesses and business owners Tune in for more insights and get in touch via Instagram (@GinaZapanta_ or @Mike.Alder), by emailing Gina at Gina@ZALawyers.com, or by searching “Empowered with Gina” across all platforms.

Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself… This episode follows the tale of Ebenezer Scrooge, Esquire, a cold-hearted lawyer who was known far and wide for his contemptuous treatment of clients. He hated his legal practice and his clients. Therefore he refused to market his firm or invest in his personal brand.  The potential clients in town with complex and lucrative cases avoided Mr. Scrooge’s office at all costs. Instead, they sought out the attorneys who promoted themselves as experts – leaving Scrooge with the scraps. One fateful Christmas night, Ebenezer Scrooge learned an important lesson that changed everything. The changes he made as a result greatly improved the reputation and productivity of his firm.  What wisdom can you gain from Mr. Scrooge’s story? How can you apply it to your own legal practice? Listen now to see for yourself! Find out how Speakeasy can help your firm achieve upward momentum this holiday season by clicking here now!

What’s the connection between a car accident and your Fifth Amendment rights? Jonathan Brayman of the Breen & Pugh law firm in Chicago is here to explain. Press play to explore: ·       Under what circumstances police need a warrant to search your cell phone ·       How vehicle infotainment analysis is done using Berla forensic software ·       Whether your cell phone be seized if it’s on your person at the time of an arrest Learn more about Attorney Brayman’s work at Home Page - Breen & Pugh Attorneys at Law (breenpughlaw.com).

Employees are the backbone of any successful company. So, what happens if the culture within a workplace doesn’t function properly? In many cases, it can lead to an array of challenges for the business – and Richard Watson joins us to explain how to avoid this… Richard is a financial strategist who provides wealth management advice for CPAs, tax professionals, attorneys, and more. He is also the author of A Firm Worth Building: Running a Better Professional Business, a book that helps lawyers unlock their firm's potential by creating new possibilities for growth and personal freedom. Tune in now to discover: The biggest business challenges that Richard has been able to overcome.  The importance of learning how to delegate different roles within a company. How to use your employees’ skills to your company’s advantage. What company culture is, and how to manage it.  You can learn more about Richard and his expertise here!

While client contact is certainly shifting toward digital means of communication, phone calls are nowhere near obsolete. So, what happens if you don’t pick up your firm’s phone – or if calls aren't properly handled? You lose potential new clients. How can you avoid this? You work with an answering service that understands your firm’s needs and practice areas. If your firm is receiving high call volumes, it may be time to consider working with a third party that can help you streamline your client communications. Are you ready to grow your client base with proven marketing strategies? Listen now to find out how to get started… In this urgent message, you will discover: Shocking statistics about phone calls in the legal industry.  The importance of making sure your phone is answered at all times. How to know when you need an answering service. To learn more about how to get your phone more consistently and professionally, you can visit Speakeasy’s website, email support@speakeasymarketinginc.com, or call (888) 225-8594.   

In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of developing a greater acceptance for bilingual communities. Hugo has been a lead generation digital marketer for over 15 years. With a background in commercial and consumer marketing, he turned his attention to the legal field about 7 years ago.  Hugo has a passion for helping attorneys find a competitive edge, and after seeing the value of generating leads for Hispanic communities, he decided to start a company that helps legal professionals market themselves in Spanish… Jump in now to find out: How Hugo works with the Latino population cultivates useful marketing skills.  Why Hispanic people typically aren’t targeted for legal advertisements. How to market to specific cultures effectively.  The importance of using personalized copy for digital marketing.  Want to learn more about Hugo and his work with Abogados NOW? Click here!

In this episode, we continue to dissect the importance of functioning as both an attorney and an entrepreneur. Marketing is a complex system that involves several layers. From focusing on current clients to broadening your firm's reach, it is important to take advantage of marketing from every angle… Join in now to discover: Systems to build in your business to help run it more efficiently.   The importance of “shepherding” current clients.  How to get continual referrals for current and past clients.  How to market your firm online in a systematic way.  Ways to generate leads into retainer-paying clients.  Speakeasy has helped countless law firms optimize their marketing strategies over the past 13+ years. So, is your firm ready to maximize its growth and take business to the next level? Find out more about Speakeasy and our services by clicking here now!

By working for a small law firm, you are not only an attorney, but an entrepreneur as well. If you want a successful law practice, it is essential that you act as a business owner. So how do you do this effectively? Listen now to find out for yourself… In this episode, we cover: The benefits of acting and thinking as a business owner, and not just as an attorney. Tactics that companies have used to grow their success. The importance of embracing marketing.  Why many people that are the best at their profession are also the worst at marketing.  Businesses that are successful in marketing are doing something right. Speakeasy is dedicated to helping our clients achieve their goals so that they focus on what matters most: developing their legal practice.  Are you ready to embrace marketing and attain real results for your law firm? Click here to find out how Speakeasy can help you attract the maximum amount of potential new clients today! 

As AI continues to evolve, it is changing how SEO marketing functions. So what can you do to continue to maximize your firm’s exposure and attract potential new clients? Staying up to date with the latest technological developments is a great place to start – and Speakeasy is here to help you do this consistently and efficiently.  In this episode, you will learn about: How Chat GPT’s search results differ from Google’s. The difference between question keywords and commercial keywords. The importance of ensuring your business appears in Chat GPT, Bing, Microsoft, Google, and other search engines’ results. Want to find out more about how Speakeasy can help your firm gain exposure and stay competitive? Click here, or call (888) 225-8594 today!  

In this episode, we connect with Attorney David Bliven to discuss his work as a Matrimonial and Family Law Attorney in New York. After graduating with honors from Syracuse University in 1993 with a B.A. in Sociology, David went on to serve as a statistician with the NYS Commission on City Court Judicial Reallocation with the Office of the Deputy Chief Administrative Judge. In 1997, David graduated from New York Law School with honors – and within the top 15% of his class. With a background as a Family Court Prosecutor, David brings a unique perspective to his present clients as the founding partner of the Law Offices of David Bliven.  Above all else, David is dedicated to staying on the cutting edge of developments in Family Law so that he can support his clients in the best way possible… Join the conversation now to discover: How David’s background as a statistician informs his work as an attorney. What attracted David to Family Law. How David constructs a strategy for each case he represents. Important policies to follow as a Family Law Attorney. To learn more about David and his work as a Family Law Attorney, click here now!

In the fourth part of our series on Speakeasy’s AI-augmented Speak-A-Book process, we dive into the competitive advantages of publishing a Speak-A-Book. Speakeasy has been helping attorneys across the country for 13+ years – which has led to compelling marketing improvements. Combining this experience with cutting-edge technology may be just what your firm needs to take its business to the next level… Click play to discover: How Speakeasy is using AI in a responsible and useful way.  What makes Speakeasy uniquely positioned to help attorneys grow their business.  The success that publishing a Speak-A-Book can offer your law firm. There’s no question that you want to grow your practice, but where do you start? By using Speakeasy’s latest approach to the Speak-A-Book process, optimizing your content with AI has never been more accessible. Are you ready to learn more about Speakeasy’s Speak-A-Book process? Click here now!

In the third part of our series on how AI is being used to enhance Speak-A-Books, we explore Speakeasy’s approach to “the ultimate content plan”. Your content is the backbone of your brand, and optimizing it plays a major role in bringing more clients to your law firm’s webpage.  So, where does AI fit into all of this? Using this tool to your advantage will not only make your law firm more relevant online, but also provide clients with essential information that other attorneys may not be offering… Join us now to learn about: The #1 thing that you can control when it comes to your content.  What “content trees” are, and how they can benefit clients.  The most powerful tool to grow your law firm.  The 5 most important kinds of web content.  Want to find out more about Speakeasy’s Speak-A-Book process? Click here now!

Continuing in the series of how Speakeasy is using AI to produce Speak-A-Books, we dive deeper into the intricacies of the techniques being used.  AI is a powerful tool that is only getting better. By utilizing this cutting-edge intelligence system, Speakeasy is bringing its Speak-A-Book service to the next level. Attorneys that have authored Speak-A-Books in the past have seen significant improvements in their business – so imagine how AI can amplify these results even further… Join in now to learn about: How Speakeasy is using AI to produce Speak-A-Books. Where AI’s tools shine the most. The point of using AI to review other attorneys’ websites. The importance of showing up in search results for high-volume searches.  Are you ready to learn more about the benefits of authoring a Speak-A-Book with Speakeasy? Click here to find out more about the process!

In this episode, we discuss how AI is being used to produce Speak-A-Books, a service that gives attorneys the opportunity to write a book utilizing SEO – without physically writing a single word… Speakeasy has been doing Speak-A-Books for the past decade, creating over 400 books in 17 different practice areas. Many attorneys have seen an increase in business from Speakeasy’s Speak-A-Books, establishing more trust between potential new clients and the law firm.  In this conversation, we discuss: The ways that Speakeasy is not using AI to produce Speak-A-Books. How AI and Chat GPT can be factually wrong. Why it can cost more time and money to have AI write complete content. So, how could an AI-integrated method of book production transform Speakeasy’s unique  Speak-A-Book service? Join in now to see for yourself!

How can SEO optimization help attorneys’ websites get more traffic? Richard Jacobs, the Founder of Speakeasy Marketing and host of the Secrets of Attorney Marketing Podcast sits down to explain. The data collected with Google’s search engine is astounding – and having your business rank well on their results page can be game-changing. So, how can you get sustainable results with SEO? It all starts with covering the basics and doing it the right way from the start… In this episode, we cover: Who Google’s customers are, and how the algorithm caters to them.  Why engaging with black or gray hat SEO is damaging.  What Speakeasy is doing to help their clients come out on top with client engagement.  The importance of having well-written content. How to spot scams with SEO marketing.  Speakeasy has provided thousands of attorneys with quality white hat SEO content with continued success. Are you ready to see what this proven approach can do for your law firm? Click play to learn more! If you’re ready to take the next step with Speakeasy’s marketing services, you can call (888) 225-8594, or visit the website.

In this episode, Richard Jacobs outlines key insights that Speakeasy Marketing has picked up from our Attorney Answering Service. We’ve started out by keeping this service exclusive – only serving a tight-knit community of attorneys for the past year. But as we continue to grow, we get an even clearer picture of why this service is so beneficial…  What have we learned from our thousands of conversations with clients? Listen now to learn about: The nuances within our answering service that make it ultra-effective.  The importance of understanding the circumstances that clients may be facing when they call.  Examples of questions that cause challenges for our answering service, and what we have done to constructively handle them.  The more we speak with clients, the more we are able to enhance our service for law firms. Press play now to hear how Speakeasy is creatively developing the market for attorneys across the country! To see if this service would work for you, visit https://www.speakeasymarketinginc.com, call (888) 225-8594, or email us at support@speakeasymarketinginc.com.

In this episode, Richard Jacobs discusses what Speakeasy Marketing is learning from our attorney answering service. Speakeasy has been offering this service for over a year now, and as we learn more, we have been able to refine how we interface with both current clients – and potential new ones… Join us now to find out: How we handle phone calls for our current clients. The importance of prioritizing calls from potential new clients. Essential advice for firms getting medium to high volume calls.  As Speakeasy continues to evolve and improve our attorney answering service, law firms are seeing real results. Want to know how your law can benefit from this service? Tune in to find out now! Keep your eyes peeled for promotions in your email so you can try this service for yourself!

Jon May joins the podcast to discuss his new book, Who Says You Can’t? Strategies and Tactics for Becoming a More Creative Criminal Defense Lawyer. The theme of the book centers around fostering creativity when solving seemingly unmanageable problems in the context of criminal defense.  Jon has been practicing criminal law for 44 years, first as an Assistant Public Defender, then as an Assistant United States Attorney. Drawing from his immense experience in this field, Jon is on a mission to provide other criminal defense attorneys with the same knowledge he has been able to take advantage of throughout his career… In this episode, we discuss: What led Jon to write this book. How Jon’s approach to criminal defense is different from other lawyers.  How to look at problems differently to see solutions you may not have otherwise seen. The ways that creativity can change your approach to problem-solving. Situations where Jon has used creativity to resolve criminal cases. Want to know what it takes to take criminal defense representation to the next level? Tune in now! You can find Jon’s website here, and order his book here!  

Joining us in this episode is “The Local Business Guy” Frank Demming, the President and CEO of Local Business Marketing Solutions. Frank has a background in doing IT work for the government, and after getting burnt out in this line of work, he decided to shift his focus to something new: digital marketing. In 2007 Frank started a business aimed at teaching business owners how to do internet marketing effectively. In 2019, his services shifted to specifically target attorneys – and since then, he has helped countless legal professionals enhance their marketing strategies… In this conversation, we discuss: The common issues that attorneys face with marketing.   How “banner advertising” can improve a law firm’s website traffic. Different approaches to advertising to take advantage of within video streaming services. The importance of building a targeted audience. Want to know how Frank is helping his clients reach their marketing goals? Jump in now to find out! To learn more about Frank and his work, click here now!

OpenAI's GPT-3 language model is an AI-based system promising to provide website copy and metatags written by a computer but virtually indistinguishable from the writing of humans. Some say this changes everything; SEO is dead, and legal copywriters are obsolete. Let me give you 5 reasons why that's far from true: 1)  AI isn't smart enough to identify the laws in your specific jurisdiction/city/court system. Further, laws are subject to change at the drop of a hat, whether in criminal defense, family law, estate law, personal injury, or any other practice area. 2) AI's drawbacks could threaten your license and destroy your law firm's reputation. If you rely solely on AI to write legal content for your website, you could find yourself on the wrong side of the law – up against one or several lawsuits. It's paramount that the information attached to your name is 100% accurate and current. Don't rely on sympathy from your state bar when you say, "I didn't write it … an AI program did." 3)     AI will very likely produce duplicate content. This means the information on your website will be very similar to the information on competitor websites, assuming they also use GPT-3. Not only does this fail to make you stand out among your competitors, but it will affect your Google rankings and lower traffic to your site – or bring it to a screeching halt. You'll be losing money instead of saving it. 4)     AI doesn't know who you are or what your clients are looking for. Do you feel particularly passionate about an aspect of family law, like fathers' rights? AI isn't going to know this about you, meaning none of your website's content will reflect your uniqueness. This could devastate your ability to attract new clients that desperately need what you offer. 5)     Ranking well on Google doesn't translate to ranking well with real, living, breathing human beings. You need to strike a balance between ranking well on Google and reaching your clients – the human beings who are scared and confused and searching for the confidence and compassion you provide as a fellow human being.   Yes, this new technology changes the game, but it doesn't destroy it or level the playing field. You can use it to your advantage but be wise while you're at it: don't let it jeopardize your success or, even worse, your career. Tune in to learn more, and as always, don't hesitate to reach out to us: Attorney-Focused Marketing - SEO, PPC, Direct Mail, CALL NOW - 888-225-8594 (speakeasymarketinginc.com).