Speakeasy Authority Marketing
Subscribed: 165Played: 1,861
Subscribe
© Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.
Description
Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Authority Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas.
Subcribe for frequent updates of secrets of attorney marketing.
Subcribe for frequent updates of secrets of attorney marketing.
426 Episodes
Reverse
Running a law firm isn't just about practicing law — it's about managing a business. In this episode, Certified Financial Planner® Ben Hockema, Founder and Lead Financial Advisor at Illuminate Wealth Management, joins us to break down the financial realities law firm owners face and how to build systems that create clarity, stability, and long-term success. Featured in The Wall Street Journal, The New York Times, and other major publications, Ben helps attorneys replace money stress with confidence by implementing practical financial strategies designed specifically for legal professionals. His approach focuses on transparency, education, and aligning financial decisions with personal and professional goals. In this episode, we explore: · Why managing a law firm's finances is more complex than most attorneys expect · How the "Profit First" model can help law firms improve cash flow and profitability · The key differences between law firm accounting and traditional business bookkeeping · How to create a financial roadmap that supports both your firm and your personal life From better cash flow management to smarter planning for growth, Ben shares actionable insights to help law firm owners take control of their finances and build a more sustainable, profitable practice. To learn more about Ben Hockema and his work, visit Illuminate Wealth Management. To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In this heartfelt episode, Attorney Drew Bivona, founder of Bivona Law, opens up about his mission to advocate for children who've been injured due to negligence, abuse, or unsafe environments. Based in Texas, Drew has built his career around representing the most vulnerable — kids harmed in daycares, schools, and private institutions — where adult supervision failed and justice is often hard to find. With a no-nonsense approach rooted in honesty, transparency, and compassion, Drew and his team handle everything from daycare negligence and bullying to cases of inappropriate touching and unsafe premises. His work doesn't just seek financial compensation — it's about giving children a voice when they can't speak for themselves. Listen now to discover: · The most common types of child injuries in daycare and school settings. · How negligent supervision often fuels systemic bullying. · Why child injury cases require emotional intelligence and specialized legal strategy. · What every parent should know when choosing a safe childcare provider. With Bivona Law, Drew is reshaping what child advocacy means in personal injury law — holding negligent parties accountable and helping families rebuild with dignity and hope. Learn more about Drew's work and how he's protecting children across Texas at Bivona Law. To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In this episode, we sit down with Michael J. Wynne, partner at Gregor Wynne Arney, PLLC, to discuss the evolving landscape of white-collar crime and federal defense law. As a former federal prosecutor turned defense attorney, Michael offers a rare dual perspective on how justice is pursued and protected—within the U.S. legal system. Drawing on over a decade of experience as an Assistant United States Attorney, including his time on the U.S.–Mexico border, Michael shares what it's like navigating the high-stakes world of public corruption, election law, and financial crimes. Now, he uses that insider knowledge to defend clients facing some of the most complex and politically charged cases in federal court. Listen in to learn: · How bribery and public corruption are defined under U.S. law. · What happens when innocent people are falsely accused of white-collar crimes. · The types of cases and investigations expected to rise in 2025. · How attorneys balance justice, ethics, and advocacy in high-profile cases. Beyond the courtroom, Michael serves as President-Elect of the Downtown Houston Rotary Club and Director of the State Bar of Texas, contributing to both his profession and community with the same dedication that defines his legal career. Follow Michael on X @MichaelWynneLaw or reach him at mwynne@gwafirm.com to learn more about his work. To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In this episode, we sit down with David B. Lever, founder and senior partner of Lever & Ecker, PLLC, to explore how personal injury law has evolved — and why fighting for justice matters more than ever. Since 1990, David has devoted his career to representing victims of negligence, never defending insurance companies or corporations. His relentless commitment to fairness and compassion has made him one of New York's most respected trial attorneys. Starting his own firm at just 30 years old, David built a legacy rooted in advocacy, integrity, and results. For him, every case is personal — a chance to restore dignity, rebuild lives, and make a lasting difference. Tune in to learn: · How lawyers develop expertise in specific areas of injury law. · Why David chose to represent victims over corporations. · How compensation and litigation strategies have changed in recent decades. · What modern accident trends reveal about today's legal landscape. Whether you've been injured or simply want to understand how personal injury law shapes our communities, this conversation offers powerful insight into what justice looks like in action. You can learn more about David and his work here. To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In today's digital age, identity theft is a rapidly growing concern, with cybercriminals targeting personal and financial information to commit fraud. In this episode, we sit down with Thomas B. Christiano, a consumer protection attorney at Blankingship & Christiano P.C., to discuss the evolving challenges of identity theft and how you can safeguard your personal information. Thomas explains how identity thieves can use stolen information for fraudulent activities, from opening credit accounts to filing false tax returns. The impact can be devastating, leaving victims with damaged credit and financial ruin. In this conversation, we dive into: · The various types of identity theft and how they occur. · Effective strategies for defending against identity theft. · The role of legal professionals in helping victims recover damages. · Why regularly checking your credit report is essential to detecting fraud early. With his expertise in credit reporting and consumer protection, Thomas offers actionable steps to help you protect your credit and secure your future. Learn more about Thomas and his work at Yourfaircreditreportlawyernow.com To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
Step inside the world of a skilled litigation paralegal with Jesenia Orozco, whose career spans family law, immigration law, and more. As the founder of Less4Legal, Jesenia helps make high-quality legal support accessible and affordable for individuals and families who cannot afford full legal representation. Her work combines precision, compassion, and innovative solutions to support attorneys and clients through complex legal challenges. In this episode, you'll discover: · The complexities of family law cases and how paralegals streamline the process. · How paralegals free up time and resources for law firms. · Ways immigration law professionals assist international clients navigating the U.S. legal system. · How AI tools like ChatGPT are shaping modern legal workflows. Learn more about Jesenia and Less4Legal by connecting here or following @less4legalllc! To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In this episode, we're joined by Rhonda Rivers, owner of RJR Paralegal and Administrative Services, LLC in Houston, TX. With years of experience in a variety of legal sectors, Rhonda and her expert team of senior paralegals provide essential services such as case management, administrative support, training, and more, helping law firms streamline their processes and improve productivity. Discover how paralegals are pivotal in supporting law firms, assisting with document preparation, filing, and client management, and how their role has evolved in the post-2020 legal landscape. In this conversation, we explore: · How paralegals acquire specialized skills to serve different practice areas. · The crucial role paralegals play in document preparation and e-filing. · How the legal industry has adapted and changed since 2020. Want to learn more about Rhonda and her services? Connect with her on LinkedIn or email chosen2srv@yahoo.com for further details. To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In this episode, we sit down with Selena Sing, the president of Paralegal Activity, LLC, to explore the growing trend of virtual paralegal services and how they're transforming the legal industry. With her extensive background in civil litigation and business law, Selena has honed her expertise in providing efficient, cost-effective, and comprehensive support to attorneys across Florida since launching her virtual service in 2020. From document drafting to case analytics, Paralegal Activity, LLC is empowering law firms by streamlining operations and helping them scale their practice without the overhead of traditional staffing. In this conversation, we cover: · What virtual paralegal services are and why they're a game-changer for law firms. · How Selena's virtual team enhances law firm efficiency across Florida. · The most in-demand services provided by Paralegal Activity, LLC. · How to determine if your law firm is functioning at its optimal level. · Common issues within the legal field that virtual paralegals are solving. Want to learn how Paralegal Activity, LLC can help your firm grow by managing your legal legwork and document preparation? Tune in now to discover the future of remote legal services. For more information, reach out to Paralegal Activity, LLC directly here or via email at paralegalactivityllc@gmail.com . To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In today's episode, we speak with Julie L. Pham, a dedicated paralegal and the founder of Paralegal-Ease & Notary, LLC, as she explores the importance of increasing legal literacy and making the legal system more accessible. With over a decade of experience, Julie has helped families across Southern California navigate essential legal matters like family law, divorce, custody, estate planning, and civil cases. Julie discusses how paralegals play a crucial role in bridging the gap between everyday people and the legal system, offering affordable and professional support to those who need it most. Learn how legal document support can help save time, reduce costly mistakes, and empower individuals to make informed legal decisions. In this conversation, we explore: · The most common legal processes people need help with. · How self-represented individuals can make better-informed decisions about their cases. · The myths surrounding DIY legal solutions. · Why people turn to a paralegal for assistance instead of hiring an attorney. Want to know more about Julie and the services she provides with Paralegal-Ease & Notary, LLC? Visit their website now! To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In today's episode, we chat with Annie Tyson, a seasoned freelance paralegal with over 16 years of experience in Texas family law. As the founder of Freelance Annie Paralegal Services, Annie works closely with solo practitioners, boutique law firms, and overburdened associates, offering invaluable support that allows them to focus on what matters most—client care and case outcomes. From legal document drafting to court procedure guidance, Annie shares how freelance paralegals are revolutionizing the way family lawyers operate, enabling them to bill smarter, save time, and increase productivity. In this discussion, we dive into: · The reasons Annie became a freelance paralegal and what the role entails. · The essential functions of paralegals within a law firm structure. · How local court procedures affect the daily operations of family law practices. · The role of AI in reshaping legal work and paralegal services. Curious about how paralegals like Annie can help Texas attorneys streamline their processes and maximize billable hours? Tune in now to find out! Follow Annie and her work on LinkedIn for more updates. To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In this episode of the Secrets of Attorney Marketing Podcast, Richard discusses a recent phone call interview he had with Lem Garcia, a personal injury lawyer located in West Covina, California. In this conversation, Lem revealed how he is able to get more revenue, referrals, business reviews, and more using one simple strategy: client empathy. By really listening to your potential clients – even if you aren't able to help them in the end – people often reward this kindness by leaving positive feedback. How can this help your firm grow? Here are just a few ways: Boosted Local Search Ads (LSA) on Google Increased visibility through strong online reviews Stronger relationships that turn into future clients Want to find out how to leverage the power of empathy to benefit your business? Listen to this enlightening podcast now to learn more about monetizing people who haven't even retained you… To connect with the resources that Speakeasy Marketing provides to legal professionals across the country, call 888-225-8594, email support@speakeasymarketinginc.com, or visit Speakeasymarketinginc.com today.
In this episode, Lem Garcia joins the podcast to discuss a very valuable topic: Leveraging empathy to drive growth and success in law firms. As the founder of Lem Garcia Law, Lem has built one of the fastest-growing and most well-respected personal injury law offices in Southern California. What are the foundations of this success? An unwavering support to client care. Lem is the son of hardworking immigrants from the Philippines, and he was the first person in his family to be born in the United States. Always dedicated to a strong work ethic, he started Lem Garcia Law in 2014 to raise the standard of the personal injury industry. Since then, he has recovered millions of dollars on behalf of countless victims – and this is just the beginning… Tune in now to discover: The importance of providing comprehensive advice to clients. How to bring compassion and kindness to people in the midst of a personal injury claim. The benefits of going beyond transactional communication with clients. To follow along with Lem Garcia Law, visit Lemgarcialaw.com now!
In today's episode, we sit down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and bestselling author. As the founder of How To Manage A Small Law Firm, RJon has achieved 8,000% revenue growth and works alongside 600 of the fastest-growing small law firms in the country. He also helps lawyers identify common obstacles that hold them back by pinpointing the seven distinct stages of law firm growth… Join the conversation to learn about: Why so many attorneys are choosing to leave the profession. How to leverage the age-old law firm business model to your advantage. The importance of breaking bad patterns and finding new ways to achieve results. How to identify productive law firm marketers. Do you want to discover the true meaning of profit and break free from the mindset that suffering is the only way to thrive? No matter what area of law you practice, this episode is packed with practical insights that are sure to provide you with the tools necessary to grow your firm, make more money – and have fun all along the way. Stay connected with RJon's latest updates and insights by following him on LinkedIn, get your hands on his book Profit First For Lawyers: Transform Your Law Firm from a Cash-Eating Monster to a Money-Making Machine, and don't miss his podcast, Profit First for Lawyers!
In today's episode, we are joined by Dr. Scott Tauber from Driving Force Company to discuss the groundbreaking power of Vertebral Motion Analysis (VMA). Offering a dynamic view of the spine in motion, VMA provides medical professionals with a broader detection of objective biomarkers. Could this be a game-changer for doctors and personal injury attorneys seeking to prove the reality of certain injuries? Dr. Tauber sits down to explain… As a Partner and the Chief Clinical Advisor at Driving Force Company, Dr. Tauber brings over 25 years of active clinical and healthcare consulting experience to the table. Through his unique branded personal injury systems, he has helped victims throughout the United States effectively prove their cases. Additionally, he has been an independent consultant for major automobile insurance carriers, third-party administrators and state regulatory agencies, and served as an expert witness in medical-legal and malpractice cases. In this conversation, we cover: How VMA reveals spinal injuries and instabilities that may be invisible on standard X-ray or MRI machines. Why certain spinal injuries go unnoticed, and why medical professionals are seeking to optimize their identification methods. The workers' comp benefits associated with a VMA diagnosis. How ligament instability is caused and conventionally detected. What the VMA diagnostic process looks like. To learn more about Dr. Tauber's work with Driving Force Company, click here now!
In this conversation, we are joined by John Scott, the Head of Legal VCFO at Summit Virtual CFO by Anders and a Partner in Tax at Anders CPAs + Advisors. With a unique understanding of the financial and accounting issues that law firms face today, his insight is aimed at helping legal professionals reach their highest potential. What sets his approach apart? Tune in now to see for yourself! Dive in to explore: Why making decisions based on data is so important. Factors that can inhibit the growth of law firms. How to price your work correctly. What your firm's financial margins should be. Whether you are striving to optimize your firm's margins or seeking solutions to financial challenges, this podcast is tailor-made for you. Drawing from decades of experience, John sits down to share his financial insights and critical thinking strategies – specifically designed to address the unique needs of legal practices across the country… To learn more about John and his work with Anders, click here now!
What if you could delegate administrative tasks, client intake processes, and case management responsibilities to a dedicated, full-time team member? Law firms across the country are constantly looking for ways to streamline their operations so they can focus on what matters most: providing clients with their undivided attention. So, what are the best ways to achieve this goal? Eric Usher, a tech innovator and expert in business development, joins the podcast to explain… Eric is the President of Legal AVA, a platform that provides highly trained and optimized virtual assistants to attorneys and paralegals. Legal AVA is designed to revamp your firm's operations, optimize processes, and propel you toward enhanced efficiency and success by offering specialized executive assistants, client intake specialists, and practice software managers. Jump in now to learn about: The importance of understanding the value of time. The biggest business mistake that Eric made, and what he learned from it. How to leverage AI to your advantage. How Legal AVA addresses potential problems for their clients. Want to learn more about Eric and his unique approach to legal operations? Click here now!
Brooke Lively is the CEO and founder of Cathcap, a data-driven company dedicated to empowering law firms by providing invaluable insights into their financial data. Her book, From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Business, offers a roadmap for law firm success. Aiming to bridge the divide between traditional law school education and business savvy, Lively and the team at Cathcap employ their expertise to analyze data from law firm management and marketing systems, offering attorneys a comprehensive assessment of their current status and a clear path toward greater success and higher profits. In this discussion, Lively shares invaluable knowledge about growing the law firm you've always dreamed of. Tune in to learn: • The elevated risk inherent in flat-fee practices compared to hourly billing structures • What it means to run a law firm on the 'rule of thirds' • The inverse relationship between firm size and owner compensation percentages • Solutions for common attorney challenges, including self-doubt and 'paralysis by analysis' • The critical importance of cash flow forecasting and the optimal frequency for updating forecasts (e.g., weekly versus monthly) Don't miss out on the knowledge that could revolutionize your law firm and life--press play now. To learn more, visit Cathcap Fractional CFO Services and Financial Insights.
Ready to start your journey toward financial empowerment? A good place to start is listening to Kyle Smith, CPA and Partner at Strata Cloud Accountants. At Strata Cloud Accountants, you'll find a strong team dedicated to helping small and medium-sized business owners make savvy financial decisions that unlock boundless opportunities for growth and balance. Take advantage of this exclusive peek into the world of financial success. You'll learn: Industry-wide insights on profit margins across law firm practice areas, key performance indicators (KPIs), and more Tailored strategies Strata Cloud Accountants employs to propel businesses forward, customized to individual revenue, rates, client base, and goals How Smith and his partners at Strata Cloud Accountants help business owners who are behind on accounting/taxes The importance of moving from 'reactive' to 'proactive' to meet goals and stay ahead of challenges Elevate your business to new heights while reclaiming precious time for what matters even more. To learn more, visit Fractional CFO Services for Growth-Oriented Businesses (stratacloudaccountants.com).
What's your law firm's "secret sauce"—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren't sure, or realize you have no secret sauce at all, this episode is for you. After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal claims. In 2020, she co-founded Z.A. Lawyers with her husband Mike Alder, where she continues to use her marketing skills and expertise to help attorneys thrive. Press play and learn: · The inextricable link between mindset, lifestyle, and marketing successfully as a business owner · The indispensable value of social media as a marketing tool (and why you do not need to reinvent the wheel!) · Characteristics and qualities that make clients and customers gravitate toward particular businesses and business owners Tune in for more insights and get in touch via Instagram (@GinaZapanta_ or @Mike.Alder), by emailing Gina at Gina@ZALawyers.com, or by searching "Empowered with Gina" across all platforms.
Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself… This episode follows the tale of Ebenezer Scrooge, Esquire, a cold-hearted lawyer who was known far and wide for his contemptuous treatment of clients. He hated his legal practice and his clients. Therefore he refused to market his firm or invest in his personal brand. The potential clients in town with complex and lucrative cases avoided Mr. Scrooge's office at all costs. Instead, they sought out the attorneys who promoted themselves as experts – leaving Scrooge with the scraps. One fateful Christmas night, Ebenezer Scrooge learned an important lesson that changed everything. The changes he made as a result greatly improved the reputation and productivity of his firm. What wisdom can you gain from Mr. Scrooge's story? How can you apply it to your own legal practice? Listen now to see for yourself! Find out how Speakeasy can help your firm achieve upward momentum this holiday season by clicking here now!
Comments
Download from Google Play
Download from App Store
United States