Inside BS Show

In this episode of The Inside BS Show, Dave Lorenzo and Nicola “Nicki G” Gelormino pull back the curtain on the broken employer healthcare system with guest Donovan Ryckis, founder and CEO of Ethos Benefits. Donovan reveals how misaligned incentives, opaque pricing, and lazy brokers have cost American businesses billions—and how smart CEOs can fight back.Key Topics Discussed:How the healthcare system is rigged against employers—and what you can do about it.The difference between a broker and a fiduciary—and why it matters more than you think.Why most companies are overpaying by 30–40% for employee health plans.How cash-pay and international mail-order pharmacy programs can slash drug costs.What every CEO should know about PBMs (pharmacy benefit managers) and stop-loss insurance.Why “self-funded” plans can outperform traditional coverage when managed properly.Three compliance steps every business owner must know under the Consolidated Appropriations Act.The coming wave of lawsuits against companies that fail to manage healthcare fiduciary responsibilities.Links and Resources:Watch Donovan’s documentary: It’s Not Personal, It’s Just Healthcare – EthosBenefits.comConnect with Donovan on LinkedIn: Donovan RyckisBuy The 60 Second Sale book: Amazon LinkSubscribe via Email: GetInsideBS.comListen on Spotify: Inside BS Show on SpotifyListen on Apple Podcasts: Inside BS Show on Apple PodcastsCall Us: (305) 692-5531Call to Action: If you’re a business owner, CEO, or advisor who’s tired of paying more for less when it comes to healthcare, this episode is your wake-up call. Learn how to take control of your benefits strategy, cut costs, and protect your team the right way.

In this special solo episode, Dave Lorenzo announces a planned 30-day break from The Inside BS Show and social media. From October 4 through November 3, he’ll be going “offline” to focus on a major new project, rethink the direction of the show, and manage an intense travel schedule. Dave explains why this reset is deliberate and strategic — not a disappearance — and what listeners can expect when he returns.What You’ll Discover Today:Why Dave is taking a 30-day break from podcasting and LinkedInThe three major reasons for the pause:A new, time-intensive project demanding focusStrategic re-positioning of The Inside BS Show’s format and directionA travel schedule that covers more than half the monthThe difference between this “designed break” and prior hiatusesWhat listeners can expect during the reset, including two interview episodes releasing mid-monthWhen and how the show will relaunch on November 3 at 6 a.m.Key Takeaways:Strategic pauses are sometimes necessary for creative growth and business focus.Consistent creation takes time — reclaiming that time for reflection and planning can lead to stronger output.Taking a deliberate break (rather than disappearing) preserves the relationship with your audience.The Inside BS Show will return refreshed, re-energized, and with a new sense of purpose.Call to Action: Circle November 3 on your calendar — Dave returns with new energy, new ideas, and a new direction for The Inside BS Show. In the meantime, stay subscribed to catch the two upcoming interview episodes.

How to protect your business from the most common—and costly—employment law mistakes. In this episode, employment attorney Susan Lorenc joins Dave Lorenzo to deliver a master class on how business owners can stay out of legal trouble, build productive workplaces, and avoid unnecessary lawsuits.Key Topics Discussed:Why employment law is about more than just compliance—it’s about protecting your business.The biggest mistakes business owners make when hiring, firing, and managing employees.The truth about employee handbooks—and when they do more harm than good.How to keep workplace culture fun without crossing legal lines.The difference between quid pro quo and hostile work environment harassment.Why “I didn’t know” is not a defense when problems happen on your watch.What to know before hiring independent contractors and virtual assistants.How to handle background checks and avoid discrimination claims.Why business owners must manage remote workers differently.How to build policies that actually protect your company instead of exposing it.Links and Resources:Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763Call Us: (305) 692-5531Call to Action: If you own a business, don’t wait until you’re sued to learn employment law. Contact an attorney like Susan Lorenc today and get proactive about protecting your company.

In this episode of The Inside BS Show, Dave Lorenzo sits down with Britt Summerill, Partner at Now CFO, to uncover the truth about when and why business owners need a Chief Financial Officer and what happens when they wait too long to bring one in.Britt explains the critical difference between a Controller and a CFO, the telltale signs your company has outgrown its basic accounting setup, and how a fractional or outsourced CFO can transform your business from reactive to strategic.You will hear how companies, even those earning tens of millions, often operate without the right financial systems in place, the costly mistakes owners make when they rely on outdated reporting, and how to spot warning signs like missing visibility, unreliable cash flow forecasting, or weak internal controls.Britt also shares real-world examples from his experience leading Now CFO’s expansion into multiple markets and helping companies nationwide recover from accounting chaos, uncover fraud, and prepare for funding or acquisition.What You Will Discover Today:When to hire a CFO and when a controller is enoughThe most common accounting blind spots that sink growing businessesWhy "clean books" are not enough for scaling or fundingThe role of a fractional CFO during rapid growth or crisisHow Now CFO helps companies restore order, improve visibility, and drive valueThe surprising financial messes Britt has uncovered, even inside billion-dollar companiesKey Takeaway: If you are a CEO who does not fully understand your financials, you are not alone, but you are exposed. The right CFO can give you the insight and control you need to protect your business, prepare for growth, and make smarter strategic decisions.Connect with Britt Summerill: Website: www.NowCFO.com Email: bsummerill@nowcfo.comLinks and Resources:Buy The 60 Second Sale: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763Subscribe for updates: GetInsideBS.comCall Us: (305) 692-5531Call to Action: If you have been relying on "good enough" accounting, it is time to rethink your finance function. Reach out to Now CFO to find out what is really happening behind your numbers and start leading your business with clarity.

n this episode, Dave and Nicki sit down with Adam Sendischew of Jones Lowry to explore how high net worth and ultra high net worth individuals use advanced insurance strategies to protect, preserve, and grow wealth across generations.Adam breaks down private placement life insurance (PPLI), a tool that combines asset protection, tax efficiency, and wealth transfer planning, and explains how advisors can leverage it to better serve affluent clients.Key Topics DiscussedPrivate Placement Life Insurance (PPLI): How it works, who qualifies, and why it is a cornerstone of ultra affluent wealth planning.From Income Replacement to Wealth Transfer: The difference between traditional insurance for protection and advanced planning for tax optimization.Advisor Driven Success: Why Adam built a practice centered on collaboration with attorneys, CPAs, and family office advisors, and how that approach shortens the sales cycle and builds credibility.The Legacy Shield Framework: Adam’s four step process, Discovery, Design, Deployment, and Defense, that ensures long term success for multi generational wealth plans.Buy Sell Agreements and Disability Coverage: Common blind spots in business continuity and how insurance planning protects partners, investors, and families when key players cannot work.Real World Case Studies:How one client saved millions in taxes after selling a business for 100 million dollars.How a venture capital firm insured a key executive for 90 million dollars to safeguard their investment.How reviewing 17 family policies led to a 400 basis point improvement in returns.Athletes and Entertainers: Why so many go broke within five years of retirement and how strategic planning and independent advice can prevent it.Call to ActionBuy The 60 Second Sale: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763Subscribe via Email: GetInsideBS.com

Ever found yourself dreading a tough conversation—with an employee, a client, or even someone you love? In this episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin to unpack the science and psychology behind how to handle difficult conversations effectively.Lynne shares her shocking early-career story involving a runaway teen and a machete—an experience that forever changed her approach to connecting with people. From that day on, she dedicated her career to understanding how we can reach the “unreachable” and create meaningful dialogue even in the most tense situations.Key Topics Discussed:How one terrifying encounter shaped Lynne’s lifelong mission to help people connect.Why every tough conversation starts with a gap in expectations—and how to bridge it.The neuroscience behind communication: what your brain does when tension rises.The “7-Second Rule” for remembering names (and why most of us fail at it).How to spot and speak to “lookers,” “listeners,” and “touchers.”Why understanding the other person’s story is the key to persuasion.The single most powerful breathing exercise to reset your mind before a tough talk.The difference between talking the walk and walking the talk—and why leaders get it wrong.How executives and teams can build cultures of communication that eliminate misunderstanding.About Lynne Franklin: Lynne Franklin is an author, executive communication coach, and former president of the National Speakers Association’s Illinois Chapter. Known as a “neuroscience nerd,” she transforms complex brain research into practical tools that help leaders connect, persuade, and influence. Her clients include C-suite executives, sales teams, and organizations that want to communicate with empathy and impact.Connect with Lynne Franklin: Website: www.LynneFranklin.com Email: Lynne@LynneFranklin.com Phone: (847) 729-5716Connect with Dave Lorenzo: Website: GetInsideBS.com Call: (305) 692-5531Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763Call to Action: Before you start your next tough conversation, take a breath—literally. Then listen to this episode and learn how to transform conflict into connection using the science of communication.

In this episode, Dave Lorenzo sits down with Susan Ibitz, known as The Human Behavior Hacker, to explore the science and psychology behind reading people. Susan shares her expertise as the world’s only civilian hostage negotiator and explains how face reading, language analysis, and micro-expressions can reveal what others are thinking before they speak.Key Topics Discussed:How to cold read anyone in 90 secondsWhy words reveal more truth than body languageHow face reading exposes hidden personality traitsWhat lawyers, negotiators, and salespeople can learn from behavioral profilingHow to build instant trust through vulnerabilityThe subtle power of pronouns — and what it means when someone avoids “I”Why paying attention to backgrounds in Zoom meetings gives you an edgeHow vulnerability and authenticity win more negotiations than aggressionHow to use behavioral cues to tailor your communication and close dealsAbout Susan Ibitz: Susan Ibitz is a human behavior expert, profiler, and the world’s only civilian hostage negotiator. She’s the founder of the Human Behavior Lab, where she trains professionals to read others and communicate with precision. Susan’s work combines psychology, linguistics, and behavioral science to help lawyers, executives, and sales professionals gain a competitive edge. Visit: humanbehaviorlab.comResources Mentioned:Human Behavior Lab — humanbehaviorlab.comCendrowski Corporate Advisors — Business Valuation, Litigation Support, and Family Office Advisory. Call 866-717-1607.Get your free business development plan: RevenueRoadmapGuide.comCall to Action: Buy The 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

In this episode of The Inside BS Show, Dave Lorenzo interviews Lester Cook, a cost segregation expert and partner at KBKG, to uncover one of the most powerful — and underutilized — tax strategies available to real estate investors and property owners.Cost segregation isn’t a loophole. It’s a legitimate, IRS-approved way to accelerate depreciation and save millions in taxes. Lester explains how his firm helps clients identify and reclassify building components for faster write-offs, turning a single property purchase into a massive tax-saving opportunity.What You’ll Discover Today:What cost segregation really is and how it worksWhy property owners can write off up to 25% of a building’s value in the first yearHow to know if your property qualifies for a cost segregation studyThe difference between a good candidate (buy-and-hold investor) and a bad one (flippers)Why most CPAs partner with cost segregation experts instead of doing it themselvesHow KBKG helps both large corporations and small investors unlock tax savingsHow states like Illinois and California handle bonus depreciation differentlyHow CPAs can collaborate with Lester’s firm to deliver more value to their clientsKey Takeaway: Cost segregation is one of the smartest legal strategies for reducing tax liability and improving cash flow for anyone who owns or invests in real estate. If you’ve bought commercial or rental property in the past decade and haven’t done a cost segregation study, you may be leaving serious money on the table.Connect with Lester Cook: Website: www.KBKG.com Email: Lester.Cook@KBKG.com Phone: (312) 248-7347Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763About The Inside BS Show: Hosted by Dave Lorenzo, The Inside BS Show gives you the inside business secrets behind how successful professionals grow profits, build relationships, and increase enterprise value.

If you think cybercriminals only target large corporations, you’re dead wrong. In this episode of The Inside BS Show, cybersecurity and insurance attorney Daniel Cotter joins Dave Lorenzo to expose the truth about cyber attacks — and why small and mid-sized businesses are often the easiest targets.You’ll hear how sophisticated hackers exploit human error, how phishing scams trick even savvy professionals, and how failing to plan for a cyber event can cost you everything.Dan shares practical legal advice that every business owner needs to hear, including:Why small businesses are now the prime targets for cyber attacksThe one mistake that leaves most companies exposed to hackersThe truth about cyber insurance — and why the market is getting tougherHow to protect your business legally if your systems are breachedThe right way to structure your internal and client agreements to reduce liabilityWhy hiring your lawyer before hiring an investigator can save your businessThis episode delivers a wake-up call for every CEO, business owner, and professional advisor. It’s not a matter of if you’ll be attacked — it’s when.Call to Action: Buy The 60 Second Sale: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

Exiting your business isn’t as simple as calling a broker and cashing out. In this episode of The Inside BS Show, Dave Lorenzo and Nicola Gelormino break down three practical strategies that give small business owners control, leverage, and the ability to walk away on their terms.Key Topics DiscussedOption 1: The Business Broker When speed matters, a broker can get the deal done quickly—especially if they specialize in your industry. But speed comes with tradeoffs, and you may leave money on the table.Option 2: Creating Your Own Market Build internal and strategic buyers before you ever think about selling. Whether it’s grooming partners inside your firm or forming alliances with suppliers and customers, this strategy gives you pricing power and multiple exit doors.Option 3: Selling to a Competitor Competitors will often pay a premium to remove you from the playing field and scoop up market share. Cultivate those relationships early, even while you’re competing head-to-head.Bonus Topic: Don’t Leave It to Chance If you don’t plan, your “exit” may come in the form of illness or death. That’s why buy-sell agreements and key person insurance are non-negotiable.Call to ActionBuy The 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

Are you a business owner who thinks estate planning is only about writing a will? Think again. On today’s Inside BS Show, Dave Lorenzo sits down with Leslie Marenco, an estate planning attorney who specializes in helping entrepreneurs protect their families, their businesses, and their legacies.Leslie built her firm over the last decade, and in this conversation, she pulls back the curtain on what really matters when it comes to estate planning for business owners. From avoiding family disputes to shielding assets and saving millions in taxes, this episode is packed with insights every entrepreneur needs to hear.Key Topics Discussed:Healthcare planning: The essential documents every family should have in place before an emergency.Asset protection: Why entrepreneurs and professionals are high-risk—and how to structure ownership to shield your wealth.Tax planning: The strategies that prevent the IRS from taking 40% of your estate.Probate pitfalls: Why having only a will is a huge mistake, and how to avoid costly, public battles.Scaling a law firm: Leslie’s journey from engineer to attorney to running a thriving 30-person practice.Marketing persistence: How newsletters, webinars, and even “failed” events turned into long-term client pipelines.Leslie also shares candid stories from her career, including why giving up after seven months of webinars was almost a costly mistake—and how patience in marketing (and business) always pays off.Links and Resources:Connect with Leslie Marenco: Trust Counsel WebsiteEmail Leslie: marenco@trustcounsel.comSign up for Leslie’s newsletter at the bottom of her websiteSubscribe via Email: GetInsideBS.comListen on Spotify: Inside BS Show on SpotifyListen on Apple Podcasts: Inside BS Show on Apple PodcastsCall Us: (305) 692-5531Call to Action: Buy the 60 Second Sale Book: Amazon Link

Most business owners view insurance as a painful expense. Ciara Gravier, Founder and CEO of The Bunker, sees it differently. She treats insurance as a strategic tool to protect assets, unlock opportunities, and fuel business growth.In this episode of The Inside BS Show, Ciara joins Dave Lorenzo and Nicola Gelormino to share how she built her firm, why she requires clients to commit for two years, and how business owners should reframe their thinking around risk management.What You’ll Discover TodayWhy price-shopping insurance every year is a trap that costs you more in the long run.How to turn insurance into a business growth asset, not just a line-item expense.The critical difference between transactional agents and trusted advisors.Why personal brand and trust are now central to professional services.The essential policies every business owner must understand to avoid catastrophic mistakes.Key Topics DiscussedInsurance fatigue and how to overcome it.Building relationships that outlast premiums.The new generation’s buying behavior and the role of trust.The spectrum of coverage: general liability, workers comp, EPLI, professional liability, D&O.How to ask the right questions before your next renewal.Call to ActionIf you want to transform the way you sell, build trust, and increase revenue, start with my book: Buy The 60 Second Sale.

Being introverted doesn’t mean you can’t succeed in sales. In fact, it may be your greatest strength. In this episode of The Inside BS Show, Dave Lorenzo shares six powerful strategies that help introverts not only compete—but outsell—extroverts in B2B sales.What You’ll Discover TodayWhy video builds trust at scale and how YouTube can help introverts develop deep relationships without cold calling.How podcast interviews create instant authority while generating real sales opportunities.The power of building your own community to attract clients in a natural, low-pressure way.Simple ways to offer value on LinkedIn that convert without pushy selling.Why strategic alliances are an introvert’s dream tool for reaching the right audience.The ultimate secret to thriving in sales as an introvert: leverage your strengths, and outsource or buffer areas of discomfort.Dave also shares personal examples of how he’s used these methods to create scalable relationships, generate leads, and grow businesses without draining his energy.Key Topics DiscussedUsing YouTube for one-to-many education and relationship-buildingConducting podcast interviews as a sales gatewayCreating proprietary communities on LinkedIn and FacebookLeveraging free offers to start conversationsBuilding strategic alliances to multiply opportunitiesManaging discomfort by leaning on strengths and support systemsCall to ActionWant to learn the complete system for building profitable client relationships that don’t rely on pushy tactics?👉 Buy the 60 Second Sale

Recruiting high-performing sales reps isn’t about job postings or luck—it’s about strategy. In this episode of The Inside BS Show, I reveal the five secrets great sales managers use to attract and build winning sales teams. Whether you’re running a growing business or leading a division, these steps will help you multiply your opportunities and bring in top talent.What You’ll Discover TodaySecret #1: Educate First – Why teaching salespeople how to sell is your most powerful recruiting tool.Secret #2: Connect Through Referrals – How referring business helps you identify and recruit sharp performers.Secret #3: Share Best Practices – How collaborating with peers in complementary industries makes recruiting easier.Secret #4: Develop Relationships – Why showing up at industry events opens doors to the best talent.Secret #5: Gather Intelligence – How industry awards and recognition events help you spot the true stars.The Secret StrategyBeyond the five secrets, I share a game-changing recruiting method: build your own community. By creating a group where salespeople and industry peers exchange ideas and best practices, you position yourself as the leader reps want to work for.Resources👉 Download my free sales system here: RevenueRoadmapGuide.comCall to ActionWant more strategies for building a high-performing sales team? Subscribe to The Inside BS Show and never miss an episode.

Getting a meeting with a senior executive is one of the toughest challenges in business-to-business sales. In this episode of the Inside BS Show, Dave Lorenzo reveals the exact five-step process he’s used for over 30 years to get appointments with anyone he’s ever wanted to meet.You’ll hear real-world examples, including how Dave cracked into the C-suite of one of the largest pharmaceutical companies in the world. This episode gives you the framework you need to cut through gatekeepers, earn trust, and book high-value meetings.Key Topics DiscussedStep 1: Direct Mail That Gets Opened – Why sending a FedEx or hand-delivered letter works and how to write it.Step 2: Smart Email Follow-Up – How to reinforce your letter and get on the assistant’s radar.Step 3: The Right Kind of Phone Call – What to say when you finally connect with the gatekeeper.Step 4: Influence the Influencers – Building credibility with people around your target executive.Step 5: Persistent, Professional Follow-Up – Why steady contact builds trust over time and leads to a breakthrough.This isn’t theory. It’s a proven system that consistently gets meetings with decision-makers.Call to ActionBuy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

Can a Zoom networking event be just as effective as one held in person? Absolutely. In this episode of The Inside BS Show, Dave Lorenzo (The Godfather of Growth) and Nicki G break down the five strategies you need to master in order to turn virtual networking into real business opportunities.What You’ll Discover TodayWhy you must bring more energy than you think to every Zoom meeting.How to identify 2–3 key networking targets before the event so you don’t waste time.The secret to setting up follow-up meetings in real time without coming across as pushy.Why being fully present on camera is non-negotiable if you want to be remembered.How your personal brand shows up through your camera, background, and presence—and why it matters more than you think.Key Topics DiscussedThe pitfalls of showing up unprepared to virtual networking events.Why online networking can actually expand your reach far beyond local events.How to use the chat feature to build connections the right way (without pitching).The importance of appearance, background, and consistency in reinforcing your brand.Why “selling through people, not to people” is the foundation of networking success.Links and ResourcesSubscribe via Email: GetInsideBS.comCall Us: (305) 692-5531Call to ActionBuy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

Do you want to make your clients an offer they simply can’t refuse? In this episode of The Inside BS Show, Dave Lorenzo (The Godfather of Growth) and his co-host, Nicki G, break down the exact strategies that turn a “maybe” into a confident “yes.”Together, they share five proven approaches to structuring offers that benefit your clients, remove friction, and deepen relationships. This isn’t about manipulation—it’s about influence that works for both sides.What You’ll Discover Today:Why “yes or no” proposals fail and how offering clear, thoughtful options leads to better decisions.How to remove barriers upfront by anticipating objections and tackling them head-on.The power of community in making clients feel like they’re part of something bigger than the transaction.Ways to make clients feel special, whether you run a boutique firm or a large enterprise.Why giving clients permission to say “no” can actually increase trust and close rates.Key Topics Discussed:Practical examples from law firms, CEO peer groups, and global brands like Four Seasons and Ritz-Carlton.How to frame your proposals to position yourself as different from every competitor in the market.Real-life stories of entrepreneurs and business owners who elevate value by going beyond what clients initially ask for.The subtle shift that makes your offers irresistible without adding pressure.Links and Resources:Subscribe via Email: GetInsideBS.comCall Us: (305) 692-5531Call to Action:Buy the 60 Second Sale book: The 60 Second Sale on Amazon

Family businesses are powerful engines of growth, legacy, and wealth—but they’re also complex, emotional, and sometimes volatile. In this episode of The Inside BS Show, Dave Lorenzo and Nicola “Nicki G” Gelormino sit down with global family business consultant and CEO, Oscar Paez, to explore the unique challenges and opportunities that come with running and advising family-owned enterprises.Oscar shares stories from his own experience as a second-generation CEO in Colombia, his work with family businesses around the world, and how disciplines like conflict resolution, governance, and even scuba diving influence his approach to leadership and transition planning.This is a must-listen for business owners, advisors, and anyone navigating the blurred lines between family and business.What You’ll Discover TodayHow Oscar’s early experience in his family’s agricultural and feed manufacturing business shaped his career in family enterprise consulting.The dynamics of family versus business roles—why being “the son” or “the daughter” complicates hiring, pay, and expectations.The three critical systems every family business must balance: family, business, and ownership.Why conflict resolution looks very different in family businesses than in corporate environments.The importance of clear governance—family governance and business governance are not the same thing.How real estate often becomes the hidden wealth engine in multi-generational family businesses.Why transition planning (not just succession) is essential for founders whose identities are deeply tied to the business.How advisors (lawyers, CPAs, wealth managers) often miss the mark with family businesses—and how they can serve these clients better.Oscar’s surprising connection between scuba diving, leadership, and managing risk.Key Topics DiscussedIdentity and Legacy: Why founders often resist stepping back and how to honor their role while preparing for the future.Culture and Fairness: How treating family employees differently impacts organizational culture.Advisors’ Blind Spots: Common mistakes professionals make when advising family-owned enterprises.Conflict Resolution Frameworks: Tools for solving disputes when “you can fire someone from the business, but you can’t fire them from the family.”Education & Networks: The best organizations, networks, and resources for family businesses and their advisors.Personal Perspective: How scuba diving, aviation, and global consulting inform Oscar’s unique approach to family business strategy.Links and ResourcesSubscribe via Email: GetInsideBS.comListen on Spotify: Inside BS Show on SpotifyListen on Apple Podcasts: Inside BS Show on Apple PodcastsCall Us: (305) 692-5531Call to ActionBuy the 60 Second Sale Book: The 60 Second Sale on Amazon

On this episode of The Inside BS Show, Dave Lorenzo reveals the five behaviors that separate the professionals clients love from the ones they leave behind. If you want more referrals, repeat business, and long-term loyalty, you need to make it easy for clients to work with you.Dave breaks down five simple but powerful rules that make all the difference:Listen More Than You Talk – Spend 70% of your time listening and only 30% talking. Show clients you care about their challenges before offering solutions.Solve Problems Beyond Your Expertise – Build trust by connecting clients to resources and solutions even when it’s outside your direct service area.Drop Passive-Aggressive Behavior – Be upfront and professional about issues instead of letting them fester. Honesty strengthens relationships.Abandon the Need to Be Right – Correcting clients destroys trust. Protect the relationship by focusing on outcomes, not ego.Remember All Business Is Personal – Every decision and action impacts the personal connection. Put relationships first, always.Dave shares stories from his own career that illustrate how these rules can either strengthen or damage client bonds. Whether you’re a lawyer, CPA, financial advisor, or consultant, mastering these principles will help you earn trust, loyalty, and referrals.Call to Action: Buy the 60 Second Sale: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

On this episode of The Inside BS Show, Dave Lorenzo, the Godfather of Growth and co-founder of Exit Success Lab, explains why leverage is the key to scaling your business. If you want to transform your company into an investment that produces predictable revenue, profit, and long-term value, you’ll want to hear this.Key Topics DiscussedWhy hitting $1 million in annual revenue is a critical milestone for growth.The connection between predictable revenue, predictable profit, and business value.How identifying and focusing on your ideal clients accelerates growth.The dangers of shiny object syndrome and how it distracts from profitable growth.A real-world case study of a business owner who wasted time on non-leveraged outreach—and how to fix it.Step-by-step guidance on building leverage into your growth process using targeted outreach, follow-up, and scalable sales systems.How to create predictable, reliable systems that buyers look for when valuing a business.Call to ActionIf you’re ready to put leverage into your business growth process and create predictable profit that drives business value, call Dave Lorenzo today at 305-692-5531.