Claim OwnershipBeyond Marketing - The Podcast.
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We believe marketing isn’t just about brands, it’s about the people behind them.
Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases.
Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.
Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases.
Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.
72 Episodes
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The definition of business success today goes beyond commercial results. Younger generations and consumer awareness are demanding brands to go from words to actions when it comes to the business impact across society, environment and economy. In this episode, our host Maira Genovese, Founder and President and Ed Gough, Senior Account Manager at MG Empower, are joined by Pia Heidenmark, former chief sustainability officer of IKEA to discuss how brands can jump into the circular economy. Tune in to discover how brands can inspire consumers to embrace a sustainable lifestyle by educating and simplifying the concept, with outstanding well-designed products and clear and effective communication.
In this episode of Beyond Marketing, The Podcast, Maira Genovese, CEO and Founder of MG Empower, sits down with Bianca Franklin, Global Business Development - Lead for Music & Brand Experience at H&M, for a deeply human conversation at the intersection of music, marketing, leadership, and culture.Born and raised in San Francisco and shaped by a multicultural upbringing, Bianca shares how diversity, intuition, and emotional intelligence became the foundation of her career. From pitching herself to leading global marketing initiatives, her journey is defined by courage, persistence, and a belief in human connection. Together, they explore how music became a powerful strategic tool to build authentic brands, especially in a post-pandemic world where audiences crave meaning, emotion, and belonging. Bianca reflects on why working with emerging and local artists creates a deeper cultural relevance and how building platforms allows brands to truly connect with people.This episode is a reminder that the future of marketing isn’t just driven by technology or performance metrics, but by intuition, collaboration, and the power of human emotion. Because when brands feel human, connections become culture, and culture builds impact.
In this episode of Beyond Marketing, The Podcast, Maira Genovese, CEO and Founder of MG Empower, sits down with Juliet Mayhew, Entrepreneur and Philanthropist, for a deeply human conversation about purpose, generosity, and the power of life transformation.Raised across cultures and shaped by a global upbringing, Juliet’s life has been defined by curiosity, creativity, and a strong “give first” mindset. She shares how each chapter of her journey has shaped who she is today. Together, they explore what it means to live with intention in a world that often pushes perfection over progress. They unpack the power of generosity, and how giving without expectation can transform your work, network, and the impact you leave behind.This episode is a reminder that success doesn’t come from having all the answers, but from staying open, curious, and generous along the way. Because in the end, we are all a work in progress, and you can never lose by giving.
In the opening episode of Season 6, Maira Genovese, CEO & Founder of MG Empower sits down with Sir Martin Sorrell for a direct and wide-ranging conversation about work, AI, and what’s next for marketing. Founder and former Chief Executive of WPP, and now Executive Chairman of S4 Capital, Sir Martin brings decades of perspective to a moment of deep transformation across the industry, and sets the record straight on some of its most debated topics.From the realities of work-life balance and remote working in the creative industry, to the real impact of AI on agencies, jobs, and business models, Sir Martin offers a clear-eyed view on what’s changing and why. He explains the pressure facing traditional agency structures, the growing divide between declining and expanding markets, and why the biggest challenge ahead is not technology itself, but change management. The conversation also explores leadership under pressure, the importance of human connection, and what it really takes to stay relevant as the industry moves into its next chapter.
In this episode of Beyond Marketing, The Podcast, our host Maira Genovese, Founder & CEO of MG Empower, sits down with a true icon of the creative industry: Eduardo Maruri, the man behind 160 Cannes Lions, Founder & Creative Chairman of Maruri Agency. But this conversation goes far beyond the trophies.From launching his own agency in Ecuador at just 23, to being elected to Congress and leading a football club, Eduardo has lived many lives. He shares the real strategy behind building an award-winning agency, the mindset it takes to consistently win on the global stage, and the creative discipline that turns ideas into impact.We unpack the formula behind a Cannes-worthy submission, why AI won’t replace great ideas, but might expose mediocre ones, and how Eduardo and Maira both navigated the high-stakes world of agency acquisitions (and the emotional rush that came after).This is a masterclass in creative leadership, business growth, and building a legacy through craft.
In this episode of Beyond Marketing, The Podcast, our host Maira Genovese sits down with Ligia Patrocinio, Global Head of Desperados at Heineken, to unpack what it really takes to stand out in one of the world’s most competitive and creatively saturated categories.From winning Cannes Gold and Silver Lions to building culturally resonant, creator-led campaigns, Ligia shares how bold thinking, real listening, and trusting the process are driving Desperados into the future.She also reflects on her journey from the Brazilian countryside to the global stage, and how growing up with grit and heart shaped the fearless leader she is today: one who leads with purpose, embraces discomfort, and pushes her teams to break the mold.
In this episode of Beyond Marketing, The Podcast, our host Maira Genovese, Founder and CEO of MG Empower, welcomes Tati Lindenberg, newly appointed CMO of Home Care at Unilever, and one of the most powerful voices in purpose-driven brand leadership today.Tati reflects on her incredible journey from a small town in Tocantins, Brazil, to steering global narratives that reshape culture through marketing. We dive deep into her transformative work on Dirt Is Good, including the multi-award-winning “Every Stain Should Be Part of the Game” campaign, while also exploring the mindset, resilience, and cultural intelligence that define her leadership across Unilever’s broader Home Care portfolio.From embracing the paradox between profit and purpose to raising the bar on what everyday products can stand for, this is a masterclass in marketing that moves people and society forward.
From rejection emails to standing on the Forbes 30 Under 30 stage, Bita Jedo’s journey is anything but typical. In this episode, she opens up with our host, Maira Genovese about growing up outside of privilege, breaking into the industry without connections, and the resilience it took to rise through the ranks of global agencies and tech platforms. Now a creator in her own right, Bita shares what it means to build a career on your own terms, why imposter syndrome still shows up, and how personal brand can be a superpower, not a liability. This is an unfiltered conversation about grit, identity, and the power of not giving up.
Can circular fashion beat fast fashion? In this episode, we sit down with Steve Dool, Senior Director, Brand & Creative at Depop, to explore how the platform is reshaping the way we shop, sell, and think about fashion.But before we dive into Depop’s bold mission, we rewind to Steve’s own journey, from writing for GQ and The New York Times to navigating career pivots that led him to the forefront of fashion and tech. He shares the values and personal moments that shaped his leadership style and creative lens.Together, we unpack the rise of secondhand fashion as a cultural force, the fall of traditional PR and Media gatekeeping, and how Gen Z and creators are rewriting the rules of influence. Whether you’re a marketer, founder, or fashion lover, this conversation is filled with insights on building brands with meaning, and why the future of fashion is circular.
From magazine covers to coffee counters, Stacey Britt Fitzgerald’s journey is a masterclass in reinvention. Now the Brand Director at #GRIND, one of the UK’s most culturally relevant coffee brands, Stacey reflects on her evolution from editorial beginnings at Glamour and Condé Nast to leading bold, community-driven marketing at the intersection of culture and lifestyle. In this episode, she shares how learning to pitch shaped her voice, what it takes to build brand #partnerships that actually move the needle, and why staying authentic, especially when taking big risks, is the real key to creative leadership. Whether you’re a marketer, brand builder, or just love a good underdog story, this one’s for you.
What does it take to lead marketing at a global scale, and stay humble in the process? In this episode, Javier Meza, President & CMO of Coca-Cola Europe, joins Beyond Marketing, The Podcast, to unpack his journey from Ecuador to World, his passion for learning and mentorship, and how he’s helping Coca-Cola shift toward an experience-first marketing model. With stories on leadership, culture, AI, creativity, and what it really means to be effective—this is a masterclass in modern brand-building from a CMO who never stopped pushing boundaries
What does it take to build a digital empire that reaches over 15 million people a month? In this episode, George Bacon, founder of GBM Media, takes us behind the scenes of the viral UK meme pages like Great British Memes and That Girl Page. With zero reliance on personal branding or even a face showing up on the content, George reveals how culture, humour, and emotional storytelling fuel community-driven engagement.In this episode, we explore his journey from early X (aka Twitter) days to launching a media agency, navigating platform shifts, mastering branded content, and his take on the role of AI in the future of social. If you’re curious about what makes content go viral, this episode is for you.
This episode of Beyond Marketing is sponsored by Magic Mind, the world's first mental performance shot.Access https://magicmind.com/mgempower and use the promo code MGEMPOWER20 to get up to 48% off your first subscription for the next 10 days. #MagicMind #MentalPerformance #SelfGrowth--------In this episode of Beyond Marketing, The Podcast, Sabina Ellahi, Head of PR and Communications at Sephora UK, shares the strategy behind the beauty retailer's highly anticipated UK launch and landing. Discover how cultural nuance, storytelling, and digital transformation are reshaping beauty PR. We also dive into the rise of celebrity brands, Sephora’s unique relationship with its brand partners, and Sabina’s take on the future of beauty and PR, sharing insights for marketers navigating a multi-market world.
This episode of Beyond Marketing is sponsored by Magic Mind, the world's first mental performance shot.Access https://magicmind.com/mgempower and use the promo code MGEMPOWER20 to get up to 48% off your first subscription for the next 10 days. #MagicMind #MentalPerformance #SelfGrowth________________In this episode of Beyond Marketing, we sit down with Aline Machado-Lieke, Head of Marketing EMEA North at On, to dive into her journey from navigating the challenges of entering new markets as an immigrant to redefining leadership in volatile, fast-paced environments. Aline shares the behind-the-scenes of an inspiring trajectory of breaking barriers and driving innovation. In this conversation, you'll hear how she turned cultural nuances into opportunities, leveraged a test-and-learn mindset to transform setbacks into stepping stones, and reimagined sports marketing by blending lifestyle, purpose, and experience. Whether you're seeking insights on building a standout career or mastering the art of sports marketing in a dynamic landscape, Aline's stories and strategies will empower you to focus on the unique value you bring, without trying to fit in.
Join us as we sit down with Emily Trenouth, Head of Influencer Relations at #Amazon and trailblazer in the creator economy.
Discover how she fast-tracked a traditional career path, diving headfirst from finance into influencer marketing. Emily shares her insights on building global strategies, harnessing data-driven campaigns, and navigating AI’s growing role.
She also reveals her approach to personal branding and why trust, authenticity, and creativity are essential. Whether you're a marketer seeking expert advice or an aspiring influencer, Emily’s experiences and lessons will inspire and inform your path to success.
In this episode of the Beyond Marketing Podcast, Gary Raucher - Executive VP for Product, Marketing, and Merchandising at ASICS - takes us on a journey through the brand’s rich history and reveals how the foundational purpose continues to drive its modern marketing strategies.
Learn how ASICS differentiates itself in a competitive market by focusing on authentic storytelling and inclusivity rather than a "winning at all costs" mentality - with insights from impactful campaigns like "New Personal Best". We dive into how ASICS leverages consumer behaviour insights and community engagement to create meaningful connections with its audience, as Gary discusses the importance of balancing the brand's heritage with innovative marketing tactics to stay relevant in today's fast-paced world.
Tune in to explore how ASICS's commitment to its roots fuels innovation and sets the brand apart in the global marketplace.
In this episode of Beyond Marketing, we sit down with Emily McDonnell, Head of Creator Partnerships UK & Northern Europe at Snapchat, to uncover why Snapchat is considered the happiest place online.
Emily delves into the platform's explosive growth - 432 million daily active users - and how it fosters authenticity and genuine connections in a digital age often dominated by overproduced content. We debunk the myth that Snapchat is just for teenagers and delve into how it is an "and", not an "or" platform. Tune in to hear her insights on the future of the creator industry and how Snapchat is leading the way in making social media a happier, more genuine place.
In this episode of Beyond Marketing, we uncover how to navigate Reddit with its Lead Strategist Alexandra Comito. Tune in to learn how brands can navigate the nuances of the platform, connect with its diverse communities, and leverage its unique culture for authentic engagement. Alexandra offers insider strategies, revealing why “Reddit is unparalleled for engagement” and how brands can thrive by embracing transparency and listening to organic conversations.
From building communities to activating successful campaigns, this episode is packed with actionable insights that will change your perspective on Reddit. Don’t miss out on these valuable tips to elevate your brand’s presence.
In this captivating episode of Beyond Marketing, we dive deep into the beauty world with Vic Ceridono, a trailblazer player who redefined beauty to be simple. Here, Vic shares her incredible journey - from her early days as a beauty blogger and journalist in Brazil to becoming one of the most renowned beauty influencers and the founder of Vic Beauté brand.
Discover the challenges she faced transitioning from traditional journalism to the ever-evolving landscape of social media, and how she mastered the art of content creation across various platforms. Besides opening up about the struggles and triumphs of launching her own beauty brand, Vic Beauté - grounded in simplicity and authenticity - she passionately discusses the empowering role of makeup in women's lives and how she believes it can boost confidence and self-expression.
In this episode of Beyond Marketing, Maira Genovese, Founder and CEO of MG Empower, sits down with Oliver Yonchev, CEO and Co-founder of Flight Story, to explore the transformative power of generative AI in the creative and marketing industries.
They delve into the importance of embracing failure as a pathway to innovation, the evolving role of AI in augmenting creativity, and strategies for leaders to foster a culture of experimentation. Yonchev shares his bold predictions for the future of creative teams, emphasizing that “the skills that [they] possess will be redundant in three years,” and offers practical insights on how businesses can adapt to rapid technological advancements.
Join us for a thought-provoking discussion on leadership, innovation, and the future of marketing.
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