I Love Mortgage Brokering

Krista Lindstrom has built a mortgage business that looks very different from most brokers. Today, 42% of her business comes directly from family law lawyers, and a big part of that started with her own experience going through divorce and realizing there were mortgage options she did not even know existed. In this episode, we talk about how she built the niche, why education works better than selling when dealing with lawyers, and how she created a process that gets her involved early enough to actually help shape the financing solution. We also get into how Krista structured her team, how she stepped away from discovery calls, and how she built the business to support a year of travel every few years. In this episode, we cover: How the Divorce Niche Started - Why Krista’s own experience led her to build expertise around spousal buyouts. Why Family Law Lawyers Became Her Best Referral Source - How education and one-to-many presentations helped her build trust. When Krista Gets Involved in the Divorce Process - Why timing matters and why waiting until the agreement is finished can be too late. How She Built a 200+ File Team - The structure behind her underwriters, admin team, and client journey. How She Built the Business Around Her Life - Why Krista designed the company so she can travel and eventually work as little as an hour a day. A strong niche is not just about picking a type of client. It is about understanding the problem better than anyone else, educating the right referral partners, and building a process that consistently delivers. Connect with Krista on the links below: https://mortgagesimple.ca https://www.spousalbuyout.ca — Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Get a copy of Exactly What to Say for Mortgage Brokers Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily I Love Mortgage Brokering is in partnership with KDK Financial. To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.

Taylor Atkinson is now over $300 an hour, but getting to the next level has been harder than expected. He has spent the last several months testing systems, software, AI, and different ways to make the business more efficient. Eventually, he realized the biggest bottleneck was still him. In this episode, we talk about why Taylor hired an underwriter, how he divided the roles between himself, Kat, and the new hire, and why adding cost can sometimes be the fastest way to create more capacity. We also get into what Taylor plans to do with that extra time, including data mining, speaking events, his podcast, and getting more intentional about generating referrals. In this episode, we cover: When Optimization Stops Working - Why Taylor reached the point where another system or piece of software was not going to solve the bottleneck. Why He Hired an Underwriter - The work that kept piling up on Taylor’s desk and slowing down the entire process. How the New Three-Person Team Works - Where Taylor, Kat, and the underwriter each fit in the client journey. Why Adding Cost Can Increase Your Hourly Rate - How creating capacity now can lead to a more valuable business later. What Taylor Will Do With the Time Back - Why data mining, referrals, speaking, and podcasting are becoming the next focus. Sometimes the next efficiency is not another tool. It is getting the right person to take work off your plate so you can spend more time where you create the most value. To follow Taylor’s journey, check out the links below: Instagram LinkedIn Kelowna Real Estate Podcast https://www.venturemortgages.com/ How to Double Your Income Per Hour Series Ep 1 - How to Double Your Income Per Hour Ep 2 - Invest in Your Energy, Not Just Your Business Ep 3 - Your Income Won’t Grow Until You Fix This Ep 4 - The Hidden Goldmine in ‘Problem’ Mortgage Files Ep 5 - How Taylor Atkinson Found 12 Files in his Database Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with KDK Financial. To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.

Nate Atkin is knocking on the door of $50 million, and the biggest change in his business right now is finally having an experienced underwriter working with him full-time. The problem is that Nate has spent years doing everything himself, so handing over the work has not been as easy as simply hiring the right person. In this episode, we talk about what the transition has actually looked like, where his systems are starting to break, and why keeping his underwriter on the sidelines is costing him more than putting her to work. We also get into what Nate should be doing with the time he gets back, including doubling down on his realtor relationships and a simple client event strategy he can use to stay connected. In this episode, we cover:  The Gretzky Problem - What happens when you hire someone great but keep doing their job yourself. What Broke After Nate Hired Help - The systems and processes that started showing their weaknesses once another person entered the business. Where the Handoff Should Happen - How Nate and his underwriter are dividing responsibilities from application through approval. What Nate Should Do With His Time Back - Why getting out of underwriting only works if that time gets redirected into the right activities. The Thanksgiving Pie Strategy - A simple way to get in front of clients and referral partners without talking about mortgages. Once you hire the right person, get out of their way as quickly as you can. The faster Nate hands off the work, the faster he can get back to the activities that actually grow the business. Follow Nate’s journey through the links below: Instagram  Facebook LinkedIn TikTok https://www.hummingbirdmortgages.ca/  $100 Million Dollar Journey Series Ep 1 - $100 Million Dollar Journey  Ep 2 - How to Find and Hire an Underwriter  Ep 3 - What Breaks When You Scale?  Ep 4 - How to Hire Before You Burn Out  Ep 5 - How to Get More Deals From Realtors You Already Know  Ep 6 - How to Grow Beyond Realtor Referrals  Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with KDK Financial. To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.

I just came back from one of the best marketing masterminds I’ve been to in a long time. I left with a bunch of ideas around content, formats, and how some of the biggest creators in the world test what works. My first instinct was to come home and start installing all of it. Then I looked at the numbers in our own business and realized something more important. We do not have a lead problem. We have a hole further down the bucket. So before adding more leads, the better move is to fix the part of the process that is already leaking. In this episode, I cover: Why More Leads Are Not Always the Answer - The first thing I looked at before adding anything new to the business. How to Find the Real Constraint - Why the slowest part of your process determines how fast the whole business can grow. The Numbers That Tell You Where the Problem Is - What to look at between lead, application, approval, and close. Why New Ideas Can Be a Distraction - How exciting strategies can pull you away from the problem that actually needs attention. Fix the Hole Before Adding More Water - Why improving conversion can matter more than increasing lead flow. Before you go looking for more leads, figure out where the business is leaking. Fix the constraint first, then pour more volume into a process that can actually handle it. — Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with Ownwell. To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.

David Grossman has been in the mortgage business for 23 years and has tried a lot of different ways to market himself along the way. One of the things he is doing now is a local podcast recorded inside a coffee shop, where he brings on professionals from his community and turns those conversations into content and referral relationships. In this episode, we talk about how he records the show, the simple tech behind it, why he thinks podcasting can be such a good relationship-building tool, and what he learned from an earlier side project that took him too far away from his core business. We also get into hiring help after more than two decades of doing everything himself, alternative lending, and why giving the client the right advice matters more than winning every deal. In this episode, we cover: The Local Podcast Strategy - How David is using conversations with local professionals to build stronger referral relationships. Why He Records in a Coffee Shop - How the live setting creates a different experience and opens the door to community interaction. The Simple Tech Behind the Show - The tools David uses to record, edit, and turn one conversation into multiple pieces of content. The Side Quest That Taught Him to Refocus - What he learned after investing in a TV studio that never became a real business. Why Value Matters More Than the Deal - How David thinks about advising clients when the best answer might mean he does not get paid. You do not need a huge audience to make a podcast useful. Use it to create value for the people you want relationships with, stay focused on the business you are actually in, and let the opportunities grow from there. To connect with David, check out the links below: Instagram Facebook LinkedIn YouTube https://rockyourmortgage.com/ — We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October! Toronto - Oct 14 Calgary - Oct 16 Vancouver - Oct 20 If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/. ILMB PROMO Use code ‘SCOTT’ for $50 OFF — Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with KDK Financial. To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.