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The Mortgage Game

Author: Ryan Wiley

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Welcome to "The Mortgage Game", my name is Ryan Wiley.



I truly believe that building a successful mortgage business is like playing a game. There's winners, but mostly, there's losers.



I've not only built my own successful mortgage business, but I've also coached and mentored hundreds of mortgage brokers. These days, I run my own mortgage team, Team Wiley.



Now, through coaching, events, and this podcast, I want to distill everything I've learned, and bring it directly to you.

318 Episodes
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EPISODE DESCRIPTION In this episode, I share why discovery calls aren't about presenting solutions, but about uncovering pain points for your clients. I walk through what brokers can learn from Steph Curry, my recent experience coaching a brokerage team and what they were missing, and also go over a real life mortgage renewal example. ***   Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more! ***   CONNECT WITH ME ON SOCIAL 📸 Ryan Wiley's Instagram: @iamryanwiley 🎵 Ryan Wiley's TikTok: @iamryanwiley 🔗 Ryan Wiley's LinkedIn: @RyanWiley 👤 Ryan Wiley's Facebook: @RyanWiley ***
WATCH ▶️ ⁠Watch this episode on YouTube⁠ ***   EPISODE DESCRIPTION In this episode, I'm joined by Cory Hubbard.   Cory is a mortgage broker on Team Wiley from Barrie, Ontario, who is also a full-time firefighter. Becoming a broker in 2021 at a different brokerage, Cory joined Team Wiley in 2025, and has increased his volume from $5M to $25 in only 14 months.   What makes Cory's story genuinely compelling is how ordinary his methods are. Consistent daily outreach, phone calls to referral partners, delegating fulfillment, attending team training calls, and a structured 64-email annual campaign form the backbone of a business now generating over $200,000 in annual income from mortgages alone. Could most brokers honestly say they're willing to do that level of unglamorous, consistent work?   Cory built something real and sustainable by doing simple things repeatedly and well, executing foundational practices over and over without shortcuts. I audit Cory's business live this episode, where he scores between three and eight across all operational categories, metrics that most brokers would envy as they usually sit below a 2. Proving again if you are average across the all fundamentals, you can make the mortgage business of your dreams.   Cory is here to discuss:   → The audit I did of his business, covering his client journey, social media, database mining, referral partners, email marketing, prospecting, and fulfillment.   → Advice for brokers going through a hard time right now and why he shows up to training calls even if they are about topics not 100% relevant to his business.   → How staying authentic to yourself and finding the people you connect with will change your business. ***   🌎 Cory Hubbard's Website: www.MortgageHubb.ca 📧 Cory Hubbard's Email: [email protected] 📸 Cory Hubbard's Instagram: @mortgagehubbcory 🎵 Cory Hubbard's TikTok: @cory_mortgagehubb 🔗 Cory Hubbard's LinkedIn: @CoryHubbard 👥 Cory Hubbard's Facebook: @CoryHubbard ***   Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more! ***   CONNECT WITH ME ON SOCIAL 📸 Ryan Wiley's Instagram: @iamryanwiley 🎵 Ryan Wiley's TikTok: @iamryanwiley 🔗 Ryan Wiley's LinkedIn: @RyanWiley 👤 Ryan Wiley's Facebook: @RyanWiley ***
EPISODE DESCRIPTION In this episode, I share five key takeaways from my recent 5-day coaching trip with over 200 mortgage brokers in the GTA, including relationships and referrals, database mining and email marketing, prospecting realities, mental health, and accountability. ***   Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more! ***   CONNECT WITH ME ON SOCIAL 📸 Ryan Wiley's Instagram: @iamryanwiley 🎵 Ryan Wiley's TikTok: @iamryanwiley 🔗 Ryan Wiley's LinkedIn: @RyanWiley 👤 Ryan Wiley's Facebook: @RyanWiley ***
WATCH ▶️ ⁠Watch this episode on YouTube⁠ ***   EPISODE DESCRIPTION In this episode, I'm joined by Heather Bowie.   Heather is a mortgage broker and the co-owner of Flare Mortgage Group from Sherwood Park, Alberta, who became a broker in 2022 after spending her career as a CPA.   Quitting a stable accounting career in your forties to work entirely on commission takes serious nerve, and the results speak for themselves. In only 4 years, Heather now does $30 million in funded volume a year, while also building a boutique team of ten brokers alongside her.   What makes Heather stand out is that her success came from the relentless fundamentals of authentic relationship building rather than shortcuts. She joined a BNI group within two months of becoming a broker, committed to contacting three to five people daily, and has sent personalized emails to realtor partners every week for four years. This consistency has steadily grown her client list and brought her some of her biggest referral partners.   But how did Heather turn an abstract income goal into tangible daily actions? Her answer is simple: work backwards. If you know how much you want to make in a year, then you know how much volume you need, back to files, back to pre-approvals, back to total leads, back to how many leads a day. This method combined with monthly goal reflections can keep you on the path to getting the life that you want.   Heather is here to discuss:   → Her transition from CPA to broker and starting a new career in her 40s, her business goals for the future, and how Flare is going to grow their team.   → How she built her "working backwards" business plan, her client journey and follow-up touch points, and when to hire help.   → How Heather gets her leads, the "BAMFAM" (book a meeting from a meeting) mindset, and what is in her weekly Realtor email.   → How she builds authentic, long-term relationships with clients and partners and leverages her CPA background to establish credibility.   → Where the agents who are struggling today are missing the mark. ***   🌎 Heather Bowie's Website: www.heatherbowie.ca 📧 Heather Bowie's Email: [email protected] 📸 Heather Bowie's Instagram: @heather_flaremortgagegroup 🔗 Heather Bowie's LinkedIn: @HeatherBowie ***   IN-PERSON "MORTGAGE LEAD GENERATION" WORKSHOP 📍 Burlington, ON - Monday, September 21st 📍 Vaughan, ON - Wednesday, September 23rd   For more information, visit: www.leadgenworkshop.manus.space   *Spots are limited. Early bird pricing is available until August 23rd. ***   Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more! ***   CONNECT WITH ME ON SOCIAL 📸 Ryan Wiley's Instagram: @iamryanwiley 🎵 Ryan Wiley's TikTok: @iamryanwiley 🔗 Ryan Wiley's LinkedIn: @RyanWiley 👤 Ryan Wiley's Facebook: @RyanWiley ***
EPISODE DESCRIPTION In this episode, I share a warning for the entire industry, embrace disruption or face extinction in the next 5 years. As margins tighten and technology advances, if brokers cling to outdated business models, they are going to be obsolete. The need to evolve is more critical than ever, but how?   The answer is simple: stop giving away your expertise for free. No other industry gives away their knowledge for nothing, and brokers need to follow suit by embracing consulting models and charging for expertise, which will fundamentally restructure how brokers generate revenue and save them from the compressing lender compensation. ***   IN-PERSON "MORTGAGE LEAD GENERATION" WORKSHOP 📍 Burlington, ON - Monday, September 21st 📍 Vaughan, ON - Wednesday, September 23rd   For more information, visit: www.leadgenworkshop.manus.space   *Spots are limited. Early bird pricing is available until August 23rd. ***   Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more! ***   CONNECT WITH ME ON SOCIAL 📸 Ryan Wiley's Instagram: @iamryanwiley 🎵 Ryan Wiley's TikTok: @iamryanwiley 🔗 Ryan Wiley's LinkedIn: @RyanWiley 👤 Ryan Wiley's Facebook: @RyanWiley ***
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