The Internal Marketing Podcast

In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tune in to learn how to market to your employees effectively, why employee enrollment matters, and the actionable steps you can take to transform your organization from the inside out. Through engaging stories and valuable insights, Seth explains why treating work as voluntary can significantly change the dynamics within an organization. This episode is a must-listen for business leaders, marketers, communications, HR professionals, and anyone interested in understanding how to create an engaging and empowering workplace culture.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT SETH GODIN - Featured GuestSETH GODIN is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book,  This Is Marketing, was an instant bestseller around the world. Recently, he organized the all-volunteer community project, The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already a bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar. You can also learn more about Seth's community, Purple Space, here. ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful ambassadors) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann via her website or on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here. 

Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, with actionable insights that can enhance your organization's approach to marketing from the inside out.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT JAMIE BELL - Featured GuestJamie is the Vice President of Marketing at Workshop. She has spent the last decade leading content and growth teams and spearheading digital marketing initiatives across a variety of industries, whether it be SaaS, e-commerce, retail, or media. She is passionate about the link between internal and external marketing and believes that the employee experience and customer experience are undeniably connected. She also wears a lot of jumpsuits and overuses the sparkle emoji. You can connect with Jamie via her LinkedIn page. And, looking for a friendly place to connect with communicators from around the world, share tips and templates, and tackle your troubles (with actual advice)? Join Workshop's community CommsChat on LinkedIn!  ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful ambassadors) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann via her website or on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for leaders on: the power of diversity as a strategic advantage; the need for authenticity in both internal and external representations of the company culture; and how to effectively integrate DE&I into the company's core values.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT MARCUS COLLINS - Featured GuestDr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship. You can follow and connect with Marcus on Instagram, LinkedIn or his website. ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful ambassadors) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann via her website or on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importance of personal branding and content strategy for both personal and corporate growth. You'll also gain valuable tips on effective content creation, cultivating community engagement, and encouraging employee advocacy within their organizations.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT SARA STELLA LATTANZIO - Featured GuestWith about a decade of B2B marketing experience under her belt, Sara Stella's journey has taken her from one of the most innovative tech companies around, Tesla, to today, she's leading the marketing efforts at Stryber, a powerhouse in corporate venture building and innovation consulting, stretching its roots across the EU, APAC, and the Middle East. Perhaps most important for this conversation, is that she is a company employee who, in her personal time, creates and shares content on LinkedIn. She is now a LinkedIn Top Voice and is among Switzerland's top 20 LinkedIn influencers. On the side, she also partners up with awesome B2B brands on brand content collaborations and other engagements. She can engage with her and check out her valuable content on LinkedIn.   ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode offers invaluable advice for any company considering implementing an employee advocacy/ambassador program.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT AUTUMN JOSE - Featured GuestAutumn is a seasoned marketing professional with a deep passion for community banking, employee brand advocacy, and creating meaningful human connections with brands. As a dedicated marketer at Civista Bank for over the last 12 years, Autumn leads the bank’s Employee Ambassador program, known as the #SocialStars, expressing her commitment to fostering a strong internal community and amplifying the bank's brand through employee advocacy. In addition to her role as the program’s leader, Autumn is a proactive member of Civista Bank's Diversity, Equity, and Inclusion (DEI) Council. Autumn's leadership extends to the co-leadership of the bank’s Women in Business Employee Resource Group, highlighting her commitment to empowering and advocating for her colleagues within the organization. Follow and connect with Autumn on LinkedIn ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the significance of being seen and heard in the professional space.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT CHER JONES - Featured GuestCher Jones is the founder of the Your Brand At Work™ a series of corporate training programs that specialize in personal branding for the hybrid workplace. She teaches leaders, professionals, and experts how to develop a credible and influential presence that motivates people to work with them, for them and champion them. Follow and connect with Cher on her website or on LinkedInAlso, check out Cher's LinkedIn Learning course on "How In-house Creators Can Power Your Company Brand". ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only enhance a company's branding efforts but also motivate and engage employees, making them strong brand advocates. Get the insights on how to handle common risks involved, and a step-by-step process on how to implement and scale such programs. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT ANDREW SEEL - Featured GuestAndrew Seel is CEO of employee advocacy platform Togethr, an executive coach and he devised the 'How to run a happy employee advocacy pilot' framework and 30 Day Social Club employee influencer coaching programme. He’s helped numerous leading brands including John Lewis & Partners, BT,  Post Office, Institute of Chartered Accountants, Waitrose, Ordnance Survey empower their employees and launch ground breaking employee advocacy programmes. He’s passionate about how clear purpose, great culture and empowered employees are at the heart of great brands. He has been at the forefront of the digital industry for his entire career, winning numerous awards. His expertise dates back to the birth of the web, designing his first website in 1994, and he has a keen eye for what’s coming next. You can connect with Andrew on LinkedIn or on Togethr's websiteHow to run a happy employee advocacy pilot - download free: https://www.wearetogethr.io/how-to-run-a-happy-employee-advocacy-pilot/30 Day Social Club coaching programme: https://www.wearetogethr.io/30-day-social-club-brands/ ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/executive advisor and the recent CMO at Seigel+Gale, shares why and how. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT MARGARET MOLLOY - Featured GuestMargaret Molloy is the recent Global CMO at Siegel+Gale, the global brand experience firm behind the “simple is smart” ethos. Margaret’s strengths as a leader, connector, and moderator have made her a highly influential CMO. She has hosted 250+ leading CMOs, panelists, and 1000s of guests from across the globe for Siegel+Gale’s live Future of Branding series; the recordings are all available on her podcast: “How CMOs Commit.”  Margaret is a fierce advocate for DEI, and she leads award-winning Women’s Day, LGBT+ Pride, Gen Z, and Boomer programs. In 2023, Margaret’s team achieved a top-three award in Campaign US’ Corporate Communications/Marketing Team of the Year. She is a LinkedIn Top Voice in Marketing, The Drum B2B Marketer of the Year, and a Marketing Society fellow. A thought leader, she is a sought-after panel host and podcast guest and has been published in HBR, Fast Company, Forbes, and more. A native of Ireland and resident of New York, Margaret is the founder of the acclaimed WearingIrish, a passion project to tell the untold story of Irish fashion design. She has been described by The Irish Times as an “Unofficial Ambassador” of Ireland. Margaret has an MBA from Harvard Business School and a BA from the University of Ulster, and La Universidad de Valladolid, Spain. You can connect with Margaret on LinkedIn. ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here. 

Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syndrome.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT JODI-ANN BUREY - Featured GuestJodi-Ann Burey, MPH (she/her) is a sought-after speaker and writer who works at the intersections of race, culture, and health equity. Her forthcoming book, AUTHENTIC(Flatiron Books, 2025) embodies her disruption of traditional narratives about racism at work, first presented in her TED talk, The Myth of Bringing Your Full Authentic Self to Work. Inspired by her own experience as a cancer survivor and her academic/professional experience in public health, Jodi-Ann is the creator and host of Black Cancer, a podcast about the lives of people of color through their cancer journeys. Jodi-Ann has over 15 years of entrepreneurial, corporate, non-profit and start-up professional experience. Jodi-Ann prides herself on being a cool auntie and a reluctant dog owner.You can connect with Jodi-Ann on LinkedIn or via her website (www.jodiannburey.com). ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here. 

Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT JIMMY BURROUGHES - Featured GuestJimmy Burroughes is a leadership expert on a mission to change the way we achieve business results. With over two decades of experience as an Officer in the British Military and a track record of success as a people leader in top global organizations. Jimmy and his team have helped leaders and their teams in some of the world’s leading organisations get 'off the burnout ledge' and back into doing their greatest work, earning promotions, and accomplishing huge goals.Jimmy hosts his own podcast and is also the author of "Beat Burnout - Ignite Performance". It’s the leader's guide to building ahigh-performance team. The book was the product of multiple years of research, working with 7 to 12-figure businesses all over the world.You can connect with Jimmy and get a copy of his book via his website - www.jimmyburroughes.com  ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michelle B. Griffin, shares how employees can build their personal brands, on LinkedIn.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT MICHELLE B. GRIFFIN - Featured GuestMichelle B. Griffin, "The Brand Therapist," is a PR strategist, author, podcaster, and founder of Standout Women, a training platform positioning professional women into visible authorities and industry thought leaders.With more than two decades in communications and marketing and a master's degree in PR, she is a sought-after personal branding expert, speaker, and contributor on leadership branding, LinkedIn for Leaders, self-advocacy for women, professional visibility, and human connection in the age of AI.Michelle authored "The LinkedIn Branding Book," hosts the "Ask The Brand Therapist" podcast, co-hosts "The LinkedIn Branding Show," and leads a LinkedIn branding community of 1,700+ professionals. Learn more at MichelleBGriffin.com.Related Article mentioned in this episode: Entrepreneur.com "LinkedIn Changed Its Algorithms" ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT STEVE WATT - Featured GuestSteve believes that old sales and marketing mindsets, playbooks, and metrics are reaching the end of their useful life, and that far too many leaders and practitioners are failing to adjust. People are done with being hunted. A new breed of client-centric social sellers are rising above the noise of an incredibly competitive world and becoming the professionals that people *actually want* to speak with.  Steve was an early employee at LinkedIn and has been a social selling and digital engagement practitioner, writer, podcaster and educator for more than a decade. He has spoken at dozens of industry and corporate events, dozens of colleges and universities, and his guidance in the field has been published by the American Marketing Association, DemandGen Report, the LinkedIn Sales Blog and more. Steve is Market Insights Director at Seismic, the world’s leading sales enablement platform. He works with customers around the world, and across multiple industries, to help them build transformational client-centric social selling and employee advocacy programs. You can connect with Steve on LinkedIn: https://www.linkedin.com/in/stevewatt/ ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and HostKerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  ASHLEY FAUSAshley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team. Follow her on LinkedIn and Twitter (X), @ashleyfaus.X (nee Twitter): https://twitter.com/ashleyfausLinkedIn: https://www.linkedin.com/in/ashleyfaus/ ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the  kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  SARAH GOODALLSarah Goodall is the CEO of Tribal Impact ( www.tribalimpact.com ) a specialist organisation that brings global B2B brands to life through digitally activating their employee voices on social media.  Working with companies such as ServiceNow, Panasonic and Henkel, Tribal builds digital confidence within employee communities, reducing reputational risk and scaling authentic influence in the market.  With over 25+ years in B2B marketing, Sarah and her team understand how to overcome the complexities around driving digital habits and connecting the dots between siloed programs including Social Selling, Employee Advocacy and Influencer Marketing.You can follow Sarah on LinkedIn ( https://www.linkedin.com/in/sarahgoodall/ ) or Twitter ( http://www.twitter.com/sarahgoodall ) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Studios, tells us how employees can get started and how the company brand can benefit. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  JUMA BANNISTERBased in Trinidad and Tobago, Juma is the co-founder and executive creative director of Relate Studios ( https://relatestudios.com/ ), a strategic marketing and production company. He's been working in creative industries for over 21 years in print, graphic design, advertising, website design, photography and in recent years video creation and content strategy. Juma has also created  more than 400 videos and hosted over 70 episodes his live show; The Useful Content Creation show.You can follow Juma on LinkedIn ( https://www.linkedin.com/in/jumabannister/?originalSubdomain=tt ). ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand can win as well.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINE GRITMONChristine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Adweek Podcast, Let’s Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. You can follow Christine on Twitter (@cgritmon) or on LinkedIn (https://www.linkedin.com/in/christinegritmon/?originalSubdomain=uk) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINA GARNETTAward-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpotYou can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  HALEIGH BROUILETTEHaleigh Brouillette (she/her) is the Sr. Manager, Corporate Communications at Hudl. She graduated with her bachelor’s degree from the University of Nebraska-Lincoln in 2012. Her professional career brought her to Hudl in 2014 where she grew from a role in customer support to her current communications role. An Elkhorn, Neb. native, she now lives in Lincoln, Neb. with her husband, dog and young kids. You can connect with Haleigh on LinkedIn, via the link below.https://www.linkedin.com/in/haleigh-brouillette-4527252a/Hudl is a pioneer in performance analysis technology, now helping more than 200K teams in 40+ global sports prepare for and stay ahead of the competition. It's a provider of sports performance analysis software intended to study and improve athlete performance through insights with video and data. The company offers a complete suite of products and services including online tools, mobile and desktop applications, smart cameras, analytics and professional consultation to global sports teams at every level from grassroots to professional organizations, delivering better ways for coaches and athletes to prepare and stay ahead of the competition. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT MICHELLE J. RAYMOND (Founder & LinkedIn B2B Strategist - Good Trading Co.)Michelle J Raymond is the Founder and LinkedIn B2B Strategist and Corporate Trainer at Good Trading Co. Michelle is a globally recognised LinkedIn Pages expert, co-authoring the world’s first book on the topic, the international best-seller ‘Business Gold’. This was followed up by co-authoring “The LinkedIn Branding Book” to assist people to grow their personal and business brand on LinkedIn. Michelle’s commitment to, and knowledge of, LinkedIn for Business is recognised by the LinkedIn Pages team, becoming an appointed member of the LinkedIn Small Business Advisory Council for LinkedIn Pages.  Host of the ‘LinkedIn for B2B Growth’ podcast and co-host of ‘The LinkedIn Branding Show’ podcast. Michelle also runs a successful YouTube channel ‘Good Trading Co – LinkedIn Company Page Experts.’Her mission is “Do good business with good people.”Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/?originalSubdomain=auGood Trading Co Website and Resources: https://goodtradingco.com.au/quick-links/ ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT STACEY DANHEISER (Founder - Shake Marketing Group)Stacey Danheiser is the founder of Shake Marketing Group, and a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations.She has helped transform over two dozen B2B enterprises from product pushers to customer-value led organizations. Her approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% YoY revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot’ growth of 207% YoY.Prior to consulting, Stacey led marketing for several Fortune 500 companies across the cable, telecom and financial services industries. She’s held leadership positions in all areas of marketing - from go-to-market strategy to field execution, delivering unprecedented, multi-million dollar growth in sales and revenue.  Stacey runs The Confident Marketer Playbook, a mentorship program to help b2b marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results.Stacey is the co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams. She has contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and dozens of marketing and business podcasts.LinkedIn: https://www.linkedin.com/in/staceydanheiser/Website: https://shakemktg.comConfident Marketer scorecard:https://shakemktg.com/the-confident-marketing-scorecardStand Out Marketing book: https://shakemktg.com/standoutmarketing ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.