Do It My Way Podcast

What if the fastest way to grow your brand is to stop trying to reach everyone? In the latest episode of the DO IT MY WAY Podcast, we dive into the power of niches and why the most successful brands are built for the few, not the masses. Inspired by the concept of Riches in Niches, we unpack why clarity beats scale and why community beats clicks every time. I share a real coaching story from this week about a founder launching an athletic brand. What started as workout gear turned into something much bigger. A brotherhood for men rebuilding their lives through discipline, fitness, and accountability. The clothes are not the product. They are the symbol of a higher standard. If you are launching a product, building a brand, or dreaming of creating a community that actually means something, this episode will challenge how you think about growth, purpose, and who you are really building for. Because when you niche down with intention, you do not shrink your impact. You sharpen it. Listen now to the latest episode of the DO IT MY WAY Podcast.

As entrepreneurs, we love the thrill of building something from nothing. The big vision. The creativity. The hustle. I love living in that space! Dream Big! Figure out how to implement later (haha typical entrepreneur)! This has worked well for me for many years, but it's time to tighten up the processes and scale, which means I've got to move out of the way and let my team create processes for efficiency. To be honest, this is the part that makes me cringe because I want to customize marketing plans for each client, but I know that it needs to happen to grow.  As we move into 2026, the businesses that thrive will not be the ones relying on grit alone. They will be the ones built on solid, repeatable processes. In this week's episode of the DO IT MY WAY podcast, I am breaking down why processes are no longer nice to have, but necessary to grow. Processes are the difference between a business that constantly pulls you back into the weeds and a business that scales with clarity. Here is a quick preview of what we cover Why 2026 is the perfect time to start  How poor processes are quietly draining your time and money The top workflows and AI products we are personally using to automate our processes The founder mindset I had to adapt to turn chaos into growth If your business feels heavier than it should, this episode is for you. I will show you how to build systems that give you more freedom to be that visionary your company needs! Listen here and get ready to take your business into 2026 with confidence and clarity.

Kristy DeBoer is a storyteller at heart, and her journey feels especially powerful at the start of a new year. From working in TV news to motherhood, sobriety, and launching KED Styled, Kristy shares what it looks like to truly choose yourself. At 39, she stopped drinking and found clarity, confidence, and freedom. In this episode, she talks about confidence as an energy, doing a personal life audit, and taking small, brave steps toward becoming your next version. A hopeful, honest conversation about growth, alignment, and why it is never too late to begin again.

As we close out the year, many female entrepreneurs are still moving at full speed, managing clients, solving daily problems, and keeping the business running. The day to day often takes over, and long term planning becomes something we tell ourselves we will get to later. In the latest DO IT MY WAY podcast episode, I talk about why stepping away to create a strategic plan is one of the most important things you can do for your business. A clear plan gives you direction, confidence, and focus. It helps you identify what worked well in 2025 and what needs improvement for 2026. It also allows you to set realistic goals and build a roadmap that will guide your decisions throughout the year. This episode walks through how to review your past year honestly, where to look for blind spots, and how to turn your goals into actionable steps. It is designed to help you grow your business with intention rather than react to whatever comes your way. If you want to enter 2026 with clarity and momentum, this is the episode you will not want to miss. Here's to the BEST YEAR YET!

Over the weekend, our team at D2 Branding had the opportunity to support several local charity events as sponsors. It reminded me how powerful it is when businesses show up for their communities. These events were more than fundraisers. They were a chance to connect with inspiring people, support important causes, and live out the values we talk about every day. In this episode, I break down why aligning your business with charity is not only the right thing to do, but a smart long term strategy. If you have ever wondered how philanthropy fits into a business plan, this episode will give you clear insight and real examples from our weekend in the community. Learn how giving back can move your business forward.

Macy Snyder-Amatucci is businesswoman, mom, and owner of Tulsa's iconic Mayo Hotel. Macy shares how motherhood made her a better leader, why her mantra "GSD" drives everything she does, and how one historic renovation helped redefine Tulsa's future. From turning your brain all the way on to pushing through the final 10% of any project, Macy's wisdom is equal parts practical, inspiring, and refreshingly real.

This Thanksgiving, I'm not dropping a recipe or a table-decor checklist. I'm giving you something way more powerful: A reminder that gratitude is one of the most strategic tools a woman can have in business. In this week's DO IT MY WAY episode, we go beyond "be thankful" and talk about gratitude as: A mindset advantage A resilience tool for ambitious women A leadership superpower A business growth strategy Because let's be honest, building a business your way takes grit. Ambition. Vision. But, it is also important to live in the present. It resets our leadership. It expands our thinking. It reminds us how far we've come, even while we chase what's next. And it directly affects your bottom line. If you need a Thanksgiving message that fills your cup and fuels your fire… this is it. A quick gratitude ritual for you to try today: 1) 1 thing you're grateful for in your business 2) 1 woman who helped you along the way (text her and thank her) 3) 1 win from yesterday, no matter how small Success feels different when you actually pause to be grateful for it. Thank you for building big, bold, meaningful things in the world. Thank you for believing that women leading our way changes everything. And thank you for being here, doing it your way, and letting me walk beside you. Happy Thanksgiving!

If you've ever felt stuck, heavy, or overwhelmed, you're not alone and you don't have to go through it in silence. We are going to talk openly about depression, motivation, and burnout… and how intentional movement can help you feel more grounded, present, and alive again. This episode blends science-backed insight, real stories, and simple tools to help you reconnect with your body and reclaim your energy, one step, stretch, or breath at a time. We're not chasing perfection. We're not glamorizing hustle. We're honoring small wins, softer days, and slow strength, the kind that builds from the inside out. Whether you're walking while listening, stretching on your living room floor, or just trying to get out of bed today, this is for you. Movement won't solve everything. But it can help you move through what feels impossible and meet yourself with more hope, more presence, and more life. The best medicine is movement and you have to move your body every day. Let's move together!  

As women entrepreneurs and CEOs, our boundaries and priorities evolve with every phase of life and business. What you need in your startup hustle years isn't what you need when you're leading teams, raising families, or building legacy work. In this episode of the DO IT MY WAY Podcast, we're diving deep into how to set boundaries that honor the season you're in, whether your focus is impact, money, or time. We'll talk about what happens when you lose balance (and lose yourself), and how to regain control of your schedule without guilt. You'll learn how to: Identify what season you're truly in — and set aligned goals Say "no" with confidence and protect your energy Redefine success on your own terms Choose peace, purpose, and presence over pressure Because doing it your way means more than building a business — it's about designing a life that fits who you're becoming.

Kim Roxie, Founder of LAMIK Beauty, joins Deedra to talk about turning purpose into a product and redefining beauty. From creating the first eco-friendly, vegan makeup line for women of color to overcoming obstacles that once labeled her "at risk," Kim's story is proof that the most powerful beauty comes from within. This is a conversation about courage, calling, and showing up exactly as you are.

Ever have one of those weeks where everything that could go wrong… does? Websites crash. Clients leave. A project costs you way more than you quoted. And suddenly, you're wondering why you ever signed up for this entrepreneurial roller coaster in the first place. In this raw and honest episode, I pull back the curtain on a week that tested every ounce of my patience as a digital marketing agency owner. From unexpected financial hits to total tech meltdowns, I share what it looks like to keep leading, even when you feel like you're barely holding it together. If you've ever felt like quitting, this episode is your reminder that leadership isn't about calm seas, it's about how you steer the ship when the waves hit. You'll walk away with encouragement, perspective, and a few mindset shifts to help you lead yourself (and your business) through the chaos.

Before you spend a dime on ads or send anyone to your website, you need to get your brand right. In this episode, we're breaking down why branding is the foundation of every successful marketing strategy. You'll learn how a strong brand builds trust, creates clarity, and makes every marketing dollar work harder. From defining your voice to crafting a visual identity that connects emotionally with your audience, we'll cover what it really takes to elevate your business before you hit "publish." If you've ever wondered why your marketing isn't converting — this episode will show you why it all starts with your brand.

Your story is more than your past—it's your most powerful business tool. In this episode, I break down how to craft authentic, strategic stories that connect, inspire, and convert. Learn how to share your journey, highlight your expertise, and build a personal brand that resonates in a world where people crave real human connection. I will also share five different types of brand stories that will resonate with your audience. If you are wondering how you can stand out from your competitors and start to connect with your audience, tune into this episode to create your personal brand story.

Ready to take control of your destiny and build a business that reflects you—not someone else's rules? DO IT MY WAY is the podcast for ambitious women who are tired of fitting into molds and ready to create a personal brand business that thrives on authenticity, strategy, and heart. Check out the latest episode as I share real stories, actionable advice, and insights on how to own your story, amplify your voice, and stand out in a world where AI is changing the game—and people are craving real human connection more than ever. Whether you're launching a business, scaling your brand, or just looking for the courage to do it your way, this podcast will inspire, empower, and guide you to take bold steps toward the life and business you deserve. Your business. Your rules. Your way.

This week on the DO IT MY WAY Podcast, Deedra sits down with Dr. Maribeth Kuzmeski—a marketing powerhouse whose career spans running a successful agency, teaching at Oklahoma State University, speaking on national stages, and writing nine books. Dr. K shares how her firm, Red Zone Marketing, began almost by accident and grew into a thriving business serving financial advisors nationwide. She reveals how saying yes, even when she wasn't ready, opened doors to speaking, consulting, and teaching opportunities that shaped her career. You'll learn what it means to embrace a red zone mentality and how AI is reshaping the way we work, write, and hire in marketing. Plus, she offers practical advice for entrepreneurs and students alike: don't wait for the "perfect time" to start, because it doesn't exist. If you've ever wondered how to build credibility, balance multiple passions, or use AI without losing your voice, this episode is packed with insights you won't want to miss.  

As a CEO, you are more than the leader of your company—you are the brand. Did you know that companies with visible CEOs are 45% more trusted by customers? Visibility isn't just about personal ego—it's about fueling business growth. In this episode, we explore why visibility isn't just a nice-to-have, it's a powerful growth strategy. From building trust with customers to attracting top talent, your personal brand as a leader directly impacts your bottom line. You'll hear real-world examples—from Mel Robbins' movement-driven brand—that prove when women CEOs step into the spotlight, their companies thrive. We'll also break down practical ways to define your story, show up authentically, and use visibility to fuel both influence and business growth. If you've ever wondered how to elevate your presence as a CEO without feeling "too self-promotional," this episode will give you the clarity and strategies to show up and lead boldly.

Have you ever felt like you were this close to a breakthrough — but gave up one step too soon? What if I told you that success, fulfillment, even weight loss might be waiting just one more try away? Today, I'm diving into Ed Mylett's book The Power of One More — a powerful reminder that the life you want is closer than you think. I love this book because it's not about massive changes — it's about stacking small decisions, one more rep, one more phone call, one more conversation, until your life compounds into massive momentum and real results.   As business owners and CEOs, we often get complacent. We work really hard, start to make revenue and then we get comfortable and start to relax. What if you got out of your comfort zone and put in one more rep every day?   Don't miss the latest episode of the DO IT MY WAY Podcast where I break down the power of one more and how you can apply it to your life!

As CEOs and entrepreneurs we're masters at helping others clarify their vision, set goals, and stay accountable. But when it comes to our own businesses? Too often, we fall into the trap of neglecting our brand, our strategy, and our growth. This podcast is your reminder—and your roadmap—to start practicing what you preach. This episode dives into the common blind spots coaches face, why we put clients first at our own expense, and practical ways to finally follow our own advice. If you're ready to model the work you ask of others, this is the podcast for you. Guess who I wrote this podcast for? ME! I was listening to a marketing podcast on my morning walk where they were talking about having five pillars in their social media content posting. I was nodding my head because I coach on this all of the time. I draw out the five pillars for my clients on my whiteboard to make sure they implement it. Suddenly, it hit me! I WAS NOT FOLLOWING MY OWN ADVICE! I looked about our social media for the DO IT MY WAY brand and realized we were only hitting ONE of the pillars really well!  We are so busy working on our client's brands that we often neglect our own. It is so important to take time out every week to work as a CEO on your business instead of being in the day to day! Check out these three powerful shifts that I am implementing immediately in our business on the latest episode of the DO IT MY WAY Podcast!

Alyssa Hobbs, owner of Hobbs Salon + Med Spa in Tulsa, turned one of the hardest moments of her life—losing her hair to alopecia—into the foundation of a thriving career. In this episode, she opens up about the support that carried her through, the passion that drove her from cosmetology school to business ownership, and the lessons she's learned along the way about confidence, resilience, and entrepreneurship. Alyssa also shares her perspective on redefining beauty, why it's okay to wear the wig if that's what makes you feel like yourself, and how committing to your passion can unlock endless opportunities. Her story is a powerful reminder that even your biggest hurdles can become the start of something extraordinary.

Ever wondered how to actually manifest what you want — without the fluff or feeling lost in all the hype? In this episode, I'm breaking down the real, practical steps to start manifesting your dreams, even if you've never tried before. What you'll learn: How to get crystal clear on what you want Why feeling your goal matters more than just thinking about it Simple daily habits that shift your mindset for good Why taking small, inspired actions is the secret sauce And how gratitude can change EVERYTHING This episode is all about YOU—your unique path, your way of doing things, and making manifestation work for your life. Ready to start manifesting your way? Listen to the episode now — and start turning your dreams into reality! Let me know what you think or what you want to manifest next—I'd love to hear your story! Here's to doing it YOUR way!