eCommerce Marketing Society with Lisa Byrne

Meet Cassie Sanghvi, the innovative founder of The Base Collective, a leading magnesium wellness brand. Cassie shares her inspiring journey from her roots as a pharmacist to scaling a successful eCommerce brand and also being a part of my high-touch Mastermind, eComm Scale Strong.  She discusses her business's pivotal moments, including the scaling challenges, the importance of understanding your numbers, and the transformative power of joining a mastermind group like eComm Scale Strong. https://thebasecollective.com/ NEW! Free Masterclass for 6-Figure Founders: The 7-Figure Strategy Masterclass! April 11, 12pm AEST  Get your name on the list here https://lisabyrne.com.au/7-figure-products/  Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

Let's bust some myths! The 5 big lies about marketing that are holding you back. From believing everything needs to be perfect, to thinking you need to be everywhere at once, I'm here to tell you it's not true. I'll also explain why you don't need an agency to scale and remind you that nobody has it all figured out. Join me for a no-holds-barred discussion that will clear the path for your business to hit those 10K, 20K, and 50K months. Plus, don't miss out on my free three-day boot camp and the exciting launch of the revamped eComm Grow Strong program. Let's kick those myths to the curb and move your business forward. Find me at https://lisabyrne.com.au/ or over at Instagram at https://www.instagram.com/lisabyrnemarketing/ See omnystudio.com/listener for privacy information.

In this inspiring podcast episode, I chat with my client Leanne, the owner of a New Zealand-based small business called "The Book Shoppe." Leanne shares her journey from working in a high-stress job in the Department of Corrections to pursuing her passion for books and scaling a unique book subscription service.  Leanne's dedication to her business and love for books has resulted in remarkable business growth since joining the eComm Scale Strong Mastermind and building a strong community of readers. We review her long list of achievements since joining the eComm Scale Strong mastermind like doubling her monthly revenue from $15k months to $30k months and earning $73k just through email marketing alone! Applications are now open for eComm Scale Strong!  https://www.lisabyrne.co/ess-application  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make time to chat on the phone.   See omnystudio.com/listener for privacy information.

In this episode, I guide you through the most important questions to ask yourself to define your goals and focus for the year if you want more revenue, direction and profit!  DM me the word PLAN and I will send you the free planning template to do with this episode.  Applications are now open for eComm Scale Strong!  https://www.lisabyrne.co/ess-application This is THE mastermind to help you scale from six figures to multi-six, seven and beyond! And the only one with private coaching and done-for-you strategy.  Get a better strategy and more support so you can smash your goals for 2024 with more ease and flow.  Fill in the application form here and we can make time to chat on the phone.  Lisa Byrne eCommerce Marketing Coach for Women  https://lisabyrne.com.au/  www.instagram.com/lisabyrnemarketing See omnystudio.com/listener for privacy information.

This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.See omnystudio.com/listener for privacy information.

Are you stuck at $20k months and dreaming of $50k-100k ++ months? We are diving deep into the reasons why you may be stuck in the "messy middle" of online store growth and how you can smash through to new revenue and profit levels, without burning out. Today I'm sharing 3 areas of your business that might be keeping you stuck and how to make powerful changes to support your growth and allow you to step into CEO! This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.See omnystudio.com/listener for privacy information.

This is a power-packed episode to help you have the most successful Q4 yet! I cover 5 things to do right now to set yourself and your promotions up for success such as: Tapping into data from past promotions  Shifting your mindset   Crafting tailored offers Creating compelling campaigns Leveraging email marketing I am running a FREE 3-Day Challenge in October and I want you to be there! It's called the "Product CEO Profit Challenge". I will show you how to amplify your profits and transform your role as CEO so you can get more done and make more money.  SAVE YOUR SEAT: https://www.lisabyrne.co/product-ceo   See omnystudio.com/listener for privacy information.

Join Kate Toon and I as we chat about growing a business whilst being a parent and all the highs and lows that come with it! Kate Toon recently published a brand-new book "Six Figures in School Hours". It's an honest and practical handbook covering mindset, productivity, money, family and self-care - a must read for anyone in the messy middle of building your business.  This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.  See omnystudio.com/listener for privacy information.

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 6-month mastermind for female eCommerce founders, eComm Scale Strong.  This week's coaching conversation is around helping a new client in the skincare niche, scale from $20k months where she has been stuck, all the way to $50-80k months which is her big juicy goal!  Listen in on how we're approaching this strategy and how I use my signature scaling framework "Purposeful, Practical and Profitable" to ensure we're building a business and marketing plan that is intentional, realistic and has a high ROI for this busy founder. Applications are now open for eComm Scale Strong!  The mastermind to help you scale from 6 figures to multi-six, seven and beyond!  If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make time to chat on the phone.  Lisa Byrne eCommerce Marketing Coach for Women  https://lisabyrne.com.au/ See omnystudio.com/listener for privacy information.

5 ways to increase your profit long-term by nailing the basics and creating new habits. Today we're covering: How to create an eCommerce marketing strategy and strong business foundations first Get to know your marketing and financial numbers such as your gross profit, costs of goods sold and net profit.  How setting clearer, bigger goals means your actions and results will be bigger How to increase the price of your products to increase profits   How to decrease costs to increase profits in your eCommerce business  This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.  See omnystudio.com/listener for privacy information.

Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar business in just 5 years by focusing on helping and connecting with ideal customers through video.  This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.See omnystudio.com/listener for privacy information.

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside eComm Grow Strong and my mastermind clients inside eComm Scale Strong.  This week's coaching conversation is around profitability. I'm currently working with a client whose goal is to double her annual revenue, but she struggles with cash flow. In this episode, we talk about the importance of ensuring your business is operating as efficiently as possible before investing more time and money into marketing. This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.See omnystudio.com/listener for privacy information.

What do successful female founders of seven-figure eCommerce brands have in common? What actions do they take? Where do they focus? What do they invest in and what kind of mindset do they have? In today's episode, I'm breaking down the common traits, beliefs, actions and characteristics of the women I have worked with who have reached and exceeded that illustrious 7 figure eCommerce business so you can take even a smidge as inspiration to step into your own confidence and power as the CEO of your brand. If you would like my help to do this over the next 6 months, you need eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.  See omnystudio.com/listener for privacy information.

One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because words sell. I am obsessed with great copy, so when Anita Siek from  Wordfetti came onto the  eCommerce Marketing Society podcast  I was in marketing nerd heaven! Anita is also a quirky, funny and smart character too - that's my type of gal! 👯‍♀️ We chat: How Anita helps brands be radically different ⚡️ Why your customers need to hear YOUR voice 📣 Why you need to get loud and proud about your amazingness 🥇 Why you need to send more emails 📧 Why you need to be obsessed with the problem your customer is experiencing 🔎 Trends and predictions for 2023 🔮 There are so many golden nuggets in this episode, so pay attention! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

Meet Sandra the Founder of Mizzie the Kangaroo.  Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the program, she decided she needed to take control of her own growth by ensuring her foundations were rock solid and she had the right organic marketing strategy in place.  Sandra is an incredible woman who has led her business through some of the most extreme challenges a business can face, like disastrous Australian floods, a global pandemic that hit her wholesale revenue hard and difficult staff changes.  But nothing is going to stop Sandra or Mizzie from bouncing around the globe and helping parents and children learn through play.  Take a listen to this inspiring story of turning lemons into lemonade and never, ever losing sight of that big purpose and goal.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist   See omnystudio.com/listener for privacy information.

Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo.  We talk: The rapid change and evolution of her brand, products and mindset over the past 2 years How she decided to trust her gut and pivot her products and rebrand her business The power of investing in herself and surrounding herself with inspiring women  How mindset has been the true secret to her success  Her experience inside eComm Grow Strong and how she has been able to use it in both businesses (thank you lifetime access!)  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of help was best for me?  A course, group program or mastermind? It was so confusing!  Fast forward 6+ years and not only have I done all of the above, I've also created all of the above.  In this episode of the eCommerce Marketing Society podcast, I'm going through the pros and cons of each to help you understand what the next best step is for you.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist       See omnystudio.com/listener for privacy information.

eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana  When you're a Mum of three children, you need to create a business that works for you and your family - which as you know is easier said than done!  Laura Turner is the founder of Wild Indiana, a mum of three young children (whom she homeschools by the way!) and a recent graduate of eComm Grow Strong.  And I want to know, how the heck does she do it all?!  Laura is so generous with us today, sharing how she manages her incredibly successful eCommerce business whilst homeschooling her kids.  Hint: she realised she couldn't do it all! We chat: How she started her business When she first started to hire a team  Pivoting from handmade products so she could scale Moving to a 3PL warehouse  Working with a VA to get more done  And of course, her experience in eComm Grow Strong and the changes she has made since.  Take a listen, you'll love it! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist   See omnystudio.com/listener for privacy information.

If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump? Something isn't working! In episode 70 of the eCommerce Marketing Society podcast, we look at 3 reasons why your marketing isn't working and what to do about it. We cover: What I class as "marketing & brand foundations" and why they're crucial to the long-term success of every eCommerce brand  Your traffic-driving strategy and why you need one (hint: no traffic = no sales!)  Self-belief and growth mindset: why it's inextricably linked to your marketing and business growth  Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   https://www.lisabyrne.co/egs See omnystudio.com/listener for privacy information.

The start of a new year is the perfect time to plan your power moves for a huge 2023! But if you're like a lot of the women I help, you're probably thinking "but I suck at planning".  Well, we are going to smash through that story today as we break down: Why you need a plan  Common problems when you don't follow a plan  How to break down 12 months of planning into chunks How to set goals  How to plan your power moves by being strategic about your products, promotions and projects. If you struggling with planning, marketing, direction and growth for your online store or product-based business, you need to join my group program, eComm Grow Strong.  Join eComm Grow Strong:   https://www.lisabyrne.co/egs  Follow me on Instagram: https://www.instagram.com/lisabyrnemarketing/  Work with me: https://lisabyrne.com.au/   See omnystudio.com/listener for privacy information.