Tree Service Marketing Profits

In this episode , we sit down with Harry Olson of Hugo Tree, a second-generation tree service company based in Minnesota, he talk about the real journey of building a sustainable tree business. What started in the late ’90s during the Dutch Elm Disease crisis grew out of necessity, grit, and a willingness to take on the jobs no one else wanted. For years, the company stayed intentionally small, focused on hazardous removals and word-of-mouth work—until a new generation stepped in and began reshaping what the business could become. We dive into what changed when ownership transitioned, including the move from paper-based systems to digital operations, the importance of branding crews and equipment, and why marketing only works when your operations can actually back it up. This conversation goes beyond ads and websites and gets into the unglamorous but critical side of growth—quality control, equipment investment, hiring experienced people, and protecting your reputation in the community. If you’re a tree service owner navigating growth, dealing with long backlogs, or trying to balance marketing with operations, this episode offers honest insights from the field. No shortcuts, no hype—just real lessons from a company that learned how to modernize without losing the values that built it in the first place. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

In this episode, we have Scott Anderson, owner of Urban Tree Company in San Antonio. Scott opens up about the challenges of starting from scratch, landing his first big contractor job, and learning the ropes of running a company while staying true to his values. He shares the lessons he’s learned about building a strong team, creating a company culture that attracts top talent, and keeping clients happy—even when things don’t go perfectly on the job. Scott also dives into how he turned customer care into a 5-star advantage, how he navigates big projects and complex commercial work, and why being proactive and solving problems before they happen has been key to growing his business. From managing cash flow to embracing the latest technology in urban tree care, there’s a lot to learn from his story. Whether you’re in the tree care industry, running a business, or just love hearing inspiring stories about people who work hard and build something great from the ground up, this episode is packed with practical insights, real-world lessons, and a look behind the scenes of running a top-rated tree service company. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

In this episode , we have John Lobevero, owner-operator of John’s Tree Service & Landscaping in New York, to dive deep into the realities of building and scaling a successful tree service business. John shares his real-world journey—from starting out as a teenager doing lawn work and tree jobs, to growing a multi-crew operation supported by high-end, productivity-driven equipment. He opens up about the early hustle years, the lessons learned from working for other companies, and the pivotal decision to go out on his own. The conversation covers what truly drives long-term growth in the tree service industry, including hiring and retaining the right people, setting clear expectations for crews, maintaining high standards for cleanup and professionalism, and using systems like SingleOps to streamline estimating, scheduling, and operations. John also explains why pricing correctly, investing wisely in equipment, and ensuring sales reps have real field experience are critical to profitability and customer satisfaction. If you own or are thinking about starting a tree service business, this episode is packed with honest insights, practical advice, and proven strategies you can apply immediately to grow smarter, work more efficiently, and build a stronger operation. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

In this episode, we sit down with Renzo Aguilar of Final Oaks Tree Service in Illinois to talk about what it really takes to start and grow a tree service business from the ground up. Renzo shares how he got into the industry, the lessons he learned working for other companies, and the leap he took in 2019 to launch his own business. We dive into navigating seasonal slowdowns, surviving and even growing through COVID, investing in equipment, building reliable crews, and attracting customers through smart marketing and strong reviews. If you’re a tree service owner or thinking about starting your own company, this conversation is packed with real-world experience, honest insights, and practical takeaways you can apply to your own business. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

What does it really take to build a profitable, sustainable tree service business in today’s market? In this episode, we have John Rogalsky, owner of Ricks Certified Arborist in Pennsylvania, to talk about his unconventional journey into the tree industry and how he helped grow a company into a multi-million-dollar operation before launching his own highly specialized business. John shares how shifting from traditional tree removals to plant health care completely changed the way he serves clients, builds trust, and creates long-term revenue. From branding and marketing to education, memberships, and client retention, this conversation dives into what separates tree service companies that struggle from those that scale. If you’re a tree service owner, arborist, or home service professional looking for smarter ways to grow, stand out in your market, and build a business people trust, this episode is packed with real-world insights you won’t want to miss. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Discover how one Colorado tree service company generated 346 new 5-star reviews in just 90 days and skyrocketed their Google visibility using our automated review system. In this case study, we explains how consistent reviews can boost your Google Maps ranking, increase your Local Service Ad calls, and position your business far ahead of the competition. You’ll see how tapping into an existing customer database, sending automated text and email follow-ups, and triggering review requests on every paid invoice helped this client climb to 960+ Google reviews and dominate their local market. This simple strategy can instantly elevate your online presence and drive 100–200+ calls a month, even if you’re already established. If you want to grow your reputation, outperform competitors, and leverage the power of frequent reviews, this case study breaks it all down clearly. Watch this video to learn how to transform your business and attract more customers than ever. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Things are changing with how your tree service business gets found online. In this video and article we explain how you need to be highly visibile in multiple places on the internet in order for AI to recommend your business or show you in AI overviews. Read Full Article Here: https://treeservicedigital.com/ai-has-changed-how-tree-services-get-discovered/ Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

In this episode, we dive into the story of Phoenix Sun Tree Care and how owner Owen Ryons transformed his background in farming and orchard work into a thriving tree service business in southwest Oregon. From building a brand and learning the ropes of climbing to mastering online marketing and Google visibility, Owen shares the real-world challenges and strategies behind growing a successful local tree care company. You’ll hear key insights on starting from scratch, staying persistent when the phone’s not ringing, and how simple steps like getting licensed, building a website, and collecting reviews can create lasting business growth. If you’re serious about scaling your tree service or improving your digital presence, this episode is packed with practical takeaways and marketing gold. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

If you have been trying to figure out how to create Youtube videos or video shorts for your Tree Service company, this video will reveal the quick and easy way to get this going! Youtube is the 2nd largest search engine, and with AI platforms now pulling in Youtube video results as well as search engine results, it is a great idea to start putting some video footage up on your channel! Full Article of the process here on our Blog: https://treeservicedigital.com/how-tree-service-companies-get-found-on-youtube-without-paying-for-ads/ Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

In this episode, we sit down with Brian to dive deep into his entrepreneurial journey—how he started, the lessons he’s learned along the way, and what it really takes to build a thriving business in today’s world. Brian shares candid insights on the early days of his company, the challenges that tested his grit, and the wins that fueled his growth. We also explore his vision for the future and the goals he’s setting as he continues to scale. Along the way, Brian emphasizes the importance of systems—like consistent follow-up with clients, that helped his business stand out and win more opportunities. If you’re an entrepreneur, business owner, or aspiring leader, Brian’s story is filled with practical wisdom and inspiration to keep pushing forward. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Google Local Service Ads are transforming how tree service companies win new business, putting you right at the top of Google search when customers are ready to call. But most owners don’t realize how LSAs actually work, what they really cost, or how to maximize results. In this video, we will walk you through everything you need to know, from getting verified and showing up in the top 3 spots, to understanding cost per lead, setting smart budgets, and disputing bad leads so you don’t waste money. You’ll see why LSAs are often more effective (and more affordable) than pay-per-click or directories like Angie’s and Yelp, and you’ll leave with a clear roadmap to dominate your market and keep high-quality leads flowing year-round. Don't miss this chance to learn the exact steps successful tree service companies are using right now. watch the training and get ahead of your competition! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Running a business can often feel chaotic, like the business is running us instead of the other way around. In this episode, we sit down with certified EOS Implementer Lyn Askin to share how the Entrepreneurial Operating System (EOS) helps bring order to the chaos. We talk about the wake-up moments that led us to EOS, why it’s such a powerful framework for entrepreneurs, and how it can transform the way a company operates day-to-day. We dive into the key components of EOS—vision, traction, and healthy teamwork—and how they create the structure and accountability every growing business needs. Whether you’re stuck at a ceiling, frustrated with team alignment, or simply ready to step out of the daily grind, this conversation will give you a clear path forward. Join us as we explore how EOS can help you gain clarity, scale with confidence, and finally create the freedom you started your business for. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/ Lyn Askin - Certified EOS Implementor lyn.askin@eosworldwide.com lynaskin.com/eos15

Quick reminder about the Google Ads Masterclass Friday, August 29 at 2 p.m. EST covering up-to-date Local Service Ads tactics, recent changes to review integration with Google Business Profile, and practical steps to get more calls and leads. This episode explains why Google reviews (rating, quantity, and recency) are crucial for LSA performance and directs listeners to register via the link in the show notes, the YouTube post, or the Tree Service Digital Facebook page and join the Tree Service Marketing Secrets Facebook group. Register Here FREE! https://us06web.zoom.us/webinar/register/WN_GCgpy9Q9RkOCMdrwKxwd0A#/registration  

Big change just rolled out! Customer reviews for Local Service Ads are now fully managed through Google Business Profile (your Google Maps listing). This means your star ratings and review counts may look different — and it can impact your LSA rankings. In this audio, we break down what’s changed, why some reviews disappeared, and the best way to collect reviews moving forward so you keep showing up at the top. Watch now to stay ahead of the update and make sure your reviews work for you, not against you! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

If you're running a service-based business and haven't tapped into Google Local Services Ads yet, this video is a must-watch. In this update, we break down what’s changing with LSAs and why you need to pay attention—especially if you rely on local leads to grow your business. You’ll hear about recent updates that could impact how your ads are shown, how leads are charged, and what you can do to stay ahead of the curve. Whether you’re just getting started with Google LSA or already running ads, this video will help you understand what’s working now and how to make the most of your marketing budget. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Important update for tree service businesses using Google Local Service Ads: As of July 11, 2025, all customer reviews will now be managed exclusively through Google Business Profiles. This change may impact your review count and ad rankings. Watch this video to understand what’s changing, how it affects your visibility, and the steps you should take to keep your reviews working for you across both platforms. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Struggling to get your business noticed on Google Maps? You're not alone — and the good news is, there's something you can do about it. In this video, we break down 10 highly effective ways to improve your Google Business Profile and climb the ranks in the local map pack. These are the exact strategies we use to help our clients boost visibility, attract more leads, and dominate their local market. We’ll cover everything from optimizing your business description and categories, to collecting high-quality reviews, posting regularly, and using the right keywords. You’ll also learn how to avoid common mistakes that could be hurting your rankings without you even realizing it. Whether you're a local service provider, brick-and-mortar shop, or solo entrepreneur, this guide will help you take control of your local SEO and start getting more calls, more clicks, and more customers. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Google's AI-powered search experience is here — and it's changing everything. If you're a service-based business, local SEO just got a major shake-up. In this episode, we're breaking down exactly what the new Google AI Overviews mean for your visibility online and more importantly, how to adapt. We dive into the key differences between traditional SEO and AI-generated search summaries, why your reviews, FAQs, and service pages matter more than ever, and the types of content that Google's AI is now prioritizing. It’s not just about ranking anymore, it’s about being selected by AI. This episode is your go-to guide for understanding the shift, staying ahead of competitors, and making sure your business still shows up when customers are searching. If you're serious about being found in 2025 and beyond, this is the one to watch. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Is your tree service website at risk of being buried in search results? In this video, we breaks down Google’s latest crackdown on low-quality AI content. Learn what not to do, how to stay safe, and why human-edited, helpful content is now more important than ever. Don’t let AI shortcuts tank your rankings—listen now and protect your SEO! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/