Race Industry Now!

Winning races often comes down to one thing: precision chassis setup.In this episode of Race Industry Now, we explore the advanced engineering tools and measurement systems that help teams unlock maximum performance from their race cars.Featuring Brett Barker, Co-Founder & Chief Engineer of Creative Racing Products, and Charles Lewandoski, Founder of ChaLew Performance Products, this technical discussion dives deep into modern race car setup technology used across NASCAR-style stock cars, road racing, modifieds, drifting, and drag racing.Hosted by Brad Gillie from SiriusXM Ch. 90 Late Shift.Topics covered in this webinar include:• Wireless ride height sensors for ultra-precise measurements• Suspension load measurement using wireless load sticks• Dual load-cell racing scales for accurate corner weight distribution• Integrated chassis setup software and wireless data systems• Engineering methods used by professional race teams• How modern measurement tools eliminate setup guessworkThese technologies allow teams to monitor ride height, suspension loads, and weight distribution simultaneously, giving engineers the data they need to fine-tune performance and gain a competitive edge on track. Whether you’re a race engineer, chassis builder, crew chief, or serious racer, this episode offers valuable insight into the next generation of race car setup tools and performance engineering.🎥 Subscribe for more race engineering insights, motorsport technology, and industry interviews from EPARTRADE.🔎 Hashtags (SEO optimized)#RaceCarSetup #ChassisSetup #MotorsportsEngineering #RaceEngineering #SuspensionSetup #RacingTechnology#CornerWeights #RideHeight #RaceIndustryNow #MotorsportsTech #RacingPerformance #EPARTRADE

During Race Industry Week by EPARTRADE, Jason Reed, General Manager of Knoxville Raceway, breaks down how the Sprint Car Capital of the World continues to grow—delivering record attendance, sold-out premium experiences, and one of the strongest community-driven motorsports models in the country.Despite challenging spring weather, Knoxville Raceway completed more than 30 race nights in 2025, while the iconic Knoxville Nationals once again produced eight nights of sold-out racing and rising attendance across both the 360 and 410 Nationals for the third consecutive year.🏁 In this episode, you’ll learn:• How Knoxville Raceway continues to grow attendance year after year• Why the Knoxville Nationals are now a full-scale motorsports festival• The role of sold-out VIP suites and premium hospitality in sustainability• How a fair board–operated racetrack reinvests every dollar back into the facility• The massive $74.2 million annual economic impact on the local community• How a small staff and hundreds of volunteers power world-class events• Why Knoxville’s community ownership model is nearly unmatched in motorsports• Plans for future expansion, camping, parking and fan experience upgrades• How youth outreach and free admission programs are building the next generation of race fansWith more than 30,000 visitors descending on a town of just 7,500 residents during Nationals week, Knoxville Raceway represents one of the most powerful examples of how grassroots racing can scale into a global destination—without losing its soul.From generational volunteerism to sold-out events and a reinvestment-first philosophy, this conversation reveals why racers and fans from around the world dream of racing at Knoxville—and why they keep coming back.👉 Subscribe for more in-depth conversations with racetrack operators, series leaders, and motorsports visionaries from Race Industry Week.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#KnoxvilleRaceway#SprintCarRacing#KnoxvilleNationals#DirtTrackRacing#GrassrootsMotorsports#RaceIndustryWeek#EPARTRADE#SprintCars

During Race Industry Week by EPARTRADE, Preston Osborn, Competition Director of the American Rally Association (ARA), joins the conversation to break down a pivotal moment for U.S. rally racing—one defined by growth, professionalization, OEM expansion, and a renewed focus on training and sustainability.Sanctioned by USAC, ARA is entering a new era that preserves the soul of grassroots rally while elevating the national championship’s presentation, operations, and long-term vision.🏁 In this in-depth interview, you’ll discover:• How ARA is improving the professional look and feel of national events• The launch of a National Rally Training Center for officials and volunteers• Why volunteer development is critical to rally’s future• Growing OEM involvement, including Subaru, Honda / HRC, MINI, Stellantis and more• How near-stock cars can compete in rally like nowhere else in motorsport• Smart class integration between Rally2, Rally3, Rally4 and grassroots builds• The return of Rally Colorado as a 2026 national championship round• Why eight national events is the “sweet spot” for the series• Plans for near-live coverage, social storytelling and a new ARA mobile app• How ARA balances accessibility for newcomers with elite competitionFrom snowbanks at Snowdrift Rally, to the high-speed roads of 100 Acre Wood, to the mountain stages of Rally Colorado, ARA continues to deliver one of the most diverse and authentic rally calendars in the world.With increasing manufacturer interest, a clearer development ladder, and new media initiatives aimed at fans worldwide, the American Rally Association is positioning U.S. rallying for sustainable growth—without losing what makes it special.This episode is a must-watch for fans of rally racing, Subaru rally, grassroots motorsports, OEM competition, and American motorsport development.👉 Follow EPARTRADE and Race Industry Week for more exclusive interviews with the leaders shaping the future of global motorsports.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#AmericanRallyAssociation#RallyRacing#USRally#StageRally#RaceIndustryWeek#EPARTRADE#Motorsports#GrassrootsMotorsports

During Race Industry Week by EPARTRADE, Jim Ryan, Vice President of Marketing & Sales for SCORE International, breaks down one of the most significant growth periods in the history of Baja off-road racing—from record-setting global audiences to historic expansion plans for the legendary Baja 1000.Fresh off a landmark 2025 season and the 58th running of the Baja 1000, SCORE continues to establish itself as the world’s premier endurance proving ground for off-road racing, technology development, and product validation.🏁 In this in-depth conversation, you’ll learn about:• How SCORE achieved record live streaming and global reach• Why Baja remains the ultimate real-world endurance laboratory• Massive OEM involvement, including Ford Performance’s Raptor program• The rapid evolution of Trophy Trucks and UTV technology• Why nearly 50 vehicle classes now compete in SCORE events• How SCORE attracts multi-generational racers and younger audiences• The historic decision to run the 2026 Baja 1000 entirely in Baja Sur• SCORE’s role as a national motorsports tourism partner for Mexico• Growth of the Surviving Baja docu-series and Racer Network partnership• How SCORE balances global expansion with Baja racing authenticityWith competitors from 35 U.S. states and 18 countries, SCORE’s four-race championship has become a global motorsports destination—while remaining deeply rooted in the heritage, family culture, and raw challenge that define Baja racing.As SCORE approaches its 60th anniversary, the organization is embracing technology, storytelling, and international exposure—without losing the soul of what makes Baja racing unlike anything else on earth.This episode is essential viewing for fans of off-road racing, the Baja 1000, Trophy Trucks, UTV racing, motorsports technology, and endurance competition.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.👉 Follow EPARTRADE for more exclusive Race Industry Week interviews with the leaders shaping global motorsport.#SCOREInternational#Baja1000#OffRoadRacing#BajaRacing#TrophyTruck#UTVRacing#RaceIndustryWeek#EPARTRADE#Motorsports

During Race Industry Week by EPARTRADE, Marie Adams, Director of Operations for the National Auto Sport Association (NASA), shares how the organization continues to expand grassroots motorsports across the United States—while creating a clear, welcoming path from first-time track days to national-level racing.Founded in 1991, NASA now hosts 250+ events per year at more than 40 tracks, spanning 16 regions nationwide, including Hawaii. What makes NASA unique is its ability to combine HPDE, Time Trial, and wheel-to-wheel racing into the same weekend—allowing drivers to grow at their own pace inside one ecosystem.🚗 In this episode, you’ll learn about:• NASA’s structured HPDE 1–4 ladder and how drivers progress safely• How HPDE, Time Trial, and Racing coexist at the same events• Why many drivers remain lifelong HPDE enthusiasts—and why that’s OK• NASA’s coast-to-coast expansion, including the new Northwest Region• The Toyota GR partnership introducing new drivers to track days• How NASA’s National Championships rotate venues like Sebring• Growth and innovation in Time Trial competition• New and evolving spec classes, including Spec MX-5 and Corvette Cup• NASA’s strong community focus, from charity toy runs to instructor rewards• Why collaboration with other sanctioning bodies matters for the sportNASA’s mission is simple: make motorsports accessible, safe, and sustainable—whether you’re attending your first HPDE, chasing lap times in Time Trial, or racing for a national championship.This conversation is essential viewing for anyone interested in track days, HPDE, amateur racing, time attack, grassroots motorsports, or car culture in the U.S.👉 Learn more about NASA events, regions, and programs at drivenasa.comRACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#NASAMotorsports#HPDE#TrackDays#GrassrootsMotorsports#TimeTrial#AmateurRacing#RaceIndustryWeek#EPARTRADE#MotorsportsCommunity

In this powerful and deeply personal Race Industry Week by EPARTRADE conversation, Freddie “Fast Freddie” Spencer—three-time FIM Grand Prix World Champion and MotoGP Hall of Fame legend—shares his philosophy on mentorship, character-building, and creating opportunity in motorsports, with a special focus on women’s racing.Rather than reflecting on his legendary career, Spencer shines the spotlight on the Royal Enfield Build. Train. Race. (BTR) program—one of the most impactful rider development initiatives in motorsports today.Now in its sixth year, BTR provides women riders from around the world with a fully funded, two-year racing and education program, combining hands-on mechanical training, elite riding instruction, and real championship racing on the MotoAmerica stage.🏍️ In this episode, Freddie Spencer discusses:• Why racing is a tool for building confidence, character, and teamwork• How the Build. Train. Race. program removes financial barriers for women riders• The importance of mechanical knowledge in rider development• Why simplicity and rider skill matter more than electronics• How mentorship shapes safer, smarter, and more complete racers• The long-term impact racing has on life beyond the track• Why women’s racing is growing—and why opportunity matters more than hype• MotoAmerica’s momentum and the future of two-wheel racing in the U.S.Powered by Royal Enfield’s 650cc platform, the BTR program emphasizes pure riding fundamentals—helping riders develop feel, confidence, and racecraft without relying on excessive electronics.For Spencer, the mission is clear:“The racing is not the ultimate goal. It’s the icing on the cake.”This conversation is a must-watch for anyone passionate about motorcycle racing, mentorship, women in motorsports, rider development, and the future of the sport.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#FreddieSpencer#WomensRacing#MotoAmerica#MotorcycleRacing#Mentorship#BuildTrainRace#RoyalEnfield#RaceIndustryWeek#EPARTRADE

Formula E is entering its most important chapter yet.In this exclusive Race Industry Week by EPARTRADE interview, Jeff Dodds, CEO of the ABB FIA Formula E World Championship, lays out a bold and data-driven vision for the championship’s future—spanning Gen4 race cars, global expansion, sustainability leadership, and a roadmap to 2030 and beyond.As Formula E prepares for the final season of Gen3 / Gen3 Evo and the launch of Gen4, Dodds explains why the series is approaching a major inflection point—technically, commercially, and culturally.⚡ Key topics covered in this episode:• Why the Gen3 era has produced the closest racing in Formula E history• How Gen4 cars could exceed 200 mph and rival F1 lap times• Porsche’s Cayenne Electric and how Formula E tech reaches road cars• Why EV adoption is accelerating faster than critics admit• Formula E’s “Net Zero from Day Zero” sustainability model• How Formula E moves a global championship with just two cargo planes• The future of women in motorsport—and why Formula E rejects a separate women’s series• Why circuit strategy is shifting from tight street tracks to city-adjacent road courses• Expansion plans for China and the United States (two U.S. races expected)• How Formula E could become the second-largest motorsport in the world by 2030• Why Gen4 may be the moment Formula E “breaks the surface” in mainstream motorsportWith EV sales projected to reach 30–40 million annually by 2030, Formula E is positioning itself not just as a racing series—but as a global technology and sustainability platform for manufacturers, cities, and fans.Whether you follow Formula E, Formula 1, electric vehicles, sustainability, or the future of motorsport, this conversation offers rare insight into where elite racing—and mobility itself—is headed next.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#FormulaE #Gen4#ElectricRacing #EV#Motorsport #F1#Sustainability #RaceIndustryWeek#EPARTRADE #FutureOfMotorsport

MotoAmerica is entering 2026 with unprecedented momentum—and a clear vision for the future of American motorcycle racing.In this in-depth Race Industry Week by EPARTRADE conversation, Chuck Aksland, COO of MotoAmerica, breaks down how the series has evolved into a true national championship with record crowds, massive digital growth, expanding manufacturer support, and a direct development ladder to MotoGP.🏍️ In this episode, you’ll learn:• Why MotoAmerica just delivered its strongest season ever• How Road America hosted the largest motorcycle race crowd in modern history• Cameron Beaubier’s sixth Superbike title—and why parity is stronger than ever• Why 2026 could be the most competitive Superbike season yet• The return of the Daytona 200 as a points-paying championship round• How MotoAmerica is positioning the Daytona 200 as the “Daytona 500 of motorcycle racing”• The global interest from World Endurance and international teams• Why King of the Baggers has become one of the most successful new classes in motorsport• Harley-Davidson vs Indian—and the rise of V-Twin factory racing• Super Hooligans, Arch Motorcycle, and the Keanu Reeves connection• How MotoAmerica’s Talent Cup is rebuilding America’s Road to MotoGP• The partnership with Dorna and Red Bull Rookies Cup tryouts• Young riders poised to become the next U.S. world-stage stars• The explosion of manufacturer involvement across Superbikes, Baggers, Hooligans and electric programs• Why MotoAmerica events are now full-scale motorcycle festivals• The “good problem” of outgrowing paddocks due to fan demandFrom Daytona to Laguna Seca, from baggers to prototypes, and from Junior Cup to MotoGP dreams, this conversation reveals why MotoAmerica is now one of the fastest-growing two-wheel racing properties in the world.Whether you’re a race fan, rider, OEM, sponsor, or industry insider, this episode provides a clear look at how MotoAmerica is rebuilding the future of American road racing—one class, one rider, and one packed grandstand at a time.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#MotoAmerica #MotorcycleRacing#Daytona200 #Superbike#KingOfTheBaggers #RoadToMotoGP#ChuckAksland #RaceIndustryWeek#EPARTRADE #MotoGP

What does it really take to dominate modern IndyCar in an era of spec cars, hybrid power, and razor-thin margins?In this exclusive Race Industry Week by EPARTRADE interview, Mike Hull, Managing Director of Chip Ganassi Racing, delivers rare insight into the championship culture, leadership philosophy, and execution mindset behind one of the most dominant seasons in recent NTT INDYCAR SERIES history.🏁 In this episode, Mike Hull breaks down:• How Chip Ganassi Racing won nine races in a single season• Why teamwork and unselfish culture matter more than budgets• What makes Alex Palou the most complete modern IndyCar driver• Palou’s mental reset ability and racecraft advantage• How Ganassi’s open data-sharing philosophy creates champions• Why qualifying position doesn’t define race outcomes at Ganassi• The impact of hybrid technology on driving style and performance• How Scott Dixon continues to evolve within the team• The value of the Meyer Shank Racing technical partnership• Why shared race-weekend data is critical in a limited-testing era• Mike Hull’s perspective on IndyCar’s charter system• How charters strengthen team value and series stability• Chip Ganassi’s unique leadership style and long-term vision• Sustaining excellence versus simply winning championshipsFrom Alex Palou’s rise as a generational talent to the deeply rooted culture of belief, preparation, and shared responsibility, this conversation reveals why Chip Ganassi Racing continues to set the performance benchmark in IndyCar—year after year.Whether you’re a race fan, engineer, team executive, sponsor, or industry professional, this episode offers a masterclass in how elite racing organizations sustain greatness in the most competitive environments.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#ChipGanassiRacing #IndyCar#AlexPalou #NTTIndyCarSeries#MikeHull #RaceIndustryWeek#EPARTRADE #Motorsport#RacingCulture #ChampionshipMindset

Crandon International Raceway has become one of the most iconic and fastest-growing motorsports destinations in America — and its momentum is only accelerating.In this Race Industry Week by EPARTRADE interview, Marty Fiolka, Promoter of Crandon International Raceway, explains how the legendary Wisconsin venue has evolved into a five-day off-road festival, drawing record crowds, global manufacturers, and international attention — while staying deeply rooted in its grassroots community.🏁 Key Topics in This Episode:• Why Crandon’s Labor Day weekend now ranks among America’s premier motorsport events• Record attendance, expanded TV coverage, and OEM involvement• Ford, Toyota, Chevrolet, Ram, Polaris and the off-road manufacturer boom• What makes Crandon’s short-course racing so intense and unique• The importance of community, volunteers, and the Northwoods tradition• Behind the scenes of 30+ hours of live TV and streaming coverage• Why Pro 2 and Pro 4 trucks deliver some of the best racing anywhere• Rallycross coming to Crandon in 2026 with EV and combustion cars• Night racing, vintage off-road festivals, and a new June anchor event• Why Crandon is becoming the long-term home for modern off-road innovationFiolka also shares how Crandon’s independence, history, and sense of place set it apart in a rapidly changing motorsports landscape — and why fans, OEMs, and teams increasingly see Labor Day at Crandon as a must-attend event, alongside icons like Indy and Le Mans.🌲 If it’s Labor Day… you want to be at Crandon.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#Crandon #OffRoadRacing#WorldChampionshipOffRoad#RaceIndustryWeek #EPARTRADE#ShortCourseRacing #Motorsports#OffRoad #Rallycross#RedBullCrandonWorldCup

NHRA is entering one of the most ambitious growth phases in its 75-year history.In this Race Industry Week by EPARTRADE interview, Brad Gerber, NHRA Vice President and Chief Digital Officer, breaks down how drag racing is evolving across media, digital platforms, gaming, sponsorship, and fan engagement—setting the stage for a historic NHRA 75th Anniversary Season in 2026.🔥 Key Topics Covered:• Inside Chasing Speed, NHRA’s new behind-the-scenes docuseries premiering on VICE• How NHRA is reaching younger fans and growing its digital audience• Record-breaking FOX Sports TV ratings and 18–34 demographic growth• NHRA’s expansion into regulated gaming and sports wagering• Why NHRA produces its own world-feed broadcast content• Three new national events added for 2026 (Georgia, Maryland, Rockingham)• What NHRA’s 75th Anniversary Season will look like for fans and sponsors• Manufacturer shifts and new OEM opportunities in drag racing• Major team and driver moves shaping the 2026 competition landscapeGerber explains how NHRA is blending authentic storytelling, technology, and live-event intensity to connect with modern audiences—while staying true to the raw, visceral experience that makes drag racing unique.With expanding markets, new media platforms, gaming partnerships, and one of the deepest competitive fields in motorsports, NHRA is positioning itself not just for celebration—but for sustained long-term growth.🎬 This conversation offers a rare inside look at how NHRA is honoring its legacy while building the future of motorsports entertainment.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#NHRA #DragRacing#RaceIndustryWeek #EPARTRADE#BradGerber #Motorsports#ChasingSpeed #NHRA75

Formula DRIFT ( @formuladrift ) is entering one of the most transformative chapters in its history.In this Race Industry Week by EPARTRADE interview, Ryan Sage—founder and President of Formula DRIFT—takes viewers inside the most ambitious season the championship has ever undertaken, including the emotional departure from Irwindale Speedway, the massive build of a brand-new Downtown Long Beach street course, and a bold 2026 calendar overhaul that reshapes the future of professional drifting.🏁 Key Topics Covered:• Why Formula DRIFT left Irwindale Speedway after decades of history• The unprecedented challenge of building a street course from scratch in Long Beach• City partnerships, infrastructure, safety systems & financial risk• How the Long Beach course delivered next-level tandem drifting• Attendance growth and validation of drifting in a major urban center• Formula DRIFT’s new relationship with the City of Long Beach and the Mayor’s Office• The most aggressive schedule change in FD history for 2026• New venues: Stafford Speedway, Indianapolis Raceway Park & Las Vegas Motor Speedway• Why permanent venues for drifting are increasingly rare• The closure of E-Town and how it forced rapid adaptation• Formula DRIFT’s shift toward ownership of production assets and infrastructure• Leadership, legacy, and building a sustainable future for the championshipSage also reflects on the personal and professional weight of the last year—balancing global growth, organizational independence, and life as a new father—while staying focused on protecting the identity that makes Formula DRIFT unique.As Sage explains:“Drifting was never considered when American racetracks were designed. Everything we do has to be intentional—and creative.”This conversation offers a rare behind-the-scenes look at how Formula DRIFT is not just adapting to change—but actively shaping its future across cities, venues, and generations of fans.#FormulaDRIFT #Drifting#RyanSage #LongBeach#RaceIndustryWeek #EPARTRADE#Motorsports #StreetCourse#DriftLife

What does the future hold for time attack racing in North America?In this Race Industry Week by EPARTRADE interview, Jason Dienhart, President & CEO of Global Time Attack (GTA) and Super Lap Battle (SLB), delivers a candid, in-depth look at where the sport stands today—and where it’s headed in 2026.From record-chasing at Buttonwillow to tough economic decisions and a renewed West Coast focus, Dienhart breaks down the realities of running niche motorsport events while protecting the culture that makes time attack special.🏁 Topics Covered in This Interview:• The state of time attack after a strong 2025 season• Why Super Lap Battle at Buttonwillow remains the sport’s benchmark• The history of SLB and its roots in Super Street Magazine• Chasing the legendary Buttonwillow CW13 lap record• How Japan and Australia shape global time attack culture• Build trends: aero, lightweighting, sequential gearboxes & platforms• The real cost of competing at a national time attack level• Why time attack is both perfect—and intimidating—for creators• GTA’s focused 2026 West Coast calendar• Why Super Lap Battle at COTA is on pause• New events at Thunderhill and continued growth at The Ridge• SCCA Time Trials integration and a renewed points championship• Sponsor support from MMR, Link ECU, RAYS Wheels & 812 Wheels• Why community matters more than recordsDienhart also explains why time attack remains one of the purest forms of motorsport—where lap time tells the truth, progress can take years, and competitors push each other forward rather than hide information.As he puts it:“You’re competing against yourself, against the course, and against each other—but there’s a real respect for how hard it is.”Whether you’re a builder, racer, engineer, or fan chasing the perfect lap, this conversation offers a rare behind-the-scenes look at how Global Time Attack and Super Lap Battle are setting up the next era of the sport.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#GlobalTimeAttack #SuperLapBattle#TimeAttack #TimeAttackRacing#RaceIndustryWeek #EPARTRADE#Buttonwillow #TrackDayLife#Motorsports

What does it take to run the most demanding dirt racing championship in the world—nearly year-round, across dozens of states, while balancing tradition, innovation, and sustainability?In this Race Industry Week by EPARTRADE interview, Brian Carter, President & CEO of World Racing Group and the World of Outlaws, delivers a candid, wide-ranging look at the growth, challenges, and long-term vision behind The Greatest Show on Dirt.From packed grandstands to digital innovation, Carter explains how World of Outlaws continues to thrive while staying true to the raw, authentic nature of dirt racing.🏁 Key Topics Covered in This Interview:• Why dirt racing has virtually no off-season• Managing 26 racing series across 32 states• What makes World of Outlaws Sprint Cars & Late Models the pinnacle of dirt racing• How DIRTvision became one of motorsports’ most successful streaming platforms• Why streaming revenue directly supports racers, purses, and tracks• Turning digital fans into butts in seats at racetracks• The importance of open pits and fan access• Balancing rules stability, cost control, and real competition• Sponsorship ROI and making racing a sustainable living• Building stars like David Gravel and Bobby Pierce• The constant “changing of the guard” in dirt racing• Supporting racers’ families with smarter scheduling• The development ladder from karts to 410 sprint cars• What the 2026 World of Outlaws season will bringCarter also explains why DIRTvision subscribers are investors in dirt racing, how storytelling creates lifelong fans, and why the live experience will always remain the heart of the sport.As Carter puts it:“We don’t manufacture racing. The product is visceral and real. Our job is to set the stage and let them put on a show.”Whether you’re a racer, fan, track operator, sponsor, or just discovering dirt racing for the first time, this conversation offers a rare behind-the-scenes look at how one of motorsport’s most iconic brands is preparing for the future.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#WorldOfOutlaws #BrianCarter#DIRTvision #DirtRacing#SprintCarRacing #LateModelRacing#RaceIndustryWeek #EPARTRADE#MotorsportsBusiness #GrassrootsRacing

What does the future of motorsports media really look like in a world of cable TV, streaming apps, FAST channels, YouTube, and creators?In this Race Industry Week by EPARTRADE interview, CJ Olivares, President of RACER Network, breaks down the bold transformation of the former MAVTV operation into a fully re-energized, multi-platform motorsports destination built for fans around the world.Now operating as RACER Network, the moving-media arm of RACER spans:• A national cable television network• The RACER+ app with expanded live and on-demand racing• A global FAST channel (free ad-supported TV) on connected TVs and devices🚀 What You’ll Learn in This Conversation:• Why MAVTV became RACER Network — and what changed behind the scenes• How RACER Network programs 750+ hours of live racing per year• The strategy behind covering everything from F1-adjacent series to grassroots racing• Major live properties: DTM, BTCC, Supercars, World Superbikes, Dakar, Isle of Man TT, off-road & more• How the RACER+ app delivers 300+ additional live races beyond cable• Turning full races into highlights, VOD, and 30-minute recap shows• Why there is “no off-season anymore” in motorsports media• How FAST channels are changing how fans discover racing• RACER’s growing investment in creators and YouTube storytellers• The launch of the RACER Creator Awards and what’s next• How series, promoters, and show creators can pitch content to RACER• Why RACER is positioning itself as a 24/7 home for motorsports cultureOlivares also explains how RACER Network works hand-in-hand with RACER.com, social platforms, and future YouTube expansion to “super-serve” fans — whether they want full endurance races, snack-able highlights, or creator-driven storytelling.From Isle of Man TT to Dakar, DTM to tractor pulls, auctions to barn finds, RACER Network is building a unified ecosystem where speed, story, and discovery live on every screen.As Olivares puts it:“Any time you tune in, you should find something fast, competitive and compelling — whether you knew you were looking for it or not.”RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#RACERNetwork #CJOlivares#MotorsportsMedia #RaceIndustryWeek#EPARTRADE #MotorsportsTV#StreamingSports #FASTChannels#RacingContent #MotorsportFans

How do you turn speed, strategy, and data into stories that create lifelong motorsports fans?In this in-depth Race Industry Week by EPARTRADE conversation, Pam Miller, veteran motorsports producer and one of the most influential figures in sports television, pulls back the curtain on how FOX Sports is reshaping INDYCAR coverage, evolving motorsports storytelling, and using technology to connect with a new generation of fans.From her early career covering the NFL and NHL, to becoming a defining creative force behind NASCAR, INDYCAR, Formula 1, and award-winning motorsports documentaries, Miller shares how racing became the most powerful storytelling platform of her career.🔥 Key Topics Covered in This Interview:• Pam Miller’s journey from ESPN to FOX Sports• Why motorsports delivers the strongest human stories in sports• The making of iconic documentaries like Blink of an Eye• Preserving motorsport history and honoring racing pioneers• The evolution of broadcast technology in racing• Driver-eye cameras, telemetry, biometrics & data overlays• FOX’s philosophy on graphics clarity (“the Aunt Linda rule”)• Building a new INDYCAR broadcast identity from scratch• Why FOX brought non-racing creatives into INDYCAR production• How FOX uses storytelling to attract younger audiences• The Super Bowl-era INDYCAR promo breakthrough• FOX as a strategic investor and growth partner for INDYCAR• Keeping INDYCAR visible year-round — even in the offseason• Why storytelling, not technology alone, creates new fansMiller also explains how FOX’s 30% stake in Penske Entertainment has changed the relationship between broadcaster and series — unlocking deeper promotion across NFL, college football, studio shows, streaming, gaming, and social platforms.Whether you’re a motorsports fan, broadcast professional, media executive, sponsor, or content creator, this conversation offers rare insight into how racing is being presented, promoted, and positioned for the future.As Pam Miller puts it:“It’s not just about the cars. It’s about the people, the stories, and making every new fan feel connected the moment they tune in.”RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#FOXSports #PamMiller#INDYCAR #MotorsportsBroadcast#RaceIndustryWeek #EPARTRADE#MotorsportsStorytelling#SportsMedia #BroadcastTechnology

The future of INDYCAR is taking shape — and it’s built on long-term vision, fan growth, technology, and strategic partnerships.In this in-depth Race Industry Week by EPARTRADE conversation, Doug Boles, President of INDYCAR and the Indianapolis Motor Speedway, outlines the series’ ambitious “Path Forward” — a roadmap that stretches across the next 2, 5, and 10 years.From a reimagined IMS Museum to a strengthened FOX partnership, a revamped 2026 schedule, and a next-generation INDYCAR car and engine reset planned for 2028, Boles delivers rare insight into how the sport is preparing for its next era.🔥 Key Topics Covered in This Interview:• Doug Boles’ dual role leading INDYCAR and IMS• Inside the all-new Indianapolis Motor Speedway Museum• INDYCAR’s strategic partnership with FOX — and why it matters• The 2026 INDYCAR schedule explained• Back-to-back season opening races to build momentum• New Grand Prix of Arlington (Texas) street race• Phoenix oval returns alongside NASCAR• Toronto moves to a new Markham street circuit• Laguna Seca returns as the championship finale• INDYCAR’s commitment to ovals, road courses & street circuits• Northeast U.S. expansion and Mexico City prospects• Next-generation INDYCAR car & engine formula for 2028• Opportunities for a third OEM with a clean-sheet reset• Gaming, YouTube, and digital strategy for younger fans• Reclaiming INDYCAR’s place as North America’s premier open-wheel seriesBoles also explains why long-term alignment — between teams, OEMs, broadcasters, promoters, and fans — is critical to sustainable growth, and how INDYCAR plans to measure success beyond race weekends.Whether you’re a die-hard INDYCAR fan, motorsports executive, engineer, sponsor, or media professional, this conversation offers a rare look at how one of racing’s most iconic series is building its future — without losing its DNA.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#INDYCAR #Indianapolis500#DougBoles #IMS#RaceIndustryWeek #EPARTRADE#MotorsportsBusiness

Hydrogen racing has arrived — and Extreme H is leading the charge.In this Race Industry Week by EPARTRADE session, Ali Russell, Managing Director of Extreme H, delivers a deep dive into the world’s first hydrogen-powered motorsport championship, explaining how the series is building on the legacy of Extreme E while positioning hydrogen as the next frontier in sustainable racing and mobility.🏁 What You’ll Learn in This Episode:• Why Extreme E evolved into Extreme H• How hydrogen fuel-cell racing works in real competition• The debut of the FIA Extreme H World Cup and what it proved• Hydrogen safety under extreme racing conditions• Why hydrogen is critical to the global energy transition• How Extreme H acts as a real-world R&D lab for industry• Fuel cells vs hydrogen combustion: two paths forward• FIA involvement and why it matters to OEMs• Mixed-gender racing and why Extreme H is redefining equality• The unique multi-discipline racing format• Why future races will focus on global hydrogen hubs• What’s coming in 2026 and beyondUnlike traditional electric racing, Extreme H uses hydrogen fuel cells to generate electricity onboard, delivering zero tailpipe emissions while tackling the toughest off-road environments on Earth. The championship has already demonstrated hydrogen’s safety, durability, and performance — even in collisions, rollovers, and extreme heat.With official FIA World Cup status, growing OEM interest, and a mission that extends far beyond motorsport, Extreme H is positioning itself as a global catalyst for hydrogen adoption — from mobility to heavy industry and renewable energy storage.If you’re interested in the future of motorsport, sustainable technology, hydrogen energy, or next-generation racing, this conversation offers rare insight straight from the people building it.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#ExtremeH #HydrogenRacing#FutureOfMotorsport #SustainableRacing#RaceIndustryWeek #EPARTRADE#HydrogenEnergy #CleanTechnology#FIA #ExtremeE

The FIA World Endurance Championship is entering what many now call a “golden era.”In this Race Industry Week by EPARTRADE interview, Frederic Lequien, CEO of the FIA World Endurance Championship (WEC), delivers an in-depth look at why endurance racing is thriving—on track, commercially, and globally.🏁 In this episode, Lequien breaks down:• Why the Hypercar era is attracting record OEM interest• How WEC delivers one of the best ROI models in global motorsport• LMH vs LMDh explained — and why both matter• The real role of Balance of Performance (BoP)• Why manufacturers actually support BoP• Long-term regulation stability locked through 2029 (and beyond)• Why WEC and ELMS are effectively “sold out”• How the FIA World Championship title now rivals Le Mans in importance• Why 24 Hours of Le Mans remains the crown jewel — and more competitive than ever• WEC’s global eight-race calendar and why “more races” isn’t always better• How endurance racing adapts to modern media and short-form consumption• WEC’s powerful YouTube and digital growth strategy• Hydrogen, biofuels, and real sustainability (not greenwashing)• Mission H24 and the future of hydrogen at Le Mans• Why motorsport—and endurance racing in particular—is far from dyingFrom Ferrari, Porsche, Toyota, Cadillac, Peugeot and beyond, WEC has become the platform where manufacturers can compete at the highest level, innovate responsibly, and reach a truly global audience.If you’re interested in endurance racing, Le Mans, Hypercars, OEM motorsport strategy, or the future of sustainable racing, this conversation offers rare executive-level insight into why WEC is stronger than ever—and how it plans to stay that way.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#WEC #WorldEnduranceChampionship#LeMans24 #Hypercars#EnduranceRacing #Motorsport#RaceIndustryWeek #EPARTRADE#LMH #LMDh#FIA

As the motorsports world converges on Indianapolis, Michael Good, President of Performance Racing Industry (PRI), joins Race Industry Week by EPARTRADE to preview what will be the largest and most impactful PRI Show ever.Celebrating its 37th year and 20th year in Indianapolis, PRI 2025 will once again fill more than 1.1 million square feet across the Indiana Convention Center and Lucas Oil Stadium—bringing together thousands of manufacturers, race teams, engineers, track operators, promoters, and decision-makers from every corner of the racing industry.🏁 In this episode, we cover:• What makes PRI 2025 the biggest PRI Show in history• The PRI Grand Opening Breakfast and PRI Hall of Fame induction• Mario Andretti’s keynote address and why it matters today• New experiential activations like the PRI Paddock and Hammertown• The rapid growth of the TOPS Program for track operators and promoters• How to navigate PRI as a first-time attendee and maximize ROI• PRI’s year-round advocacy for racetracks, businesses, and racers• Workforce development and student engagement programs• The newly released $70B motorsports economic impact study• Why PRI has become the unifying voice of the global motorsports industryMore than just a trade show, PRI plays a critical role in connecting, protecting, and advocating for motorsports—supporting everything from grassroots racetracks to international racing series.With record participation, expanded education, and an increased focus on industry unity, PRI 2025 represents a defining moment for motorsports business, innovation, and community.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.👉 Subscribe for more in-depth conversations from Race Industry Week, featuring the leaders shaping the future of racing.#PRIShow#PRI2025#MotorsportsIndustry#RaceIndustryWeek#PerformanceRacing#MotorsportsBusiness#RacingTradeShow#EPARTRADE