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As a small business owner, you'll have a million different questions. The award-winning Sound Advice podcast is the place to go for answers. In Season 1, we talked about how to make your business financially successful—in year 1 and beyond. Writing a business plan that works, finding your first customer, starting up with zero capital, and being tax compliant—you name it, we covered it. For Season 2, we dug even deeper into what it’s really like to run a business, with unfiltered advice and real, human stories from successful founders and CEOs. The wait is over: Season 3 Entrepreneurs Unfiltered, now explores business from the perspective of startup superstars, from British fashion, PR, and human rights guru Lynne Franks’ experience growing London Fashion Week from scratch to Christopher Money, founder of Kith and Kin, on having the guts to start a business with a Spice Girl. Season 3 is jam-packed with essential tips, stories, and ways to build a business from the ground up. With a little help from your host and esteemed finance journalist, Bex Burn-Callander, get a everything you need to build your own business future one episode at a time.
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In this exciting season finale, we dive into the secrets of building a powerful personal brand, sharing your unique story, and reaching millions on social media. This is the second episode in our 2-part special on how you can utilise your online presence to drive business growth. We welcome Ash Jones, visionary founder of Great Influence—a platform designed to help businesses and individuals elevate their brand. With over a decade of experience, Ash has helped shape the personal brand ...
In this 2-part special, co-founder of NINI Organics, Alex Nicolauo, shares how he has grown his customer base by using confidence, empowerment, and joyful marketing strategies on social media. From Instagram to TikTok, our social channels are overflowing with content, but Alex is here to tell you how you can create a brand that resonates with authenticity and stands out from the crowd. Find out how to build your brand mission, engage your audience, and stay on top of the latest...
Artificial Intelligence (AI) isn’t just for large corporations, but for small businesses too, offering the power to transform operations, improve customer experiences, and boost efficiency. With her deep passion and enthusiasm, Heather Murray is here to demystify AI for all you non-techies and empower you to harness its potential in your businesses and daily life. Heather cuts out all the jargon to help you overcome any reluctance or fear when it comes to AI, making this tech a...
After already achieving major success at the optimistic age of 26, founder of Gousto, Timo Boldt was nowhere near done with pushing the boundaries and set off on a mission to better his business with the pursuit of technology. Through sophisticated algorithms and data analysis, he has used AI to successfully create recipe kits that are not only mouth-watering and reduced his company’s carbon footprint, but that have also shielded his customers from the full effects of food price infla...
A strong company culture can be the bedrock of a thriving business, which is exactly why Foong Ng is focused on revolutionising employee engagement with Matchable, the UK’s leading employee volunteering solution. Explore the direct link between engaged employees and improved performance, and how Matchable is fostering this connection. And you’ll discover why a positive culture is key to retaining top talent and attracting new hires. Join us as Foong shares her journey and many v...
Unlock the 6 rules to break for entrepreneurial success with renowned thought leader and London Business School teacher, John Mullins, as we dive deep into the power of confidence and innovation and how they can transform your journey. With over 20 years of executive experience in high-growth retailing firms, including ventures he founded and took public, John brings a wealth of knowledge and expertise. He shares practical tips, and personal anecdotes, offering small busin...
Cricket legend Stuart Broad tells us how he transitioned from the world of professional sports to the realm of business. Alongside his former teammate Harry Gurney, Stuart has successfully ventured into the hospitality industry, to become co-owner of The Cat & Wickets pub company. From finding the right mentor to fostering a positive mentality, Stuart’s tips are rooted in his cricketing experience and in his hands-on approach to entrepreneurship. Discover how the resilienc...
Join us as we delve into the inspiring journey of cricket superstar Isa Guha, who is on a mission to create a more inclusive environment for women and girls in cricket. After dominating the sports field, Isa has made a profound impact in the non-profit sector with her charity, Take Her Lead. In this episode, Isa shares invaluable business advice and leadership lessons, highlighting how the skills she developed on the cricket pitch have fuelled her success in non-profits. She emphasises...
From wielding equations in a lab to crafting mouthwatering curry kits in her kitchen, Shelly Nuruzzaman’s career path took a very unexpected turn in her 40’s. Armed with a PhD, but in need of a change and a new purpose, Shelly traded her lab coat for an apron and began using her scientific background to fuel her culinary creativity. With the mission of bootstrapping her business, she rolled up her sleeves and started testing recipes herself, building her business and website fr...
Imogen Partridge shares her journey from interior architecture to pursuing her passion of illustration and how her love of places and storytelling fuels her artistic work. But more than just sharing her artistic journey, she also delves into the power of kindness in business and how being kind can benefit your personal life, your customers, and your bottom line. She explores how adding thoughtful gestures to orders can engage customers, how being kind to others can inspire a ri...
When clubbing and partying were on hold during the pandemic, a lot of us found ourselves hosting good old-fashioned game and quiz nights. Well, Nicola Robinson and Tolu Abisogun took this opportunity to create their cheeky and fun drinking games brand, Berserk Games, which soon became a thriving disruptive player in the industry. We're going to delve into their remarkable journey and uncover how their resilience and creativity propelled them to create an incredible impact in th...
Join us on this episode of Sound Advice, as we discover how the dynamic power couple, Jim and Dannii Mee, captured their love for travel and transformed their passions into a thriving international events business, driving Rat Race Adventure Sports to new heights. Learn from their resilience in adapting through the challenges of the pandemic, pivoting from obstacle races to offering exhilarating expeditions in once in a lifetime destinations. From the Namib Desert to the Panama...
If you wanted more advice on how to overcome your fears of finance, then you're in the right place, as Julie Wong is back with more tips and tricks in this 2-part episode special. Get ready to explore how finance and marketing are intertwined, giving you valuable insights into how you can adjust your strategies to get the best out of both. Discover how AI technologies are making it easier than ever before to start a business and learn how to maximise your resources when bootstrapping. We a...
Does the idea of looking at your finances leave you with sweaty palms and an overwhelming feeling of dread? Then look no further, this 2-part episode special is for you! In the chaotic early days of starting a business, it can be easy to overlook the numbers. You place all your focus on marketing, branding and manufacturing, and before you know it, you have lost track of your finances. You might not even know what “good” looks like when it comes to cashflow or profit margin—or ...
In a world where magic and adventure come to life, Harry Potter fans have cast a spell of their own, creating a wave of business opportunities and immense growth. Phil Pinder and Ben Fry found a way to capture this enthusiasm for all things wizardry and created their first business, The Potions Cauldron—a place where fans can immerse themselves in the universe and enjoy an enchanting brew or 2! In June 2023, with a vision to scale, they took their business to Dragon’s Den and afte...
In a bold move, Christopher Money persuaded bona fide Spice Girl, Emma Bunton, with an idea too good to miss. Seven years ago, they formed a formidable partnership and embarked on a thrilling entrepreneurial journey together. After both struggling to find products that were gentle on their babies’ skin, and that cared about their environmental impact, they merged their passion for creativity, entrepreneurship and sustainability to launch a groundbreaking business that rocked the...
Solo-founder of Kiddiwhizz, Zoë Chapman, shares how risking it all for her invention led to double investment on Dragon’s Den. After noticing a vast gap in the market during the pandemic, the 39-year-old mum of one rolled her sleeves up to fill it. Her genius idea: A portable kids’ toilet—aptly called the Whizzer. Taking a huge financial risk from her 1-bed council flat, she turned a need into a solution, in part thanks to her neurodivergent brain. And now, she has single...
Kiana Gomes is the creative mind behind the Cocktail Bomb Shop, a product she has designed to elevate your at-home bartending experience and impress your guests. After finding a gap in the market for her fizzy creations during the pandemic, she worked tirelessly on perfecting her formula. Kiana then posted a TikTok video of her cocktail bomb in action, and just like that, she went viral! She reached over 500,000 views overnight and her account has since grown to over 200k followers. &n...
Do you constantly doubt your abilities and achievements? Are you haunted by the fear of being exposed as a fraud? Well, listen up entrepreneurs, here’s how to conquer your imposter syndrome once and for all. Clare Josa is a renowned expert in tackling imposter syndrome, from speaking at the IoD to European parliament, and she is here to share her proven strategies to help you break free from self-doubt and step into your true potential. With 10 books under her belt, Clare also r...
Meet Camilla Barnard, the fearless co-founder of Rude Health, who didn't shy away from the critics claiming her branding was "too sexy and extreme." In fact, she saw it as an opportunity to shake up the healthy food industry. In the face of relentless judgment, Camilla and her team rejected the status quo and embraced their unique style, reflected in their fun-spirited, vibrantly coloured packaging. Far from being a setback, their cheeky approach became a customer favourite, propelling...
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Great listen on my morning walk. Feel inspired now :)