Selling the Couch

If you’ve been told to “just start a blog” to grow your private practice and be seen online, but you’re now wondering if AI has made that advice outdated... this episode is for you.In this conversation, I sit down with Daniel Fava from Private Practice Elevation to explore what’s actually changed with blogging, SEO, and content creation, and what still works today.In this episode, we cover:Why blogging has traditionally been such a powerful strategy for therapistsThe biggest shifts in SEO and content creation since the rise of AIWhat Google’s E-E-A-T framework really means, and why it favors therapistsHow to make your content stand out in an AI-saturated worldThe role of social signals in building authorityA smarter way to approach bloggingWhere to start if you haven’t blogged in months (or ever)Blogging isn’t dead, but generic blogging is. In an AI-driven world, storytelling is your unfair advantage.Because blogging isn’t about writing on a weekly schedule. It’s about creating content that actually connects, builds trust, and compounds over time.--Connect with Daniel & Private Practice Elevation:Website: https://privatepracticeelevation.comFree Clarity Call: https://privatepracticeelevation.com/kickoff--RESOURCES Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.--Ready to launch (or grow) your online course?Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.You’ll get access to trainings, live accelerators, and a community that supports you every step of the way.Get on the waitlist: sellingthecouch.com/haven

After 11 years, 400+ episodes, and nearly 2 million downloads, I thought I understood what drives podcast growth.Then I saw the data, and it challenged a lot of assumptions.In this episode, I break down what actually drives podcast downloads today, based on real-world insights and my own experience growing Selling the Couch into a top 0.5% podcast.Because here’s the truth:Audience size doesn’t guarantee downloadsBig-name guests aren’t the growth lever you think they areAnd visibility alone isn’t what moves the needleIn this episode, we cover:Why audience size ≠ downloads (and what matters more)The real difference between a “vitamin” vs. “painkiller” episodeWhy titles matter more than your guest listHow to write titles that get 2–3x more downloadsThe ideal episode lengthHow to think about podcast guesting strategically (not randomly)The strategy that beats social media for growthYour best discovery toolThe biggest shift in downloadsPlus, we'll go over a simple experiment to try to see what your audience actually responds to, and how to double down on it.If your podcast isn’t growing the way you expected, it may not be your consistency. It may be your alignment—between your title, your topic, and the real problems your listeners are trying to solve.If you found this helpful, consider sharing it with a friend or colleague who is building (or thinking about starting) a podcast.And don’t forget to subscribe for more insights on podcasting, online business, and building something that compounds quietly over time.--RESOURCES Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.--Ready to launch (or grow) your online course?Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.You’ll get access to trainings, live accelerators, and a community that supports you every step of the way.Get on the waitlist: sellingthecouch.com/haven

Today’s encore is covering creating and selling an E-Course. Since creating Healthcasters, I’ve definitely made many mistakes that I’m happy to share with you.Statistics show that the self-improvement industry is a $10-11 billion industry, so we know that there are a lot people who crave knowledge and want to learn. Join me for more!--Want to launch your online course?Our new membership is open for enrollment! Find out more and join Haven here

If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less authentic and connected. Join us to learn more about being OK with being imperfect.Samara Stone is a return guest to the podcast, and I’m thrilled to welcome her back! In addition to her work as a therapist, Samara is a branding expert who has a curated community, Be Full Grown, for black women over 40 who are ready to imagine, create, and live a life of their own design. Samara is in the process of launching a podcast, and she has already proven her courage in showing up imperfect through some major life difficulties. We will discuss how we, as clinicians, can show up imperfect when perfectionism always has a pull on us. Samara also shares helpful guidelines for sharing appropriately on social media, which is something we all need to keep in mind.Be Full GrownYou’ll Learn:How things have changed in our field in beautiful ways; “Your Saturday self CAN show up on Monday morning.”Why many therapists struggle with perfectionism and are afraid to show up as 100% humanWhy clients appreciate transparency because it conveys a non-judgmental attitudeWhy there is a huge shift happening in how we understand marketing and our personal brandHow therapists need to share enough about the real dynamic of themselves so clients can see the healing possibilitiesHow Samara decided to share on social media the experience of her divorce a few years agoWhy we have to be polarizing at times in order to find our true audience–and that’s OKThe importance of realizing that you can’t and won’t appeal to everyoneHow to use your clear purpose and intention to determine how much of your life to share on social media--Want to launch your online course?Our new membership is open for enrollment! Find out more and join Haven here.

We use video for meetings, live sessions, live-streaming, and other content, so it’s important to have the best quality possible.Michael Rothermel is my videographer who filmed the welcome video for STC. We were part of the same faith community while Michael lived in the Philly area.Join us to learn his top tips to improve the quality of live videos.--Want to launch your online course or YouTube channel?Save your spot for our free live webinar: The Calm YouTube Flywheel here!Or check out our new membership site! Find out more and get on the Haven Waitlist here.

Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be creating separate content on YouTube or simply repurposing these podcast episodes on YouTube.As a result of coaching, taking courses, and obsessively (nerdily) studying YouTube, I have decided to finally leap into YouTube in 2024. In today’s session, I’ll share what went into this decision for me and what you should consider as a current or aspiring therapist podcaster. You’ll Learn:How our fears are usually rooted in some sort of trauma or feeling unseen or unheardTop considerations for me in starting out on YouTube:YouTube is intentionally appealing to podcasters and is becoming an ever more popular podcast platform.Putting a video editing team in place makes the jump to YouTube much easier.YouTube (owned by Google) is very beneficial for discoverability and SEO.I plan to use the best of both playlists (podcasts, YouTube) and feed platforms (Facebook, Instagram, and LinkedIn).I plan to use “Walden months” to prioritize self-care and big projects. (My inspiration is the commitment to be a fully present family man and what I learned from Tim Ferris’ 2020 blog, 11 Reasons Not To Become Famous.)How I plan to keep you updated and document my YouTube journey in the weekly STC Newsletter Why I’m grateful for the support of STC listeners on this new path that has me feeling vulnerable, nervous, and fearful--Want to launch your online course or YouTube channel?Save your spot for our free live webinar: The Calm YouTube Flywheel here!Or check out our new membership site! Find out more and get on the Haven Waitlist here.

“If you build a great course, they’ll come.”I wish that were true.Over the past decade, both as a course creator (since 2015) and as a teacher helping therapists launch their own courses, I’ve seen something surprising:Great content alone is rarely enough.In this episode, we talk about why most online courses fail, even when the material inside is research-backed, thoughtful, and genuinely helpful.Because the truth is:Content is only one part of the equation.Completion, clarity, and connection build a real course business.Inside this video, I break down:Why the most important video in your course isn’t what you thinkThe 80/20 mistake most course creators makeWhy your course is competing with everything (not just other courses)The hidden anxiety that leads to overstuffed, overwhelming modulesHow to simplify your curriculum without losing depthA practical way to map and refine your modules (using tools like Miro)How gentle gamification (completion badges, progress nudges) increases completion ratesWhy the clearest courses—not the deepest ones—tend to winIf you’re a therapist or clinician thinking about creating an online course (or wondering why yours isn’t gaining traction), this episode will help you shift your focus from perfection → to promotion → to sustainable momentum.--Resources:Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.--Want to launch your online course?Save your spot for our free live webinar: The Calm YouTube Flywheel here!Or check out our new membership site! Find out more and get on the Haven Waitlist here.

Most conversations about private practice are highlight reels.But what about the parts no one posts about?In today’s episode of Selling the Couch, I’m joined by my friend Dr. Justin Dodson, a group practice owner in Memphis, Tennessee, for an honest, real-world conversation about what it actually takes to run (and sustain) a small business as a therapist.Justin is heading into year 6 of private practice, and I’m in year 11 with STC—so we wanted to pull back the curtain on the things therapists often learn the hard way: pricing, confidence, leadership, loneliness, burnout, and what success really looks like after the early hustle phase.In this conversation, we cover:Why most therapists start with zero business training (and what to do anyway)The “version 1 vs version 10” trap therapists fall intoHow Justin set his first fee (and why he’ll never haggle again)A realistic approach to raising rates without spiralingWhy “don’t base your business on someone else’s secret” matters more than everThe hidden loneliness of entrepreneurship (no-shows, cancellations, declined cards, overhead)How becoming a business owner changes you—emotionally, mentally, and relationallyManaging burnout + anxiety while still showing up for clientsThe leadership challenges that come with scaling and relinquishing controlHow to build trust in yourself by keeping your word to yourselfIf you’re in private practice, thinking about starting one, or navigating the messy middle of business ownership... this episode will feel like a deep exhale.--Resources:Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.--Want to launch your online course?Check out our new membership site! Find out more and get on the Haven Waitlist here.

Most podcasts never make a dollar.Not because the host isn’t talented.Not because their strategy is bad.But because they quit too soon, or they measure ROI the wrong way.In this episode, I break down what 11 years of podcasting (and nearly 2 million downloads) have taught me about building a podcast that actually pays off.The 3 Forms of Podcast ROI1️⃣ Trust – Deep relational credibility that compounds quietly over time2️⃣ Longevity – Most quit early; sustainable rhythm wins3️⃣ Assets – Turn episodes into evergreen SEO infrastructurePodcasting is not about going viral.It’s about building something that compounds.If you’re a therapist building a podcast (or considering it), this episode will help you think beyond downloads, and design something sustainable, profitable, and aligned.Resources:Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. --Want to launch your online course?Check out our new membership site! Find out more and get on the Haven Waitlist here.

In this deeply honest and practical conversation, I’m joined by fellow clinician and creative coach TJ Walsh as we explore what it means to evolve your brand in real time — especially when your identity as a therapist is shifting.TJ introduces a simple but powerful framework:Push. Pull. Propel.It’s a guide for navigating professional discomfort, emerging desires, and the momentum that comes from integrating both.We talk about:* Why branding is worked out in real time* Letting go of perfectionism and overthinking* The emotional cost of being “the product” in therapy work* How to know when it’s time to pivot* Building Quiet Builder and navigating multiple identities* Intuitive practices for clarity and alignment* Why slow growth is often the greatest giftIf you're in a season of change — whether it's launching a new offer, exploring a new part of yourself, or simply wondering “what’s next?” — this one is for you.Resources:Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. --Want to launch your online course?Check out our new membership site! Find out more and get on the Haven Waitlist here.

In today’s episode, I’m diving into a topic many therapists and thoughtful professionals wrestle with: the pressure to be seen on social media, and what it means to opt out.Over the past decade of building Selling the Couch, I’ve had a front-row seat to both the power and the cost of online visibility. And lately, I’ve been asking myself: What does success look like without the performance? What if we chose privacy over performance, resonance over reach?In this episode, I share 3 core insights I’ve learned from personal experience and from conversations with fellow clinicians:🧠 The illusion that fame heals insecurity📉 The emotional weight of influence🕵️ Privacy as the hidden cost of visibilityI also reflect on how slow growth gave me space to emotionally regulate, why I’m focusing more on deeper offline conversations (including my golf journey 👀), and how I’ve come to define enough in business and life.Whether you're feeling burned out from social media, questioning your relationship to personal branding, or just wondering if there's a quieter way to grow, I hope this episode offers encouragement and clarity.Resources:Want to launch your online course?Check out our new membership site! Find out more and get on the Haven Waitlist here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

AI can be an incredible tool to save time, boost creativity, and streamline your content, but how do you use it without losing your authentic voice?In this episode, I’m joined by Dan Cumberland, founder of Dan Cumberland Labs, to explore how therapists, coaches, and small business owners can use AI tools like ChatGPT or Claude without sounding robotic or generic.We cover:* Common therapist concerns about using AI* How to treat AI as a collaborator (not a replacement)* The POWER Framework: How to get better AI output* Building a brand voice guide* How AI frees up time for life, family, and creative work* Using AI to repurpose podcast & YouTube content* Dan’s tips for delegating content without losing your voiceThis episode is packed with practical tips if you're looking to scale your message, free up your schedule, and still sound like you.Resources:Want to launch your online course?Check out our new membership site! Find out more and get on the Haven Waitlist here.

Whether you're in grad school for psychology, counseling, social work—or mentoring someone who is—this episode is for you.After 20+ years in the mental health field and over a decade running Selling the Couch, I'm sharing 5 things I wish I had done during grad school to set up a more sustainable, meaningful, and flexible career.I also share one bonus tip that’s been the most important for long-term success (especially if you want to avoid burnout and build a career that supports your life, not consumes it).This episode covers:#1: Don’t Just Learn—Build Something#2: Say Yes to What Scares You#3: Learn the Language of Business#4: Build Relationships, Not Just a Resume#5: Don’t Burn Bridges (Ever)And tune in to get the BONUS tip!Resources:Want to launch your online course?Check out our new membership site that just opened! Find out more and join us in Haven here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

What is emotional fitness, and why is it more important than ever for therapists, helpers, and quiet leaders?In this episode of Selling the Couch, I’m joined by psychologist and author Dr. Emily Anhalt to explore how we can strengthen our emotional muscles to prevent burnout, set boundaries, and lead with compassion (without losing ourselves in the process).We break down:The difference between emotional intelligence and emotional fitnessThe 7 traits of emotionally fit peopleThe early warning signs of burnout—and how to prevent itWhy boundaries are the blueprint for sustainabilityHow playfulness improves therapy outcomes (and leadership!)A powerful "emotional push-up" you can try todayWhether you're in private practice, leadership, or building something new, this episode will help you stay grounded and grow with intention.Resources:Want to launch your online course?Check out our new membership site that's starting in January! Find out more and join us in Haven here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

Melvin kicks off Season 11 of Selling the Couch with a powerful and timely conversation on how therapists and online educators can AI-proof their online courses in 2026 and beyond.If you’re worried that AI tools might replace the need for your course, this episode will help you rethink that fear, and give you a framework to build something deeply human, emotionally intelligent, and resilient.Learn the 3 keys to future-proofing your course:Sustainable Community – Build connection that lasts beyond the launchBlue Ocean Positioning – Create a course that stands alone in your nicheMeaningful Gamification – Design experiences that transform, not just informYou’ll also get a behind-the-scenes look at how Melvin made the difficult decision to retire his previous programs, and what led to the creation of Haven, a calm, supportive community for therapists moving into online income.Resources:Want to launch your online course?Check out our new membership site that’s launching in January! Find out more and join us in Haven here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more!Our Featured Guest for today’s coaching call:Nikki Sewell, LCSWNikki was ready to get her pilot students into her course, but she has encountered a lot of fear around charging her worth for her grief course for therapists. Nikki built a successful private practice focusing on the niche of grief counseling, motivated by losing her father to suicide during her grad school years and suddenly losing her husband at age 41 back in 2013. Join the coaching call with Nikki and Melvin!Nikki SewellYou’ll Learn:● How Nikki found her niche in grief counseling with widows, suicide survivors, and orphaned adults● Why Nikki views her grief counseling work as something beautiful that empowers people to see “what’s lost, what’s left, and what’s possible”● How Nikki decided to create her online course to help other grief and trauma therapists● Why the best online courses combine clinical training with personal experience–like Nikki is doing● How money blocks, shame, and internal voices get in the way to create imposter syndrome for Nikki● The new perspective: Nikki’s course is helping clinicians to become better clinicians, help their clients more fully, and become better business owners (who make more money)● Why we struggle with shame in charging what we are worth because we are a “helping profession”● How Nikki can implement the same steps in charging for her online course that she employed in establishing her private practice● How to take a “ladder view” of our expertise and experience, realizing that there are always people on lower rungs who need your help● Why it’s better to take the tortoise approach and pace yourself in launching a courseResources:Want to launch your online course?Check out our new membership site that’s launching in January! Find out more and join us in Haven here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

Many clinicians are left wondering if their best work lies in the clinical field or the coaching/consulting arena. I’ve felt this dilemma myself, pondering how to balance my interests, endeavors, and the evolution of family life. I realized that I couldn’t sustain multiple paths, and I made the hard decision to give up my clinical work. If you are struggling along those same lines, I hope today’s show gives you insights, clarity, and encouragement. Join us to learn more!Our Featured GuestAngela Williams, LCSWAngela Williams is a Licensed Clinical Social Worker in Orlando, Florida. She has made the transition from clinician to coach, and she now works with other therapists who are making the same change in their lives. Angela shares her thoughts about why so many clinicians are leaving for the world of coaching, along with the biggest roadblocks that may come up on this path. She gives her best tips for overcoming those big roadblocks and recommends several books as helpful resources. WebsiteYou’ll Learn:Why so many therapists are becoming coachesHow the therapy field, with its inherent regulations, contains many barriers to providing services to clients—and coaching is differentThe biggest mental roadblock for Angela in moving from clinician to coachWhy each clinician feels like the “insecure expert” and has to intentionally build up their confidenceWhy it’s challenging to become an online, visible brand rather than a care providerWhat holds clinicians back the most and presents the biggest roadblocksHow a mindset coach can help us rewrite our roadblocks into our success storyHow perfectionism, fear of failure, and standards of success can prevent us from taking actionWhy money blocks and financial literacy play into our beliefs about moneyWhy the fear of success can be just as crippling as the fear of failureBooks recommended by Angela:  The Big Leap by Gay Hendricks, Get Rich, Lucky Bitch by Denise Duffield-Thomas, and You Are a Badass at Making Money by Jen SinceroResources:Want to launch your online course?Check out our new membership site that’s launching in January! Find out more and join us in Haven here.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

Today’s topic is a fascinating one for me. As therapists, we are wired for stories, but telling an effective story online is a struggle for many of us. Fortunately for us, my guest has wisdom and tips to share to help us become awesome storytellers. Join us to learn more!Our Featured GuestKieran DrewKieran Drew lives in Leeds, England, and is my writing coach for Twitter. In an interesting career twist, he was a dentist who left behind his stressful, work-filled life to become a copywriter/storyteller. My first connection to Kieran came through the viral story he wrote about his unique medical experiences as a teenager. He is a talented storyteller who has helped my writing immensely, and I know his insights will be helpful to anyone looking to improve their writing. WebsiteYou’ll Learn:Why Kieran made the unconventional transition from dentist to copywriter/storytellerAn overview of Kieran’s spinal issues involving a tumor, surgeries, and titanium rods—this is the experience that helped him discover storytelling and a new love for life3 tips to become a better storyteller:Make a story bank by writing down everything that happens to you with specific details.Cut through the noise to impart a lesson. Even in sales, start every point with a story. How specific details make your stories more impactfulHow to draw a “lesson” from each storyHow storytelling breaks down skepticism and improves your selling abilityHow storytelling can be your differentiator in the online worldA storytelling template: what happened/the lesson, why people should care, and a call to actionHow Kieran reviews his story bank to choose his next storyResources:Want to launch your online course?Join our Free 90-Minute Workshop happening on December 10th: Will AI Make My Course Irrelevant? Save your spot at sellingthecouch.com/aiwebinarCheck out our new membership site that’s launching in January! Find out more and join the interest list for Haven. 

I’ve been focused on building a life around my family and self-care rather than fitting those things around a career. I’ve learned that there is much wisdom in slowing down and not keeping up a crazy pace. One thing that has helped me accomplish these goals is creating an online course. Even though I’m super grateful and blown away by the success, I made a lot of mistakes along the way. Join me as I share my insights and lessons learned. You’ll Learn:The 10 biggest mistakes I made as an online course creator:1–I didn’t understand how my childhood trauma affected my course pricing. Check out these resources: “The Psychological Price of Entrepreneurship” (Inc Magazine), We Should All Be Millionaires by Rachel Rodgers, and courses by Tiffany McLain.2–I gave my students lifetime access to coaching and community.This caused me to feel resentment for not charging more for that kind of access to me.3–I focused too much on gear instead of creating a steady marketing system. I have learned that marketing, which is not my strength, is all about authenticity and connection.4–I focused on being in the “middle of the pack” on pricing instead of in the upper tier.Ask yourself, “Do you want to be the Apple or the Walmart in your niche?”5–I didn’t realize that I could invite students into other experiences beyond my course.Options include a mastermind, cohort-based course, and other recurring income buckets.6–I realized that looking at my bank account doesn’t drive sales as testimonials do.7–I thought I’d be stuck on one business model, so I built a “strip mall model.”8–I thought having a mentor with a similar course meant that I couldn’t create one.When someone else has a similar course, you can niche down into a more specific message.9–I was too concerned about the sale over the relationship.This came from a poverty mindset instead of the abundance mindset to which I aspire. 10–I didn’t think about the one-off sale on the front end and the recurring invitation on the back. A certain number of students will want a more in-depth experience with us. Resources:Want to launch your online course?Join our Free 90-Minute Workshop happening on December 10th: Will AI Make My Course Irrelevant? Save your spot at sellingthecouch.com/aiwebinarCheck out our new membership site that’s launching in January! Find out more and join the interest list for Haven. 

Our Featured Guest for today’s call: Heather McKenzie, LCMHCSHeather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that you are ready to record. Heather created a course specifically focused on anxiety that can be found at Dial Down Anxiety. Like most of us who create an online course, she faced a common struggle about how to handle marketing time and costs to promote her course. Join us to hear the coaching call!McKenzie Counseling You’ll Learn:How to handle logistical challenges in the online presentation of your courseWhy Heather’s course is an eight-week course to help people understand anxiety and DBT emotion regulation skillsHow marketing options for an online course can be overwhelming for most people How to pinpoint your own superpowers in teaching and the style that works best for youHow to structure the content levels for promoting your course in six-month blocks:Start with webinars, both free and paid.Offer a downloadable guide or cheat sheet.Use a core blog post as a stand-alone feature that blows people away.Tips from Melvin about content levels:Offering too many things can confuse people, so stick with one core webinar.Less is more!Be thoughtful about using the words “webinar” and “workshop” so as not to intimidate people.Link your blog post videos to YouTube to drive more traffic back to your webinar.Consider that high-quality offerings through webinars, guides, and blog posts help to establish your authority as an expert and give people value that keeps them returning.How podcasting can help with future promotion by giving a call-to-action to your webinarWhy you need to take notes during the first offering of your course with beta students to know what content resonates the most; that content can be used for future free webinarsIn summary, five tools to market an online course that have evergreen potential:Webinar (start with live ones and then transition to evergreen ones)Downloadable guides or cheat sheetsCore blog postSelect podcast episodesMini-podcast Resources:Want to launch your online course?Join our Free 90-Minute Workshop happening on December 10th: Will AI Make My Course Irrelevant? Save your spot at sellingthecouch.com/aiwebinarCheck out our new membership site that’s launching in January! Find out more and join the interest list for Haven.