The PR Newswire Webinar Series - Tips and Tactics for Strategic Communications

Did you know that PR Newswire is the only major wire service to offer complimentary online media monitoring with all national newslines? A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines. US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by eWatch™, one of the leading monitoring services available for the Internet. Join us for an interactive seminar that will help you capture the most value out of this complimentary service. We’ll cover all the essentials of US1 Media Monitoring so you can use it to your best advantage. You’ll learn how to: » Quickly see how your releases generate news in online media » Monitor more than 18,000 online news sources and blogs » View your stories on key Web sites » Share results with colleagues or clients » Save, e-mail and download your media clips Presenters: Denise Perez, PR Newswire, Distribution Products Service Manager Lesley Cunningham, PR Newswire, Marketing Manager

Join an interactive discussion to explore how communications professionals can cost-effectively build relationships with journalists by utilizing all the tools available in ProfNetSM. The presentation will cover how to: » Receive and respond to daily leads from journalists seeking expert sources » Proactively engage with media by connecting with journalists you couldn't access individually » Create Expert Profiles that can be searched by journalists » Gain additional exposure by linking to expert profiles in news releases » Maximize your ROI by combining reactive and proactive methods Special guest journalists Catharine Hamm, the Los Angeles Times, and James Burnett, the Miami Herald, will discuss how the media use ProfNet including tips on writing an effective pitch. ProfNet, a service of PR Newswire, was created to help communications professionals increase visibility for their organization's experts by linking them directly with journalists seeking expert sources for stories they are currently writing. ProfNet notifies subscribers when a journalist is working on a relevant story so they know exactly how and when to pitch an expert for background or quotes. Presented by: Juliet Herman, Director of ProfNet, PR Newswire

PR Newswire's Webinars are designed to provide communications professionals with practical information on how to effectively communicate with the media. Building Media Relations in Technology will give you the opportunity to interact directly with technology editors to gain insight on what they look for when covering stories to help you be more successful with your media outreach efforts. Panelists will be available for a Q&A session. The discussion will cover best practices for: » Effectively pitching technology publications » How to work with technology media » Achieving better and wider coverage The panel will also discuss emerging trends being covered in technology media including blogging, Web 2.0/social media, Mojo and other up-and-coming trends in the technology industry. Moderator Mike Mannino, Media Relations Manager, PR Newswire Panelist Edward J. Correia, Editor, Software Test & Performance

You may have heard about how a feature story can be a great way to get your message to the media, but you have no idea about how to write one. Or maybe you've dabbled with features in the past but could use a refresher course. Either way, a free "Features 101" Webinar being offered by PR Newswire will be time well-spent. More than ever, public relations professionals are challenged to find new ways to get the media's attention. A feature is often the best way to showcase your message and have it stand out from the competition. This Webinar will provide you with the tools to make that happen. Steve Gosset of the PR Newswire Feature News Service will offer a fast-paced interactive session that gives you a paragraph-by-paragraph breakdown of the most crucial building blocks of a successful feature. You will also learn: » How a feature differs from a news release. » The importance of writing the story in such a way that it can be used verbatim by the media. » How the media landscape has changed, increasing your opportunities for feature placement. » How to best integrate photos and multimedia into your feature release. » Why you need to plan ahead to have a chance of being noticed by editors and reporters. Presented by Steve Gosset, Manager - Editorial Services

PR Newswire invites you to a Measurement for the Masses Webinar Measurement has been a topic of great interest and debate in the communications industry for years. Most professionals believe measurement is the key to solidifying the role of strategic communications in the business world. However, measurement has eluded the masses because these services have traditionally been extremely cost-prohibitive and cumbersome. This is beginning to change. New cost-effective, easy-to-use services are helping communications professionals measure the results of their programs and providing them with much needed ROI. This interactive discussion will take a close look at what’s new in the world of media measurement and how a communications expert from Harrah's Entertainment, Inc. has incorporated one of the newer measurement services, MediaSense from PR Newswire, into his overall communications program with great results. Presented by Allison Murphy, Product Manager, Media Monitoring and Measurement, PR Newswire Alberto Lopez, Corporate Director, Strategic Communications, Harrah's Entertainment Inc.