My Business Playbook

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it. In this episode, I’m breaking down the five pricing mistakes quietly costing you dream clients and showing you exactly how to fix them so you can charge more, sell with confidence, and stop discounting your brilliance. What You'll Learn:Why leading with price too early kills your conversionsThe framing shift that turns cost into investmentHow your tone and silence on sales calls changes everythingWhy charging hourly is capping your income - and what to do insteadThe psychology behind tiered pricing and how to engineer itThe bonus fix if your real problem is low-quality leads👉 Click here to get access to The Funnel Fix!

Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-level pathway I walk all my creative clients through to scale to seven figures - without losing their freedom, creativity, or sanity. This isn’t about doing more. It’s about doing the right things in the right order. If your goal is a business that gives you financial freedom and your life back - this is for you.What You'll Learn:The 5 levels every creative business must move through to reach $1MWhy most creatives get stuck at level 1 (and how to break through fast)How to shift from selling time to building true leverage in your bizThe mindset + leadership upgrade that unlocks real growthWhy your pricing might be killing your profit - and how to fix itWhat true freedom actually looks like when you scale intentionally

If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break down exactly how to hire, onboard and manage a sales team that actually converts - without losing the magic of your brand or your voice.If you've been thinking “I can’t hand off sales”… this episode will change your mind. What You'll Learn:The 3 signs it’s time to stop selling and hire helpWhy hiring a closer is not your first sales hireThe mindset shift that makes delegating sales feel exciting, not ickyWhere to find A-player salespeople who already love your brandHow to onboard like a pro and avoid sales disastersThe exact metrics your sales team must track to stay on target

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a little inspo from Taylor Swift, of course). What You'll Learn:Why creatives stay stuck at the same revenue (even when they’re crazy talented)The identity shift you must make if you want to scale sustainablyThe 6 principles every Creative CEO lives byThe real difference between discomfort vs misalignmentWhy being a CEO doesn’t mean becoming a corporate robotWhat Taylor Swift can teach you about boundaries, energy, and high standards

What if the dream isn’t building your own thing - but building inside someone else’s? In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship. We talk content, leadership, team-building - and what it really takes to scale without being the face of the brand. What You'll Learn:Why working for someone else might be the smartest move for creativesHow to attract top talent (even if your brand isn’t “big”)What great content actually looks like - and why most people get it wrongThe leadership mindset shift that changed everything for SamHow to stop micromanaging and start building a team that thinks for youThe simple content framework Sam uses to grow on Instagram (with just his iPhone)

If your funnel isn’t designed intentionally, leads fall through the cracks.In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot.We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated).In This Episode, You'll Learn:The real definition of a funnel (and why every business has one—whether they know it or not)The #1 mistake that’s making your leads disappear before they ever convertWhy one funnel, one goal is the golden rule of conversionThe 3 core funnels that bring in premium clients (and how to know which one you need)How to sell the next step, not the end game (this is where most people go wrong)Why simplicity wins—and how to avoid the overcomplication trapWhat key metrics to track so you can optimize (instead of guessing)

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless. In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).What You'll learn:The 3 objection buckets that are blocking your salesWhat “I need to think about it” really means and how to respondMy go-to reframe questions that flip "maybe" into "yes"How to handle objections without feeling pushy, weird, or salesyWhat to say when they say “it’s not the right time” or “I can’t afford it”The one simple automation that pre-sells your offer BEFORE the call

If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permission slip to stop playing small. I’m pulling back the curtain on our $74K launch and showing you how to raise your prices with clarity, confidence, and zero fluff. You’ll walk away knowing exactly how to position your next offer - and finally charge what you’re worth. What You'll Learn:The exact strategy behind our $74K price-rise launch (and why it was our easiest ever)Why your fear of “emailing too much” is costing you salesWhat I did instead of a webinar that still converted like crazyHow we doubled the price of our course and still sold outThe 6-step framework to raise your prices without freaking outWhy no one’s going to give you permission - and why that’s a good thingClick here to get the Swipe File Freebie and Video Freebie!

In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.You don’t scale by adding more. You scale by letting go. What You'll Learn:The sneaky habit that was capping my monthly revenueThe one hire I made that you wouldn't expectThe mindset shift that made people take my business seriouslyHow I simplified my systems and unlocked major profitWhy content alone won’t cut it if you want to scaleThe exact question I asked to find the real constraint in my biz

You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels “safe” but is actually the thing keeping you stuck, exhausted, and capped.If hiring feels scary, messy, or overwhelming, this conversation will change how you see capacity, delegation, and growth. What You'll Learn:The sneaky reason creatives wait too long to hire - and why it backfiresWhy “it’s easier if I do it myself” is a growth killerHow to increase capacity without hiring full-time or blowing your budgetThe real cost of poor hires - and when it’s time to let someone goSimple ways to get out of the Death Valley and create breathing room fast

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable.  I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with actual confidence. If you want the new year to feel like a clean slate instead of a repeat of last year, this episode is your reboot.What You'll Learn:The permission you must give yourself first so your brain can actually believe bigger goalsThe honesty audit that exposes what’s quietly burning you out (and what needs to go)Why aligned decisions create an easier year than “try harder” goals ever willThe truth about starting fresh - and why most creatives never actually do itThe Stop-Keep-Start ritual I use every December to create my biggest yearsHow to walk into January feeling calm, clear, and fully in CEO modeGet my free end-of-year AI reset tool here: https://tools.laurahiggins.com/reset

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If you want your marketing to finally land, this is your wake-up call. What You'll Learn:The simple story mistake that instantly disconnects your audienceWhy talking about “your story” often repels buyers instead of attracting themThe narrative principle that makes people feel seen, understood, and ready to take actionHow to position yourself as the guide, not the hero, so your content actually convertsThe empathy plus authority combo that makes your message magneticWhy starting with the problem is the fastest way to hook attention online

If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhouses Kate Lawrence, Matt Lakajev, Jay Wright, and Sophie Lea to unpack the real, raw journey of scaling a business without burning out. Expect unfiltered stories, hard-won lessons, and a refreshing take on what actually moves the needle right now. What You'll Learn:The surprising content shift that’s helping creators stand out onlineWhy “perfect” content is killing your reach - and what to post insteadThe mindset that turns scrappy side-hustlers into creative CEOsReal talk: charging what you’re worth when you’re a creativeHow to show up confidently online (even if you’re terrified)The one belief shift that helped these founders finally scale

Most business owners wait until January to start planning - but by then, it’s too late. In this episode, I’m walking you through the 5 exact end-of-year moves I use to set myself - and my clients - up for massive growth in the new year. If you want to start 2026 strong, this is your game plan. What You'll Learn:Why starting in January puts you way behind (and what to do instead)The 10x mindset shift that changed my entire businessHow to structure your year around your actual lifeA simple calendar strategy that will boost your cash flowThe unpopular truth about burnout (and how to avoid it)What most creatives never give themselves permission to do - but should

If your business has hit a ceiling and you're craving that next level of growth, strategy alone won’t fix it. In this episode, I’m breaking down the 3 silent blindspots that are quietly sabotaging your momentum-and how to smash through them so you can finally scale with more freedom, income and ease.What You'll Learn:Why your time is your most expensive resource (and how to treat it like one)The two ways to buy back time-without dropping the ball on qualityThe real reason your lead gen, sales or systems aren’t working (spoiler: it’s not your talent)The identity upgrade you need to become a 7-figure creative CEOHow to know which of the 3 bottlenecks is holding you back right nowThe mindset trap keeping creatives stuck doing $10 tasks forever

If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained. You'll learn:Why how-to content isn’t working anymore (and what to do instead)The 3 pillars you need to cut through the AI noiseMy exact strategy to map out a week of content in under 5 minutesWhat most creatives get totally wrong about contentHow to go from ghosting your audience to building real connectionThe swipe file that gives you 120 hook ideas (and how to get it)

Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on the table. In this quick win episode, I'm sharing three simple strategies to help you land dream clients before the holidays - and start the new year booked and confident. What You'll Learn:The big money mistake creatives make every DecemberWhy “everyone’s on holidays” is killing your salesThe one mindset shift that will unlock pre-Christmas bookingsHow to repackage your offer to make it irresistibleWhat to say to retainers who want to pause over the breakThree things you must do to start 2026 with momentumClick the link here: https://tools.laurahiggins.com/plan-3

This one's personal. I’m answering your burning questions - from how I started on Instagram to whether everyone is actually cut out to run a business. I’m joined by my friend Rachel for a totally unscripted chat about the messy middle, the early days, and the moments that changed everything. If you’ve ever wondered if you’re ready (or if you’re just wildly unqualified), you need this episode. What You'll Learn:The real story of how I got started on Instagram (cringe filters and all)Why your content might be falling flat - and how to fix it fastFeeling like a generalist? Here’s why that might be your superpowerThe moment I knew I had to quit my job - and who gave me the pushThe truth about readiness (and why it’s a terrible business strategy)Not everyone should run a business - and that’s not a bad thingReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

What starts as a last-minute book cover turns into a million-dollar brand. In this episode, Georgia Norton Lodge of Georgia Draws a House shares how she went from side hustling in her bedroom to building a business that now runs without her. We’re talking viral moments, quitting the 9-5, launching digital products - and what really unlocked her biggest growth yet. What You'll Learn:The unexpected tantrum that sparked a million-dollar businessHow Georgia knew it was time to quit her 9-5 for goodWhat she did when her drawing drops blew up overnightThe mindset shift that unlocked a $700K programWhy she only works 4 days a week and still scalesHer honest take on money, motherhood, and creative freedomReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

If you’ve ever felt awkward, pushy, or just plain bad at sales, this episode is your breakthrough. I’m breaking down the exact formula that turned me from “I suck at selling” to running a multi-seven figure creative business with a sales team that converts like crazy. Get ready to sell with confidence, close with ease, and finally land those dream clients. What You'll Learn:The 3 parts of presence that instantly shift you from “pushy” to powerfulHow your self care routine directly impacts your ability to close salesWhy showing up with authority and confidence makes you magnetic to dream clientsThe danger of “nice girl energy” and how to replace it with empathy plus strengthThe exact process I use to frame, lead, and close sales calls without feeling ickyReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠