DiscoverMoney Lab
Money Lab
Claim Ownership

Money Lab

Author: Money Lab

Subscribed: 618Played: 15,580
Share

Description

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
625 Episodes
Reverse
 A focus on sales pitches made us more in revenue in the first 14 days of a new subscriber. 
I could talk about this all day. 
Sell With Class

Sell With Class

2025-11-1332:19

Selling bums me out, so this is my way to combat that. 
Do you agree? Take this description for instance. I could have made it short, but instead I decided to make it incredibly long. Why? Well, just to make it more complicated. Didn't have to be complicated, could have just been one sentence like I usually do, or no description whatsoever, but instead I'm going to write an absolute ton of show notes and a super long description for no other reason than to just prove the point that everything's too complicated, like the title of this podcast suggests. 
Maybe retirement is the wrong word.
Sure, why don't you brag about it? 
 A follow-up to yesterday's episode.
My 2026 SEO Strategy

My 2026 SEO Strategy

2025-11-0836:07

 A 50,000-foot overview. 
What I liked, what I didn't like, what I would do again in the future. 
AI Vs Directories

AI Vs Directories

2025-11-0637:34

Have you ever considered having a directory of pool maintenance companies on your website?
My 2026 Money Model

My 2026 Money Model

2025-11-0522:22

I skimmed Alex Hormozi’s new book. I was already implementing a lot of these tactics.
I Need An Outlet

I Need An Outlet

2025-11-0434:52

Meaning, something else to do besides business stuff.
H/T Matt D'avella
Is making people aware of your brand, even if it is a funny meme, useful. One day their circumstances might change and then they need you and you are the one who pops to mind.One thought regarding this is, I currently do not own a pool or hot tub and so I do not need of your content currently. However, in the future if this changes where is the first place I would be going, you! You have attracted a customer by providing me with content that is not aligned to anything I need right now, but now I know about you. Totally get your thoughts on making content that is only focus on your customer but sometimes going very top of funnel might play the long game?
And it was freaking AWESOME!
Hoppy Halloween! 🎃🍺
Yes and no. But mostly no. At least for me.
I realized I already did this episode. Enjoy the repeat! 
The Noob Effect

The Noob Effect

2025-10-2835:32

The quiet art of shutting the f**k up.
So what happened? Find out by listening.
loading
Comments (2)

Lars ØLB

Awesome episode! Keep at it guys, really enjoy your style and format!

Mar 25th
Reply

Alex Carr

Never beatbox again.. Either of you.. ever..

Oct 10th
Reply
loading