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The Artificial Intelligence Show

Author: Paul Roetzer and Mike Kaput

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The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

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Are AI agent swarms here?  Paul and Mike break down the viral "Moltbook" phenomenon, OpenAI’s massive funding talks, and the sobering new essay from Anthropic’s Dario Amodei. Plus: Google’s Project Genie, Microsoft’s stock dip, and the new Marketing Talent AI Impact Report. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:02:38 — AI Pulse Results 00:05:27 — Moltbot and Moltbook Take the World by Storm 00:19:06 — OpenAI’s Insatiable Need for Funding 00:25:56 — Marketing AI Council Report 00:34:19 — AI for Departments Webinar Series 00:35:30 — Google Introduces Project Genie 00:40:49 — Dario Amodei Publishes “The Adolescence of Technology” 00:47:42 — Microsoft’s Rocky Week 00:51:47 — More Details Revealed About ChatGPT Ads 00:55:23 — Rumors of a SpaceX/xAI Merger 00:59:05 — METR Releases New AI Time Horizon Estimates 01:03:42 — Google DeepMind Researcher Founds New AI Startup 01:05:57 — New Anthropic Research on How AI Affects Knowledge Work 01:09:13 — New Gallup Research on AI Usage in the Workplace 01:11:50 — AI Product and Funding News Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Who actually owns AI learning: L&D, HR, or you?  Paul Roetzer and Cathy McPhillips break down the talent crisis, the rise of the generalist, and realistic timelines for AI agents. They explain the specific signals that tell you a pilot is failing due to human resistance rather than tech, why it is unlikely we will see a universal "GPT-4 moment" for agents this year, and the critical importance of maintaining human authenticity in an era of AI-generated content. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:11 — Question #1: Who owns AI learning: L&D or departments? 00:09:52 — Question #2: Hiring dedicated AI change management consultants.  00:11:54 — Question #3: Middle management’s role in normalizing adoption. 00:14:27 — Question #4: Signals a pilot is failing due to culture, not tech.  00:16:12 — Question #5: Balancing learning pace vs. rapid experimentation.  00:20:11 — Question #6: Hiring for critical thinking and AI skills. 00:23:31 — Question #7: Experience vs. Adaptability in talent acquisition.  00:25:35 — Question #8: Protecting and compensating AI leaders. 00:27:56 — Question #9: Using AI with confidential data restrictions. 00:30:35 — Question #10: Realistic timelines for AI agent advancement.  00:33:21 — Question #11: Managing model selection and "agent chaos." 00:37:24 — Question #12: The rise of the Generalist vs. Specialist.  00:41:14 — Question #13: Proving AI skills beyond certificates.  00:44:25 — Question #14: Trust and authenticity in AI content. 00:48:35 — Question #15: AI SDRs: Vendor questions vs. building in-house.  This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
World leaders and tech titans are debating AGI timelines at Davos, but Amazon’s latest moves suggest the disruption is already here. Paul Roetzer and Mike Kaput dissect the disconnect between the "powerful AI" promised by labs and the labor market "tsunami" warned by the IMF. From the White House’s "Great Divergence" report to Anthropic’s new 84-page Constitution and xAI’s "human emulators," we explore the friction between technological acceleration and human adaptation. Plus, a look behind the curtain at how SmarterX uses AI to build courses at scale. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:03 — AI Pulse 00:05:10 — AGI Comes to Davos 00:21:26 — Amazon Layoffs and the “Great Divergence” 00:38:59 — AI for Course Creation 00:58:55 — Google DeepMind Is Hiring a “Chief AGI Economist” 01:02:06 — OpenAI Warns AI Is Reaching “High” Cybersecurity Threat Levels 01:07:18 — Anthropic Publishes New “Constitution” That Governs Claude’s Behavior 01:17:39 — New Survey Shows Big Disconnect Between Employees and Leaders on AI 01:24:39 — xAI Wants to Automate White-Collar Workers 01:28:29 — How Do Credit Pricing Models Work? 01:38:22 — AI Product and Funding Updates Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
No business school prepared leaders for managing humans alongside autonomous AI agents. In this AI Answers episode, Paul Roetzer and Cathy McPhillips break down the immediate strategic shifts required for 2026. They explore where marketing agencies can use AI in a post-billable-hour world, the rise of the AI Output Verification manager, and why LLM’s "alien technology" requires a new approach to risk. Plus: Practical advice on building custom GPTs and knowing when not to automate. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:38 — Question #1: AI Leverage for Marketing Agencies 00:07:44 — Question #2: The "Alien" Nature of LLMs 00:10:06 —Question #3: Responsible AI Mistakes to Avoid 00:13:07 — Question #4: Evaluating AI Platforms 00:16:32 — Question #5: Platform Consolidation 00:18:32 — Question #6: Building Internal Systems vs. Third-Party Tools 00:20:09 — Question #7: Data Privacy Concerns 00:23:09 — Question #8:  Signaling Trust & Authenticity 00:25:47 — Question #9: Reinventing Workflows & Org Charts 00:30:50 — Question #10: How to Start Building AI Assistants 00:33:34 — Question #11: What You Should Never Automate 00:36:12 — Question #12: Scaling AI Too Fast 00:38:36 — Question #13: New Leadership Skills 00:41:42 — Question #14: AI Output Verification 00:45:29 — Bonus: AI Book Recommendations This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
OpenAI turns to ads, while Anthropic puts an agent on your desktop. In Episode 191, Paul Roetzer and Mike Kaput analyze the arrival of "Claude Cowork," an autonomous agent that could replace entry-level tasks, and OpenAI’s decision to begin testing ads in ChatGPT. We also cover the explosive Elon Musk vs. OpenAI lawsuit, Apple’s choice to use Google Gemini for the next-generation Siri, and OpenAI’s rumored "AirPods killer" hardware. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:44 — AI Pulse 00:08:18 — OpenAI Begins Rolling Out Ads in ChatGPT 00:26:07 — Claude Cowork 00:37:08 — Elon Musk vs. OpenAI Goes Nuclear 00:49:49 — Elon Musk Walks Back Grok Undressing Capability After Backlash 00:53:43 — OpenAI’s Real-World Growth Data 00:56:43 — Personal Intelligence from Gemini 01:02:46 — Apple Picks Google for Siri Upgrade 01:05:31 — OpenAI’s AI Device May Try to Kill AirPods 01:08:54 — This Week’s AI-Native Chronicles 01:17:06 — Drama at Thinking Machines Lab 01:19:15 — Deepfakes Hit a Stunning New Level of Realism Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Is the AI "tipping point" already here? Paul Roetzer and Mike Kaput jump into ChatGPT Health, Claude Code, and why we don't need AGI to transform work. We also break down how AI is reshaping healthcare, the $20B xAI funding round, and real-world use cases for building apps in minutes with Lovable. Plus, a look at Google Gemini’s Gmail updates and the dark side of Grok’s latest image tools. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:46 — AI Pulse 00:07:05 — ChatGPT Health 00:21:01 — Audience Reactions to Episode 189 00:29:33 — Real World AI Use Cases for Lovable, Claude Code, and More 00:51:12 — xAI Raises $20B Series E 00:56:28 — Anthropic Is Raising $10 Billion 00:59:09 — Google DeepMind and Boston Dynamics Partner on Humanoid Robots 01:05:10 — Google Makes Big AI Updates to Gmail 01:08:11 — Similarweb Global AI Tracker Report 01:10:41— xAI Draws Fire for AI That “Digitally Undresses” People Today’s episode is brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. To register, go to www.aiforagencies.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
A Google principal engineer claims Claude Opus 4.5 completed a year's worth of work in a single hour. Now, the industry is grappling with a sudden, massive leap in coding capabilities that has experts warning that everything is about to change. In this week’s episode, Paul Roetzer and Mike Kaput dissect the signals that we may have entered the "singularity." They explore the fallout from Yann LeCun’s scorched-earth exit from Meta (including claims of "fudged" benchmarks), Sal Khan’s "1% Solution" for job displacement, and NVIDIA’s strategic acquisition of Groq talent. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:14 — AI Pulse 00:05:41 — How Close Are We to AGI? 00:31:48 — AI Change Management 00:38:18 — OpenAI Is Hiring a “Head of Preparedness” 00:41:59 — Khan Academy Creator Calls for Job Displacement Fund 00:47:30 — Jevons Paradox in AI 00:55:20 — The Rise of Vibe Revenue 00:57:57 — Salesforce Says Trust in LLMs Is Declining 01:03:25 — Nvidia Does Landmark Deal with Groq 01:06:21 — Meta Acquires Manus 01:08:34 — Yann LeCun Speaks Out 01:14:14 — OpenAI Preps for Largely Audio-Based AI Device 01:17:39— AI Predictions for 2026 01:20:35 — OpenAI Releases Prompt Packs for ChatGPT This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Is 2026 the year society finally pushes back against artificial intelligence? In this year's final episode, Paul Roetzer and Mike Kaput explore the immediate future of AGI, analyzing Demis Hassabis’s warning of a shift ten times larger than the Industrial Revolution and Shane Legg’s prediction of human-level intelligence by 2028. The hosts break down critical developments, including Google’s Gemini 3 Flash, OpenAI’s staggering valuation talks, and the rise of world models that simulate physical reality.  Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:27 — AI Pulse 00:07:05 — AI Trends to Watch in 2026 00:31:59 — Demis Hassabis on the Future of Intelligence 00:42:35 — DeepMind Co-Founder on the Arrival of AGI 00:47:53 — Are AI Job Fears Overblown? 00:56:05 — Gemini 3 Flash 00:59:38 — OpenAI Eyes Billions in Fresh Funding 01:02:19 — OpenAI Releases New ChatGPT Images 01:04:18 — Karen Hao Issues AI Book Correction 01:08:18 — AI Keeps Getting Political (Roundup) 01:12:51 — AI World Models 01:17:31 — US Government Launches Tech Force This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
As we close out the year, this AI Answers episode offers a reflective look at how organizations are actually navigating AI adoption.  Cathy McPhillips and Paul Roetzer take a step back from tools and headlines to talk about the human side of AI: leadership behavior, workplace culture, and how long-held ideas about productivity and value are being quietly challenged as AI becomes part of everyday work. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:05 — What responsibility do leaders have to confront the fear of AI head-on? 00:05:53 — Is there value in intentionally keeping some work, not just for fact-checking or “human-in-the-loop” oversight, but as a form of cognitive reset? 00:09:18 — Should productivity still be the primary measure of an employee’s value? 00:012:13 — What are behaviors executives should model to make AI use feel safe, normal, and expected across teams? 00:17:16 — What are the clearest structural signs an organization is talking about AI transformation while actively resisting it? 00:20:47 — Why do so many organizations default to treating AI as an IT initiative? 00:22:17 — What is vibe coding? 00:23:47 — If you could go back to the very first AI Show episode and correct one major prediction or assumption you had about AI, what would it be and why? 00:28:04 — What is one listener question that fundamentally changed how you think about AI? 00:30:43 — What has been the most personally challenging part of leading conversations about AI’s impact on jobs, identity, and the future? 00:35:48 — Where do you think most companies actually over-invested in AI? 00:39:53 — What is one thing you would refuse to automate, no matter how good the tech gets, and why? 00:43:04 — What is your measure for adding a podcast or other medium to your trusted resources? 00:45:03 — How can listeners think about simplifying how they’re thinking about, piloting, and scaling AI?  This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
A billion-dollar check from Disney. A federal crackdown on state AI laws. And a new model from OpenAI that beats human experts 71% of the time. In Episode 186, Paul and Mike unpack the release of GPT-5.2, Disney’s strategic pivot to license its IP for Sora, and President Trump’s executive order designed to accelerate "American AI dominance" at all costs. Plus: Is the future of data centers in space? Why is Microsoft Copilot struggling in the enterprise? And a look at Time’s "Architects of AI." Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:46 — AI Pulse 00:06:27 — GPT-5.2 and OpenAI Turns 10 00:22:43 — Disney-OpenAI Deal 00:32:41 — Trump Executive Order to Override State AI Laws 00:44:17 — OpenAI State of Enterprise AI Report 00:53:03 — Google Cloud ROI of AI Reports 00:56:14 — Microsoft Lowers AI Sales Expectations 01:02:14 — TIME Person of the Year: The “Architects” of AI 01:06:08 — The Economics of AI and Data Centers in Space 01:14:31 — Shopify SimGym 01:18:37 — Research on Teen AI Usage 01:21:11 — OpenAI Certifications This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
What happens when AI stops being a tool and starts reshaping every task inside your company?  In this AI Answers episode, Paul Roetzer and Cathy McPhillips go through audience questions on where AI jobs are really heading, how agents and “AI ops” are emerging, and what to expect as reasoning models accelerate into 2026. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:55 — What AI Positions are in demand for professionals who are not coders? How can skill sets be presented to hiring managers?  00:08:49 — What are the top AI concepts that organizational communicators need to know? 00:10:56 — What should I focus on in AI? 00:13:21 — What do you think would be a good area to focus on as someone trying to break into the AI industry? 00:16:15 — Would you recommend prioritizing 'Generative' use cases or 'Predictive' use cases to achieve the quickest win? 00:18:45 — What’s the most innovative way to get started? Do we need a certain level of data hygiene first, or can AI help clean and organize the data as we go? 00:23:55 — Can you talk about what to be aware of and best practices for sourcing use cases? 00:28:25 — What is the best way to introduce AI tools to a technical/industrial workforce without causing 'replacement fear'?  00:30:47 — What would you say to people who are trying to move beyond the mechanical use of AI and actually trust the technology enough to use it in meaningful ways? 00:34:20 — How do you see AI-driven search tools impacting traditional search engines? 00:36:43 — As generative AI matures, what’s the next significant shift? 00:41:04 — Do companies understand AI well enough before reducing their human workforce? 00:45:51 — What are the main factors that could slow down the advancements of AI? 00:49:11 — As AI systems move toward recursive self-improvement, what guardrails are needed to ensure they aren’t learning from a distorted or incomplete view of the world?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
OpenAI has officially declared a "Code Red," reportedly delaying future product launches to frantically shore up ChatGPT against a resurgent Google. This defensive pivot comes just as Google unveils Gemini 3 Deep Think and Workspace Studio, powerful new tools that allow users to build autonomous agents without writing a single line of code. On this week’s episode, Paul and Mike analyze this shift in power and explore the industry's quiet preparation for "recursive self-improvement," a near-future where AI models evolve without human intervention. They also discuss the backlash over OpenAI’s ad tests, major leadership shakeups at Apple, and Anthropic’s race to the public markets. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:03 — AI Pulse 00:07:54 — OpenAI Code Red 00:16:28 — Google Releases 00:28:59 — AI Industry Preps for “Recursive Self-Improvement” 00:42:32 — OpenAI Slammed for Ads 00:47:20 — Apple Talent Shakeups 00:51:22 — Anthropic IPO and AI Interviewer 00:59:42 — Jensen Huang Rogan Interview 01:06:04 — Perplexity Lawsuits 01:09:33 — Meta Acquires Limitless 01:12:39 — Pope Weighs In on AI 01:16:53 — Data on AI Job Cuts 01:20:50 — Data on AI and Parenting This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Is the "AI Bubble" real? We analyze "The Big Short" investor Michael Burry’s bet against the industry. Mike and Paul also break down MIT’s "Project Iceberg," which suggests 11.7% of the workforce is already exposed to replacement, and a new McKinsey report on the 7x growth in demand for AI fluency. Plus, Claude Opus 4.5, Artificial Superintelligence, political divides over AI, and more in our rapid-fire section. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:19 — AI Pulse 00:08:04 — MIT Study: AI Can Already Replace 11.7% of US Workforce 00:23:55 — Is There an AI Bubble? 00:33:24 — Political Divides Over AI Are Getting Worse 00:40:27 — ChatGPT Turns 3 00:46:59 — Claude Opus 4.5 00:49:19 — ChatGPT Shopping Research 00:52:30 — Google Encroaches on Nvidia’s Chip Dominance 00:55:58 — Suno Embraces Training on Licensed Music 00:58:48 — Insurers Retreat from Covering AI Risks 01:02:21 — Dwarkesh Podcast with Ilya Sutskever 01:08:41 — “AI 2027” Revises Forecasts to 2030 01:12:26 — The Thinking Game and AlphaFold 01:18:38 — DeepSeek V3.2 01:20:27 — Runway Gen-4.5 This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Google released Gemini 3, its most advanced model yet, along with Nano Banana Pro, a leading image generation and editing model. On this week's episode, Paul and Mike go deeper on those topics and other top news this week, including GPT-5.1 Pro, controversy around a popular AI book, Nvidia earnings, and more. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:32 — AI Pulse Survey 00:08:42 — Gemini 3 00:18:11 — Nano Banana Pro 00:26:06 — GPT-5.1 Pro 00:28:54 — Nvidia Earnings 00:36:14 — Nvidia, Microsoft Invest in Anthropic 00:40:28 — OpenAI Board Member Controversy 00:42:43 — AI Gets More Political Over State-Level Regulations 00:47:22 — AI Super Pac Flexes Its Muscles 00:49:40 — Karen Hao Book Controversy 00:54:19 — New Jeff Bezos AI Startup 00:56:38 — Amazon Gives Rufus Rave Reviews 00:59:18 — AI Gets Further Embedded Into Education 01:01:34 — Entry Level Unemployment This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
AI literacy is becoming essential across every organization, but most leaders are still figuring out how to measure it, teach it, and communicate its value.  In this episode of AI Answers, we dig into questions about emerging AI skills frameworks, why literacy matters for every employee, how to talk about risk and responsible AI guidelines, and what to do when teams resist training or demand proof before pilots begin. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:33 — Question #1: Have any AI literacy frameworks emerged that help assess and track employees’ AI skills? 00:09:45 — Question #2: How important is it for all employees to develop basic AI literacy?  00:12:34 — Question #3: How can leaders articulate the business value of investing in AI literacy when stakeholders aren’t yet convinced it matters? 00:14:27 — Question #4: What’s the most effective way to help senior executives understand the risk of not having AI guidelines in place? 00:16:36 — Question #5: When companies start drafting responsible AI guidance, do you recommend formal “policies,” more flexible “guidelines,” or something in between?  00:20:00 — Question #6: Many teams love the idea of AI but resist assessments, training, or structured onboarding. How can leaders overcome that resistance? 00:23:15 — Question #7: How should organizations respond when proof is demanded before pilots have happened? 00:26:29 — Question #8: Are there organizations successfully using a single overarching KPI to measure the impact of AI?  00:28:20 — Question #9: What’s your advice for getting data, governance, and access into shape so AI can actually deliver results?  00:32:48 — Question #10: How close are we to real enterprise adoption of AI Agents, and what should organizations be preparing for now? 00:38:39 — Question #11: Have you had a chance to use GPT-5.1 yet?  00:42:10 — Question #12: As generative AI reshapes search, what should marketers know about the shift from SEO to GEO?  00:45:39 — What do you think organizations should keep an eye on in the next few months?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
OpenAI has released GPT-5.1, a controversial new AI app is bringing people back from the dead, and there's a big debate in AI about very different belief systems. On this week's episode, Paul and Mike go deeper on those topics and other top news this week, including political backlash to AI, the first AI-orchestrated cyberattack, an AI-generated song topping the charts, and much more. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. 00:00:00 — Intro 00:03:59 — AI Pulse 00:06:41 —GPT-5.1 00:14:51 —Controversial New AI Product Brings Back the Dead 00:22:09 — Beliefs vs. Fundamental Truths 00:39:39 — Increasingly Negative Public Moods Towards AI 00:46:36 — First Reported AI-Orchestrated Cyberattack 00:51:33 — AI-Generated Country Song Tops Billboard Charts 00:58:43 — Cursor Raises $2.3 Billion, Valued at $29.3 Billion 01:01:13 — Parallel Raises $100 Million to Build Web for Agents 01:03:34 — Yann LeCun Leaving Meta 01:07:47 — NotebookLM Adds Deep Research 01:10:24 — McKinsey State of AI Report This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off an individual purchase or a membership by using code POD100 at academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
OpenAI is drawing fire after its CFO hinted the company might want a government "backstop" for its massive infrastructure costs. And Microsoft has published a new manifesto pledging to build "humanist superintelligence" that keeps humans in control. This week, Paul and Mike talk about those stories and more, including Google's new paper on the future of AI in learning, new data that shows AI is driving layoffs, and the backlash against Coca-Cola's latest AI-generated holiday ad. This week's episode also covers a feud between Amazon and Perplexity over AI shopping agents, a shocking deposition from Ilya Sutskever about OpenAI's internal power struggles, and much more. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps:  00:00:00 — Intro 00:09:09 — OpenAI Draws Fire for Comments About Government Backstop 00:23:02 — Microsoft’s Humanist AI Manifesto 00:38:36 — Google AI and the Future of Learning 00:48:28 — Data Shows AI Is Driving Layoffs 00:52:43 — Coca-Cola’s AI Christmas Ad Generates Controversy 00:57:46 — Amazon and Perplexity Feud Over Agent 01:03:18 — Ilya Sutskever Deposition 01:08:48 — Apple Nears Google Deal 01:11:56 — AI Companies Are Going on the PR Offensive This episode is brought to you by MAICON On-Demand.  This year’s top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
OpenAI says it's aiming to build a totally automated AI researcher by 2028... And it has completed its transition from non-profit to for-profit company, paving the way for an eventual IPO. This week, Paul and Mike talk about those stories and more, including a warning from the Fed chair about AI's impact on hiring, a new index measuring how well agents do remote work, and Nvidia's $5 trillion valuation. This week's episode also covers a new report on corporate AI adoption from Wharton, the concerning rise of AI "nudify" apps, and much more. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps:  00:00:00 — Intro 00:05:48 — OpenAI Sets Automated AI Researcher Goal 00:18:06 — OpenAI Completes Restructuring and Eyes IPO 00:31:49 — Is AI Responsible for a New Wave of Layoffs? 00:41:45 — Remote Labor Index Project 00:47:46 — Mercor Quintuples Valuation 00:52:40 — Nvidia Valuation 00:56:54 — Wharton AI Adoption Report 01:02:01 — Nudify Apps and Public Figures Getting Deepfaked 01:06:55 — Google Labs Introduces AI Marketing Tool This episode is brought to you by MAICON On-Demand.  This year’s top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
In this episode of AI Answers, Paul Roetzer and Cathy McPhillips answer the complex, and often uncomfortable questions shaping the future of AI. From the moral framing of “good” versus “evil,” to the technical risks of viruses, misinformation, and intellectual property, the discussion unpacks what it really means to use AI responsibly in a world moving faster than regulation or understanding. Along the way, Paul and Cathy discuss fact-checking AI, the emerging need to authenticate synthetic content, and keeping a human-centered role in creation and communication.   Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:31 — Is AI good or evil? 00:08:51 — Is AI a vector for viruses or trojans? 00:11:13 — If we’re using AI information, can we be sued if AI is pulling intellectual property? 00:13:10 — Is there one AI company that’s more ethical than others? 00:16:10 — Someone told me to add a prompt to ‘exclude hallucinations’ to avoid problems. Is that accurate? 00:18:03 — Is it helpful to use one AI tool to fact-check another?  00:20:08 — Will there ever be a way to definitively identify AI-created videos?  00:23:39 — Where do you decide where the human stays front-facing, like the podcast or webinars?  00:29:18 — What books do you recommend reading to learn more about Gen AI?  00:30:52 — My organization is focused on what not to do with AI. But I think we should also communicate what to do. What do you think about that balance? 00:34:18 — As a Director of Learning and Development, who’s doing AI in L&D right? 00:36:47 — Is there an AI concept for retirees that can help manage issues like healthcare decisions or transfer of wealth? 00:41:51 — It’s estimated Spotify has 100 million songs, and 75 million are AI-generated. Should Spotify and other streaming platforms flag this content as AI? 00:46:47 —  Do you have any moments from 2025 that you want to, that you've been thinking about over the past few weeks?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
OpenAI just entered the browser wars. And it's already getting messy. This week, Paul and Mike talk everything ChatGPT Atlas, OpenAI's agentic AI browser...including its glaring security issues.  This week's episode also covers a new letter advocating a pause on the development of superintelligence signed by an eclectic group of celebrities and public figures. Not to mention, we talk about Amazon's robot-driven layoffs, an Ohio bill that aims to ban human-AI marriages, new data on how many teens have romantic relationships with AI (hint: it's more than you'd expect), and much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:56 — ChatGPT Atlas Release 00:16:17 — ChatGPT Atlas Security Concerns 00:26:19 — Statement on Superintelligence Campaign 00:43:18 — Anthropic Plays Defense 00:50:14 — Amazon’s Robot Workforce 00:56:16 — Meta AI Layoffs 00:59:23 — OpenAI Controversy Over Suicide 01:02:26 — Ohio Bill Would Ban AI Marriages & High Schoolers Romantic Relationships with AI 01:08:03 — OpenAI Tries to Automate Junior Banker Work 01:10:43 — Sora 2 Roadmap 01:14:01  — Tesla Autonomy This episode is brought to you by MAICON On-Demand.  This year’s top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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Comments (1)

Emilia Gray

It's important to think of GPT-based tools as a helper, not a competitor. After all, they can significantly automate the workflow of digital marketers. Here https://aimers.io/blog/345-gpts-list-for-digital-marketers/ you can definitely choose the best solution for yourself depending on your needs.

Jan 22nd
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