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© Pierce Ujjainwalla
Description
Unconventional wisdom on marketing and technology, and disruptive ideas that go against the grain. Hosted by entrepreneur, CEO, marketer, and stereotypically friendly Canadian, Pierce Ujjainwalla. Every week, we feature provocative guests who will challenge what you thought you knew about marketing, technology, your career, and life in general.
53 Episodes
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Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:
The first principles Don uses to evaluate new marketing technology
How he empowers his team of enterprise marketers to be creative while making sure they remain on brand
What it takes to successfully roll out new tools at an enterprise scale.
Teaser: documentation and strong first impressions will go a long way!
Listen in as I talk to AJ Bruno, the Founder & CEO of QuotaPath, a sales commission platform that helps companies streamline and manage their sales compensation. AJ shares how he started and sold his first company, TrendKite, for $225M to Cision and then how he started QuotaPath immediately afterwards. He reveals his secrets on growing ARR from $0-$25M in less than 4 years and the biggest challenges he learned from running his first company. We also discuss sales compensation plans, building remote work culture and he shares some killer advice he got from his dad.
Meghan Mayday is the head of Marketing Infrastructure and Automation at Google Cloud where she manages the production of thousands of global Marketing programs a year.
Listen to her story of moving to San Francisco to find a job in technology, and how she moved up the corporate ladder to be a leader at one of the largest marketing operations teams in the world.
In this episode, Meghan shares her secrets on creating emails and landing pages in the enterprise, tips on how to be a great leader and how she is using AI.
This week I had Cody Ruberto, CEO & Founder of U-Ride on the show. He’s got an amazing story about being a professional soccer player and then starting U-Ride, which is a ridesharing company that operates in underserved communities.
He talks about what it took to be a professional soccer player, and then getting injured in his first month of playing. He visited 19 different doctors around the world, many of whom said he would never play again, and got 6 surgeries and finally made it back. From there he started U-Ride in Thunder Bay to help people get home safely at the end of the night.
It is an amazing story to hear how someone started a company with $3,000 that would compete against Uber & Lyft (who have raised $30B, collectively). U-Ride now does 1 million rides per year across 15 different cities in Canada.
In this episode of Unsubscribed! hear from Rod Cherkas, Founder and CEO of HelloCCO and Author of the Chief Customer Officer Playbook. Learn about:
What exactly Customer Success is and why it's so vital right now
How to put yourself into your customer's shoes
Variable compensation for Customer Success Managers
Hot tips from his book
In this episode of Unsubscribed! hear from Jay Schwedelson, Founder of SubjectLine.com, Founder of GURU Events and President and CEO of Outcome Media. Learn about:
How to create educating and entertaining viral content
How Jay managed to get over 10K people to register for his first-ever GURU conference
What Jay's learned from analyzing over 15M subject lines
Paul has been in the Marketing Operations since day 1. He’s seen it all from his experience working at Marketo, Adobe, Salesforce and Slack.
Fun fact: Paul led the team that built Adobe’s Marketo instance! Paul discusses how he views Marketing Operations role in the creation of emails and landing pages and how they tackled this at Onetrust.
He dives into what he sees as the future of building digital assets with AI and how Marketers should be preparing.
Paul gives advice to Marketing Operations professionals looking to advance their career and build a personal brand around marketing technology.
Join Pierce Ujjainwalla as he welcomes the legendary Mark Organ to the Unsubscribed! Podcast. Mark is a serial entrepreneur who has founded multiple companies including MarTech successes: Eloqua and Influitive.
Eloqua was a game-changing company that invented what is now known as the Marketing Automation space which spawned competitors like HubSpot, Marketo and Pardot. Mark sold Eloqua for a whopping $871M to software giant Oracle.
In this rare interview, Mark discusses his roots as an entrepreneur, how he started his first company and where he got the idea for Eloqua. He reveals the essential skills for being a successful entrepreneur and some of the biggest mistakes he made.
Tune into this episode to learn about being an entrepreneur, how to align a leadership team, and a behind the scenes look at what it took to build 2 category defining products.
Join Pierce Ujjainwalla as he welcomes Hilary Headlee to the Unsubscribed! Podcast. With over 20 years of Go to Market Operating experience in both B2B and B2C sales, Hilary is truly an expert in versatility. She is currently the EVP of Sales and Customer Success at Insight Partners and has held many executive positions across a variety of industries. She is passionate about her team's success and has many insights on all things leadership and sales. Want to see how she’s learned to thrive in sales operations and how she leads her teams to reach their full potential? Check out the full conversation here.
In this episode, you’ll learn:
1) The ways Hilary has seen sales operations shift and expand over the past 20 years.
2) How to hone great leadership skills and push your team to be their best.
3) Making the most of your tech stack.
Join Pierce Ujjainwalla as he welcomes Mychelle Mollot to the Unsubscribed! Podcast. With over 25 years marketing experience, Mychelle is a true master of her craft, someone who’s ascended to the highest levels in marketing. Right now, she’s Chief Marketing Officer (CMO) at Solace – a position she’s previously held in both large established companies and small, exciting startups. At Solace, a real-time event streaming company, Mychelle is responsible for every aspect of marketing strategy and operations. So what are some of the secrets behind her success? Listen to the full podcast to uncover Mychelle’s sage advice for becoming a CMO.
In this episode, you’ll learn:
1) About Mychelle’s career path from gold mining to marketing.
2) How lateral moves are important for advancing your marketing career.
3) What a typical day looks like for a CMO and what the role is really about.
In this episode of the Unsubscribed! Podcast, Knak number-cruncher Christopher Chan talks about his passion for hiking and rock climbing, and a recent expedition to Baffin Island. Before joining Knak as Controller in 2019, Chris looked after the company accounts at Ottawa-based accounting firm Logan Katz. With a Commerce Degree in Accounting from the University of Ottawa, and a Certified Public Accountant (CPA) licence, Chris quickly proved he had a head for numbers. He was instrumental in improving Knak’s financial maturity and central in efforts to secure Series A funding. Catch Chris in conversation with Pierce Ujjainwalla.
In this episode, you’ll learn:
1) About Chris’s passion for hiking and rock climbing.
2) How Chris spent 40 days in a frozen and remote part of Canada.
3) Why the Baffin Island trip came about and how Chris ended up there.
Highway Education is a public benefit corporation that offers aspiring digital marketers a faster and more affordable career pathway. Right now, there’s probably no one in the industry doing more to boost the marketing operations talent pool than Highway Education founder, serial Internet entrepreneur, and author of the State Of Marketing Operations 2022 – Toby Murdock. Whether you’re hiring or looking to get hired, listen to this edition of the Unsubscribed! Podcast, to hear Toby talking to Pierce Ujjainwalla about the current talent crisis, some of the challenges that lay ahead, and ideas for moving forward.
In this episode, you’ll learn:
1) About the current state of play in marketing operations.
2) Why the industry needs to build a job-ready talent pipeline.
3) How no-code martech like Knak can help bridge the skills gap.
In this episode of the Unsubscribed! Podcast, Pierce Ujjainwalla welcomes Randy Frisch, Chief Evangelist of Content Experience, Co-founder and President at Uberflip — a martech company that’s a leader in content experiences. As well as being an entrepreneur, investor, and a best-selling author, Randy is also a fellow marketing podcaster with his show ‘The Marketer’s Journey’. With Uberflip recently passing the 10-year milestone, Randy reflects on how perceptions around content have changed and its increased importance at every step of the customer journey. He also shares his insights into how to make the most of your existing content, and how to create a more personalized customer experience at scale.
In this episode, you’ll learn:
1) About the key inflection points in the evolution of Uberflip.
2) How attitudes towards the role of content have changed.
3) What it takes to create a great personalized content experience.
If you’re in marketing ops, and you’re on LinkedIn, you’ve almost certainly heard of Chris Willis. His thought leadership pieces are fabled. Chris is a Marketo Champion and Senior Marketing Operations Manager at Trimble, a company that specializes in connecting data, people, and processes across a range of industries, from construction to agriculture. One of his goals is to help marketers leverage tools and processes that drive return on investment. In this episode of Unsubscribed! Podcast, Chris chats to Pierce about his experiences, experimentations, and how he makes the most of Marketo email using Knak.
In this episode, you’ll learn:
1) About the experiences and experimentation that have shaped Chris’s career so far.
2) How Chris uses Knak to exercise creative control and creative flexibility over email.
3) Why experimenting with different messaging, layouts, and graphics is so important.
Very few people can claim to have had the same impact on software — in this case, marketing automation platforms — as Jill Rowley. A social selling evangelist, Jill was one of the first hundred employees at Salesforce and then spent 10 years at Eloqua creating the marketing automation category. After short stints at both HubSpot and Oracle, Jill became Marketo’s Chief Growth Officer. Not just a part of marketing movements — like social selling — Jill is the movement. We’re thrilled to have her on this edition of the Unsubscribed! Podcast alongside Knak’s very own Pierce Ujjainwalla.
In this episode, you’ll learn:
About Jill’s pioneering use of email and templates for lead nurturing.
How marketing automation has evolved over the past 20 years.
Why being customer-centric, centred, and obsessed is so important.
In this episode of the Unsubscribed! Podcast, Pierce sits down with award-winning marketing operations leader, mom, coffee connoisseur and Olympic weightlifter, Kimi Corrigan. We’ll let you digest that for a second.
In her role as VP of Marketing Operations & Strategy at Expel, Kimi is pumped to be building her marketing dream team. Join Kimi as she shares her marketing ops journey and how she loves blending people, process, and technology to make magic happen.
In this episode, you’ll learn:
1) How Kimi’s career grew out of her passion for marketing automation.
2) About the challenges of building a successful marketing ops team.
3) Why ownership and integration are important for a MarTech software stack.
In the mid-nineties, Insight Partners had a hunch that software was going to be a game changer. And they were right. For 25 years, they’ve provided investment, guidance, and an expansive support network to software ScaleUps including Calm, Shopify, Trivago — and Knak. Philine Huizing has been with the company since 2016, first on their Insight Onsite consultancy team, and currently as Principal. In this edition of the Unsubscribed! Podcast, Philine sits down with Pierce to discuss her journey into venture capital, and her passion for growth-stage tech, sharing sage advice for both aspiring venture capitalists and founders of software ScaleUps.
In this episode, you’ll learn:
1) About Philine’s journey into venture capital for growth-stage software companies
2) How venture capitalists (VCs) evaluate the founder’s pitch
3) What makes an effective investor-founder relationship
People who do business in Ottawa know the Ottawa Business Journal (OBJ). With its insightful coverage and coveted awards, the OBJ covers everything from the latest happenings to the infamous 40 Under 40 list. President of Great River Media Inc., Michael Curran is a respected leader in print, digital, and events — and the person that’s been behind the OBJ for the last 23 years. In this episode of Unsubscribed! Podcast, Michael takes a look back at his career to date, exploring how creating and distributing business news has changed, and the value that local business brings to our communities.
In this episode, you’ll learn:
1) What content marketers and journalists have in common (quite a lot, as it turns out).
2) About the value of regular short form pieces alongside less frequent long form content.
3) How technology has impacted business news and reporting since the late nineties.
When it comes to Ottawa’s business community, Pascal St-Jean is practically a household name. As a serial entrepreneur — and a serial mentor — he’s been a key contributor to Canada’s business landscape, helping to bring new ideas to life and guiding other business owners to do the same. During this episode of the Unsubscribed! Podcast, Pascal joins Pierce to talk about his journey as an entrepreneur, the value of entrepreneurial mentorship, and how “tracking the numbers” has changed his life.
In this episode, you’ll learn:
Why it’s so important to step out of your bubble to find new peers and mentors
About the vision that Pascal has for the mentorship journey entrepreneurs go through
How Pascal has used his ability to track macro trends to make key decisions
For Robert Baldwin, VP of Business Development at Knaxis, the real driver behind sales is a passion for helping people. If your goal isn’t to help people solve their issues (ideally with the product you’re trying to sell), then you’re in it for the wrong reasons. The thing is, people can tell if you’re trying to just push a product on them so that you can cash out on the transaction. They can also tell if you’re clearly invested in enabling them to do what they already do, but better.
In this latest episode of the Unsubscribed! Podcast, Rob walks Pierce through what it means to run a leading business development team, how BD and marketing can work together and why it’s so important not to default to the obvious messaging. Check it out.
In this episode, you’ll learn:
1) What effective business development is
2) Why it’s so important to surprise your prospects with new information
3) What it looks like when business development reports into your CMO
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