Discover
Under the Influence with Jo Piazza
Under the Influence with Jo Piazza
Author: Jo Piazza
Subscribed: 648Played: 43,322Subscribe
Share
© Jo Piazza
Description
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
372 Episodes
Reverse
Are you watching Love Story? This week we're chatting with our resident ’90s guru Glynnis MacNicol about Hulu’s depiction of JFK Jr. and Carolyn Bessette's tragic romance and why that title feels either deeply ironic or just flat-out wrong. We talk about the mythology of John John and Carolyn , the downtown NYC glamour of it all, the slip dresses, the cigarettes (the sweet, sweet cigarette, and the media machine that chewed women up and spat them out.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
What if you do not want kids, but everyone acts like you are making a mistake?
This week, we’re talking with Helena DeGroot, creator of the podcast The Creation Myth, about choosing a child-free life in a culture that refuses to believe that choice can be valid. Helena knew early that she did not want children. Her husband said he was on the same page, until he was not. After years of pressure, their marriage ended and she went on a deep, audio-documentary style search for the truth of what she actually wanted, without the noise of strangers, expectations, and the myth that motherhood equals fulfillment.
We get into doubt, identity, the “mother or selfish” binary, and why you can love kids, show up for them, and still not want to be a parent. Also, why the deepest personal stories often become the most universal mirror.
Listen to more of Helena's story on The Creation Myth.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Content featuring sick, sad, or injured children usually performs best online. Let that sink in.
That insane fact is just one of the unsettling realities journalist Fortesa Latifi uncovered while reporting her new book, Like, Follow, Subscribe, a deep dive into the world of kid influencers and the children growing up as brands.
In this episode of Under the Influence, Latifi explores why vulnerable childhood moments go viral, what happens to parent-child intimacy when a phone is always present, and how some kids say they stopped confiding in their parents because private experiences were turned into content.
The conversation also examines the murky legal landscape around child influencer profits, the rise and reinvention of former kid star Piper Rockelle, and the growing fear around AI and deepfakes manipulating children’s images online.
Like, Follow, Subscribe is available wherever books are sold.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Motherhood makes history, but history keeps trying to erase mothers. In this episode of Under the Influence, feminist cultural historian Elinor Cleghorn discusses her new book A Woman’s Work: Reclaiming the Radical History of Mothering and unpacks how motherhood has been written and rewritten to strip women of agency. From ancient birth rituals and the long, maligned history of midwifery to the Virgin Mary as an impossible maternal ideal and the witch trials as punishment for women who refused the “good mother” role, this is a conversation about why telling the real story of mothering is still an act of resistance.
Grab a Copy of A Woman's Work here
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Who was your gateway influencer?
For us, it was Love Taza—Naomi Davis—the Juilliard-trained ballerina (yes, a different one) turned mommy blogger and social star who made New York City look like a candy-coated dream of red lipstick, tiny apartments, and five kids in technicolor. And then she disappeared.
This week’s episode welcomes author Ali Hoff Kosik to talk about her new book Too Blessed to Stress, to dig into some weird Love Taza conspiracy theories, and to explain the correlation between pickleball and Evangelical Christian TikTok.
You’re welcome.
Follow Ali here.
Order Too Blessed to Stress here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Jo has been working on a brand new podcast about birth for the past year and she is so excited to share it with you all.
Today we are sharing the very first episode of Birth with Babylist.
In our first episode, we walk through what birth actually looks like, from early labor through delivery. We talk to experienced OB-GYNs and midwives as they break down the stages of labor, what’s normal, what’s unpredictable and what you can prepare for.
And because no two births are the same, real parents share what it was really like for them.
You can listen to all the episodes of Birth With Babylist here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Financial advice for parents usually lands in extremes, either panic-inducing warnings about how expensive kids are, or unrealistic frameworks that don’t account for how life actually unfolds. This week’s guests, Christy Shen and Bryce Leung became well-known after publishing Quit Like a Millionaire and retiring at 30 with over a million dollars invested, but their path started from a place of real financial precarity. Christy grew up in deep poverty, at one point living on just cents a day, which shaped how she thinks about risk, security, and the appeal of financial independence.
Now parents, their new book Parent Like a Millionaire Without Being One turns that framework toward family life, breaking down how to spend intentionally without getting pulled into the high-pressure baby economy. They talk about buying secondhand gear that holds value, building childcare swaps and babysitting co-ops, and leaning on community rather than defaulting to commercial solutions.
Grab a copy of Parent Like a Millionaire Without Being One here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Close your eyes (not if you’re driving) and picture your old lady life. You wake up when you want. You wear glorious caftans. You’re strong and you’re rich because you built yourself a safety net.
Today we’re chatting with Amanda Holden, the personal finance educator behind the new book How to Be a Rich Old Lady. We get into why women are trained to feel “bad at money,” how that keeps power in someone else’s hands, and what it looks like to take it back. Amanda breaks down her “10-minute missions,” the order of operations for getting financially stable and then secure and how to start investing without turning your life into a spreadsheet. We also talk about financial “influencing,” scammy advice, and the kind of money resistance that hits corporations where it counts without blowing up your future.
Get Amanda's wonderful book here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
In celebration of the Winter Olympics (the best thing to ever happen to Peacock) we are bringing back one of our favorite episodes of Committed with professional figure skaters Chris and Alexa Knierim.
These two shared the same dream when they fell in love and got married—get to the Olympics... together. They didn’t let broken bones or a mysterious illness get in their way. Their love story is even better than every Gen X woman's favorite romantic comedy, The Cutting Edge.
You can binge Committed here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Today’s episode is a grab bag — a hodgepodge of the stories people have been asking me about in my DMs for the past week.
First up: the Ballerina Farm raw milk scandal. We break down the failed raw milk tests, the health concerns, and why the internet reacted with such gleeful ferocity. This isn’t really about unpasteurized dairy with cow poop bacteria in it. It’s about influencer perfection and the collective desire to take it down a notch.
Then we get into “Hating on the Katies” — the online backlash against lifestyle influencers and everyday women who are only now speaking up politically and why progressive s might be getting this one very wrong.
And finally: the rise of the Intellectual It Girl. From celebrity book clubs to “becoming disgustingly educated,” we unpack why smart is suddenly chic again and why I hope it destroys the soft girls, stay-at-home girlfriends trends.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Moms drive the majority of household purchasing decisions. Recommendations from mom influencers outperform traditional ads. They even convert better than celebrity endorsements. And yet, they’re still treated like they should be grateful for a free product and an affiliate link.
This week we talk with Chelsea Clark, founder and CEO of Momfluence, an influencer marketing agency built specifically around mom creators, about how the mom-influencer economy really works and why it continues to undervalue women’s labor even as it explodes.
We get into why moms chronically undercharge, how the lack of transparency mirrors other female-dominated industries, and the uniquely brutal experience of having your work publicly judged every day while also parenting.
Learn more about Momfluence here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Every January, parents are asked to plan the entire summer for their kids months in advance, spend a lot of money, juggle waitlists, and pretend this isn't a hellscape of doom. In this episode, we chat with journalist Katherine Goldstein about the overwhelming amount of summer planning we all seem to be doing and why so much of it falls on moms.
There are a ton of reasons for this that are uniquely American. We have long summers, very little paid time off, a culture that expects constant supervision, and a childcare system that’s mostly private and wildly expensive. Put all of that together and summer often ends up being more logistical nightmare than break.
Katherine also pushes back on the idea that kids need nonstop structured programming to have a “good” summer. She talks about why the pressure to optimize every week is exhausting, and about what happened when her family opted out of the camp scramble and tried something totally different.
Follow the Double Shift substack here.
Get 20% off Katharine's Summer Budget Travel Guide here with the code UNDER20.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
If you’ve had kids, you’ve probably wondered at some point if you’re a bad mother. I would say this is true for 99.9 percent of us. And the other 0.1 percent is Ruby Franke.
On today’s episode of Under the Influence, we're joined by Cut culture writer EJ Dickson to talk about her smart, sharp and wildly satisfying new book One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate. “Bad mom” is one of our culture’s favorite labels, and EJ pulls back the curtain on where it came from, how it evolved, and who it’s actually attacking.
We talk about why the moral panic tends to land on women (and especially women of color), and how the modern parenting advice industry and influencer economy keep moms perpetually off-kilter. We also get into Mommie Dearest and maternal mental illness, the pressure to perform “good motherhood,” and why even the most self-aware among us still find ourselves blurting out, “I don’t usually give them this much screen time.”
This one is a lucky, a permission slip to stop chasing impossible standards and let ourselves just be moms.
Order One Bad Mother here
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
No one is going to check in with you to make sure you're enjoying your life.
What if fun—not self-care, not optimization, not doing more—is the thing missing from modern motherhood?
This week on Under the Influence, we’re talking about why moms feel guilty for wanting joy, adventure, and pleasure that doesn’t serve anyone else. Our guest is Kelly Conroy, the creator of Your Mom Races Rally (YOMO), who went from feeling invisible and depleted in early motherhood to learning how to race rally cars—yes, actual rally cars—on dirt tracks at high speed.
This episode is about the lies we’re told about motherhood: that it should fulfill every need, that good moms are selfless, and that fun has to be earned, justified, or monetized to be allowed. We talk about why women feel pressure to prove the “ROI” of their hobbies, why dads are never asked to account for their leisure time, and how reclaiming adventure can radically change how we parent, partner, and exist in our bodies.
Kelly shares how racing became a form of deep presence, confidence-building, and community—and why modeling joy, risk, and selfhood for our kids might be one of the most important things we do as parents.
This conversation is about identity, autonomy, and why choosing fun isn’t frivolous—it’s revolutionary.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
There are only a few topics women in their forties can’t stop talking about right now: perimenopause, hormone replacement therapy, and GLP medications. In this episode, we sit down with physician Dr. Mary Brandon for a no-bullshit conversation about what’s actually happening in our bodies—and why so many of us feel like we’re losing our minds.
We break down how GLP medications really work (and why many women feel better on them beyond weight loss), the role inflammation plays in joint pain, sleep, mood, and energy, and what the next generation of these drugs could look like. We also get into hormone replacement therapy—what it actually does, why testosterone is so often ignored in women’s care, and how decades of fear, shame, and misinformation have made this phase of life harder than it ever needed to be.
Follow Dr. Brandon's practice here.
Follow Dr. Brandon here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Three things are happening in the group chat right now: perimenopause, ICE, and Heated Rivalry. That’s it. That’s the list. And yes, I am late to this particular party because this is a show I have to watch alone, in the daylight, with no children within a one mile radius.
So let’s talk about why this Canadian, low-budget, nipples-everywhere hockey romance has basically taken over the brains of American women in this exact moment. I brought in the only person I wanted to unpack it with: Sarah Wendell, co-founder of Smart Bitches, Trashy Books, who has been taking romance seriously since before the rest of the world decided it was cool.
We get into what makes the show feel so different from American TV, why it probably couldn’t have been made here, and how it became a global obsession without a celebrity tentpole (hahaha tentpole). We talk about what it means to watch two men do their own emotional heavy lifting for once, with no woman managing the feelings, and why that turns women on.
This episode is funny, smart, extremely not safe for kids, and designed for anyone who has ever loved “delicious trash” and also wanted to talk about it like it's Proust.
Read EVERYTHING Smart Bitches, Trashy Books here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
I’m really excited to introduce you to a new show today.
It’s a smart podcast about trashy books: Smart Podcast, Trashy Books, created by my good friend Sarah Wendell. Sarah has been talking about romance novels in a smart, generous, deeply thoughtful way since long before the current romance renaissance. She’s brilliant, she’s an absolute delight, and she has produced more than 700 episodes of this podcast.
Typically, Sarah talks with authors, readers, reviewers, and bloggers about romance novels, which happen to be one of the most popular genres in fiction worldwide. But today’s episode is a little different.
Her guest is our mutual friend Amanda Matta, best known online as a royal-watcher and pop culture historian, and the host of The Art of History podcast. In this episode, Amanda brings her Art of History treatment to classic old-school romance novel covers. Yes, there is Fabio. And yes, it’s as fun as it sounds.
Listen to more Smart Podcast, Trashy Books.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Taylor Wolfe, better known as The Daily Tay, has built a massive following online by helping us laugh about the hardest parts of motherhood.
In this episode, we talk about Taylor’s new book Just a Busy Season, a brutally funny and deeply honest look at postpartum life, breastfeeding shame, marriage after kids, and how the so-called “busy season” never truly ends. We dig into how she went from a 2009 blogger to running a full-blown media business, why the word “influencer” still feels condescending, and what it’s like when satire goes viral and strangers decide they know who you are and decide to crap all over your life in the comments section.
We also get into mom shaming, why one cruel comment can outweigh a hundred kind ones and how women end up policing each other online.
Order Just a Busy Season here.
Follow Taylor on Instagram here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
There are so many “most anticipated” lists about what to read this year. We have one book at the very top of ours: The Fountain by Casey Scieszka.
Casey is one of our closest friends, and this is the novel we’ve been quietly recommending for years before anyone could actually get their hands on it. The Fountain, out in March, is set in the Catskills and follows Vera, a woman who looks like she’s in her mid-twenties but has been alive for more than two hundred years. She comes back to her hometown to figure out what happened to her and whether she can finally stop living forever. It’s a page-turner, but it also asks bigger questions about aging, power, womanhood, and building a life with purpose and love.
We also talk about friendship and books as a form of survival, the high-stakes insanity of swapping early drafts with someone you’re just getting to know, and what it looks like to build a creative life while parenting, running a business, and juggling more jobs than anyone should have at once. Plus, we get into writing process, imposter syndrome, and what actually makes someone a writer.
If you’re choosing a March book club pick right now, this is one to put at the top of your list.
ORDER The Fountain here.
Request that Casey Zoom into your book club here.
Join our newsletter community here.
ORDER The Parisian Heist here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
January should officially be Women’s Rest and Recovery Month, because after December most of us are sick, behind on work, emotionally fried, and trying to pretend that carrying the mental load of not just our own families but everyone we care about was somehow restful.
In this episode, we’re joined by Jackie Oña Cascarano, founder of Juno Women’s Collective, an executive career coach, entrepreneur, and former attorney who works with women navigating transition, burnout, and big life shifts. Jackie brings language, research, and real-world experience to the question so many of us are asking right now: how do we rebuild joy when we’re exhausted.
The conversation moves through what joy can realistically look like in daily life, from mid-January getaways and intentional planning days to micro-pleasures that quietly make everything feel lighter, like good coffee, using the nice olive oil, burning the candle instead of saving it, and clearing clutter that fuels anxiety.
Follow Jackie on Instagram here.
Join our newsletter community here.
ORDER EVERYONE IS LYING TO YOU here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices




Jo Piazza platforms women who think all autistic people should be killed before birth. I'm pro choice but anti Nazi and anti eugenics. and I have autism. hearing such horrible dehumanising hate go completely uncorrected and not be commented on at all is disgusting. this show pretends it's exploring solutions to the problem of sharenting but is just as abusive as the 8 Passengers channel in its promotion of abusive parenting ideologies and social darwinism. y'all ain't slick
commenting again before I delete this download without listening. the episode where a woman proudly champions the eradication of unborn autistic people was so disgusting. I thought this podcast would be critiquing and exposing the abusive practices of sharenting but instead you seem happy to elevate the voices of parents that are actively trying to harm children for their own gain. you should have a trigger warning anytime you platform eugenics even on accident. just horrific
you really platformed a woman who bragged about knowing someone who is trying to ERADICATE autistic people in the womb. disgusting. eugenics isn't cute. you're still very ignorant about what you're doing and keep platforming really BAD people. check out mom uncharted on Instagram if you want non abusive non ableist content. seriously disgusting. I'm autistic and will be telling everyone I know that this podcast platforms people who want to ERADICATE/murder us.
her saying "shitfuck of a dumpster fire" over and over and over makes me think of her as a not cool mom who is trying to be cool by swearing even though it's pretty obvious she never really swears in everyday life. girl stopppp
i have to be honest I completely agree with the GOMI lady, like who is the person we blame for this, it should be the influencer who is reading all the crap about herself! just ignore them.
i think you mean Hillary from boston 🙄🙄
this is the episode that makes the whole thing really gross. well done!
cant recommend this enough
I'm not a parent nor will I ever be one but this should be mandatory listening for everyone it's EXCELLENT