Brandwidth On Demand

Dave Van Dyke was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks. As you'll hear, this guy knows his stuff, and is now is company Bridge Ratings is focused on every facet of radio and Internet audience engagement.  Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts various studies which are available to the public which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio. Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and revenues of a media brand by embracing the impact of all branded media platforms.This episode made possible by MusicMaster and Personality Magnet Show Prep. Visiting these links helps keep this podcast free to you!

As we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS.  Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book. We thought it would be interesting to bring BJ back, along with partner Steve Migs, to explore what has changed in the four years since his first appearance, and how their show has evolved since then ─ especially after COVID-19 hit…and Seattle was confronted with some of the greatest social unrest ever. Complete show notes: https://bit.ly/BWODQ3

AI is reshaping radio—but not in the way many fear.Joel Denver, Co-Founder and CEO of SonicTrek.ai, joins BRANDwidth on Demand to explain what actually changes when AI enters broadcasting, what doesn’t, and why indecision—not innovation—is the real risk. A practical conversation on AI-infused radio, local relevance, human judgment, and the future of audio.Essential listening for anyone shaping the future of radio, podcasts, and audio-first media.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content ProMorning Show Boot Camp Return to BRANDwidth on Demand episodes

Tim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC.In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny, how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands.One Minute Martinizing - Future You (read here)Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterReturn to OTHER BRANDwidth Episodes Mentioned in this episode:visit: www.throwbacknation.com

📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.Hosts: Kipper McGee & Dave MartinKey Topics & Takeaways:From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it. Shift in the industry: “Great distribution now creates content — not the other way around.”Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignoreListener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.ONE MINUTE MARTINIZING: "Reverse"Please help us thank these underwriting supporters:musicmaster.comradiocontentpro.comReturn to previous BRANDwidth on Demand episodesLinks referenced in this episode:brandwithondemand.commusicmaster.comradiocontentpro.comwondery.comMentioned in this episode:visit: www.throwbacknation.com