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Branded & Booked

Author: Kailee Nauman

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Welcome to Branded & Booked! Discover the magick of growing your small business with balance and alignment. Join me, Kailee Nauman, your host and magickal brand and website designer, as I talk with other small business owners and how they achieved success while staying aligned in their lives. Learn about brand development, business strategy, graphic design, marketing, and so much more (all with a magickal twist), so you can find your authentic path to a thriving and fulfilling small business.
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This episode is all about rebranding - something every business should consider as you grow and evolve. Tina and I go into detail about the differences between rebranding vs. revamping your brand - and when it's time to consider either of them. We grow and evolve, not only as a business, but as people, so it's important to have our brands grow and evolve with us.You'll get to hear all about several businesses, big and small, that have gone through rebrands/revamps. Tina and I talk about what worked and didn't work with Dunkin' Donuts, Instagram, Walmart, our clients' small businesses, and even our own brands.If you're feeling stuck in your business or losing your spark, it may be time to consider a rebrand or a revamp. We also chat about:Small changes that make a huge impact on your brand.If it's a good idea to rebrand based off of current trends?The most important element in your branding and how to showcase it.How to attract the right audience. What causes people to lose trust in businesses.JOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:@visualflo.cowww.visualflo.coConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my OBM, Andrea: dreamlifeconnection.com
This is a one-of-a-kind episode, where I chat with Charlotte Curran, a multi-passionate entrepreneur who built her e-commerce business from the ground up while also pursuing her Masters and teaching herself business marketing.What makes this episode truly unique is that it was recorded in two parts, six months apart.In the first half, Charlotte shares her entreprenurial journey of how she grew her online jewelry business. She opens up about the challenges she faced, her moments of self-doubt, and how she overcame them. This half ends with her wondering if she should sell her business...Fast forward to six months later, and Charlotte's vision manifested and she sold her business! Charlotte shares the process of going through the sale and becoming a Marketing & Growth Lead for other businesses.We also talk about:Practical advice and inspiration for those looking to start their own businessHow to find clientsInfluencer marketing - what worked and what didn'tWhat's more important than growing on Instagram(This episode was originally shared in 2023. It's so good, we had to share it again!)********************************************Connect with Charlotte: LinkedIn✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my OBM, Andrea: dreamlifeconnection.com
Today we talk about the importance of establishing an online presence and utilizing user-friendly platforms like Wix or Squarespace to create a stunning website for your business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information to help you leverage the power of a website to connect with your audience and drive growth. It's 2024 and that means it's almost imperative that your business has a website.We'll discuss why having a website is essential in today's digital landscape: from building credibility and trust to reaching a broader audience. Plus, we'll provide practical tips and strategies for maximizing the impact of your website, ensuring it reflects the authenticity and passion that defines your business.Don't forget to subscribe to the show so you don't miss our weekly episodes and if you found value in today's show, please share on your social media and tag us! JOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:@visualflo.cowww.visualflo.coConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my OBM, Andrea: thevirtualalchemist.com
If you've ever struggled with anxiety, weight gain, hair loss, etc. and tried so many different remedies to heal, you will love this episode. Lizzy Sinatra is the creator of the world's first plant-based protein rooted in the 5,000 year old ancient healing system of Ayurveda (sanskrit for "science of life"),  and we talk all about this whole-body healing system. I've been on many prescription medications before, but I have loved learning about how to heal from the inside out - naturally. Lizzy shares how we can communicate with our body and finding balance with our mind, body, and spirit.We also talk about: Creating a platform where women support women.Running a business in the holistic industry.Energy & business - how your energy attracts different people, opportunities, etc.Changing our mentality from a one-time fix to daily self-care.Getting offered to sell her product in Whole Foods - and turning it down because of alignment.(This episode was originally shared in 2022. It's so good, we had to share it again!)********************************************Connect with Lizzy:www.ayurvedicprotein.com@ayurvedicprotein✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my OBM, Andrea: dreamlifeconnection.com
Instead of focusing on being successful in your business - you should focus on being aligned in your brand and business. THIS is what leads to success! I love this episode with Tina because we talk all about embodying your business and crafting a brand to reflect who you are.  This includes all the fun things of course, and also navigating the challenges (like when I hired someone who wasn't morally aligned).🪞 Your service is YOU, so it's important to embrace (and have fun with) your branding instead of following the current trends. Once you do this, everything will click - and you'll attract the right community and clients. We also talk about:What if your dream job isn't actually your true dream job?Why working with a large brand may not be what you expect.The importance of creative stimulation and how to maintain it.How branding will boost your confidence.Comparing yourself to others and navigating all the advice that's out there.Deciphering between what you should be doing vs. what you want to be doing.Hiring support - and making sure they're the right hire for you.Mentioned in this episode:Kailee's Free Brand Audit ChecklistTina's Creative Collab SessionsJOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:@visualflo.cowww.visualflo.coConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my OBM, Andrea: thevirtualalchemist.com
This episode is all about a topic that isn't regularly talked about, but is extremely important and shouldn't be overlooked: inclusive and ethical marketing. I talk with Kristen Kubik, Inclusive Marketing Consultant, about how we can market ourselves to show that we are a safe space and inclusive to all.Have you ever invested a lot of money in a program or a coach that turned out to be just a copy/paste of everything else out there? Most marketing is targeted toward the "Average Joe," which is outdated and not representative of the real world at all. As a business owner, we need to remember that every customer and client has different backgrounds, needs, learning preferences, and lifestyles.We go into depth about:What leads to true growth that is sustainable.How to grab people's attention quickly (and authentically).What you should focus on instead of pain points.The value of diversifying your social media and your external world.Dealing with adult bullies and trolls.How to reframe your ideal client so marketing becomes easier and fun.********************************************Connect with Kristen:@kristenunfiltered✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my OBM, Andrea: thevirtualalchemist.com
Should we use AI and Chat GPT to create content as a small business owner? AI is growing so fast and entrepreneurs are using it to streamline projects, create content, and pretty much do anything they need. But where do we draw the line? 🤖Tina and I talk about what we love and dislike about AI in this episode. I'll be honest, we're torn; we use it for our businesses, but we talk about the importance of finding balance when using AI. The truth is, it can be extremely helpful with leveraging anything we do, but with the influx of AI, we think that it's making people crave authenticity more than ever before. We go into detail about the best ways to use AI that still keeps our authenticity and human touch alive. 👩‍💻 So if you've been dabbling in AI tools and want to know the best (and worst) ways to use them, you'll love this conversation!JOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:@visualflo.cowww.visualflo.coConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my OBM, Andrea: thevirtualalchemist.com
Hi friends! This is just a little update episode since I have been officially living in Florida for a year. The past year was filled with challenges, new experiences and a whole lot of intention setting. If you're a long time listener, thank you for being here. If you are new, hi! Welcome, I'm Kailee and I'm happy you've found yourself here. ********************************************✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my OBM, Andrea: thevirtualalchemist.com
Should you DIY your brand and website, or should you hire someone? We go over allllll the pros and cons of both options. And while yes, Tina and I may be biased as graphic designers (😉), but we know that there is a lot of power in DYI'ing your brand.I've worked with over 60 clients and there are some consistent patterns I've noticed with the DIY brands vs. professionally designed brands. There's a lot of ownership and autonomy that comes with building your own brand; we call it the "Frankenstein Method" because you're trying to put together the pieces on your own. It can be a fun, and challenging, process. And in this episode, Tina and I talk about what has happened with all of our clients that have gone from DIY to hiring us as their designers. We also talk about:+ Copyright issues you have to keep in mind while DIY'ing (listen if you have a Canva logo!).+ When the right time is to hire an expert.+ The fun - and dangers - that come with DIY.+ How brand designers aren't just about visuals. JOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:@visualflo.cowww.visualflo.coConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my VA, Andrea: thevirtualalchemist.com
If you want to attract more clients, sell more high-ticket offers, and feel more confident with your business, you will loooooove this episode!! I chat with Designer, Bailey Campbell (Bailey Rose Creative), about her life growing up in New Zealand and Bali and how her path led her to being a sought-after brand and website designer. 👩🏽‍💻There are so many incredible takeaways and reminders throughout this episode - whether you're a budding entrepreneur or years into your business journey, you'll learn a lot from Bailey. She reminds us that you become the expert in your niche as you keep trying and experimenting with skills - it's all about creating as much as you can so you can learn and adapt along the way. 📈We also talk about:What you need to do in the background in order to make big leaps forward.How to speak with clients if their wants aren't necessarily what's best for their businesses.The foundations we often avoid, yet help the most in our growth: accountants, lawyers, contracts, and more.How to up-level all the time so you can sell more high-ticket offers.Tips on where to start if you're new or would like a biz refresh.Bailey has inspired me so much with her growth, her drive to learn so that she can raise her rates and attract more clients, and her unique approach to business. I know she'll inspire you, too! 💫********************************************Connect with Bailey:baileyrosecreative.com@baileyrosecreativeConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my OBM, Andrea: thevirtualalchemist.com
Would you ever go into a phase of your business where you purposely choose not to have any clients?  That's exactly what I'm doing in Q1; while it's very scary to not have clients by choice, it's also what I need to maintain my work/life balance. And I know it will actually INCREASE my business (and personal) growth! 📈 In this episode with Tina, we talk all about the struggles of being business owners - plus, the ways we have overcome the unavoidable challenges and what has actually helped us 'move the needle.' We also chat about:How to not get caught up in hustle culture.What it takes to expand into the next 'level.'Raising your prices and the how freebies are keeping you small.Ways to celebrate your wins.The most important appointment to put in your calendar (this may surprise you!).There are a million decisions you have to make for your business - this episode will help you figure out where best to put your energy. It's time to stop playing small!JOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:Instagram: @visualflo.coWebsite: www.visualflo.coConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoWebsite: eclecticdesigns.co✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my VA, Andrea: thevirtualalchemist.com
This week we are covering the span of our career in graphic design, including corporate positions and transitioning our freelance design into full-time work.  Our journeys have been WILD as graphic designers, and nothing like we could have ever imagined. We've gone from making a lot of money while being unhappy, dealing with crappy bosses, and trying to hit those milestone months to being our own bosses and creating businesses that represent our authentic selves. Our most important lesson through all the struggles is that it's so important to not put yourself in a box! 📦We have learned A LOT, and we're so happy to share the good, the bad, and ugly with you all. 👩🏼‍💻👩‍💻 JOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:@visualflo.cowww.visualflo.coConnect with Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my VA, Andrea: thevirtualalchemist.com
Thank you SO much for being here, showing up weekly to listen and being along the journey here on the podcast. This episodes is short, simple and sweet as I just wanted to end the year together. 💞✨Happy New Year and welcome in 2024 with love in your heart, and a whole lot of abundance in your soul! 💖********************************************✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my VA, Andrea: thevirtualalchemist.com
With over two decades of experience, Tina and I sit down to share some client success stories about how our clients' brands have led to sustainable business growth! We chat about our own business journey in the process, and what it actually means to be supported by your branding. 💖Come join us bi-weekly on Tuesdays here on Branded & Booked to chat all things graphic design, branding, living in alignment, building a business and learning all the things it takes to grow as a human in the process.We're really really excited you're here.JOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:@visualflo.cowww.visualflo.coConnect with me, your host, Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: QubeSoundsSpecial thanks to my VA, Andrea: thevirtualalchemist.com
If you want to access your psychic abilities, definitely tune-in to this episode! 🔮 I was so happy to have Alexis Donkin as a guest; she is a psychic and intuitive mentor who helps 'baby spiritual women:' women who are secretly or newer to spirituality. We talk about how to tap into our psychic abilities. ✨ Alexis also shares her story of growing up psychic as a daughter of ordained ministers, and how we ALL have the ability to access our 4 'Clairs of Intuition' (clairvoyance 👁, clairsentience 💓, claircognizance 🧠, and clairaudience 👂). She gives insights into the greatest challenges we face,  connecting with ascended masters, exploring Spirit in a safe and comfortable way, and how to grow our confidence in our spiritual intuition. 🧘🏼‍♀️I absolutely love talking all things spirituality, and if you do too, you will definitely resonate with the wisdom that Alexis shares! 💜********************************************Connect with Alexis:Website: alexisdonkin.comInstagram: @alexis.donkin✨Download My New CONTENT CREATION GUIDEBOOK✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my VA, Andrea: thevirtualalchemist.com
We finally have weekly episodes here on Branded & Booked with a new co-host feature biweekly with Tina Floersch from VISUALFLO!! Tina and I have over 2 decades of combined experience in the design field so far and yet it feels like we've barley scratched the surface. Come join us bi-weekly on Tuesdays here on Branded & Booked to chat all things graphic design, branding, living in alignment, building a business and learning all the things it takes to grow as a human in the process.We're really really excited you're here. JOIN US TOGETHER ON INSTAGRAM:@eclecticvisuals.co********************************************Connect with Tina:@visualflo.cowww.visualflo.co/homeConnect with me, your host, Kailee:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignsco✨Download Your FREE Brand Audit Checklist✨Episode Music: AlishaMusicSpecial thanks to my VA, Andrea: thevirtualalchemist.com
My guest, Alyssa Williamson, kept hitting those coveted milestones: $30K months, having a team and a business partner, and of course, a lot of success. But she wasn't happy. Then she had a big shift through mindset work and theta healing and she finally realized that she was pretending to be someone she wasn't in order to be successful. Now, she's thriving and loving life while being in alignment with her true self. This episode is FILLED with so many helpful tips, lessons, and stories from Alyssa that inspired even ME to sit down and really look at my life and my business from a new perspective. 🔮 A few examples of what we dive into:+ The milestones we SHOULD be celebrating.+ What causes people to connect with you more.+ "Magical Synchronicity."+ 4 practical tips for rapid results in your business.+ Agency vs. Personalized business models.+ How to quickly jump from $1K to $10K months - while staying HAPPY.+ Why you aren't attracting your dream clients.I could go on and on and on... I recommend listening to this episode with a pen and paper, because you'll definitely want to take notes! 😉********************************************Connect with Alyssa:alyssawilliamson.com@alyssawilliamson_coach✨Download My New CONTENT CREATION GUIDEBOOK✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my VA, Andrea: thevirtualalchemist.com
Make your followers, viewers, and visitors fall in love with your brand! Today's conversation is with Hayley Boso, a fellow graphic designer and color psychology enthusiast. 🎨 We talk all about how you can attract your dream clients and thrive in your business by focusing on your branding's visual language. 😍We also:📈 Share the correlation between colors and business success 📈🔠 Go in depth on the power of typography👩‍💻 Reflect on our unique journeys of graphic designYou may not even realize how much design is influencing your decisions and making you feel a certain way. So if you want to make your branding work in your favor, I'd love for you to listen along. ********************************************Connect with Hayley:@hayleydesigns.jpgwww.hayleyboso.com✨Download Your FREE Brand Audit Checklist✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my VA, Andrea: thevirtualalchemist.com
Todays guest, Cassandra Rosa, is a certified Life and Intuitive Business Coach, plus Healer. She helps spiritual entrepreneurs create fulfilling lives and impactful businesses. In her coaching practice, she loves to teach her clients how to clarify their path to their purpose, connect to their inner confidence and create the fulfilling business they daydream about.In this episode we talk about:💞 Helping women create fulfilling lives and impactful businesses👩🏽‍💻 How to stay on track when life starts to feel overwhelming📔 Why it's important to always check-in with yourselfCassandra is a Reiki master, an award-winning speaker, and award-winning author of the book Now What: Create the Clarity to Achieve Your Dreams. Cassandra also is a podcast host of a personal development and business podcast called Fulfilled Female Entrepreneur. Which I was a guest on this month! Listen to my episode here: Showcasing your eclectic personality on your website with Kailee NaumanAs always, I'm so happy you took some time out of your day to listen to Branded & Booked and we have so much more to come as we end out Q4 in 2023. xoxo, Kailee********************************************Connect with Cassandra:@cassandrarosaawww.cassandrarosa.com✨Download Your FREE Brand Audit Checklist✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my VA, Andrea: thevirtualalchemist.com
Running a business is truly like riding a rollercoaster. 🎢  In this episode, I share my biggest ups and downs during my 3-year journey of building my design studio, Eclectic Designs .CO.I get really vulnerable and transparent during this episode, because I don't think the realities of being an entrepreneur are talked about enough. I open up about:My finances and the best/worst investments I've madeMistakes I've learned fromSetting boundaries to avoid burnoutThe decision of taking on a part-time job The importance of therapySo if you're in the beginning stages of your business adventure, this episode may shed some light on what you can expect. I'd love to remind you, though, that no matter how challenging the process is, it is 1000% worth it! My hope is that by sharing my experience, it'll make your endeavor that much smoother. 💜********************************************✨Download Your FREE Brand Audit Checklist✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my VA, Andrea: thevirtualalchemist.com
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