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Join my free Christmas Content Workshop hereWatch the replay of my Big Fish Energy workshop here I used to think jealousy made me a hideous monster but now I think it’s one of the most useful pieces of information you can get about what you actually want.In this episode of The Best Marketing Podcast Ever, I’m talking about why jealousy (or, more accurately, envy) is a good thing and how to turn it into a plan. This conversation has come up more and more with my friends and clients. It’s also now part of my Big Fish Energy talks and workshops because it’s how I help people work out their goals.In this episode I coverThe real difference between jealousy and envy, and why I think “I want that too” isn’t a bad thingMy “good for you, and same for me” mantraWhy I got jealous of creators going on a Boots brand trip, and what it actually showed me I wantedWhy people resist the question “Who are you jealous of?” in my Big Fish Energy questionnaireWhy the thing you’re jealous of is rarely what you actually want (the swimming pool story)What to do when you’re jealous of someone speaking on stage but have no desire to speak on stage yourselfThe “5 whys” technique for getting to the real goal underneath your envyWhy you can get visibility for your business without a big talkWhy the Gavin & Stacey Christmas special has been making me envious for years, and what I’m doing about it this yearYour homework: notice it, write it down, get stuck into itKey takeawaysEnvy is information, not a flaw. It shows you what you want in your business and your life.Look below the surface. The thing you’re jealous of often isn’t the thing you actually want.Keep asking why. The 5 whys technique takes you from “I’m jealous of someone speaking on stage” to the real answer: wanting to be someone who’s confident, visible and taking action.Then take action. Once you know what you want, you can make a plan. For the rest of the week (or month, or year!), notice every time you feel jealous or envious, write it down, and dig into why. Message me when it happens!!

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Welcome to my first video podcast! Catching up on speaking at SISTALAND, the things I learnt at CreatorFest and what I'd pitch to speak there next year. I also talk about our Summer Content Sprint in The Best 90 Days Ever, my 10 minute marketing membership. You can sign up to join us here - https://www.hicommunications.co.uk/best90daysever

What is Atomicon? How do you pitch to speak there? What's the best advice for getting on that stage? I'm answering all your questions and sharing how I spoke on stage at Atomicon 2026! Join my marketing membership The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever Work with me on your Big Fish Energy goals here - https://www.hicommunications.co.uk/bigfishenergy