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Swisspreneur Show
Swisspreneur Show
Author: Swisspreneur
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The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.
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Timestamps:5:32 - Understanding Product-Market-Fit19:24 - Scaling across geographies25:45 - Cultural shifts in european entrepreneurship30:04 - The equity compensation flywheelEpisode description:In this episode we sit down with Armon Bättig, Co-Founder and CEO of Ledgy, a Swiss scale-up helping companies manage equity and build real ownership culture across more than 40 countries. Ledgy’s mission is to make equity work globally - giving employees transparency and access to ownership while enabling Startups to scale compensation beyond cash. Armon’s journey into entrepreneurship was anything but linear, moving from Michelin-star kitchens to data science before building one of Europe’s leading equity management platforms.In the conversation, we explore three major themes for Founders building in Europe and Switzerland. First, Armon explains why product-market fit isn’t a single moment, but something companies must rediscover repeatedly as they scale across new S-curves. Second, we discuss why Ledgy deliberately built its product for multiple jurisdictions from day one, enabling them to expand across Europe, the UK, and the US much faster later on. And third, we dive into the Europe vs. US ecosystem debate - from how Americans buy software to why Switzerland offers unique advantages for building deep technical companies.Beyond the big themes, Armon shares why early Startups often over-index on their first 10 customers, and how that can quietly push companies toward building an agency instead of a scalable product. We discuss why employee equity only works if companies are radically transparent about it, and how secondaries and liquidity events are critical to creating Europe’s next generation of founders. Finally, Armon reflects on leadership and resilience - from maintaining personal balance as a founder to why he still participates directly in sales conversations to stay close to customers.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:16:11 - The Role of AI in Expense Management22:20 - Fundraising and Partnering with Sequoia39:09 - Maintaining Urgency in Growth51:02 - The Decision to Sell: Timing and StrategyEpisode description:Philippe Sahli is the Co-Founder and former CEO of Yokoy, the Swiss-built platform that automated spend management for mid-to-large enterprises using AI (acquired by Perk). In this episode, he shares how his path through corporate life and as CFO at Beekeeper shaped his founder instincts, his Switzerland-first network advantage, and the ambition to build “expenses on autopilot” into a global category leader.Philippe shares how Yokoy found early product pull (customers referring customers) and what real product-market-fit signals looked like before scaling, raising an $80M Series B led by Sequoia, and navigating the “go big or go home” reality that comes with hypergrowth.Philippe also opens up about the role of naivety as a superpower in entrepreneurship, the culture risk of losing sense of urgency and stop pushing after big funding, and what it feels like to shift from being CEO to becoming Chief Spend Officer inside a much larger organization. The cover portrait was edited bywww.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:2:58 - The Role of START Global in Shaping Entrepreneurs 21:58 - Transitioning from Learning to Starting a Company 30:29 - Building Trust in an Online Marketplace33:52 - The Challenges of Entrepreneurship Checkout START Summit, Europe’s largest early-stage startup conference, happening on the 19th and 20th of March 2026. Every year, START Summit provides lifelong learning and a synergetic space to start the conversations that can shape our world. Use discout code SWISSPRENEUR10 to get 10% off on tickets.Episode description:Lean Stein is the co-founder of Avento, a vertical marketplace for extreme sports equipment - starting with skydiving. His path to entrepreneurship is anything but linear: he dropped out of high school, did an apprenticeship in private banking in Basel, then went to the University of St. Gallen to study economics. This is where he ran into START Global - Europe's leading student initiative for new technologies and entrepreneurship.Lean breaks down what he learned from START Global that directly translated into building a company: learning by doing - getting real responsibility early (budgets, partners, execution); building founder-grade habits like structure, prioritization, and the confidence to reach out (and handle rejection); and developing startup judgment - seeing lots of pitches and ideas to better spot what’s worth building and what isn’t.He also opens up about his personal journey: how buying faulty secondhand skydiving gear became the trigger for Avento, the reality that early-stage building is a workload that “never stops” - but can still be fun when you’re doing it with a co-Founder, and the mindset shift that surprised him most: you can learn hard skills faster than you think - even coding - once you commit to starting.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps: 03:06 - How the AI Boom is pushing energy back to the top of the agenda10:34 - Impact of new Funds on Founders35:22 - Startup Agenda Switzerland: Key Challenges49:14 - Prioritizing Startup Needs in SwitzerlandThis episode was co-produced with Swiss Startup Days, the leading Swiss deep-tech catalyst event for startups, investors, enablers, and corporates.Checkout Newcomers - the ultimate pitching format for pre-seed and seed startups in Switzerland. Applications open in December 2025.Episode Summary:In this Febuary Swisspreneur Briefing, we go live with Sophie Lamparter (Founder & Managing Partner at VitaminºC) and Laurent Decrue (Co-Founder & Co-CEO of Holycode) to break down what’s moving and shaking in the Swiss startup ecosystem in the last month - from funding and liquidity to what founders should read between the headlines.This episode dives into three founder-relevant themes. First, the Swiss Venture Capital Report: funding is stabilising: but is CHF 2.95B remotely enough if we want global relevance? Second, AI’s real impact on startups: cheaper building, higher expectations, longer bootstrapping, and bigger later rounds. Third, structural competitiveness: why capital, speed, and investor density matter more than celebratory rankings — and why Switzerland still struggles to fund late-stage ambition.We also go deeper into the nuances: the tension between hype cycle and fundamental shift in AI, why SaaS public market corrections signal changing assumptions - not collapse - and what a “Startup AG” could mean for Switzerland. From pension funds allocating to venture, taxation misalignment, to why the Delaware C-Corp still beats the AG in ease of setup, this conversation is less about criticism and more about unrealised potential. The takeaway: Switzerland doesn’t lack talent or capital - it lacks structural urgency.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:15:11 - Keeping User Experience and feedback embedded in the product27:09 - Sales strategy and product-driven growth38:12 - AI Integration and the future of software43:20 - Young Founder challenges in a traditional industryEpisode Description: Stefan Wittwer is the founder and CEO of Infinity.swiss, an AI-first Swiss accounting product built to make bookkeeping radically simpler for founders and small businesses. Starting out as a teenage freelancer across design, web, and early software work, Stefan carried a strong design mindset into industries that rarely prioritize it, eventually moving from client work into building products full-time. He holds a Bachelors in Economics from University of Zurich. Stefan goes deep into product and UX obsession as a competitive advantage, including how Infinity differentiated in a crowded market by user-testing accounting tools with real tasks and designing workflows that hide complexity. He also talks about how to build in hard, regulated markets, where shipping “fast” still requires foundations, compliance, security architecture, and the discipline to sequence big bets. He also opens up about how to prioritize product decisions without becoming feature-chaos, from translating “feature requests” into underlying needs, to using a structured triage process and keeping sales aligned with what the product truly does - even if that makes selling harder in the short term.Beyond the tactics, Stefan reflects on being a 24-year-old founder in a traditional industry and the extra work required to earn trust, while also seeing youth as an advantage because you’re “not blinded” by legacy assumptions. He offers a sharp take on “AI button hype” vs. real AI transformation, arguing that true AI products rethink workflows from the ground up - shifting humans into reviewers instead of operators. He then opens up about his operating philosophy: staying a “maker” (still writing code and pushing pixels), building a company that’s sustainable and profitable over time, and using the GTD (Getting Things Done) Framework to avoid burnout by keeping mental RAM clear through a trusted system.The cover portrait was edited bywww.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:6:35 - Buying back their startup after an exit32:42 - Building Octive 37:10 - Entering the US market37:31 - Building in Switzerland vs USEpisode DescriptionMershad Javan is the Head of Europe for GoDigital, formally known as Octiive, a global music distribution and promotion platform that empowers independent artists to publish and monetize their work worldwide. Originally from California, Mershad started his journey as a touring musician, eventually transitioning into the business side of the music industry before founding MondoTunes - the company he would later sell, buy back, rebuild, and sell again. He holds an Executive MBA in International Business from California State University. In this episode, Mershad shares the full story behind growing MondoTunes, navigating industry gatekeepers, exiting to a large media group, and later reclaiming the company when it stagnated under corporate ownership. He reflects on the operational mistakes, investor misalignments, and cap table chaos that eventually led to the company going bust - and how he rebuilt momentum with a second acquisition under Octiive. We also discuss how independent artists are underserved, what it takes to scale in the U.S. vs. Europe, and why Switzerland turned out to be a surprisingly strategic HQ for the next chapter.On a more personal level, Mershad talks about his move from Los Angeles to Switzerland, adjusting to a new culture, and what he loves (and still struggles with) about life here. He also reflects on the emotional shift from being a songwriter to becoming an entrepreneur - and why, after everything, he believes bootstrapping is often smarter than raising capital.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:10:37 - Liquidity in the Swiss market without IPOs 23:12 - What areas are attracting funding in Switzerland36:55 - Europe vs US45:22 - The guests predictions for 2026This episode was co-produced with Swiss Startup Days, the leading Swiss deep-tech catalyst event for startups, investors, enablers, and corporates.Checkout Newcomers - the ultimate pitching format for pre-seed and seed startups in Switzerland. Applications open in December 2025. Episode description:In this first Swisspreneur Briefing, we go live with Sophie Lamparter (Founder & Managing Partner at VitaminºC) and Laurent Decrue (Co-Founder & Co-CEO of Holycode) to break down what’s moving and shaking in the Swiss startup ecosystem in the last months - from funding and liquidity to what founders should read between the headlines.Together with Silvan, they unpack three big themes: why Switzerland is finally getting more attention globally for local talent in AI, robotics and drones - yet still hasn’t cracked true scale; why liquidity in Switzerland often looks more like private equity or strategic moves than local IPOs; and how gaps in the capital structure (from growth rounds to public markets) shape where Swiss companies build and ultimately exit.They then unpack the trade-off founders face between an early life-changing exit and the ecosystem’s need for bigger compounding outcomes; why secondaries could unlock more ambitious journeys but are still culturally harder in Switzerland; and what a “Europe build / US fundraise & go-to-market” playbook can look like.The cover portrait was edited bywww.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:9:03 - Challenges in AI and Robotics17:55 - Mimics core customer segment23:00 - The role of the ETH network25:46 - The future vision for MimicEpisode description:Stefan Weirich is the Co-Founder and CEO of Mimic, a deep tech startup building foundation AI models for robotic manipulation that enables robots to react, self-correct, and handle real-world variability beyond hard-coded trajectories. With a background spanning mechanical engineering, robotics R&D, and the startup ecosystem.In this episode, we dive into founder-relevant themes at the heart of the Swiss innovation ecosystem: how ETH research de-risks deep tech, why data is the bottleneck in physical AI, and what it takes to build a company in robotics with real-world deployment constraints. Stefan also shares what’s changing in Zurich and how a rapidly maturing founder community with “San Francisco vibes.”Beyond the technical story, Stefan goes deeper into the hard trade-offs: choosing specialization over “generalist” hype, building a go-to-market focus in manufacturing and logistics, and the operational reality that execution speed in hardware is limited by logistics, resources, and scaling talent. He also reflects on what Switzerland still needs to produce more global deep tech winners.The cover portrait was edited bywww.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:11:09 - Use-cases for BTRYs technology 15:57 - Challenges in scaling production20:43 - The Swiss startup ecossystem23:11 - Advice for aspiring entrepreneursThis episode was co-produced with Swiss Startup Days, the leading Swiss deep-tech catalyst event for startups, investors, enablers, and corporates.Checkout Newcomers - the ultimate pitching format for pre-seed and seed startups in Switzerland. Applications open in December 2025. Episode descriptionIn this episode, we sit down with Moritz Futscher, CEO and Co-Founder of BTRY, a Swiss-based deep tech startup building ultra-thin solid-state batteries. After years in academic research in multiple countries, Moritz transitioned from the lab into entrepreneurship to bring battery technology out of research and into real-world applications. He holds a PhD in Physics from Universiteit van Amsterdam. Moritz shares what it really takes to scale hardware startups in Switzerland, from navigating early incubators and public funding programs to raising capital during a difficult period for battery companies across Europe. We discuss the strengths and gaps of the Swiss startup ecosystem, why early-stage support is strong but scale-up infrastructure remains limited, and how partnerships with European, US, and Asian players are becoming essential for global competitiveness.Mortiz also goes deeper into the realities of deep tech execution: finding the first real customer use cases, choosing scaling partners, managing complex manufacturing processes, and building a high-performance team culture focused on psychological safety, ownership, and empowerment. He also reflects on the personal leap from academia to startup life, balancing family and leadership, and what success really means when building physical technology that aims to enable entirely new applications.The cover portrait was edited bywww.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:7:30 - The problem that led Christian to found derma2go13:27 - Creating a “win-win” hybrid model20:08 - Building a two-sided marketplace30:07 - Raising money with disciplineThis episode is co-produced with Innosuisse, the Swiss Innovation Agency. Innosuisse supports SMEs, startups, research institutions and other Swiss organisations in their research and development activities. They offer a range of programmes to help you bring your innovative ideas to life. To explore their support offerings and find the right offer for your needs, visit their online guide and take the next step in your innovation journey.Episode description:In this episode we speak to Christian Greis, a Dermatologist at University Hospital Zürich and the Founder behind derma2go, a Swiss digital dermatology platform built to help patients get expert skin assessments faster through online photo-based consultations. Christian shares how his path from clinical medicine into entrepreneurship was shaped by real-world demand, and how he built derma2Go while staying close to the medical frontline.Christian speaks about how derma2go creates a win-win through hybrid care - solving 75–80% of cases online and routing the remainder in-house - and what it takes to shift patient behavior from long waiting lists to digital-first care. Christian also breaks down the realities of operating a two-sided platform in healthcare and why the company pivoted toward a B2B2C model by partnering with hospitals and clinics.Christian also goes deeper into his founder journey: the trade-offs of solo founding, why sidepreneurship can be a strategic advantage in regulated markets, and what Christian learned from Innosuisse training and coaching. Finally, he shares a pragmatic view on fundraising and why it’s important to stay lean and raise only what you need.The cover portrait was edited bywww.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:7:06 - What Irmos does16:13 - The information gap that Irmos is solving for22:51 - Why Irmos delayed raising a large financing round31:53 - What’s next for IrmosThis episode was co-produced with KickFund, a VC fund investing in the most promising Swiss deeptech startups.Episode Summary:In this episode we sit down with Panagiotis Martakis, Founder and CEO of Irmos Technologies, a Swiss startup using data-driven monitoring to protect and extend the lifetime of critical infrastructure. Trained as a civil engineer, Panos transitioned from traditional structural engineering into sensing, data, and predictive maintenance through research at ETH Zurich, where the foundations of Irmos were built.Panos shares how his work in the critical infrastructure sector operates in slow-moving, highly regulated markets where trust, references, and execution matter more than speed. Panos shares why Irmos deliberately delayed raising a large funding round, how the Swiss startup ecosystem supports founders at early stages, and why focus is a decisive advantage when resources are limited.Panos goes deeper into the realities of building a hardware and data-driven company: reducing uncertainty in engineering decisions, moving from gut-feeling inspections to measurable risk at portfolio level, and narrowing focus after an initial phase of experimentation. He reflects on fundraising timing, working with public-sector clients, learning from Founder networks, and the long-term vision of turning infrastructure monitoring into a scalable, data-powered standard.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:10:01 - What RTDT does21:03 - Creating a team and spinning-off from ETH26:19 - Getting financing for Hardware 32:08 - The One-Customer ruleEpisode summary:In this episode, we sit down with Imad Abdallah, Co-Founder & CEO of RTDT, a spin-off from ETH Zurich developing one of the world’s first systems to measure real aerodynamic behavior directly on wind turbine blades. After studying engineering in Canada and Denmark, Imad moved to Switzerland for a postdoc at ETH where the core technology behind RTDT was born.Imad shares what it really takes to build a hardware company in Switzerland: turning a research prototype into a manufacturable product, navigating regulation, and validating a solution for an industry where no benchmark data exists. Imad also shares how early programs like Venture Kick and Innosuisse helped sharpen their pitch - shifting from “technology that can do everything” to a clear value proposition for one specific market. He explains why the wind industry is concentrated, hard to access, but ultimately ideal for focused, high-impact innovation.Imad offers an honest look behind the scenes of hardware entrepreneurship: spending months rewriting firmware, installing patches himself in the rain on 100-meter blades, and learning the importance of one customer, one use case, one application in the early days. He reflects on fundraising challenges founders face when developing hardware, the value of choosing partners who understand manufacturing, and the long-term vision of making RTDT the reference in deploying an interface between aerodynamic data and turbine control systems.This episode was sponsored by infinity.swiss, Switzerland’s most advanced AI accounting tool. Save 25% by entering code SWISSPRENEUR at checkout.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:11:36 - Learning from users and iterating the product19:22 - Saying no to misaligned revenue and long-term thinking25:05 - The hard moments (tough calls and running out of money)40:10 - Life after the exit and letting goEpisode Summary:Marco Cerqui is the co-founder and former CEO of Bring! - Switzerland's most widely used shared grocery shopping app. With a background in software engineering and product management, Marco and his co-founder Sandro built Bring! from a side project into a platform used across millions of households before being acquired by Swiss Post in 2021.In this episode, Marco shares how Bring grew from a simple shared shopping list into a category-defining product with a loyal user base. He talks about early product validation, user-centric design, scaling a B2C company from Switzerland, and why simplicity beats feature expansion. Marco also explains how Bring shifted from a paid app to a highly contextual advertising model - without compromising the user experience.Marco also opens up to the emotional and strategic milestone of exiting to Swiss Post, navigating setbacks along the way, and why stepping down as CEO was one of Marco’s proudest leadership moments. This is a candid, practical masterclass in long-term product thinking, timing, and resilience.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:7:30 - Impact vs profit maximizing19:48 - The price of saying no to investors and customers25:17 - How bootstrapping vs VC funding impact speed and focus30:54 - Defining success: short global impact story vs sustainable and long-term growth This episode was produced by Founders Hive, a community of successful startup founders, industry experts, and investors promoting entrepreneurship in Switzerland and helping early-stage business concepts get ready for seed-stage investment.Founders Hive is a partner of the Entrepreneurship Training programme, empowered by Innosuisse, the Swiss innovation agency supporting SMEs, startups, research institutions and other Swiss organizations in their research and development activities. Click here to find out more about Founders Hive, empowered by Innosuisse.Episode summary:In this Opposing Views episode, we welcome David Eberle (INSEAD MBA), Co-Founder and CEO of Typewise, a YC-backed AI startup building autonomous customer service agents, and Florian Emaury (ETH PhD), Co-Founder and CEO of Menhir Photonics, a fully bootstrapped Swiss deep-tech company producing some of the most precise lasers in the world.Together with Silvan, they unpack one of the most debated questions in the startup world: should you optimize for impact or profit? They explore how funding strategy shapes decisions, why margins (not industry) determine whether bootstrapping is viable, and how shifting from B2C keyboard app to B2B enterprise AI changed Typewise’s trajectory. They also discuss pricing discipline, ethical boundaries, pivots, and how Swiss founders approach growth compared to U.S. startup culture.They also open up about navigating ethical red flags with investors, resisting tempting short-term revenue, and balancing ambition with a life worth living. Both founders reflect on what success means beyond valuations: sustainability, joy, quality, risk-taking, and building something that lasts. Whether you're building a deep-tech hardware company or scaling AI software, this episode challenges how you define success and what you're willing to trade for it.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:3:05 - From burning out from the 9-5 to becoming an entrepreneur8:33 - Scaling properti to an industry leader in 5 years14:00 - How Levent’s role shifted throughout properti’s growth22:11 - What’s next for propertiThis episode was sponsored by infinity.swiss, Switzerland’s most advanced AI accounting tool. Save 25% by entering code SWISSPRENEUR at checkout.Episode Summary:In our second Swisspreneur Documentary series we sit down with Levent Künzi, Co-Founder and CEO of properti, to explore his journey from burnout to building one of Switzerland’s fastest-growing proptech companies. What started as a frustration with outdated industry norms became a mission to simplify real estate, automate transactions, and create a platform-driven brokerage model built around efficiency and customer experience.Throughout the episode, Levent opens up about the reality of scaling: How the solution isn’t necessarily increasing headcount, why you should hire slow (with a big focus on cultural fit and decide fast if they’re a match or not), and leveraging automations in the age of AI. He shares how properti reinvested early revenue, built a clear playbook, and shifted from a transaction focus to creating a full on platform to support every need. We also dive into the mindset evolution behind going from founder-operator to scale-up CEO. Levent reflects on identity and personal sustainability: moving from hustle mode to strategic leadership, why scaling the company required him to first scale himself, and how he surrounds himself with the right board members and investors to help him through struggles and challenging decisions.Whether you're bootstrapping, fundraising, or transitioning into scale-mode, Levent’s story offers grounded lessons, tactical frameworks, and radical honesty about what it takes to build a category-defining company in Switzerland (and beyond).This video was produced by: DANGVIDEOSCover portrait by smartportrait.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:2:23 - The story behind Google Clouds Founder Story8:45 - Uber’s pre-IPO hypergrowth25:19 - Is Switzerland Good at Adopting AI? 44:29 - How Swiss founders can expand into the USThis episode was sponsored by Google Cloud. Join their The Founder's Story event on December 4th to hear an exclusive panel discussion with visionary leaders sharing what it takes to go from building companies to funding them. Episode Summary:In this episode, Google Cloud leaders Hans Tran, Industry Lead for Digital Native Startups, and Chris Craig, ISV Partner Manager, share their insights from working with founders across Switzerland and globally. Hans is the creator of Google Cloud’s Founder Stories series and holds a Masters in Digital Marketing Strategy from Trinity College Dublin. Chris brings operational and scaling experience from his years at Uber during its pre-IPO hyper-growth phase and holds an MBA from HSG.They discuss the current state of the Swiss startup ecosystem, from founder mindset and scaling patterns to the evolving fundraising climate. The conversation explores how Switzerland compares to major innovation hubs and what unique advantages founders can leverage: including deep tech talent, AI readiness, and a rapidly maturing support system.The discussion also goes deep on cultural dynamics and how Swiss founders need to move faster, take risks earlier, and embrace iteration over perfection. Chris shares raw lessons from building at Uber, why focus determines survival, and why you need to stand for your ideas. Hans reflects on how community-driven founders are changing how startups launch, test, and scale in Switzerland. The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:4:58 - Diversity in tech: challenges and opportunities6:08 - Recruiting challenges in tech13:00 - Supporting girls in STEMThis episode was sponsored by Google Cloud. Join their Founder's Story event on December 4th to hear an exclusive panel discussion with visionary leaders sharing what it takes to go from building companies to funding them. Link is in the bio! This episode was originally a live conversation recorded at the SEF.Growth Founders Conference back in June 2025.Episode Summary:Beat Knecht is the co-founder and CEO of the TV streaming provider Zattoo, and a general partner at the VC fund REALR. She also founded Genistat and Levuro. Bea holds a BA in Computer Science from the University of California, Berkeley.Carla Bünger is the co-founder of Phoenix Technologies, a tech cluster that drives the AI landscape through its sovereign hyper-secure IT infrastructure (kvant Cloud) and its SaaS solutions in frontier technologies. She also co-founded KORE Technologies Switzerland. Carla holds an MA in International Relations from the Geneva Graduate Institute.Sandra Trittin is the co-founder and CGO of beebop.ai, a power grid orchestration software which unlocks grid flexibility within consumer devices, turning it into a valuable, tradable asset. She also founded Futurize Energy. Sandra holds an MBA from Mannheim Business School.During their chat with Silvan, our 3 guests discussed the current representation of women in tech in the Western world. Women are significantly underrepresented in tech, especially in leadership roles (e.g., only 22% of AI professionals in Switzerland are women). They face career obstacles such as stereotypes, biases, and societal filters that hinder their progress.Diverse teams drive innovation, but the tech industry often overlooks this potential. To improve gender representation, proactive efforts are needed, including:Encouraging risk-taking (critical for startups and leadership).Building support systems (mentorship, peer networks).Fostering STEM environments for girls to ensure future diversity.Addressing unconscious biases in hiring and promotions.Ultimately, empowering women in tech requires systemic change, from education to workplace culture, to unlock their full potential and drive long-term progress.📸 The cover portrait was edited by @smartportrait_io. Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:3:30 - Identifying a market gap in legal tech 10:06 - What is “smart money” after all?16:22 - How do you go from researcher to CEO?25:55 - The biggest risk for every scaleup36:20 - Is Switzerland a hotbed for AI?This episode was co-produced by SICTIC, the leading angel investor network in Switzerland.This episode was sponsored by Relai. Get started with Bitcoin by downloading the Relai app today, and profit from 10% less fees by entering code SWISSPRENEUR at checkout.(Disclaimer: Relai services are exclusively recommended for Swiss and Italian residents.)Click here to order your copy of “Swiss Startups” today.Episode Description:Thomas Dübendorfer is the founder and president of SICTIC, the leading angel investor network in Switzerland. He’s also a cybersecurity expert and serial entrepreneur, holding board seats at Frontify and several other startups. Paulina Grnarova is the co-founder and CEO of DeepJudge, an AI-powered knowledge search for legal professionals. She holds a PhD in Computer Science from ETH, and started her company in 2021, directly after completing her studies.Founded by ex-Google search engineers and legaltech veterans, DeepJudge reimagines how firms access and use their internal knowledge, unlocking the full breadth of data and depth of documents to improve all areas of a lawyer’s business. It enables you to build entire AI applications, encapsulate multi-step workflows, and implement LLM agents.SICTIC is one of DeepJudge’s investors. During his chat with Merle and Paulina, SICTIC president Thomas Dübendorfer shared how he assesses startup teams: Does the founder really understand what the journey of a startup is? Can the startup team evolve to meet changing demands?Does the team believe what they’re selling?Are they aware that they’ll have to overcome several difficulties in the coming years?Are they all moving in the same direction, working to achieve the same mission?Thomas also takes care to assess companies from an ethical standpoint, especially when the tech has dual use. For instance, drones can be used for rescue missions or to bring food or medicine, but they can also be used to transport weapons. In cases like these, it’s crucial to confront the founders with the most problematic possibilities upfront.Thomas is confident in Switzerland’s AI future: all the experts are here, across a very broad range of industries, and, when it comes to AI specifically, Switzerland can already count on several research institutions making great strides - like the ETH AI Center, the Swiss National Institute, and the Swiss National SuperComputing Center.The cover portrait was edited by Smartportrait. Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps:6:38 The birth of Cradle 21:36 Convincing Skeptics and Finding Product-Market Fit28:29 Raising Capital and Choosing the Right VCs35:21 Europe’s missed opportunities (and how to fix them)Episode Summary:Stef Van Grieken, CEO and Co-founder of Cradle, the AI biotech startup helping scientists design better proteins in record time and pioneering the intersection of AI and biology, re-imagining how humans create life-changing molecules. Stef holds a MSc in Industrial Engineering from the University of Groningen . In this episode, Stef shares his journey from policy activism and Silicon Valley engineering to founding one of Europe’s most ambitious deep-tech companies. We discuss how Cradle turned AI models into a tool for biologists, the hard early days when investors said “this is impossible,” and why the team literally paid its first customers to prove value before revenue followed.Stef also opens up about raising over $100 million, the three hypothesis you need to prove to create a disruptive startup (feasibility, value, monetization), navigating the gap between US and European venture cultures, and why Switzerland has everything needed to lead Europe’s next innovation wave.This episode was sponsored by infinity.swiss, Switzerland’s most advanced AI accounting tool. Save 25% by entering code SWISSPRENEUR at checkout.The cover portrait was edited by Smartportrait. Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
Timestamps04:53 - Product-Led vs. Sales-Led Growth14:22 - How to Educate a Slow-Moving Market24:43 - Sales Metrics in a product vs sale- led approach34:16 - Choosing between product-led or sales-ledThis episode was produced by Founders Hive — a community of founders, experts, and investors driving entrepreneurship in Switzerland. We support early-stage startups in becoming investment-ready and guide them through the fundraising journey. As a partner of the Entrepreneurship Training programme, empowered by Innosuisse — Switzerland’s innovation agency — we contribute to strengthening startups, SMEs, and research institutions in their innovation and growth.Checkout this link to learn more about Founders Hive, empowered by Innosuisse.Episode Summary:Igor Martin is the CEO of Hydromea, a Swiss deep-tech company building underwater wireless networks and portable intelligent robots to make data collection below the surface faster, safer, and cleaner. He holds an MBA in Business Administration and Management from Saint Louis University.Ramzi Bouzerda is the Founder and CEO of Droople, a B2B cleantech startup developing a water intelligence platform that digitizes the “last mile” of water, from faucets to appliances, combining IoT, AI, and SaaS to help buildings save resources and money. He holds a Masters Degree in Computer Science from EPFL. In this Opposing Views episode, they debate what really drives startup growth: sales-led or product-led strategies. Drawing from opposite industries - one building beneath the ocean, the other inside buildings. They reveal how timing, product maturity, and customer education shape growth models.They discuss why hybrid models often win in industrial tech, how to balance education with revenue, and what metrics truly matter beyond vanity KPIs. The conversation also dives into managing long sales cycles, using customer feedback loops to guide product evolution, and the ultimate truth every founder learns: great sales can’t save a bad product.The cover portrait was edited by Smartportrait. Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
























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