Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Please visit Jasravee at ⁠⁠https://jasravee.com/⁠⁠Email Jasravee at jasravee@gmail.com

Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. We are sharing the CLEAR framework: a 5-step audit system that helped Nycil, Sugar Free, and ITC turn around their brands.The first AI question isn't "give me ideas." It's "help me diagnose." Think of AI as a smart junior colleague. Let it probe, push, and surface what you're missing. Then YOU do the synthesis. That's how you turn AI into a strategic accelerator, not just a speed tool.Please visit Jasravee at ⁠https://jasravee.com/⁠Email Jasravee at jasravee@gmail.comCLEAR Brand Audit: Five Strategic Prompts for Brand Diagnosishttps://drive.google.com/file/d/1NVaL-9DYCu4YRSWDGx4zPt-knX8LC_GZ/view

“Moms buy everything.” From Gatorade to SUVs, they drive 85% of purchases. Time for marketers to wake up. Maria Bailey has built a powerful career at the intersection of media, business, and marketing. Recognized as the foremost authority on marketing to moms, she is also a leading voice in influencer engagement. Named by Ad Age as “One of the Must-Follow Women on Social Media,” she is an award-winning author, talk show host, international keynote speaker, and CEO of BSM Media. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Email Jasravee at jasravee@gmail.com

AI assistants don’t list. They recommend. Write content that is the answer — or stay invisible. AI lifts content with clarity, structure, and decision utility. Nothing else. If your page can’t deliver 3 takeaways in 5 seconds, AI won’t lift it.AI Chooses Winners. Are You One of Them?AI assistants are not listing options. They are recommending answers. As Jasravee puts it, “If your content can’t be the answer, you’re invisible.”Why Smart Teams WinA clinic saw just 0.5% traffic from AI referrals. Yet that tiny trickle converted 23x higher. Why? Because decision-ready content beats raw volume.3 Rules for AI-Ready Content • Clarity: “Short decisive lines.” • Structure: “Summary boxes, bullets, comparison tables.” • Decision Utility: “Help someone choose now.”Proof from BrandsNykaa wins by comparing serums with one-line verdicts. Flipkart earns AI recommendations with clean comparison tables. Healthcare sites that answer “Do I need teleconsult or in-person?” win bookings.TakeawayAs Jasravee says, “If you can extract three takeaways in five seconds, your page is liftable.” Stop chasing awareness. Prioritize consideration and decision.Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com

Ambi Parameswaran discusses the four essential ingredients for marketing success, comparing it to mixology. Marketing success is like mixology, requiring a careful blend of essential ingredients.Branding isn’t reserved for companies with massive ad budgets. As Ambi Parameswaran says: “Whether you like it or not, you are a brand.”A Bhopal spice maker thought branding was “too expensive.” The fix? • Pick the name customers already use for you • Put it boldly on packaging (no extra cost) • Focus on your top-selling product • Test with local posters before expandingBalaji Wafers started the same way — one cinema in Gujarat, expanding town by town.For a kid toy startup, the playbook changed. They sold B2B kits to schools while targeting mothers online through “mom bloggers.” Their pivot to B2C delivered faster returns.B2B players like Thermax learned that branding matters even for industrial boilers. Independent research revealed customers rated them nearly as high as L&T.Non-negotiables before launch: • Know your customer vividly • Define your brand’s job • Set guardrails to avoid trend-chasing chaosAI now plays a key role — Nestlé even mandates AI in brand presentations. But overpersonalization can backfire, as Tesco’s infamous pregnancy-targeting case proved.The myths that branding is expensive, complicated, or slow to pay off are just that — myths. Done right, it starts delivering from day one.Ambi Parameswaran is a brand coach and founder, brand-building.com, a brand advisory. Ambi has spent his forty-year career in corporate India working across diverse sectors, such as pharmaceuticals/consumer products (Boots Company), media (UDI Yellow Pages) and advertising (Rediffusion). He spent over twenty-five years with FCB Ulka Advertising, helping transform a struggling ad agency into one of the top five marketing communications groups. Ambi is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com

Can AI Feel What Humans Feel? Why Insight Still WinsThis video by Jasravee explores why human consumer insight remains more valuable than AI in understanding market needs and driving meaningful business decisions.Highlights🧠 AI lacks the emotional intelligence to fully grasp nuanced human behaviors and motivations.📊 Consumer insight leverages real-world context that AI often overlooks, leading to deeper connections with audiences.🤝 Human intuition and empathy allow for better interpretation of ambiguous or complex customer feedback.🚀 While AI can process data quickly, it’s people who can ask the right questions and drive strategic thinking.💡 True innovation comes from combining AI efficiency with human insight, but the human element remains irreplaceable.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com

Idris Elba credits much of his advocacy approach to learning from Michael Sheldrick emphasising the importance of using one’s platform for meaningful causes. This conversation between Michael and Jasravee Kaur Chandra explores how brands and businesses can follow this example by integrating advocacy into their core strategies.Highlights🎭 Idris Elba was influenced by Michael’ style of advocacy, learning how to effectively use his voice and platform for social issues.📣 Advocacy enhances brand identity when it’s rooted in authenticity and aligned with the company’s mission.🤝 Building partnerships with causes and communities helps businesses create long-term impact, just like Elba has done in his career.🌍 Storytelling is a powerful tool for advocacy. Brands can inspire change by sharing compelling narratives that reflect their values.💼 Advocacy should be strategic and consistent, not just a one-time campaign, to build trust and credibility with audiences.Michael Sheldrick is the Chief Policy, Impact and Government Relations Officer at Global Citizen. Over the past decade, Global Citizen’s campaigns have led to over $35 billion distributed to anti-poverty efforts around the world. Michael leads Global Citizen’s campaigns to rally support from governments, businesses and foundations to get the world on track to end extreme poverty.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com

Titan’s MD, C K Venkataraman, explains how Tanishq won over Indian customers by combining classic jewellery styles with innovative marketing and business thinking.Highlights💍 Bridging Tradition and Modernity: Tanishq successfully blended traditional Indian jewellery aesthetics with contemporary designs to appeal to a wide range of customers.💖 Emotional Storytelling: The marketing campaigns often incorporated emotional narratives that resonated deeply with Indian values and family traditions.✨ Innovative Business Practices: Tanishq introduced innovative practices to the Indian jewelry market, such as fixed pricing and transparent gold purity standards.🇮🇳 Catering to Indian Sensibilities: The brand carefully considered and catered to the diverse cultural and regional preferences within India.🚀 Brand Evolution: Tanishq demonstrated a willingness to evolve and adapt to changing consumer preferences and market trends, ensuring long-term success."Creative thinking happens not just inside or outside the box, but at the edge of the box."Welcome to Jagged With Jasravee (JWJ)—where thought-provoking conversations with industry leaders spark fresh perspectives on marketing, branding, innovation, consumer behavior, and emerging trends.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com#Tanishq #Jewellery #IndianWeddings #Titan #BrandStory #KaratMeter #CulturalMarketing #FashionVsCulture #TraditionReimagined #WeddingJewellery #CustomerExperience #BrandTransformation #PremiumJewellery #TrustBuilding #RetailRevolution s #MadeInIndia #EthnicJewellery #TanishqWedding #TanishqStory

This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, change, and the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future.Highlights🚀 Comprehensive Overview: Covers branding, culture, tech, and the future of India.💡 Future-Focused: Examines the key trends and changes impacting the Indian landscape.🇮🇳 India-Centric: Provides perspectives relevant to the Indian market and consumer.🎯 Branding Insights: Offers valuable insights into effective branding strategies.⚙️ Technology & Culture: Explores the intersection of technology and cultural shifts.Santosh Desai is one of India’s most insightful cultural commentators and branding minds. A columnist, author, and thought leader, he currently serves as the Managing Director and CEO of Futurebrands Consulting

Melina Palmer, an applied behavioral economist, discusses how to sell to the brain, not just the buyer. Her core message revolves around understanding the subconscious drivers of purchasing decisions, emphasizing that price is often secondary to emotional and psychological factors. She uses the “cookie” analogy to illustrate how appealing to the subconscious (the “elephant”) through sensory experiences and compelling narratives is more effective than direct, logical sales pitches (the “rider”). Palmer debunks common pricing myths, advocating for a clear brand identity (value vs. quality) and consistent messaging aligned with consumer motivations (social proof, scarcity, etc.). She emphasizes the importance of storytelling, consistent brand messaging, and iterative pricing strategies to build brand loyalty and improve sales.Highlights🍪 The “Cookie” Analogy: Illustrates the power of subconscious emotional triggers over conscious, rational decision-making in purchasing. Appealing to the senses and creating a desirable experience is key.🧠 Understanding Subconscious Motivations: Focuses on leveraging psychological principles like social proof, scarcity, and loss aversion to drive purchasing decisions beyond simple price comparisons.📈 Pricing is a Process, Not a Fixed Number: Advocates for iterative pricing strategies based on data analysis and customer feedback, emphasizing the ability to adjust prices based on testing and market response.🤔 Myth Busting: Dispels the myth that lower prices always boost sales, highlighting the importance of brand positioning (value vs. quality) and how higher prices can sometimes increase desirability.🗣️ Consistent Brand Messaging: Stresses the importance of a unified brand message across all platforms to build trust, memory, and ultimately, sales. Inconsistent messaging creates cognitive dissonance and hinders purchasing decisions.Melina Palmer is known for translating brain science into business success. As the Founder and CEO of The Brainy Business, she helps global brands—from Fortune 500 giants to high-growth startups—decode the hidden psychology behind why customers buy and employees buy in.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Email Jasravee at jasravee@gmail.com

In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s dive into their mindset and why they’re changing everything we thought we knew about life, work, and identity.Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com#GenZ #DigitalNative #FutureOfWork #SelfExpression #FinancialFreedom #Inclusivity #Hyperconnected #Activism #Authenticity #Collaboration #CoCreate #Memes #Marketing #BrandEngagement #ConsumerTrends #GenerationalShift #MindsetMatters #FreedomOverSecurity #IdentityEvolution

Alpana Parida is the Founder and CEO of Tiivra Ventures, a company that creates motorcycle helmets using new age materials like Carbon Fiber, Carbon-Kevlar, and other composites for passionate motorbike riders. She has over 25 years of experience in brand development, marketing, and merchandising working for brands like Nykaa, Tanishq, Amul etc.

This podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management. Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a seasoned professional with extensive experience in the technology and telecommunications sectors. He has held various leadership roles, focusing on business development, strategic partnerships, and product management. In this podcast Yves emphasises the importance of understanding consumer language and using AI to analyse large datasets (e.g., call recordings) to gain deeper insights into customer needs and preferences. He advocates for using AI to create more effective marketing campaigns, improve customer service, and ultimately drive business growth. The conversation also touches on the importance of adoption strategies, ethical considerations, and the role of generative AI in creative fields. Practical advice is offered to both large and small businesses, highlighting the opportunities presented by generative AI while acknowledging the need for responsible implementation.Highlights of Conversation🗣️ Understanding Consumer Voice: Generative AI allows businesses to analyse vast amounts of conversational data (call recordings, chats, reviews) to understand consumer language and preferences at scale, far beyond traditional methods.📈 Data-Driven Marketing: LLMs help create more effective marketing campaigns by generating targeted messaging that resonates with consumers, using the actual language they employ. This leads to improved brand relevance and connection.💡 Enhanced Customer Service: AI-powered analysis of customer interactions reveals previously hidden issues and allows for more effective, empathetic, and scaled responses, resolving problems more efficiently and improving customer satisfaction.🚀 Small Business Empowerment: Generative AI tools offer cost-effective solutions for small businesses to gain deep customer insights, create compelling marketing materials, and optimize their operations, fostering growth and competitiveness.🤝 Creative Collaboration: While not replacing human creativity, generative AI tools augment the creative process in advertising agencies, enabling faster development of storyboards, campaigns, and marketing materials.Connect with Yves on Linkedin https://www.linkedin.com/in/yves-boudreau-636959/Email Yves at yboudreau@gmail.com, emailyves@google.comJagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.comIndex 00:00 Preview of Conversation with Yves02:31 Demystifying Generative AI09:07 Google’s role in Adoption of Generative AI13:47 Brand Relevance & Conversational Gen AI22:44 Encouraging Adoption of Gen AI29:58 SMBs Approach to Gen AI - Need for Experimentation37:55 Creative Storytelling using Gen AI43:27 Resource, Tool to Expedite Adoption of Gen AI47:24 Rapid Fire - Personally Speaking with Yves52:06 Connect with Yves BoudreauYves' Recommendations During The Podcast for Catalysing Adoption3B Framework: https://irrationallabs.com/blog/the-3b-framework-the-irrational-labs-approach-to-behavior-change/Irrational Bootcamp: https://irrationallabs.com/learn/Book from Will Leach: https://www.amazon.com/Marketing-Mindstates-Practical-Applying-Behavior/dp/1544512406

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In this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other’s perspectives and finding a balance between shared and individual spending. The conversation delves into practical tips for managing money in relationships, raising children, and navigating the complex world of gifts and spending styles. Top 5 Highlights 1. Dr. Rick identifies two main spending styles: “tightwads” who experience anxiety around spending and “spendthrifts” who are more impulsive and enjoy the present moment. 2. He emphasises the importance of open communication about money and how it impacts couples. 3. Dr. Rick advises that parents be mindful of the messages they convey about spending and recognise that children learn more from observation than from words. 4. He stresses the value of thoughtfully chosen gifts as a means of showing appreciation and understanding in a relationship. 5. Dr. Rick suggests that couples find a balance between financial transparency and individuality to foster a healthy relationship. Dr. Scott Rick is a marketing professor at the University of Michigan’s Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon University, where he was a National Science Foundation graduate research fellow. He is author of Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships Connect on Linkedin : https://www.linkedin.com/in/scottianrick/ Scott's Book https://www.amazon.in/Tightwads-Spendthrifts-Navigating-Minefield-Relationships/dp/1250280079 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

SUMMARY The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors  emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations. Highlights 🎯 The  professors use real-life examples like Boeing, Tylenol, Starbucks, and Dolce & Gabbana to illustrate the impact of brand transgressions and the importance of crisis management. 💼 The episode underscores the significance of leadership in shaping a brand’s response to a crisis. 🗣️ It emphasizes the need for transparency and accountability, with the hosts urging brands to take responsibility for their actions and apologize for any harm caused. 🤝 They stress the importance of treating all individuals with dignity, regardless of their background, and protecting the planet as a stakeholder. ✨ The hosts highlight the benefits of building an authentic brand, one that consistently fulfills its promises, and the long-term positive impact it can have on a company’s success. GUESTS Shailendra Pratap Jain (Shelley ) is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. Well-known for his widely published scholarship in consumer psychology, Shalini Sarin Jain is Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma.. Please visit their website https://brandtransgressions.com/ Book on Amazon https://www.amazon.in/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X INDEX 00:00 Preview & Introduction 01:21 Case Study - Maggie Noodles in India 04:59 Case Study - Boeing 737 Max Crashes 13:02 Tylenol - Best Practices in Crisis Management 22:45 Case Study - Philadelphia Starbucks Incident. 29:02 Case Study: Dolce & Gabbana 's China Controversial Videos 35:34 Brands that Prioritise Values over Profit -Ben & Jerry's, Patagonia, The Taj Mumbai 38:02 Key Principles for Effective Crisis Management 47:45 Rapid Fire with Shelley & Shalini 49:53 Connecting with Shailendra & Shalini Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/

Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park. 1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s Fynd Nature’s Fynd’s story began with a NASA research project aimed at understanding how life could survive in extreme environments. This research led to the discovery of a remarkable fungus thriving in Yellowstone National Park’s volcanic springs. 2. Revolutionising Protein: A New Frontier in Nutrition Nature’s Fynd’s fungus can produce protein in just 3 to 4 days, compared to the months or years required by animals and plants. This rapid growth makes it a game-changer in meeting the dietary needs of a growing global population. The protein is also incredibly nutritious, containing 50% protein, 30% fiber, and a variety of vitamins and minerals. Additionally, the fungus thrives in an acidic environment, eliminating the need for antibiotics, pesticides, or hormones, making it a cleaner and healthier protein source. 3. Marketing the Unthinkable: Turning Fungi into Food One of the biggest challenges Nature’s Fynd faced was convincing consumers to embrace a fungus-based food. The company focused on taste, understanding that no matter how sustainable or healthy a product is, it must taste good to succeed. Nature’s Fynd built its brand around the Explorer archetype, a rare identity in the food industry, which aligned perfectly with their innovative story of pioneering new territories in food production. Through strategic branding and storytelling, they successfully shifted the narrative from “weird” to “wonderful.” 4. Launching in a Pandemic: Nature’s Fynd’s 2020 Debut Nature’s Fynd was set to launch in March 2020, just as the COVID-19 pandemic began. While this timing seemed unfortunate, it turned into an opportunity as consumers sought innovative solutions during the crisis. The brand’s message of optimism and innovation resonated with consumers, making their launch a symbol of hope in uncertain times. 5. Navigating Consumer Skepticism: Building Trust with Taste Understanding that taste is the top priority for consumers, Nature’s Fynd focused on making their products delicious to gain acceptance, even among skeptics of fungi-based food. Early market research revealed that younger, more open-minded consumers were the most interested in the product. By carefully segmenting the market, the company effectively targeted the most promising customer groups. Recognizing the deep cultural connection people have with food, Nature’s Fynd introduced their product in familiar forms like yogurt and cheese spreads, easing the transition to fungi-based foods. Karuna Rawal is the CRO & CMO of Nature's Fynd. Karuna is an accomplished brand builder and Emmy award winner with 25 years of success transforming the world’s most iconic brands. Connect with her on Linkedin https://www.linkedin.com/in/karunarawal/ Visit Nature's Fynd https://www.naturesfynd.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Karuna 02:18 NASA Discovery: From Space to Earth’s Future 05:23 Fungi Protein: Nature's Fynd Launched During a Pandemic 12:46 Segmenting the Market: Who Wants to Eat Fungi? 21:08 Content Pillars: Education , Lifestyle, Health, Taste 30:06 Challenge of Habit Change: Yogurt, Cheese, and Beyond 45:38 Food, Creativity, and Sustainability: The Explorer Archetype 51:01 Aligning the Brand with Company Values 52:52 Marketer’s Journey: #likeagirl 01:04:35 Rapid Fire with Karuna Rawal 01:08:30 Connect with Karuna Rawal

Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Highlights of Conversation Immersion, not “liking,” is the key to effective communication: Dr. Zak explains that people may consciously claim to like something, but their brain’s unconscious response reveals a different story. Immersive Experiences are Social : Dr Zak explains that extraordinary experiences arise from understanding social value. Positive social interactions create loyalty and enhance overall experience. Immersive ads lead to sales bumps: Dr. Zak shares examples of ads that were initially disliked but ultimately drove sales due to their high immersion levels. He says ""High immersion ads that are not very likable can still be compelling to your brain." Immersive 'Flavoured Diet Coke' ads in 2018 , were not well liked but led to a significant sales bump. Place ads during Peak Immersion Moments: Successful advertising should place branding and calls to action during peak emotional moments within the narrative, rather than at the end when immersion is typically lower. The future of advertising is immersive: Dr. Zak suggests that advertisers should focus on creating shorter, impactful ads that evoke strong emotions and leave a lasting impression on viewers. He says "Immersive ads create memorable experiences that drive behaviour." He advises advertisers to learn from movie trailers which often tell half a story, leaving the resolution to drive ticket sales. The Tuesday app promotes emotional fitness: Dr. Zak’s team has developed an app that provides daily goals for social interaction and tracks emotional well-being. Connect/Follow Paul on Linkedin https://www.linkedin.com/in/paul-zak-91123510/ Paul's website https://www.getimmersion.com Paul's Book on Amazon https://www.amazon.in/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com 00:00 Preview & Introduction to Dr. Paul Zak 02:41 Neurological Immersion: What Does It Really Mean? 05:05 How Do We Measure Immersion? 06:11 The Moral Molecule: Why Oxytocin is the Key to Social Behaviour 09:30 Creating Peak Immersion Experiences 12:30 80-20 Rule, Why Being Empathic Makes Good Business Sense 19:35 Neurological Immersion in Ads: The Game-Changer for Marketing 22:34 Why Do We Love the Weirdest Ads? Liking Is Not Enough 25:13 Attention is Dead, Immersive Ads Sell: The Diet Coke Case Study 28:57 Why Do Most Ads Fail to Impact Sales? The Importance of Attention and Narrative 32:43 Six-Word Stories: Can Bumper Ads Be Truly Immersive? 35:38 What Advertising Can Learn from Movie Trailers, Thrillers 39:22 Repeat Viewing of Guinness' Empty Chair: The Perfect Example of an Immersive Ad 42:48 Tuesday's Not Just for Tacos: Introducing the Emotional Fitness App 47:11 Rapid Fire with Paul Zak 49:06 Connect to Dr. Paul Zak Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #Immersion #Neuromarketing #CustomerExperience #BrandTrust #Immersionresearch #ImmersionMarketing #CustomerTransformation #ConsumerPsychology #neuroscienceinsights #Neuroeconomics #DigitalHealth #Neuropsychology #Neuromarketing #BrainScience #neuroscience

The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcasing how a deep understanding of the consumer can lead to successful product launches and brand positioning. PD highlights the importance of science and evidence-based marketing, particularly when dealing with condition-specific nutritional products. He emphasises how crucial it is to work with doctors and healthcare professionals to ensure the credibility and efficacy of nutritional products for target audiences. PD believes that mothers are the key drivers in shaping the nutritional choices of children. He underlines the importance of a mother’s role in introducing diverse food flavours early, promoting healthy habits, and combatting the challenges of picky eating. Finally PD shares his passion for mindfulness and mindful communication. He believes that mindful living can create a more harmonious and authentic existence, highlighting the importance of aligning our words with our actions. Proshanjit Dey or PD is the Vice President of Marketing (Strategy & Innovation) at Aditya Birla Group, leading corporate strategy and innovation for home segment brands like Ultratech Cement and Hindalco. With over two decades of experience, he has expertise in marketing, sales, branding, digital transformation, and business development. Proshanjit has successfully launched several products in the nutrition and nutraceuticals space, for companies like Dr Reddy's, Nestle & Kellogg driving growth in India and emerging markets. He co-founded the Global Society for Digital Transformation and is a Lean Six Sigma Black Belt, TEDx speaker, and a lifelong learner with multiple postgraduate diplomas in innovation and digital business. Connect with him on Linkedin https://www.linkedin.com/in/proshanjit-dey-ab524926/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Proshanjit Dey 03:39 Marketing 4.0 - From Mass Media to Micro-Moment Marketing 09:17 Dr Reddy's Celevida Caselet -Marketing Diabetes Supplements 23:20 Kid's Nutrition - Dr Reddy's Launch of Celehealth & Gummys 33:35 Kellogg's Masterbrand & Breakfast Cereals Launch in Asia 40:42 Mother's Struggle with Child's Nutrition - How Can Flavoured Bridging Solve the Struggles of Child Nutrition? 43:48 Nestle's Baby Food Cerelac - Making the Category Relevant Again 51:01 Indian Food Plate -The Science Behind Indian Nutrition 52:49 What Does it Mean to Live Mindfully? 58:06 Rapid Fire - Personally Speaking with Proshanjit Dey 01:01:29 Connect with Proshanjit Dey Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #MarketingNutrition #NutritionMarketing #NutritionalSupplements #KelloggsCereals #KelloggsBrand #DrReddysProducts #KelloggsMarketing #DrReddysMarketing #NestleMarketing #FoodMarketing #HealthFoodMarketing #FunctionalFoods #CelevidaMarketing #NutritionInnovation #HealthTrends

In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101