Brewing Talks

In this episode of Brewing Talks, we dive into the dynamic world of digital content with Saugata Bagchi, Global Head – Digital Content, Martech at Tata Communications. From the evolution of content strategies to the impact of emerging technologies, Saugata shares insights on how brands can stay ahead in a fast-changing digital landscape. Tune in for expert perspectives on the future of content and marketing innovation. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policySee omnystudio.com/listener for privacy information.

In this thought-provoking episode of Brewing Talks, host Madhulika sits down with C Lekha, an Independent Corporate Communication Consultant, to explore the evolving dynamics between artificial intelligence and human intelligence. As AI-driven tools reshape industries, the conversation delves into: The impact of AI on corporate communication and content creation Can AI truly replace human intuition, creativity, and emotional intelligence? Ethical considerations and the future of AI-human collaboration Join us as we navigate the fine line between technology and human touch, uncovering insights that will shape how we work, communicate, and innovate.   You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policySee omnystudio.com/listener for privacy information.

This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the automotive industry.  They examine the evolution of these trends over the years, especially with the rise of electric vehicles. The discussion spans the impact of historical automotive advertising, the emotional connection between consumers and car brands, the effectiveness of current strategies, and the importance of storytelling in advertising. They assess Jaguar's recent rebranding efforts and discuss gender stereotypes, concluding with the need for innovative and inclusive approaches in automotive advertising. CHAPTER MARKERS (00:00) - Introduction(01:20) - Evolution of the Automotive Industry (From Ambassadors & Fiats to Electric Mobility)(03:26) - Changing Customer Preferences (EVs Beyond Just a Fad)(07:02) - Advertising & Messaging Trends (Lack of Environmental Focus)(08:12) - History of Automotive Advertising in India (Maruti 800, Tata & Bajaj’s Role)(14:20) - The Power of Emotional Storytelling in Ads(16:37) - Critique of Current Automotive Advertising (Lack of Creativity & Differentiation)(25:49) - Impactful Content & Advertising Strategies (Lessons from Porsche & Datsun)(30:21) - Jaguar’s Rebranding Strategy (Does It Work?)(42:02) - The Electric Car Movement (Has Demand Plateaued?)(44:49) - Brand Building Done Right (BMW Films & Kia’s Strategy)(47:45) - The SUV Boom (Are They All Real SUVs?)(53:03) - Breaking Gender Stereotypes in Auto Advertising(57:03) - Women’s Growing Role in the Automotive Industry(63:12) - Conclusion   You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policySee omnystudio.com/listener for privacy information.

In this episode of Brewing Talks, we explore the dynamic landscape of digital advertising with John Horn, CEO of Stub Group. Learn how businesses can make the most of their ad budgets, understand the impact of digital strategies on consumers, and gain practical insights for marketers. We also discuss the future of SEO and its crucial role in shaping online visibility. Join us for an engaging conversation filled with expert advice and emerging trends! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy See omnystudio.com/listener for privacy information.

In this power-packed episode of Brewing Talks, Abhishek Shetty, Head of Brand Marketing at Swiggy Instamart, spills the secrets behind mastering quick commerce marketing in one of India’s fastest-growing sectors. Tune in as he shares insights on staying agile in the ultra-competitive delivery space, crafting bold campaigns that capture attention, and building brand loyalty in a world where speed is everything. Don’t miss this deep dive into the strategies that keep Swiggy at the top of the game! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

In this insightful episode, we dive into the evolving world of agency culture with Akhilesh Ramachandran, Executive VP at FCB India. Akhilesh shares his rich experience in leading one of the most respected creative agencies, offering a fresh perspective on how the advertising industry is adapting to changing dynamics in creativity, technology, and talent management. Discover how FCB India fosters innovation while navigating the challenges of the modern workplace. Gain valuable insights into leadership strategies, building collaborative environments, and shaping the future of agency culture in a fast-paced, ever-evolving industry. Whether you're an aspiring creative, industry veteran, or just curious about what makes agencies tick, this episode is packed with takeaways to inspire and inform. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

In this inspiring episode of Brewing Talks, we explore the art of discovering and defining your brand's purpose with Preeti Vyas, Chairwoman & Chief Creative Officer of Vyas Giannetti Creative. Dive into her journey of building iconic brands, fostering creativity, and driving impactful narratives. Learn how purpose-driven branding creates lasting connections and builds trust. Whether you're an entrepreneur, marketer, or creative, this conversation will ignite fresh ideas. Tune in and get inspired to craft a brand legacy that matters!   You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

In this episode of *Brewing Talks*, we sit down with Mallika Bhagat, Senior Features Editor at Times Now, to explore the ever-evolving travel industry. From the rise of eco-tourism to the influence of technology on travel trends, Mallika shares valuable insights and predictions. Whether you're a travel enthusiast or part of the industry, this conversation offers a fresh perspective on the future of travel. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

In this insightful episode, we dive deep into measuring ROI in marketing with Vikram Berry, Area Director of Marketing & Communications, South Asia, at Radisson Hotel Group. Discover the strategies, tools, and metrics that make campaigns impactful, learn how to align marketing goals with business outcomes, and explore key steps to quantifying success in today’s competitive landscape. Whether you're a marketer, business owner, or simply curious about the ROI of marketing, tune in to gain practical tips from one of the industry’s leading experts! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

With the festive season approaching, Season II of Brewing Talks opens with a burst of crackers, discussing how brands can stay relevant during the festive period. Host Madhulika Joshii Paalod is joined by Hitesh Rajwani, Co-Founder and CEO of Social Samosa, as they discuss some of the most memorable ad campaigns during Diwali, reasons why certain campaigns fail during this period, and more. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

We’re back and ready to stir up your marketing insights with the launch of Season 2 of Brewing Talks! Hosted by Madhulika, this season promises even more engaging discussions, expert insights, and actionable strategies that will elevate your marketing game. Join us as we connect with industry leaders and explore the latest trends and innovations shaping the business landscape. Each episode is designed to inspire and equip you with the tools you need to thrive in a competitive world. Get ready for fresh perspectives and powerful stories that will ignite your creativity You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

Online shopping has taken a new shape during and post-Pandemic. Consumers are now online- be it for consuming content or for shopping for their desired product or service. All this is seeing a major upswing and e-commerce is the way ahead for brands.   Listen to Madhulika interacting with Nitin Chopra, Industry Head for e-commerce & retail Facebook India and know all about the growth of e-shopping in India and the trends shaping it.   You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

Learnings make a marketer perfect! So here's presenting 'Confessions of a marketer' on Brewing Shots. Host Madhulika shares her mistakes, rather learnings that have evolved her as a marketer. Listen to it to know more. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

Kid's community forms a huge part of every content marketer's agenda. Creating content for kids has undergone several changes, building it up with the changing time. In a very interesting conversation with Preeti Vyas, President & CEO of Amar Chitra Katha Private Limited, this episode of Brewing Talks highlights the new trends for kids centric marketing, how Amar Chitra Katha, a 54-year old strong brand in kid's content is evolving with the changing mindsets of readers, how comics and books for kids are now taking a new shape.  Also get complimentary 30 day access to apps:-Tinkle: https://bit.ly/1Mnt_Tin-ACK: https://bit.ly/1Mnt_ACK   You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

This episode of Brewing Shots highlights the importance of gearing up for the coming period and how marketers need to prepare for the remaining 2021 and the coming year with a strong action plan based on key learnings from the pandemic. Time to get back to our old normal! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

Personal branding was never so important as much as it is today. With a very interesting conversation with Vaishali Wagle, this episode of Brewing Talks brings out the key aspects of personal branding. Find out how to create your personal brand, find out how personal branding is no longer confined to celebrities. A must-listen episode! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

We celebrate 25 episodes of this wonderful creative conversation around marketing, brands, media and businesses. This 25th episode of the Brewing Talks show is a special Q & A session with some avid listeners of the show.  You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

Has the concept of creativity changed post-Covid? What reality check did agencies go through during this phase? What is the storytelling approach used by brands to approach the evolving mindset of customers? How can agencies stay relevant? Listen to some creative insights by Sambit Mohanty, Creative Head South McCann World group where Madhulika brews up an interesting chat on creativity during Covid times. You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

The world is consuming content, shopping, sharing on mobile. It is important to know why and how mobile-first strategy is working for brands and for consumers too! Listen to this episode where Madhulika converses with Moneka Khurana, Country Head MMA on the future of mobile marketing, new trends and best practices.  You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.

Smelling the freshness of a new book while flipping pages- has this act now migrated to swiping pages on e-book? And does this change the way the content is being written today? How are content writers shaping their content for different mediums? Listen to Manjiri Prabhu, Author, Festival Curator and Director and Short Filmmaker in today's episode where she shares insights on what it takes to be a good content writer.  A Small Note: The last year or more has been a tough one for all of us. And the second wave of COVID-19 has been much worse. To help those affected by the pandemic in India, the podcasting community has come together under the #PodForChange banner to raise funds through an exclusive NGO partner, Give India. Join Ep.Log and #PODFORCHANGE as we look to make a positive impact in the lives of those affected by COVID19. Please visit the link: tinyurl.com/PodForChangeIndia. Remember, someone really needs the help.   You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.See omnystudio.com/listener for privacy information.