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Digital Marketing 101
Digital Marketing 101
Author: Kiran Sriramgiri
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© Kiran Sriramgiri
Description
I have 12 years of experience as a digital marketer and the objective behind starting this podcast is to educate business owners on the importance of digital marketing.
I will be providing tips and current marketing trends which would enable you to market your brand. You need to act on it and start putting out content daily or weekly, bringing value to the end consumer, who will then reciprocates by giving business.
You may end up being the next Nokia or the person who owned a ton of horses before the car if you do not act now.
I will be providing tips and current marketing trends which would enable you to market your brand. You need to act on it and start putting out content daily or weekly, bringing value to the end consumer, who will then reciprocates by giving business.
You may end up being the next Nokia or the person who owned a ton of horses before the car if you do not act now.
39 Episodes
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In this episode we will be discussing with one of the best sales expert in the current generation on how to get started when you launch a new product in the market.
Instagram video content has increasingly become very popular on social media recently, and thus it is of paramount advantage for anyone looking to market him/herself to make use of this function.
Being a social media influencer is not as easy as it looks. If it's not that hard, then all of us will go ahead and do it to earn money. However....
If you are considering turning your interest into a profitable job through becoming a YouTube influencer, you will need to have a specific niche in which not only allows you to do some things you're enthusiastic about.
Influencer marketing is going through one of its best moments today, that's why big brands have bet on joining this digital strategy to promote their products.
The underlying purpose of Instagram hashtags is the maintenance of a categorization system to filter photographs.
Now that you know what you must avoid doing as a social media influencer, stick to things that made you pretty popular. It is wearing the right clothes, always wearing a smile, and frequently posting about the things you love.
Many entrepreneurs put sales ahead of marketing. This mentality has to change, as today's world is going digital.
People are so engrossed in their mobile phones that they do not have time to look at branding in the real world. Hell, even in urinals, people hold on to their mobiles. So having a digital presence has become a quintessential thing to ensure business success.
Marketers have the constant gripe that sales are not utilizing the leads and sales feel the quality of the leads provided by the marketers is relatively low.
So how do we fix this situation?
When it comes to digital marketing, you need to be precise on whom you are targeting. Otherwise, we will be neither have the time or money if we are targeting the entire world to sell.
A marketer should never shoot from his hip or take a shot in the dark for a lead. Instead, he should be like an assassin having a sniper with 1000x scope always positioned for a perfect kill.
So what is a persona?
A lot of fellow blogger as me how do I monetize my blog?
How do we make money on my video blog? How do we make money, doing what we do?
So how do I make money?
The most notable gripe a marketer has is that the Sales are not utilizing the full extent of the Marketer's leads. However, sales are busy chasing their targets. They seldom have the time or the effort involved to look into the marketing leads.
So how do we address this issue?
Email marketing has survived for more than three decades and is one of the core channels to reach your target audience. When you run multiple email campaigns keeping track of prospects could be quite daunting if you do not have a system.
Why do we need a funnel?
Last night my Boss asked me what Brand Authenticity is and What does it mean to you from a brand communication?
Interesting question.
I have a stunning point of view on this, and my point of view is that we need to achieve relevance.
People are starting to understand how to use Facebook and Twitter and Tumblr and YouTube.
With all these different social tools, it is going to get more competitive. That's what happens, and so people are saying, How do you cut through the noise?
I think plenty of people understand this, but I wanted to show my two thoughts on this that your time, as a person, is what is now valuable.
It is the only scarcity in the market.
Consider your Website like a brand new puppy dog that you have just bought for Christmas. Stay with me; this is relevant.
A growing number of organizations see the possibility of keeping prospects engaged by adopting Gamification in their digital marketing campaigns. People learn through Gamification, which is on a direct path to becoming a principal foundation in acquiring marketing qualified leads.
Many marketers are always looking for new prospects to capture more leads and generate more revenue. They seldom plan to mine the existing customers.
This is where ascension marketing comes into play.
To make more noise in socials, today's marketers spend too much time on the awareness & interest stage.
If you look at the sales funnel's cross-section, you will notice that leads are falling in from different stages of the funnel?




