JEFF STERNS CONNECTED THROUGH CARS

In May of '24, introduced by a friend- The legendary Bob Lutz met with Jeff Sterns and gave some invaluable leadership advice...

Jeff Sterns met with Car-Czar Bob Lutz in May of '24. Not only was it insightful related to the vehicle industry and design but leadership and some surprising personal things were revealed. 

0:35 SpaceX and Elon Musk 1:02 the US government...ICBMs to not carry nuclear weapons, but instead carry satellites into orbit. S Unknown Speaker 2:45 went into my study in called Elon back  5:28 there was a guy named Bob Zubrin who had started the Mars society. 7:33 they had designed a plant growth chamber for Mars that NASA wasn't willing to take the risk 7:49 we went over to Russia to buy the rockets 9:36 we started SpaceX 13:09 He [Elon] called me on Friday night and wanted to be there Saturday morning with a private jet. 14:28 the Google founders wrote him personally a check for several 100 million dollars.

"...we had several locations. The Ferrari store was acquired by an existing dealer in '82. And then we moved across the state open the Jaguar Porsche Land Rover store in Naples..."   5:04 Million dollar Lemon Law on an F40  10:40 Ferrari to Molly Maid!   12:11 Selling or servicing exotics or helping you with your home, Steve loves the interaction with clients! I 14:52 Family racing friction       19:00 Testarossa engine-out service problem!    25:40 pulled over doing 150+ MPH!   32:40 The first Porsche Carerra GT sale  $448,300! 40:00 Rols-Royce and Bentley branded goods 43:27 High volume exotic car clients!  46:13 Steve was hired by BBC Top Gear.

2:57 THE POLICE CHASE  9:13 THE FERRARI EFFECT / state of the car business 12:41 Ziegler Super Systems   16:50 sales skills are not necessary right now  23:51 "Every time we train a generation of factory people, they retire, we have to train another generation they all think they can run dealerships, they all think they're smarter than we are. And they all they all crawl back us on Bloody knees asking us to bail him out after they make mistakes." 20:47 salesman's Samsonite  32:20 introduced verde to NADA  21:47   in literally 1000s of dealerships -every state except Alaska...caught ups, done f&i, desked, interacted with customers  26:24 predictions      

3:11 chasing balloons around the desert. Was this a peyote thing?  7:50 Mars like terrain  10:02 Is the Earth really flat? 13:08 people thought I was a traitor, because I'd worked with the Soviets so nobody would hire me  15:39 the only thing I've really ever known for sure I wanted to do in life was race cars.    17:02 spying on American citizens  19:51 SpaceX and Elon Musk  29:44  What the fuck do you think that idiot savant is up to?  41:09 New space 49:53 Phantom space 55:02  "...45km is going to come back within five years... 800 km... you're talking about  100 year lifetime 56:50 reentering and crashing 58:10 Space tourism  1:00:38 I want to get into TransAm  

0:00 Blue Origin.... that relates... to SpaceX 2:45 SpaceX had like 7000 satellites 6:00 Now, they want to launch closer to the earth. The reason you launch them higher, is not because of the performance, generally, the performance degrades, because the physics is such that the further we away from the Earth, that you know, the lower the signal, the less resolution your cameras have all that stuff.   7:00 titanium valves and things like really dense stuff sometimes make it to the surface, stainless steel tanks  7:12 when you get a satellite operator license through US government, if your commercial, they go through debris analysis of your of your satellite to make sure that stuff won't survive, you know, it's like circuit boards, and that there's this thing called the ballistic coefficient. So they just kind of float like paper, because they've got a very high ballistic coefficient, but, you know, rocks and chunks of metals tend to survive. 7:45 is it just gonna be raining this shit?  8:09 What about space tourism? Is it going to be like the Schwarzenegger movie?  Total Recall?  

thetorqueshow.com Justin is the son of his loving and proud father as well as legendary racer Derek Bell! Quite an accomplished racer and person on his own! 0:28 LeMans in the rain   5:30 you don't know if it's 300 feet in front or 100 feet  8:43 Justin's son was a child actor and now he's he's gone into a big military college at The Citadel. He's going to be an Army Ranger. 15:21 I won the first championship for Chrysler, which, which is great. And the next year, we won the mine. And just basically five years of domination that I wish everyone could experience, because it was just, it just couldn't have been better. 16:48 I don't think it was a nunnery. But the girls were not allowed to have visitors... 20:39 Could be the first time that this story... 23:16 How I never said fuck on TV 24:00 act British, think Yiddish. 43:37 We are recording life and history  

5:26 General Motors is in a position in the market that if they made a minor mistake, they really wouldn't show up too bad. 6:06 Xerox, Kodak, General Motors. And a little agency known as US Census Bureau 9:38 Ronald Reagan, we got deeply involved in that and got to know him and his family. [He didn't want to say what he was going to be helpful to him. He wanted to say, what he knew to be true. And what he wanted to do. That was a that was a really important insight to me.] 14:04 OnStar was really quite an undertaking. 17:51 Issues at Kodak 21:40 the key element in improving the decision making process is to record the process. 23:00 assumption 24:49 a good decision takes into consideration what the expected outcome is, and then lists the assumptions that have to be made, to create that outcome, and then to measure as best you can, with the extent to which those assumptions are true. 26:38 Following World War ll, GMs factories are making you military equipment. And so therefore, after the war, since there were no new cars during the war, there was an incredible increase in demand for vehicles. 30:00 automotive companies have always had what's called decision friction between engineering push, and consumer pull 37:44 inputs that research provided for OnStar 38:39 Kodak: digital versus silver halide 41:24 Vince's latest book, A SYSTEMS THINKING DECISION MAKING PROCESS. ...key takeaways for automotive professionals making decisions? 43:15 Avoid Burnt Toast. 46:21 When the shuttle exploded...it was time to prepare the president's speech 52:57 GE was a very engineering push firm.

1:20 I stayed with Mr. Ferrari when I first joined Ferrari and he would come and have dinner with us 13:13 I've just got a shitty car 15:11 Nobody ever wrote about my first win 24:20 They were just looking for people that look natural 26:58 the Ronald Reagan ski classic at Beaver Creek. Franz Klammer joins up with us 21:09 2001 Vegas Speedway Arnage driving event (is where Derek and Jeff met) 41:47 I was 100% convinced that his head fell on my lap. I thought he got decapitated 46:45 my fastest speed was 246 mph 48:09 I didn't realize that Ford wants to buy Ferrari 51:09 the Steve McQueen movie I was flat out 53:10 About Paul Newman

4:09 visual effects industry 4:15 global advertising and PR company 4:23 film industry, television producer 4:26 created the FIREBALL RUN television series 5:33 we bought a movie ranch SCARAMANGA. I was friends with Sir Roger Moore. 7:00 One Lap of America 8:05 private CANNONBALL RUN screening party....with the stars and crew 13:27 How FIREBALL RUN got its name 17:13 Dave Sterns promoted MEET THE BEATLES 23:41 J's grandfather was a POW in Japan. Pretended to be dead to escape. 26:08 The real deterrent to war 28:46 USA military weaponry: "So advanced it's ridiculous" 30:15 Tech borrowed from aliens? 31:37 a quantifiable group of friends who are astronauts 34:58 1956, you saw black diamond fly through the sky 35:54 astronauts not allowed to talk about UFOs 36:13 RUST Baldwin Bonanza Creek (adjacent to Sanchez' Movie Ranch) stuff 54:03 what % must be GLBT to have a vote?? 58:51 DESANTIS 59:31 regarding turquoise 1:00:29 Florida life 1:03:59 daily driver was a 76 Rolls-Royce Silver Wraith ll 1:08:15 My dad was a typical Hispanic dad, you know, the sparks are flying... not gonna kill you!

0:11 Max Sterns (Jeff's son) introduces Sam and asks a difficult question! 1:04 Was Sam arrested for crimes related to 9/11? 4:47 Auto Forecast Solutions was founded about eight years ago. "I take all the vehicles around the world and figure out how many are going to be built in every plant. We currently do about 60 countries around the world." 5:32 Manufacturers, suppliers, financial houses 6:48 Let's talk about Warren Browne 12:32 first job ended up selling cars. Sold cars for a Ford Lincoln Mercury dealer very poorly 16:47 what are the three positions of British light switch? Off, flicker and dim 17:39 owned an mg for the last 35 years 19:48 Dad got me a job auditing welfare cases in Philadelphia 21:18 Interviewed at Chilton- spent 5 years there 22:24 Jay Geils for mid 70s Ferrari emissions advice?! 27:28 and Bob Lutz? 31:39 Derek Bell on racing as a spectator 31:57 David E. Davis' advice on starting a car magazine 34:07 first writing was for GM High Tech Performance Magazine 36:20 Automotive Traveler 38:01 my dream was to write for Automobile Quarterly Magazine 40:09 first published article in 1998, for Collectible Automobile for about the Vector 41:10 I've always been into cars. My father thought of cars as appliances. 44:11 my dad pulled me aside. "You have to find other interests besides cars!" 44:55 An MG brought my Dad and I closer

2:07 Don't spend all the money on market research and then ignore it. 9:35 "Cimarron, Cavalier with lipstick" 13:15 Look at an '84 and an '86, side by side 16:12 this would make the Edsel pale by comparison 22:42 Allante' 24:45 Research is for girls. Real men do cars from the gut 25:42 The advantages of a zero-tolerance policy 25:43 The Coffee Doughnuts And Phone Guys 31:10 Truck Expert 36:00 Stop selling 36:54 the simplest plans are normally the best 44:10 losing $100 million a year to making almost 2 billion 47:02 all you need to know about warehousing 54:07 Why didn't the UAW like it? 55:13 know the portfolio limitations of the company that you're buying BEFORE you buy it. 1:03:27 Brazil 1:07:08 Look to leadership if you can't make money in a two and a half million market 1:07:53 told Jim McDonald, that we were going to be a 36% company. 1:08:44 We were a 25% company heading to 15. 1:09:09 the ability for an internal organization to come to grips with a problem and fix it is very difficult...external headwinds and external hurricanes come to bear if you can't do it internally. Ultimately, that's... what happened to General Motors. 1:09:22 Rear-wheel-drive minivans 1:14:46 Every senior planner in GM knew that the Japanese were coming with luxury vehicles 1:20:30 Nobody wants to talk about it 1:22:07 Ronald Reagan interrupted a meeting when the Space Shuttle exploded 

5:36 PINKS Lose the race, lose your ride. PINKS all out 8:43 Where STREET OUTLAWS got their idea 11:27 GRUDGE RACE 13:37 what if a racer was reluctant to turn over their car's title? 17:22 What if they flinched? 19:05 Amazing 23 AND ME story! 26:32 there are now hundreds of companies in the space economy 28:16 What does Stephen wish people knew about him? 30:14 something you'd would be shocked to know 30:33 ran 100 yards in 9.4 seconds 33:18 what is a producer

2:03 How did John end up at Road & Track? 4:36 How did Patrick Bedard bust onto the scene? 9:22 the job ad 13:12 did the advertising manufacturers dictate the content? 16:02 The Road & Track History Project 16:11 Locked down in Australia 6 mos 22:24 Road & Track as a magazine has lived through the major significant events that have taken place in the auto industry over the last 70, 80 years... 25:20 What was the one thing that kept Jeff out of U of M? 25:27 Brooklyn Poly Tech in New York 26:01 Hired by Ford Motor Company (Spitfire from Long Island to Dearborn) 29:01 senior in the engineering mechanical engineering program at the University of Michigan 29:45 MS and mechanical engineering with Chrysler 32:55 Woodward Garage 33:19 Barracuda and Trans Am racing 33:47 NASCAR / the winged supercars 41:41 Hemis and Marty Schorr 44:49 cam overlap explained 48:42 the 2 biggest innovations in automobile engineering 1:02:51 Radial vs Bias-ply explained 1:03:52 why gas won 1:09:49 something John would like us to know about him

https://www.innovativeautohr.com/ 2019 TAMPA BAY HR CONSULTANT OF THE YEAR 2:38 diversity, equity, and inclusion 7:23 better to fire quicker (for the employee's sake) 9:25 affirmative action 15:47 Women: barefoot... and in accounting 23:18 applicants interviewing to continue receiving unemployment 24:02 Jeff: "...I've always worked hard to bring a female in... the reason I wanted females was not to be inclusive or diverse. The reason I wanted females is whenever I got a good female she just frickin' creamed everybody else..." 29:00 use what God gives you. 30:36 rice bowls and silos 31:22 the people that suck at paperwork are really good at getting a deal made 33:54 pay plans where everybody gets paid on the bottom line 35:08 Sandy: "...all of a sudden something came in the mail. It was a wage and hour lawsuit..." 38:44 Sexual harassment lawsuit in Tampa Bay- $500k 40:25 Sandy: "...what I learned is that there's always more to the story..." 45:57 "...when you're a manager, you are an HR manager..." 53:44 Jeff's interview question to car sales candidates: "How long will you stay if you hate the job?" 1:04:41 right to work state? 1:08:42 the offensive group email sent from the company email 1:20:17 the automotive technician shortage

3:43   an exchange. Not buying or selling. Providing a marketplace and promoting it so that a buyer knows where to look and a seller knows where to show up. 5:58 he's got all of these folks over in Italy who find really rare and interesting parts that you wouldn't even imagine still existed   10:53 Part Ping 10:54 It's a bunch of one-person shops and family businesses spread throughout the entire world   12:15 The "Chris Bright Factor" economic indicator   14:14 "I've been a car guy my entire life from birth"   14:31 daily driver is a 1974, Alfa Romeo Giulia Super   18:55 Cannonball Run movie    20:53 Watkins Glen or the Pocono Raceway  21:45 Kids....or cars?   27:14 3D printers and forges   21:46 there is no charge to start a store or list a part. If a part that you have sells...5% fee   34:12  disintermediation    36:07 What cars to collect now?  41:22  Project cars, new old stock parts, rebuilt parts. Services alongside the parts.   45:04   international traffic    47:23 a great blog!  47:52  it's the human connections