Tula on Strategy

2 Episodes

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Post COVID 19 Food Trends

2021-01-0413:49

This episode surveys global food trends following the Coronavirus pandemic, and examines what marketers, manufacturers and retailers should do to address new and changing behaviors.

Marketing strategy: connecting to the Mindfulness and Self-Care consumer trend

2021-01-0117:40

This is a recap of Hamutal (Tula) Schieber’s recent article on Forbes.com, explaining how brands can (and should) engage in the mindful consumers’ search for self-care due to stress and anxiety.

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