Sports Pundit Podcast Network

On today’s episode of the Sports Pundit Finance Podcast, Vansa is joined by Tim Katt, National Director and Managing Partner of the Sports and Entertainment Practice at Transwestern.Tim brings a sharp perspective on how sports, real estate, and investment intersect, from structuring deals for high-net-worth individuals and institutional investors to developing large-scale, mixed-use districts anchored around sports facilities.He shares insights from his work with Overtime Elite and the creation of Overtime Arena, as well as his role in launching the Global Sports Venture Studio with the LA Dodgers.The conversation also outlines why real estate is becoming a strategic growth engine for sports organisations, touching on mixed-use development models, financing structures, and the next wave of innovative sports venues.Timestamps02:00 - Tim’s Journey from Overtime Elite to Transwestern05:00 - Lessons from Building Overtime Arena07:00 - The Future of Sports Facility Development13:00 - Funding and Financing Sports Projects28:00 - The Growth of New Sports Venues36:00 - Innovations in Stadiums and Arenas40:00 - Balancing Public and Private Investment43:00 -Misconceptions and Final ThoughtsAdditional LinksWNBA’s Sparks planning to build $150M practice facility - ESPNAbout The HostsVansa Chatikavanij is Co-Founder & Managing Partner at Present Ventures, an investment firm focused on emerging sports, media, and technology. She previously led strategy at Omise (“Stripe of Asia”) and co-founded OmiseGO Network, reaching a $1B+ market cap. Earlier in her career, she worked at the World Bank across 13 markets and has advised organisations including the World Economic Forum, GSIC powered by Microsoft, and Real Madrid NEXT Asia.Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Innovation Podcast, Leanne is joined by Omer Atesmen, CEO of The Snow League, an emerging global sports property reimagining the future of snow sports.Omer shares his fascinating journey from Istanbul to California, spanning careers in engineering, business, and ad tech before turning his focus to building one of the most ambitious ventures in winter sport. In this conversation, Leanne and Omer explore the origins and vision behind The Snow League, which aims to unify snow sports through an entertainment-driven, globally connected league model. They discuss the operational challenges of launching a new sports property, the role of innovative partnerships, and Omer’s long-term goals around sustainability, athlete development, and global expansion (including the League’s upcoming event in China happening from the 4-6th December). Timestamps02:00 - Omer’s Background and Journey05:00 - Founding The Snow League22:00 - Building a Sustainable Business Model26:00 - Media Rights and Distribution Strategy34:00 - Challenges and Opportunities in China42:00 - Future Vision for The Snow LeagueAdditional LinksThe Snow League Raises $15 Million to Accelerate Global ExpansionAbout The HostsLeanne Bats is a future of sports architect, blending creativity, technology, fandom, and purpose to shape the industry’s evolution. Having led Innovation at New Zealand Rugby, pioneering emerging technologies to deepen connections with the iconic teams in black and she is now drives transformative initiatives as Head of Digital & Innovation at Sport Waikato. She also authors the newsletter OuterSport, a commentary on the future of sport. Connect on LinkedInAndy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode, Jo and Michael are joined by Alice Ma, co-founder and CEO of Mad Realities, a social-first entertainment company redefining how content is created, distributed, and owned.Mad Realities has built viral hit shows such as Shop Cats, Hollywood IQ, Proof of Love, and Keep the Meter Running, pioneering a system that moves faster than traditional media and puts audiences at the centre of storytelling.Alice and her team have raised $6 million to date, and she previously helped raise over $40 million in just seven days as part of ConstitutionDAO, a viral crypto crowdfunding campaign that showcased the power of internet-native communities.In this conversation, Alice shares her perspective on the evolving media landscape, from the rise of Gen Z’s social-first viewing habits and lessons from the world of K-Pop, to the future of sports media through new fan-driven formats like Sports IQ.Timestamps02:00 – Alice Ma’s journey and early influences04:00 – What ConstitutionDAO taught Alice about community and speed07:00 – Founding Mad Realities and building a new model for entertainment14:00 – Creating repeatable, sustainable IP in the social era19:00 – Expanding digital IP into physical and experiential formats25:00 – From Hollywood IQ to Sports IQ, bridging entertainment and sports30:00 – What sports can learn from K-Pop fandoms35:00 – The future of content creation and audience participationAdditional LinksCrypto Crowdfunding Goes Mainstream With ConstitutionDAO BidAlmost Buying a Copy of the Constitution Is Easy, But Giving the Money Back Is HardMad Realities Raises $6M Seed Led by ParadigmThey Launched a TikTok Show About Bodega Cats. It Immediately Went ViralAbout The HostsJo Redfern is a digital and youth media specialist who has spent the last five years at the forefront of platforms such as YouTube, Roblox, and TikTok. With a background in traditional broadcast and kids media, Jo is known for turning generational media behaviours into commercial opportunities. Through her consultancy firm, Futrhood, she helps IP owners and rights holders scale engagement and monetisation by leveraging content, platforms, community, and emerging tech. Connect on LinkedInMichael Cohen has spent the last decade building at the intersection of sport, media, and the creator economy. As former CEO of Whistle, he scaled the company into a $100M multi-platform media business, driving organic growth and strategic M&A before leading its exit to Eleven Sports and later DAZN. Today, through his new venture Disruptive Play, Michael partners with companies and creators to shape the next wave of sports and media IP, challenging the status quo and architecting business models for the next era of sport. Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Finance Podcast, Vansa is joined by Evan Roosevelt and Matthew Erley, Co-Founders and Managing Partners at Old Tom Capital, an investment holding company focused on shaping the future of golf as an asset class.Evan and Matthew bring a rare operator-investor perspective. Evan built Random Golf Club, turning it into a global community and content-to-commerce brand, while Matthew helped scale companies like Drizly (acquired by Uber for $1.1B), Havenly, and Stella. Now, through Old Tom Capital, they’re backing golf businesses with deep sector insight, capital, and hands-on strategic support.In this conversation, Vansa explores their thesis on golf as an emerging investment ecosystem, how they evaluate opportunity across stages and sectors, and tapping into a growing golf-curious audience.Timestamps3:00 - The Evolution of Golf: From Aging to Inclusive6:00 - Founding Old Tom Capital10:00 - The Golf Curious Consumer14:30 - Challenges and Opportunities in Golf23:00 - Global Perspectives on Golf33:00 - The Future of Golf and Old Tom CapitalAdditional LinksPrivate Golf as a Platform: Capital, Data, and Scalable Loyalty - WhitepaperAbout The HostsVansa Chatikavanij is Co-Founder & Managing Partner at Present Ventures, an investment firm focused on emerging sports, media, and technology. She previously led strategy at Omise (“Stripe of Asia”) and co-founded OmiseGO Network, reaching a $1B+ market cap. Earlier in her career, she worked at the World Bank across 13 markets and has advised organisations including the World Economic Forum, GSIC powered by Microsoft, and Real Madrid NEXT Asia.Connect on LinkedInAndy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode, Rich and Andy are joined by Tim Foster MBE, an Olympic champion who has successfully transitioned into leadership and education coaching within the business of sports.Now Head of Performance for the League Managers Association (LMA), Foster provides mentoring, advice, learning, development programmes, workshops, webinars, and all areas of support relevant to football managers, their wellbeing, career, professional and personal development.The discussion explores Foster’s journey of high performance, from his early days as an elite athlete to his gold medal win at the 2000 Sydney Olympics. Tim delves into the mental and physical challenges of competing at the highest level, the importance of teamwork, and how those experiences have shaped his approach to coaching and leadership in the business of sports.Timestamps03:00 – Tim’s Early Rowing Career and Olympic Journey7:00 - Talent Identification and Evolution in Rowing17:00 Setting Goals and Maintaining Drive23:00 Reflecting on Transitioning from Athlete to Coach32:00 Working with Elite Football Managers36:00 - Cross Sport Learning and LeadershipAdditional LinksNo Stats All Star - New York Times ArticleGold Fever Full (2000) - BBC DocumentaryAbout The HostRich Buchanan is a human performance consultant with extensive experience at the highest levels of sport, including roles as Performance Director at Swansea City FC in the Premier League and consultant for DC United in Major League Soccer.With a background spanning coaching, physiotherapy, and strength and conditioning, Rich specialises in building multi-disciplinary teams that deliver resilient, high-performing support systems. Passionate about holistic performance, Rich is committed to evolving best practices and helping organisations sustain long-term success.Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Marketing Podcast, Jamie is joined by his co-host, Charlie Copsey, founder of Underground Fan Club, bringing fans closer to talent and brands through iconic experiences. Charlie began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access.Frustrated by repetitive, transactional events that kept talent at arm’s length, she set out to build something radically different: a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.In this conversation, Jamie dives into Charlie’s unconventional journey, her founding vision for Underground Fan Club, and how breaking the rules of traditional sports marketing and understanding people has become her superpower.Timestamps3:00 - Charlie’s Journey and Taking Lessons from ‘Fighting Talk’ 8:00 - The Birth of Underground Fan Club19:00 - Advice for Brands on Working with Talent and The Importance of Authenticity26:00 - The Role of Social Presence for Athletes and Measuring Engagement Over Follower Count37:00 - Expanding the Underground Fan Club BrandAbout The HostsJamie Corr is a seasoned sports marketing leader with over 15 years’ experience across partnerships, communications, and brand strategy. He has worked with some of the world’s biggest brands through roles at Burson, MKTG, H&K Strategies, and the International Olympic Committee, helping activate major global properties including the Olympic Games, FIFA World Cup, and Tour de France. He now consults with LA-based sports content studio MILE 44 and has also served on the Board of Basketball Scotland.Connect on LinkedInCharlie Copsey is the Founder & CEO of Underground Fan Club. Having began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access. Frustrated by repetitive, transactional events that kept talent at arm’s length, she set out to build Underground Fan Club, a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Innovation Podcast, Andy is joined by Ali Russell, Managing Director of Extreme H, the world’s first hydrogen off-road racing championship.Ali has spent the past decade shaping the future of motorsport. As part of the founding team behind Formula E and later as Chief Marketing Officer of Extreme E, he’s been instrumental in proving that sport can be both thrilling and a testbed for sustainability. Now, as Managing Director, he’s leading Extreme E’s bold evolution into Extreme H, a pioneering move from electric to hydrogen-powered racing with global ambitions.In this conversation, Ali shares his journey from football into motorsport, the innovations driving Extreme E and Extreme H, and the thinking behind the shift to hydrogen. He also reveals details of the series’ new World Cup format and why he believes Extreme H can redefine sustainable motorsport for the next generation.Timestamps03:00 – Ali’s Background and Motorsport Journey06:00 - Founding Formula E and Leveraging Motorsport to Accelerate Innovation16:00 - The Birth of Extreme E23:00 - Innovations and Gender Equality in Motorsport29:00 - Transition to Extreme H and Hydrogen TechnologyAdditional LinksExtreme H MD interview: ‘This is the most exciting motorsport proposition in 30 years’ - BlackBook MotorsportAbout The HostsLeanne Bats is a future of sports architect, blending creativity, technology, fandom, and purpose to shape the industry’s evolution. Having led Innovation at New Zealand Rugby, pioneering emerging technologies to deepen connections with the iconic teams in black and she is now drives transformative initiatives as Head of Digital & Innovation at Sport Waikato. She also authors the newsletter OuterSport, a commentary on the future of sport. Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. About Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode, I’m joined by Avelino, a rapper known for his sharp lyricism, deep wordplay, and cultural influence far beyond music. From his early freestyles on YouTube to collaborations with Stormzy, Aitch, Wretch 32 and Skepta, Avelino’s journey has always been about using his voice to represent something bigger.Now, he’s stepping into a new arena.Alongside presenter Harry Pinero and football entrepreneur John Loaiza, Avelino has co-founded Nexus Football Group, a next-generation agency built to reshape the future of football representation. Beyond managing talent, Nexus aims to unlock overlooked brilliance, bridge culture and sport, and create a new blueprint for how players are seen, supported, and celebrated.In this conversation, we talk about the lessons that Avelino brings from music into football, why the system needs disrupting, and how Nexus plans to elevate both the game and the people in it.Timestamps02:00 - Journey into Music and Football04:00 - Music Career Highlights06:00 - Founding Nexus Football Group12:00 - Mentorship and Player Development14:00 - Updating the Agency Model17:00 - Scouting and Talent Pathways24:00 - Leveraging Technology in Football28:00 - Final Thoughts and Closing Remarks

On today’s episode, I’m joined by Misha Sher, Global Head of Sport, Entertainment and Culture at WPP, and one of the most respected voices in the intersection of sport, creativity, and brand strategy.Misha has spent the last decade helping some of the world’s biggest brands, from Toyota to eBay, connect with culture through sport. He’s also worked directly with global icons like Pele and Mesut Özil, helping turn talent into brands that last far beyond the pitch.In this conversation, recorded at the Johan Cryuff ArenA in Amsterdam during Soccerex Europe, we explore what great sponsorship really looks like in 2025, why it's no longer about exposure, but experience, and how WPP works with both talent and brands.Timestamps2:00 - Misha's Career Journey4:00 - The Importance of Networking06:00 - Working with Pele: Challenges and Insights10:00 - Building a Personal Brand15:00 - Athletes Leveraging Media19:00 - Brand Partnerships and Strategies23:00 - Working with Alessia Russo27:00 Case Studies: eBay and ToyotaConnect with Misha on LinkedIn - ⁠Here⁠ Connect with Andy on LinkedIn - Here

On today’s episode, I’m joined by Rob Pilgrim, Head of Sport & Primetime at YouTube EMEA.Rob has spent the last eight years leading YouTube’s end-to-end sports business across the region, from commercial deals and product launches to strategy and societal impact. He’s helped build a team that’s landed global rights deals, launched paid products like Primetime Channels, and championed the platform’s role in accelerating the growth of women’s sport.In this conversation, we explore what that future looks like — through the lens of YouTube CEO Neal Mohan’s four big bets: AI, Creators as Studios, The Living Room, and Protecting the Creator Economy. If you care about how sport is being reshaped by platforms and creators, this one’s a must-listen.Timestamps02:00 – Rob’s Career Journey06:00 – YouTube’s Evolution in Sport09:00 – What Partnerships Really Mean at YouTube12:00 – Broadcasters as Partners, Not Competitors15:30 – Sky Sports Case Study17:00 – DAZN & Women’s Champions League20:45 – Redefining “Free to Air and Rise of YouTube on smart TVs25:30 – Fragmentation, Friction & the Future of Viewing28:20 – Alternative Feeds & Personalised Viewing32:15 – The Creator → Broadcaster Evolution35:00 – Future of Exclusivity in Sports Rights38:00 – NFL & Creator Access41:00 – Rethinking the Media Rights Revenue Model43:00 – The Role of AI at YouTube45:00 – Final ThoughtsAdditional LinksConnect with Rob on LinkedIn - HereConnect with Andy on LinkedIn - Here

On today’s episode, I’m joined by Vansa Chatikavanij, Co-Founder and Managing Partner at Present Ventures, a firm investing in emerging leagues, media, and fan-driven technology.Vansa’s background is as global and multidisciplinary as it gets, from advising on water and climate projects at the World Bank, to building billion-dollar web3 infrastructure in Asia, to now shaping the future of sport through investments in companies like Togethxr, Unrivaled, and Good Good Golf.In this conversation, we explore the investment thesis behind Present Ventures, why community is increasingly the engine behind commerce, and what the rise of alternative leagues and women’s sports tells us about the next generation of fans. Timestamps2:00 Vansa's Unconventional Path to Sports05:00 Present Ventures' Sports 3.0 Investment Thesis07:00 Investments in Emerging Leagues like TGL 09:00 Golf's Growing Popularity in Asia13:00 The Role of Content Creators in Sports and Present Venture's Investment in Good Good Golf23:00 The Rise of Women's Sports and Creation of Unrivaled29:00 Togethxr and The Media Space Around Women's Sports33:00 The Power of Merchandise and Community42:00 Team Formats in Emerging Sports LeaguesThe Women’s Sport Content LandscapeThe Rise of Alternative Sports Leagues and FormatsWhen Community Powers Commerce: A Sports 3.0 Playbook

On today’s episode, I’m joined by Matthew Jafarian, Executive Vice President of Business Strategy at the Miami HEAT. Over the past eight years, Matthew has led one of the most ambitious digital transformations in American sports, overseeing the HEAT’s approach to data, technology, and strategy. But what really sets him apart is the fact that he hasn’t just transformed his own organisation, he’s also helping to reshape the entire industry.Matthew is also the co-founder of 601 Analytics, a data and analytics platform born inside the HEAT that’s now used by over 20% of the NBA, the league office, and teams across the NFL, NHL, NWSL, MLB, and (soon) MLS. From fan insights to ticketing to food and beverage optimisation, it’s become the operating system behind some of the smartest front offices in sport.In this conversation, we dig into how the role of data is evolving in sport, why teams need to start acting like the billion-dollar businesses they are, and what it means to build a company within a world-famous organisation.Timestamps01:00 - Matthew's Journey to Joining the HEAT03:00 - Digital Transformation and the Start of 601 Analytics 08:00 - Expanding to the Milwaukee Bucks14:00 - Balancing Roles and Responsibilities19:00 - Solving Industry Challenges24:00 Leveraging Consumer Profiles and Loyalty29:00 Expanding into Europe32:00 - Court Culture and Empowering Entrepreneurial Ventures35:00 - Approach to Investing and Sports Technology40:00 - Customer-Centric Growth Strategy42:00 - Closing Remarks and Future OpportunitiesAdditional LinksMiami Heat: the basketball team turned tech startupMiami Heat Tech Team Expands Data Services To NBA And BeyondMiami HEAT boosts season ticket sales by 30% and saves approximately $1 million on operationsConnect with Matthew on LinkedIn - HereConnect with Andy on LinkedIn - Here

On today’s episode, I’m joined by Rich Buchanan, a leading voice in performance strategy and one of the most thoughtful minds working at the intersection of elite sport, data, and leadership.Rich spent nearly two decades in the trenches of professional football, first as a physio, then as Performance Director for Swansea City during their Premier League run. He’s since held roles with the Premier League, DC United, and Zone7, and now advises sports tech companies and delivers leadership masterclasses on how to embed high-performance cultures that actually work.Today’s episode is a little different. It’s not just a conversation - it’s an announcement. Rich will be hosting a brand new spin-off of this podcast, The Sports Pundit Performance Podcast, a five-episode mini-series exploring the big themes shaping elite performance today. From workload to wellbeing, technology to team culture, the aim is simple: to bridge the gap between the boardroom and the changing room. In this episode, we introduce the series, unpack Rich’s journey through performance, and talk honestly about where the industry is heading next and what needs to change.2:00 - Rich Buchanan's Journey in Performance Strategy4:00 - Innovations and Challenges in Sports Technology8:00 - The Role of Data in Sports Performance15:00 - Leadership and Communication in Sports24:00 - Launching the Sports Pundit Performance Podcast29:00 - Future of Sports Technology and Data36:00 Conclusion and Final ThoughtsAdditional LinksConnect with Rich on LinkedIn - HereConnect with Andy on LinkedIn - Here

On today’s episode, I’m joined by Sukh Sadhra, Head of Marketing at Premiership Rugby - the top tier of English club rugby union and home to some of the most iconic teams in the game.Sukh’s background spans roles at Betfair, Sky, and experience-tech company Pollen, where he led CRM and brand communications, giving him a uniquely data-driven and fan-first approach to sports marketing.In this conversation, we unpack Sukh’s marketing philosophy, how he’s repositioning Premiership Rugby for a new generation of fans, and why the Final at Twickenham has become a sell-out event two years running. We talk creativity, conversion, culture, and what it takes to turn a rugby match into an unmissable experience.Timestamps02:00 - Sukh’s Journey08:00 - Data-Driven Marketing Strategies18:00 - Collaboration with Clubs and Centralized Data24:00 - Joint Marketing Efforts with RFU28:00 - Building Player Profiles and Social Media Presence32:00 - Selling the Final as a Premier Event41:00 - Influencer Partnerships and Social Media48:00 - Future Focus: Rebranding and Player StrategyAdditional LinksThe Gallagher Premiership Final is officially SOLD-OUT!Connect with Sukh on LinkedIn - HereConnect with Andy on LinkedIn - Here

On today’s episode I’m joined by Leanne Bats, Head of Digital and Innovation at Sport Waikato, a not for profit Regional Sports Trust in New Zealand with the vision of 'Everyone out there and active'. You might be thinking it’s fairly unique for a regional sports trust to have someone leading innovation, and you’d be right. This isn’t a typical role, it’s one that has been created specifically for Leanne - a former Football Fern, who has gone on to work with some of the biggest sporting IP on the planet in the form of the FC Barcelona and the All Blacks.In this conversation, we discuss how she’s implementing innovation to increase participation in Waikato, a region in the upper North Island of New Zealand. We also discuss what she has learnt from her time with NZ rugby, her philosophy towards innovation, as well as who inspires her.Timestamps3:00 - Leanne’s Journey from the Football Ferns to the All Blacks9:00 - Participation as a Form of Fan Engagement15:00 - Engaging Younger Generations - and Meeting them Where They Are21:00 - Implementing Innovation29:00 - Innovators Who Inspire Leanne37:00 - Future Plans and a Big AnnouncementAdditional LinksConnect with Leanne on LinkedIn - HereConnect with Andy on LinkedIn - Here

On today’s episode, I’m joined by Michael Israel, Chief Information Officer at The Kraft Group, where he oversees a complex digital ecosystem spanning everything from the New England Patriots and Gillette Stadium, to global manufacturing plants and commodities firms.Since joining in 2019, Michael has led a sweeping transformation: from deploying WiFi 6 and 5G across Gillette Stadium, to installing IPTV screens and menu boards that unlocked new sponsorship revenue. He’s introduced AI-driven safety systems, automated raw material detection in manufacturing, and is now overseeing a 5-year strategic tech partnership with NWN designed to re-architect their digital backbone, all ahead of hosting seven FIFA World Cup games in 2026.In this conversation, we dig into how he’s planning for the AI era, what it takes to futureproof a stadium like Gillette, and why the guest experience - from concession speed to TikTok-ready connectivity - is becoming a performance metric in its own right.Time Stamps2:00 - Introduction to Michael and The Kraft Group3:30 - Applying Lessons from Outside Sports8:00 - Capturing User Data13:00 - Switching IT Provider and Implementing Innovation 17:00 - Applying AI Across the Organisation 25:00 - Learning from FIFA to Taylor Swift 27:00 - Looking to the Future Additional LinksConnect with Michael on LinkedIn - HereConnect with Andy on LinkedIn - Here

On Today’s Episode, I’m joined by Andy Thompson, Managing Director at SailGP, an international sailing competition, where teams compete across a season of multiple grands prix (GP) around the world in cities like New York, Sydney, San Francisco, and Portsmouth. Andy’s career spans the likes of Deloitte, London 2012, and Americas Cup - where he was first introduced to both Sailing and SailGP founders, Larry Ellison and Russell Coutts - who aspired to create a commercially viable sailing series. In this conversation we discuss Andy’s journey, as well as the journey of this upstart league, which was only founded in 2019, but now finds itself with 13 races and 12 teams, with owners like Ben Ainsley and Kylian Mbappe and blue-chip sponsors like Emirates, Accor, and Rolex. Timestamps2:00 - Introduction and Early Career08:00 Founding of SailGP, its Unique Approach and Growth20:00 - Commercial Strategy and Partnerships26:00 - Team Ownership, Expansion, and Attracting Kylian Mbappe 35:00 - Rolex Becoming Title Partner and Partnership Strategy42:00 - Data and Audience Engagement45:00 - Future Focus and ConsistencyAdditional LinksSailGP Names DJ Khaled as Chief Hype Officer 🎤⛵Connect with Andy T on LinkedIn - ⁠⁠Here⁠⁠ Connect with Andy M on LinkedIn - ⁠⁠Here

On today’s conversation, I’m joined by the CEO of Overtime, Dan Porter. Formerly head of Digital at WME, CEO of OMGPOP, and the creator of the mobile game ‘Draw Something,’ Dan founded Overtime in 2016. Now a digital sports media company geared towards Gen-Z sports fans and operating a series of professional sports leagues - it began focusing on posting short-form content of high school athletes captured shared to social media.This social-first identity carries through across all of the companies endeavours to this day, so I’m delighted to have Dan on to discuss the companies evolution from media platform to league operator, their recently announced partnerships with the ATP Tour and NWSL, and how they are navigating the evolving landscape around areas like NIL and social media.Timestamps:  2:00 - Dan’s Journey - From Draw Something to Overtime5:00 - What is Overtime? A brand, a platform, a league?8:00 - Becoming Sports League Operators 10:00 - Young athletes aren’t future stars, they’re stars NOW13:00 - Owning IP and Being Part of Creator Economy 15:00 - Impact of Name, Image, Likeness (NIL) on Overtime17:00 - Eli Ellis: A potential future Overtime CEO 20:00 - Overtime’s Revenue Split 25:00 – NFL, Olympics & new partnerships: Why other leagues are working with Overtime30:00 – Future plans and Overtime’s potential bold play in chessAdditional Links:Different Game: Overtime’s IP Empire Is What Every Sports Brand Wishes It Had 🔥Overtime and NWSL Team Up For Gen-Z-Focused Content PartnershipATP Tour & Overtime announce groundbreaking content partnership to bring tennis to new audiencesConnect with Dan on LinkedIn - HereConnect with Andy on LinkedIn - Here

On today’s episode, I’m joined by Siobhan Cassidy, Chair of The Boat Race, an event recognised as one of the world’s oldest and most famous amateur sporting events. The Boat Race is regularly attended by over 200,000 spectators at the banks of the river and watched by millions more on television. This year’s race will take place on Sunday 13 April 2025.Although now Chair, Sionhan is previously a winner of the race herself whilst at Cambridge. In today’s conversation, we’re going to explore what it takes to deliver one of the UK’s most iconic sporting events, how they landed an extremely unique new title partner, as well as how she goes about balancing innovation with history and legacy. Timestamps2:00 - Siobhan's Journey 5:00 - Getting into Rowing10:00 - Creating an Impact Beyond Oxford and Cambridge15:00 - What can be Learned from American Collegiate Sport? 21:00 - Revenue Streams of The Boat Race23:00 - Tapping into Fandom of British IP like Harry Potter26:00 - Festivalisation of Sporting Events28:00 - Partnering with CHANEL 35:00 - Leveraging Content to Educate Audiences 46:00 - Looking ForwardAdditional LinksThe Boat Race Documentary 2025: Ep 1 | "All Change" - Turning The Tide (2025) Oxford v CambridgeCHANEL and The Boat Race announce long-term partnershipConnect with Siobhan on LinkedIn - HereConnect with Andy on LinkedIn - Here

On this week’s episode, I’m joined by Em Heath, Global Brand Director at Rexona, a key player globally in Unilever’s personal care brand portfolio.Formerly a sponsor of Williams F1, the brand has taken a serious liking to women’s football - partnering with Man City and Chelsea, doing deals with players like Lauren James and Lucy Bronze, as well as playing a key role in activating around marquee properties like the Women’s World Cup and Women’s Euros, as part of Unilever’s broader partnerships with FIFA and UEFA.We explore this interest in women’s football and the nuances of activating across almost every area of the women’s game, the role that brands can play within women’s sport, and the intricacies of managing a global brand.Timestamps2:00 - Em's Journey4.30: - How Rexona Fits within Unilever Personal Care Portfolio8:00 - Activating Partnerships with UEFA and FIFA15:00 - Balancing Sports Partnerships with Other Areas of Marketing18:00 - Leveraging Ambassadors at Club Partners - like Lucy Bronze and Lauren James20:30 - What Attracted Rexona to Partner with Chelsea and Man City26:00 - Chicken and Egg Problem Surrounding Women's Sport29:00 - What is Rexona's Breaking Limits Program?34:00 - Meeting KPIs and Measuring ROI 40:00 - Evaluating New Partners - and why Rexona Stopped Sponsoring in Formula 145:00 - Looking Forward Additional LinksRexona Partners with England Football Star Lucy Bronze to Inspire Girls to Move MoreICC and Unilever announce groundbreaking partnership on International Women’s Day to strengthen the future of women’s cricketConnect with Emily on LinkedIn - HereConnect with Andy on LinkedIn - Here