B2B Marketing Excellence & AI Podcast

As the year moves into its second month, many business leaders are already feeling the pressure to move faster, generate more leads, and push harder for revenue. In this episode, Donna Peterson challenges that thinking with a simple but powerful idea.What if slowing down is actually a revenue decision?Donna introduces a two-month challenge that helped World Innovators increase revenue while reducing workload. Instead of chasing volume, the focus shifts to building trust with just five highly qualified people through consistent, value-based outreach.This episode breaks down why fewer, better relationships outperform large lead lists and how redefining success around engagement can reduce stress while creating real momentum in long sales cycles.The One Question This Episode Answers: How can B2B companies increase revenue without generating more leads?Key Topics Covered:Why slowing down can produce better business resultsThe danger of measuring success by lead volume aloneHow to identify five highly qualified prospectsThe importance of self-reported, industry-specific dataWhy campaigns fail when relationships are ignoredHow consistency builds trust without pressureRedefining success from sales to engagementWhy long sales cycles demand a different marketing mindsetThe 5-Person Challenge Explained:Donna outlines a simple challenge for business leaders: Identify five highly qualified people in your target audience and focus on getting them to take one meaningful action. That action could be a reply, a download, a click, a comment, or a conversation. No selling. No pressure. Just relationship-building.The Three Shifts Required:From More Leads to Better LeadsSmaller, highly targeted lists built on self-reported data outperform large databases filled with assumptions.From Campaigns to RelationshipsMarketing and sales must focus on consistent, value-driven communication that helps prospects succeed in their roles.From Sales to Engagement as SuccessSuccess is measured by interaction, interest, and trust — not immediate transactions.Why This Matters for Long Sales Cycles: For companies with complex, high-value offers, trust is the real currency. This approach reduces noise, creates clarity, and builds momentum through meaningful connections instead of constant outreach.Immediate Action Steps for Listeners:Identify five highly qualified prospects in your target audienceReview your messaging to remove pressure and self-promotionDeliver one piece of value that helps them do their job betterTrack engagement instead of sales for the next 60 days *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

How can industrial leaders use auctions strategically to support long sales cycles and build long-term trust?In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson sits down with Jason Levy, President of The Levy Group, to explore how industrial equipment auctions can become a strategic business tool rather than a last-minute decision.Jason shares real-world examples from the industrial auction and asset recovery space, where timing is unpredictable, sales cycles are long, and trust is everything. Together, Donna and Jason discuss why early planning, accurate valuation, and relationship building are essential for manufacturers, plant managers, and operations leaders looking to reallocate capital, upgrade technology, or reduce risk.This conversation reinforces a core theme of the podcast: companies that invest in relationships today are better prepared to make confident, informed decisions tomorrow.Key Takeaways:Planning early gives leaders more control over timing, price, and outcomesEquipment value is often misunderstood without expert insightAuctions provide fair market value when the process is done correctlyRelationships matter more when decisions involve multiple stakeholdersRegular plant walk-throughs spark better long-term decisionsAction Step for Listeners:Schedule a yearly equipment review with a trusted expert to understand what you use, what you don’t, and where hidden value may exist.Episode Time Stamps:00:00 – Introduction: Why relationship building matters in long sales cycles01:20 – Meet Jason Levy: Industrial auctions, asset recovery, and preparation03:20 – Why companies delay decisions on surplus equipment05:10 – Planning reality: why auctions take 90–120 days07:30 – Specialized vs. common equipment and timing expectations09:30 – Setting realistic expectations around equipment value12:10 – Valuation mistakes that lead to bad business decisions14:30 – Trust as the foundation of valuation conversations16:40 – Why surplus equipment is often ignored internally18:40 – Using auctions to unlock capital and reduce risk20:50 – Selling equipment to fund upgrades and growth23:10 – New vs. used equipment misconceptions25:10 – Environmental and workforce impact of reselling equipment27:20 – Auctions as a strategic tool, not a last-minute move29:10 – Final thoughts on trust, timing, and long-term relationships30:29 – Episode close *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode, Donna Peterson walks leaders through a simple but powerful way to review the past year and plan the next one with clarity and intention. You’ll learn why slowing down to reflect actually saves time, how five pen-and-paper questions can reveal what truly moved your business forward, and how AI tools like ChatGPT can support deeper insight without replacing your judgment or voice. This is a working episode designed to help you protect your time, strengthen relationships, and build trust as you head into the new year.How can B2B leaders reflect on the past year and use AI to plan a more focused, meaningful year ahead?What You’ll Learn:Why reflection is not wasted time, but a shortcut to better decisionsThe five manual questions every leader should ask before setting new goalsHow to identify what actually moved your business needleWhere relationships strengthened or weakened, and why that mattersHow to use ChatGPT to spot patterns, protect your voice, and focus your timeHow to create an “anchor” that guides decisions throughout the year3Timestamps:00:00 – Why the year felt so fast and why reflection matters03:30 – Why leaders struggle to slow down06:15 – Turning this into a working episode07:45 – Question 1: What worked better than expected11:30 – Question 2: What took time but didn’t move the needle14:45 – Question 3: Where relationships strengthened or weakened18:10 – Question 4: What felt heavy and draining20:00 – Question 5: What do you want more space for22:15 – Using ChatGPT to review your year24:30 – Creating an anchor for the year ahead26:15 – Final thoughts and next stepsThe 5 Manual Pen-and-Paper Reflection Questions:Take out a notebook and write your answers before using any AI tools.What worked better than you expected this past year?What took time and energy but did not move your business needle?Where did relationships strengthen, and where did they weaken?What felt heavy or draining and may not be the best use of your time?What do you want more space for in the coming year?The 3 ChatGPT Year-in-Review Questions:After completing the manual reflection, ask a large language model these questionsWhat patterns do you see in my notes?What should I stop doing now?What should I protect or do more of?You can also refine the timeframe, such as asking the model to evaluate only the last six months, to uncover deeper insights.One Action You Can Take Today:Block 30 uninterrupted minutes this week. Answer the five manual questions first. Then use ChatGPT to review your patterns and help you define one clear anchor that guides your decisions this year.Call to Action:If you’re looking for help aligning your marketing, sales, and AI efforts without losing your voice or weakening trust, reach out to Donna Peterson and the World Innovators team. We’re here to help you work smarter and build relationships that last. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

As AI-generated content continues to flood the B2B landscape, many brands are asking an important question: How do we hold onto our purpose, and make sure the people we serve truly understand it?In this episode, Donna Peterson sits down with Abe Wang from Collaborative Drug Discovery (CDD) to explore how a highly technical, scientific company stays deeply purpose-driven while growing, innovating, and communicating authentically. From internal culture and humanitarian initiatives to writing a book as a marketing strategy, this conversation offers valuable insights for any B2B leader navigating growth without losing meaning.What You’ll Learn in This Episode:How to clearly communicate your company’s purpose to people outside your industryWhy internal marketing is just as important as external brand messagingHow purpose-driven culture helps teams stay engaged as companies scaleWays to reach new audiences while keeping communication personal and humanWhy CDD chose to write a book instead of relying on AI-generated contentHow original storytelling helps B2B brands stand out in crowded marketsEpisode Timestamps:00:00 – Holding onto voice and purpose in an AI-driven world02:06 – Introducing Abe Wang and Collaborative Drug Discovery04:41 – Explaining CDD’s mission in simple, relatable terms08:21 – Internal marketing and keeping employees connected to purpose12:11 – Human stories behind CDD’s work and humanitarian initiatives15:31 – Reaching new audiences through trust and personal connection17:46 – Why writing a book helped CDD differentiate its brand voice20:11 – Turning original stories into long-term marketing assetsFeatured Resource:Inside the CDD Vault: A Different Kind of Collaborative Drug Discovery➡️ Book Cover & Amazon Link: https://www.amazon.com/Inside-CDD-Vault-Different-Collaborative-ebook/dp/B0G2HR4WYJ/This book brings together personal stories from over two dozen CDD employees and collaborators, offering a rare look into how purpose, humanity, and scientific innovation intersect inside a growing B2B organization.About Collaborative Drug Discovery (CDD):Collaborative Drug Discovery (CDD) is on a mission to advance science through better data. CDD’s flagship product, CDD Vault®, is a hosted informatics solution that allows researchers to organize data and experiments in context while securely collaborating in real time. For drug discovery teams using AI-based approaches, CDD Vault serves as a central repository for clean, reusable data that can be analyzed repeatedly across different algorithms, parameters, targets, or compounds. The platform also includes a RESTful API to support automated workflows and offers PharmaKB™, a Pharmaceutical KnowledgeBase providing semantic data on preclinical, clinical, and post-approval drug development. Learn more at www.collaborativedrug.comAbout Abe Wang:Abe Wang is the Head of Marketing at Collaborative Drug Discovery, where he leads strategic initiatives to elevate the CDD Vault brand and drive global engagement within the life sciences community. Since joining CDD in 2019, Abe has played a key role in expanding brand awareness and digital marketing efforts, supporting the company’s growth as a leading SaaS informatics platform for scientific data management. Abe brings more than a decade of experience at the intersection of science and marketing. Prior to CDD, he held marketing leadership roles at Thermo Fisher Scientific and Affymetrix, focusing on market development, demand generation, and product strategy for life science technologies. Earlier in his career, Abe spent over seven years at SRI International, contributing to preclinical drug development and translational research. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AIIn this episode of B2B Marketing Excellence & AI, Donna Peterson addresses one of the most common and valid concerns she hears in AI training sessions: How do I make AI sound like me without losing my voice or my brand?For relationship-driven B2B brands with long sales cycles and repeat customers, voice consistency is everything. Donna explains why rushing to use AI without intention can weaken trust, dilute your message, and stall business growth. Drawing from her experience leading a 45-year-old family business, she shares a practical, human-first framework for training AI tools to reflect your unique writing and speaking style, without sounding generic or robotic.Listeners will walk away with four actionable steps they can immediately apply to ensure AI supports their communication, protects their brand, and strengthens the relationships that drive long-term success.In this episode of B2B Marketing Excellence & AI, Donna Peterson addresses one of the most common concerns B2B leaders have about AI:How to use AI without losing your unique voiceWhy AI can quietly damage trust-based B2B relationships if misusedHow to train AI tools to reflect your tone, values, and communication styleWhy alignment between your brand, mission, and content matters more than speedThe four practical steps Donna teaches corporations to make AI sound human, intentional, and on-brandThis episode is especially valuable for relationship-driven B2B brands, long sales-cycle industries, and companies protecting a legacy brand voice.Episode Timestamps:00:00 – 02:30: Why leaders fear losing their voice when using AI02:31 – 05:30: The risk of AI eroding trust in relationship-based B2B brands05:31 – 08:30: Why consistency in voice builds trust over long sales cycles08:31 – 11:00: How AI can unintentionally dilute your brand and services11:01 – 13:30: Why AI should support—not replace—your thinking and voice13:31 – 15:00: Step 1: Defining your voice in plain language15:01 – 16:45: Step 2: Training AI with real examples of your writing and speech16:46 – 18:15: Step 3: Asking AI to match your voice, not create a new one18:16 – 19:45: Step 4: The critical human review before anything goes live19:46 – 20:46: Final thoughts: Protecting trust, slowing down, and using AI intentionallyKey Takeaways:AI is not the threat—rushing and misalignment areYour voice is a strategic asset, not something to automate awayAI works best as an assistant, not an authorTrust, once broken, is extremely hard to rebuild in B2B relationshipsIntentional communication leads to better work and better outcomesIf your team is using AI but struggling to keep your brand voice consistent, or if you’re worried AI-generated content isn’t moving your business needle, reach out to Donna Peterson at World Innovators.Donna works directly with B2B brands to:Train teams on intentional AI usageAlign AI outputs with brand voice and missionProtect long-term customer relationships👉 Contact World Innovators to start using AI without losing what makes your brand different. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

How Can AI Agents Help B2B Brands?Episode Length: 23:49Host: Donna Peterson — World InnovatorsEpisode Overview:In this episode, Donna explores the growing question: How can AI agents truly help B2B brands?Many B2B organizations feel the pressure to adopt AI but struggle to understand where it fits or how to begin without overwhelming their teams. Using a simple concierge analogy, Donna explains how AI agents can guide prospects more intentionally, strengthen your existing marketing message, and unify internal teams.She breaks down three types of AI agents B2B companies can start using today, plus three practical steps to begin integrating AI confidently and responsibly.What You’ll Learn:• Why AI agents are ideal for long, complex B2B buying journeys• How thoughtful AI mirrors the personalized guidance of a concierge• The role of a Presales Agent in improving lead qualification and buyer readiness• How a Marketing Support Agent reinforces your current messaging instead of reinventing it• Why an Internal AI Agent can reduce friction and keep global teams aligned• Three simple steps to help you start adopting AI strategically—not reactivelyTimestamps:00:00 – 01:50: Why AI agents matter now for B2B01:51 – 04:20: The concierge analogy: a human-centered way to understand AI04:21 – 08:00: AI Agent #1: The Presales Agent — better qualification, better conversations08:01 – 12:15: AI Agent #2: The Marketing Support Agent — reinforcing your established message12:16 – 16:40: AI Agent #3: The Internal Department Agent — bringing teams into alignment16:41 – 19:50: The biggest barriers B2B companies face when adopting AI19:51 – 22:30: Three steps to begin integrating AI agents effectively22:31 – End: Final insights and next stepsCall to Action:If you’d like help designing an AI agent for your B2B company, or you want your team trained to use AI thoughtfully, reach out directly to Donna: Dpeterson@worldinnovators.comhttps://www.chatbase.co/chatbot-iframe/4AzkU_L93TBRVVLVkXwNg <-- Check Out one of World Innovators' AI Agents *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with ConfidenceIn this episode, Donna Peterson talks about the real fears many B2B marketers face when thinking about using AI tools and large language models. She explains why choosing an AI tool can feel overwhelming and why many industrial brands, executive education programs, and companies with long sales cycles hesitate to get started.Donna highlights three concerns she hears most often:• Not knowing which large language model to choose• Worrying that AI will harm personal relationships• Feeling unsure about learning what seems like a new technologyShe explains that tools like ChatGPT, Gemini, and Copilot all work in similar ways, and the key is understanding how to guide them. Donna reinforces that AI should not replace personal connection. Instead, it should give marketers more time to build trust by handling routine tasks in the background.Listeners will learn how large language models respond to clear direction, why “garbage in, garbage out” still applies, and how to start using AI safely without risking their brand voice. Donna also discusses the increasing interest in AI agents and why companies need to understand LLMs before creating customized agents for different departments.The episode includes simple steps B2B teams can take to start using AI immediately, along with practical guidance for industrial marketers who want to use AI without losing the human touch that builds long-term relationships.These insights support marketers looking for clarity on how to start with AI, how to protect their brand voice, and how to use AI tools responsibly in B2B marketing.Episode Chapters:00:00 Introduction and Purpose00:56 Common Fears of B2B Brands Using AI01:29 Choosing the Right AI Tool02:38 Overcoming the Fear of Learning New Technology03:23 Maintaining Personal Connections with AI05:20 Deep Dive into Large Language Models06:19 The Importance of AI Training in Corporations08:01 The Role of AI Agents in Business10:38 Practical Tips for Using AI Effectively14:38 The Risks of Relying Solely on Software Platforms19:29 Final Thoughts and EncouragementIf you found this episode helpful, please subscribe and rate the show. Your support helps us reach more B2B professionals and continue our mission to inspire success.We do Individual & Team Training as well as Speaking Engagements. See contact details below. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this special Thanksgiving episode, Donna Peterson, President of World Innovators, shares a meaningful story of transformation — how shifting from a 'sales-first' mindset to a 'give-first' philosophy became the foundation for deeper trust, stronger relationships, and sustainable business growth.Drawing from her decades of experience in industrial and B2B marketing, Donna highlights one of the most overlooked marketing tools available to businesses today: active association membership.This episode answers the key question:How can B2B companies leverage association memberships to boost SEO and drive industry growth?From backlinks in member directories to building trust through thought leadership and networking, Donna outlines exactly how associations offer both visibility and credibility — two critical pillars of relationship-based B2B marketing.You’ll walk away with specific, practical steps to strengthen your brand’s presence and help your industry grow.Timestamps:00:00 Reflecting on Thankfulness01:03 The Power of a Mindset Shift03:55 Embracing Association Membership06:51 Actionable Steps for B2B Companies10:07 Building Relationships Through In-Person Events12:04 Maximizing Association Membership Benefits14:34 Final Thoughts and Thanksgiving WishesStay Connected:If you’re interested in building stronger relationships through smarter B2B marketing, Donna would love to connect.Email: dpeterson@worldinnovators.comPhone: 860-846-7404Website: www.worldinnovators.com *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Many legacy industrial brands assume that steady sales today mean they will stay strong tomorrow. In this episode, we talk about why that belief can create blind spots for companies with long histories, loyal customers, and strong reputations.Donna welcomes Ken Spaeth from Cutting Tool Engineering Magazine (CTE) to explore how industrial brands can protect their visibility and maintain trust in a market that is always changing. Ken works directly with manufacturers every day, and he shares what he sees separating brands that stay top of mind from those that slowly fade out of view.Together, Donna and Ken discuss why marketing is not an expense. It is a relationship-building investment that keeps your company present in your industry, especially with new engineers and younger buyers entering the workforce. They also talk about the value of consistent messaging, how industry-specific publications support thought leadership, and how print, digital, and AI can all work together.This episode is especially helpful for leaders at legacy industrial brands who want to stay relevant, maintain visibility, and support long sales cycle growth through thoughtful, relationship-based marketing.In this episode, you will learn:Why legacy industrial brands cannot rely only on past relationshipsHow consistent visibility keeps your brand top of mindWhy print and digital advertising still matter for technical buyersHow AI is influencing the buying cycle and strengthening contentThe importance of face-to-face interactions in a digital worldHow relationship-based B2B marketing supports long-term growthKey Topics and Timestamps:00:00 Why legacy brands still need consistent marketing00:53 Introducing Ken Spaeth and Cutting Tool Engineering01:55 Why business still runs on relationships04:34 How AI supports visibility and faster buying cycles07:05 The role of trusted industry-specific magazines09:01 Marketing as an investment that protects future sales12:36 Why consistent advertising matters for long sales cycle companies17:38 The continued importance of in-person meetings22:57 Combining traditional and modern marketing approaches25:05 The long-term value of print and digital advertising29:09 How AI supports storytelling for industrial brands30:39 Ken’s path into CTE and the manufacturing world32:33 Inside CTE’s “Bourbon with the Editor” podcastConnect with our guest: Ken SpaethCutting Tool Engineering Magazine // Website: www.ctemag.comListen to their podcast: Bourbon with the Editor - https://open.spotify.com/show/0kZP6XcglHqnE6wswNzwoI?si=1671d8c15b3540a1 *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?In this episode of B2B Marketing Excellence & AI, Donna Peterson shares an honest reflection on her lifelong tendency to rush, whether lifting weights or creating marketing campaigns, and what it taught her about strength, patience, and long-term results.Donna explains how slowing down helped her focus on what truly matters and how that same mindset applies to B2B marketing and sales alignment. When teams take time to understand their audience, measure what is working, and give each message more meaning, they build stronger relationships and measurable results. It is not about doing more; it is about doing what matters well.Through this episode, listeners will discover how slowing down their B2B marketing strategy can lead to greater clarity, trust, and long-term sales success. Donna encourages marketers and sales professionals to pause, reflect, and give each message the attention it deserves, because meaningful connections take time to build.Key Takeaways:Review your recent campaigns. Ask: Was this content created for output or for outcome? Identify what truly resonated with your audience and what felt rushed. Taking the time to reflect helps uncover insights that strengthen future marketing results.Add more weight to your message. Instead of producing high-volume, low-value content, focus on meaningful, insight-driven pieces that solve real problems and strengthen trust. Depth creates credibility and lasting impact.Establish a sustainable rhythm. Develop a steady pace for marketing and sales efforts that allows time for reflection, collaboration, and improvement. Consistency with purpose leads to stronger relationships, better alignment, and more qualified opportunities.Donna also highlights how AI tools can support this process by analyzing engagement patterns and helping teams spend more time building authentic connections. Using AI in B2B marketing strategy allows marketers to stay thoughtful and intentional without losing the human element.This episode will inspire B2B marketers and sales teams to slow down, focus on quality over quantity, and strengthen results through genuine, relationship-based marketing.Timestamps:00:00 Introduction: Are You Rushing Your Marketing?00:14 Personal Story: Fitness and Marketing Parallels00:58 The Problem with Rushing in Marketing02:15 The Importance of Slowing Down03:08 Creating Meaningful Content04:37 Building Trust with Your Audience05:45 Steps to Improve Your Marketing Strategy14:55 The Role of AI in Marketing16:29 Establishing a Sustainable Marketing Rhythm21:56 Conclusion: Authenticity and Long-Term SuccessContact Information: *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode Title: What Digital Shifts for Small B2B Teams Make the Biggest Impact?Host: Donna Peterson, World InnovatorsGuest: Josh Blankenship | OuterBoxEpisode Length: 41 min 41 secEpisode Overview:When sales and marketing aren’t aligned, it drags out an already long B2B sales process. But when small teams connect those dots, and use AI intelligently, the results are transformational.In this episode, Donna Peterson sits down with Josh Blankenship of OuterBox to talk about:Aligning sales & marketing without a big budgetSimple digital shifts that make a measurable impactPractical, trustworthy ways to use AI in B2BHow small B2B teams can compete with larger brandsIf you lead a small marketing or sales team, this episode will show you how to simplify your digital strategy, strengthen relationships, and grow smarter, not just bigger.Timestamps:00:00 – Intro: Why sales & marketing alignment still matters03:20 – The real cost of working in silos06:45 – Practical ways to get sales & marketing on the same page12:30 – How leaders can create shared goals and teamwork18:15 – AI in B2B: Staying personal while moving fast24:00 – Using MQL & SQL metrics for smarter decision-making30:40 – Website changes that increase qualified B2B leads36:00 – AI agents, lead scoring, and scaling smart40:00 – Final thoughts: Trust, teamwork & small shifts with big resultsKey Takeaways:Sales + Marketing = Growth: Bring both departments together with one shared goal.Define quality: Use MQL and SQL scoring to measure what really works.Website wins: Make contact easy and de-risk the process for prospects.AI as a coach, not a replacement: Use AI for feedback and consistency, not mindless automation.Focus beats flash: Small B2B teams can compete by staying focused on clarity and authentic communication.Josh's Bio:Josh Blankenship is Director of Business Development at OuterBox and a recognized voice on aligning sales and marketing and using practical AI where it fits. He has helped hundreds of B2B and industrial organizations grow, diversify, and scale by differentiating digitally and integrating strategies across channels, including Technical SEO, content, paid media, email automation, UX, attribution, and tight sales and marketing alignment.  Contact:Josh Blankenshipjblankenship@outerbox.comwww.Outerbox.comResources MentionedThe 4 Disciplines of Execution by Chris McChesney & Sean Covey *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode: Use AI to Uncover What Your B2B Audience Is Really AskingHost: Donna Peterson, Owner & President, World InnovatorsLength: 25:46Episode SummaryMost brands still publish first and pray later. In this episode, Donna shows a better path: start with the exact questions your audience is already asking, then use AI to surface, validate, and organize those questions into high-performing content across podcast, blog, email, social, and newsletters.You’ll learn simple, practical ways to capture questions from trade shows, sales calls, customer service, and transcripts, then turn them into long-tail, low-competition topics your team can rank for and build trust with- especially for high-consideration B2B offers like industrial equipment, executive education, and auctions. Donna walks through a lightweight workflow using ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, and Fathom to: (1) mine questions, (2) check search viability, (3) outline content, and (4) repurpose it- without losing your human voice. She closes with a weekly cadence you can actually stick to: one question, one pillar, many derivatives.Key Takeaways You Can Implement Right Away:Lead with questions, not products. Your buyer journey starts in a search box- mirror their wording.Go where questions happen. Trade shows, hallway chats, sessions, sales calls, support tickets, meeting transcripts.Use AI as an assistant, not an autopilot. Let AI help mine questions, draft outlines, and keep message consistency- then add your expertise and tone.Target long-tail intent. Prioritize specific, low-volume queries you can actually rank #1 for and win qualified demand.Centralize questions. Keep a shared sheet so podcast, blog, email, and social all build on the same weekly question.Repurpose by design. One question → podcast → blog → LinkedIn posts → email → monthly recap newsletter.Align with services. Choose questions that help, and map to what you sell- value plus relevance.Keep it simple. Start with one question per week; consistency beats complexity.Episode Chapters:00:00 Why audiences respond to questions (and trust grows when you answer them)03:10 Where to find real questions: shows, sessions, coffee chats, sales & support07:05 AI toolkit: ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, Fathom transcripts12:00 Turning questions into outlines, posts, emails, and a monthly recap16:15 Long-tail strategy for niche B2B topics (and avoiding broad, crowded keywords)19:20 Examples by segment: manufacturing, exec ed, industrial auctions22:10 Team workflow: shared question log, role alignment, and repurposing rhythm24:05 Don’t overcomplicate: the “one question per week” modelTools Mentioned:ChatGPT (ideation, audience challenges, outline drafts)AnswerThePublic / AlsoAsked (question discovery)SEMrush (difficulty/volume checks, long-tail targets)Fathom (meeting notes + AI summaries to extract top questions)Call to Action:Want help building a “one-question” content system that consistently attracts the right leads? *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode Title: Data That Delivers: Governance & Authentic AI ContentHost: Donna Peterson, Owner & President of World InnovatorsGuest: David Clemen, Editor & Publisher of Global Market NewsEpisode Summary-In this episode, host Donna Peterson sits down with David Clemen, Editor and Publisher of Global Market News, to unpack what truly drives database performance in 2025 and why the era of “bigger is better” lists is over.Together they explore how data governance, clear naming conventions, and regular list cleaning lead to more engagement, better ROI, and fewer headaches. From removing “dead wood” contacts to documenting how lead sources are named, David explains the real-world steps that keep data reliable, even as titles and roles change faster than ever.The conversation also dives deep into AI’s role in modern publishing and marketing: how it can amplify productivity but never replace human insight. Donna and David discuss the fine line between efficiency and authenticity, warning that unverified, AI-generated content can damage brand credibility.Finally, they reflect on leadership, honesty, and trust- both within teams and with readers. From setting clear standards to saying “no” to misfit advertisers, this episode is packed with practical lessons on maintaining integrity in an era of automation and noise.Key Takeaways You Can Implement Right Away-Establish data governance early. Create clear naming conventions and rules for list maintenance, updates, and deletions.Purge or “hibernate” dead contacts. An oversized list with low engagement hurts deliverability and performance.Refresh your data regularly. Titles and roles evolve rapidly- outdated data equals missed opportunities.Focus on engagement, not vanity metrics. A smaller, active audience delivers higher open rates and ROI.Partner with credible publishers. Industry publishers like Global Market News maintain vetted, engaged, and compliant databases.Use AI responsibly. Treat AI as a junior assistant- great for ideas and speed, but always review for accuracy and tone.Lead with integrity. Transparency and honesty with your team and audience build long-term trust and brand strength.Episode Chapters-00:00 Why clean, governed data outperforms big lists05:00 The 23 spellings of one lead source- how naming chaos kills insights10:30 Cutting “dead wood” and setting re-engagement rules15:00 Why frequent updates are critical in a fast-changing job market19:30 The AI advantage: faster workflows without losing your voice25:30 Maintaining credibility: saying no to misfit advertisers28:30 Leadership & trust: no white lies, clear feedback, real teamworkBio- David Clemen is the Editor and Publisher of Global Market News, where he leads editorial strategy, audience growth, and media partnerships for one of the fastest-scaling investor news platforms in the U.S. A 20-year digital media veteran, he has built and monetized audiences in finance, technology, and B2B media, growing subscriber bases into the millions and generating eight-figure revenue through content, sponsorships, and lead-gen programs. David’s work sits at the intersection of media, trust, and monetization, and his leadership reflects a deep understanding of how brands earn credibility in an AI-saturated world. Email: dclemen@globalmarketnews.comCall to Action-Stop chasing database size- start building relationships that convert. If you’re ready to strengthen your data governance, refine your email lists, or apply AI responsibly in your marketing, contact us below. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson dives into how marketers can adapt, creating campaigns that not only drive registrations but ensure people actually attend.Donna explains how email marketing remains the most dependable way to reach key decision-makers, especially when combined with AI to improve timing, segmentation, and message clarity. You’ll learn how to build awareness early, craft value-based reminders, and simplify your calls-to-action so even the busiest professionals follow through.From understanding long approval chains to empowering your recipients to become your internal advocates, this episode shows how empathy, planning, and AI-supported consistency turn one-off promotions into campaigns that fill high-value events and strengthen long-term relationships.Key Takeaways You Can Implement Right Away:Start early. Launch your awareness campaign well before your deadline—auctions: 4+ weeks; education: 3–6 months.Educate, don’t sell. Provide value that helps recipients make informed decisions and advocate internally.Use AI to assist. Let AI help you plan cadence, segment your list, and build cohesive message series.Make reminders cumulative. Each message should build momentum, not restart the story.Simplify every action. Clear buttons, short text, and visible deadlines ensure people act fast.Add empathy and consistency. Show genuine care — not pressure — so your audience trusts your brand.Episode Chapters:00:00 The new challenge: Late registrations & busy schedules02:00 Why high-value events need longer lead time and smarter planning05:30 Using email and AI to drive awareness, approval, and attendance10:00 The three pillars: Awareness, Reminders & Simplicity15:30 How to humanize your campaigns and guide decisions with empathy18:10 Closing thoughts & call to actionCall to Action:If your event campaigns aren’t getting the results you need, it’s time to slow down, plan smarter, and deliver value that earns trust. AI can help you stay consistent, but the heart of success is empathy and timing. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, a Global Audience Engagement Leader for the Berkeley International Study Program (BISP UC Berkeley), to talk about what it really takes to build trust in higher education marketing today.They explore how to stay personal and purposeful as technology continues to evolve — and how a thoughtful balance between traditional and digital marketing can create a stronger sense of authentic community.Bridgette shares practical ways her team nurtures long-term relationships with visiting students, alumni and campus colleagues and partners across the world. From understanding cultural nuances in international outreach to creating personalized content powered by AI, she offers insights that every education marketer can apply right away.One of Donna’s favorite examples is a simple but powerful traditional marketing initiative they use on campus: students take photos, then choose a few favorites to turn into postcards. During special events, everyone is invited to select a postcard and send it home to parents or friends. It’s a small gesture that builds genuine connection — and gets the entire UC Berkeley community involved.Whether you manage executive education programs or global enrollment campaigns, this conversation will give you actionable ideas to:Blend digital tools with human touchpoints to strengthen relationships.Use AI for personalization without losing authenticity.Reimagine traditional tactics to bring people together in meaningful ways.The future of higher education marketing isn’t about more technology — it’s about using it wisely to stay human.Timestamps00:00 — Introduction: Staying Human in the Age of AI00:37 — Meet Bridgette Lehrer, UC Berkeley01:23 — Building Relationships in a Digital World02:58 — The Power of In-Person Connections04:52 — Adapting Marketing for Global Audiences08:40 — Using AI for Personalized Communication20:24 — The Importance of Video Content25:30 — Engaging Students and Alumni on Social Media28:39 — Closing Thoughts: Keeping Engagement AuthenticBridgette Lehrer Bio-LinkedIn: https://www.linkedin.com/in/bridgette-lehrer/Bridgette Lehrer is the Assistant Director for Marketing and Outreach with the Berkeley International Study Program, a study abroad option at the University of California, Berkeley for highly motivated exchange students. Since 2009, she has cultivated expertise in students’ engagement, strategic marketing and outreach management with particular emphasis on international student recruitment and alumni relations. Prior to Berkeley, Bridgette worked in diverse industries including nonprofit fundraising, corporate marketing, and technology customer service. Her educational background includes a B.A. in Art History (Arizona State University), an M.A. in Museum Studies (San Francisco State University) and a Certificate in Digital Marketing (eCornell University).Resources Recommended by Bridgette-Engaging with International Alumni as Strategic Partners - https://www.nafsa.org/bookstore/engaging-international-alumni-strategic-partners - By Sandra Rincón, Msc, and Gretchen Dobson, EdDThe Culture Map: Decoding how People Think, Lead, and Get Things Done Across Cultures- https://erinmeyer.com/books/the-culture-map/ - By Erin Meyer *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode: How to Get Your Team to Embrace AI: Leadership, Training & The WhyHost: Donna Peterson, World InnovatorsEpisode Summary-Many forward-thinking CEOs and leaders are embracing AI — but struggle with one key challenge: how to get their teams on board. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson shares practical strategies to inspire buy-in, align employees with AI tools, and create a culture of experimentation.Drawing from leadership principles and her own journey with ChatGPT, Donna explains why defining the “why” is critical, how transparency builds trust, and why training and one-on-one conversations are essential to long-term adoption. You’ll also hear examples of how leaders can introduce AI in simple, personal ways that reduce overwhelm and spark curiosity.If you’re a leader trying to integrate AI into your business, this 16-minute episode will help you move beyond resistance and turn your team into active adopters of AI.Key Takeaways You Can Implement Right Away-Start with the why. Explain why AI matters for the company — and help each team member find their personal why.Be transparent. Share your own AI journey, including doubts, failures, and wins.Encourage curiosity. Create space for experimentation; not every AI use case has to stick long-term.Invest in training. Don’t expect employees to learn AI on their own — provide workshops and accountability sessions.One-on-one conversations matter. Personal discussions help employees connect AI with their specific goals and tasks.Start simple and personal. Show fun, everyday uses (recipes, sports training, book summaries) to break down barriers.Make it ongoing. Set up regular check-ins so employees consistently engage with AI and build confidence over time.Episode Chapters (~16 minutes)00:00 Introduction: The challenge of getting teams to embrace AI01:10 Why the “why” is the starting point03:00 Lessons from leadership books on purpose and ownership05:20 Be transparent about your own AI journey07:15 Encourage experimentation and curiosity09:05 Why training and accountability sessions matter11:20 The importance of one-on-one conversations with team members13:40 Start small and personal: simple AI use cases to spark interest15:00 Closing thoughts and call to action: inspire success through AI adoptionResources Mentioned-Simon Sinek – Start With WhyJocko Willink & Leif Babin – Extreme OwnershipAnnie Howell & Ed Frauenheim – The AI-Savvy LeaderCall to Action-Leaders: AI adoption starts with you. Share your journey, invest in training, and connect with your team so they see the value of AI for themselves.📩 Reach out to dpeterson@worldinnovators.com if you’d like help with AI training for individuals or full teams.🎧 Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.🔔 Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

For years, Donna Peterson dreaded public speaking — sweaty palms, shaking knees, and sleepless nights before client presentations. But everything changed when she joined Toastmasters, discovering that public speaking isn’t just about overcoming nerves — it’s also a powerful traditional marketing channel that can accelerate business growth.In this episode of the B2B Marketing Excellence & AI Podcast, Donna shares how public speaking helped her build confidence, elevate the World Innovators brand, and establish trust in an AI-driven world. You’ll learn how speaking engagements complement digital marketing, position you as an expert, and generate valuable content you can repurpose across multiple channels.Whether you’re an industrial brand, a B2B marketer, or a business leader, this episode shows you how to start small, use your voice authentically, and turn communication into a growth engine.Key Takeaways You Can Implement Right Away-Start small. Join a local group, speak on a webinar, or volunteer for a panel before tackling big stages.Public speaking builds trust. In-person engagement validates expertise and creates stronger brand connections.Position yourself as a subject matter expert. Repeated exposure on your niche topic reinforces credibility.Repurpose content. Each talk can become blogs, social posts, newsletters, or video clips.Stand out from AI. Speaking live shows authenticity and personality in an era of AI-generated content.Leverage AI smartly. Use ChatGPT for brainstorming or structuring ideas, but keep the message uniquely yours.Episode Chapters-00:00 Introduction: Fear of public speaking and its impact on business01:25 My nerves and struggles before client presentations03:00 Joining Toastmasters — the turning point05:10 Beyond speaking: communication skills for business and networking07:15 Two big business benefits: visibility and sharing your mission09:50 Public speaking as a traditional marketing channel that boosts digital ROI12:20 Three ways speaking accelerates growth: trust, expertise, and content repurposing14:50 Practical tips to start: small steps, niche focus, and using AI as a support tool16:20 Call to action: take one step this week toward improving your communicationCall to Action-Public speaking changed my career — and it can transform your business too. Take one step this week: join a group, volunteer to speak, or repurpose a conversation into a short talk.📩 Reach out to dpeterson@worldinnovators.com if you’d like to talk about Toastmasters, my journey, or how speaking can elevate your marketing.🎧 Visit www.worldinnovators.com to learn more about building trust and relationships through authentic communication.🔔 Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, communication, and leadership in today’s business world. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode: Event Organizers Would Never Sell You ThisHost: Donna Peterson, World InnovatorsHave you ever registered for a conference and suddenly been flooded with emails offering to sell you the attendee list? The truth is: those lists are illegal, inaccurate, and dangerous for your brand.In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson breaks down why attendee list offers are scams, how shady vendors scrape and fake this data, and the serious risks companies face when using unverified, non-opt-in databases.She also shares three powerful reasons to only use quality, opt-in data — from protecting your reputation to ensuring compliance — and how industry-specific publishers and conference organizers provide safe, vetted, and high-performing lists. In just 11 minutes, you’ll learn how to spot red flags, avoid scams, and build a database that drives results.Key Takeaways You Can Implement Right Away-Never buy attendee lists. They are scams and put your reputation at risk.Protect your brand. Using illegal data can get your domain blacklisted.Engagement over volume. Clean, opt-in lists drive 20–50% open rates vs. ~2% from junk data.Keep data fresh. Update regularly — job changes, title changes, even attrition matter.Trust vetted sources. Industry-specific publishers and events confirm opt-ins and compliance.Red flags to spot scams: offered before the event, vague about opt-ins, multiple domains, or misuse of organizer names.Episode Chapters-00:00 Introduction: Why attendee list scams “boil my blood”01:10 Why event organizers never sell their attendee lists02:30 How fake attendee lists are created (data scraping & guessing emails)04:15 Three reasons to only use quality, opt-in data - Reputation protection - Better ROI & engagement - Compliance & peace of mind07:45 How to spot attendee list scams (red flags to watch for)09:50 Final thoughts: Ethical marketing and building trustDon’t fall for attendee list scams. Build your database the right way with quality, opt-in data that drives results. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode: How Leaders Build Trust Through TransparencyHost: Donna Peterson, World InnovatorsGuest: Alfred Leach, President of Leach AdvisorsEpisode Summary-Today, businesses everywhere are facing disruption — from leadership changes and mergers to geopolitical uncertainty, supply chain pressures, and new technologies like AI. In these moments of transition, trust becomes the most valuable currency a company has.In this episode, host Donna Peterson speaks with Alfred Leach, President of Leach Advisors, about how companies can communicate with transparency, align employees and stakeholders, and protect corporate reputation during times of uncertainty. Drawing on years of guiding organizations through mergers, acquisitions, crises, and cultural shifts, Alfred shares what leaders should prioritize when disruption strikes and how to ensure their company’s “why” stays at the center.Whether you’re leading a global brand or a mid-sized company, this episode is filled with actionable insights on trust, communication, and long-term brand relevance.Key Takeaways You Can Implement Right Away-Put employees first. Communicate internally before external announcements; employees are your strongest brand evangelists.Transparency builds trust. Be open about challenges, own mistakes, and share lessons learned. Silence almost always erodes credibility.Segment your messaging. Tailor communications for employees, customers, investors, and media — each stakeholder group has unique needs.Leverage subject-matter experts. Credibility grows when leaders and SMEs speak directly to key industry issues.Use AI thoughtfully. AI is a powerful tool, but content must align with brand voice and purpose to build trust and stand out.Define and refresh your “why.” A clear sense of purpose anchors organizations through change and inspires employees and customers alike.Consistency matters. Stay visible, authentic, and relevant — don’t disappear during challenging times.Episode Chapters-00:00 Introduction: Why Trust Matters in Times of Change01:15 The Global Reset — Uncertainty in Today’s Business Climate04:05 Communication Priorities During Mergers, Acquisitions & Crises08:12 Transparency vs. Legal & Competitive Realities12:30 Why Employees Must Hear It First16:45 Building Brands People Trust — The Role of Subject-Matter Experts22:10 AI and Brand Voice — Balancing Innovation with Authenticity29:05 Defining the “Why” — How Leaders Stay Grounded in Purpose35:18 Adaptation, Innovation & Long-Term Relevance41:40 Closing Insights: Be Real, Stay Consistent, Build TrustCall to Action-If your company is navigating change, this episode will help you strengthen communication and protect trust. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Direct Mail & AI: Old-School Impact with New-School ToolsDirect mail is making a comeback — and when paired with AI, it becomes an even stronger marketing tool. In a digital-first world, a tangible piece of mail can stand out, build trust, and validate your brand. Add AI into the mix, and you can streamline the process, refine yourmessage, and connect with prospects in smarter, more personal ways. In this episode, Donna Peterson shares how direct mail can deliver old-school impact while leveraging new-school tools like ChatGPT. She walks through her recent Fabtech promotion as a case study, highlighting how validating postal data, segmenting audiences, andintegrating direct mail with digital campaigns creates measurable results. You’ll also discover how AI can support every step of the process — from reviewing lists for accuracy to cultivating messages that resonate with different audiences. The result? Stronger relationships, deeper trust, and marketing that truly cuts through the noise.Key Takeaways You Can Implement Right Away:Validate your list before you send — accurate data builds credibility.Segment your audience so each message speaks directly to their role and challenges.Use AI to refine your copy — test different tones (professional vs. conversational) and let ChatGPT help polish your message.Integrate channels — don’t stop at postal; link your direct mail with email, social, or tradeshow outreach.Start small, then scale — test with 50 targeted pieces, measure responses, and expand from there.Episode Chapters00:00 Introduction: The Power of Direct Mail00:38 Meet Donna Peterson: Your Guide to Direct Mail01:11 The Resurgence of Direct Mail02:18 Building Trust Through Direct Mail04:02 Case Study: Promoting Fabtech with Direct Mail05:58 Steps to a Successful Direct Mail Campaign09:28 Segmenting Your Audience for Maximum Impact10:41 Crafting Personalized Messages with AI14:15 Integrating Direct Mail with Digital Marketing17:40 Conclusion: Old-School Impact with New-School ToolsIf this episode sparks ideas for your business, we’d love to hear from you.Sign up to receive podcast announcements, leave a comment, and rank the show — your feedback helps us continue delivering the conversations and strategies that matter most to you. *** Reach out to dpeterson@worldinnovators.comif you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.