Market Dominance Guys

We'd signed off. Thanked everyone. Sam Daish was probably ready to start his day in Auckland, and we were wrapping up what had already been a dense conversation about AI in sales. But then Chris started talking about something he calls "micro pivoting" - those split-second adjustments that separate elite salespeople from everyone else - and none of us wanted to hang up. What followed was Chris dissecting the athletic nature of top sales performance, using Cherryl Turner's cold calling mastery as a case study. The insight about how elite reps make tiny voice and timing adjustments that most of us would never notice, and how those microscopic moments determine whether a conversation continues or dies. This wasn't planned content - it was pure discovery happening in real time, the kind of conversation that makes you realize the real secrets are hiding in plain sight. Sometimes the best episodes happen when you think you're done recording.

What happens when you combine decades of sales wisdom with cutting-edge AI coaching? You get a fascinating conversation about the future of sales performance. In this episode, Chris and Corey sit down with Jared Zelman, Founder of Othello (formerly Cicero), who's built an AI virtual assistant that coaches sales reps through every part of their deals in real-time. From whispered suggestions during discovery calls to automated follow-ups, Othello is turning B-players into A-players and saving top performers 7+ hours per week. Discover why Sandler methodology emerged as the AI's preferred approach, learn the difference between going "rote" versus "rogue" in sales situations, and find out how simple desktop notifications are creating 15% win rate improvements across Fortune 500 companies. Whether you're struggling with team performance consistency or looking to scale coaching across your organization, this episode reveals how AI is finally solving the age-old challenge of converting average performers into top producers. Join us for this episode, "Rote vs. Rogue: The Fine Line Between Sales Mastery and Sales Mediocrity." https://www.othello.ai/  READING LIST FROM THIS EPISODE: "Flip the Script" by Oren Klaff "Pitch Anything" by Oren Klaff "The Must React System: User's Guide to Prospecting C-Suite Executives" by Craig Kleeman "Love Your Team: Survival Guide for Sales Managers in a Hybrid World" by Helen Fanucci "Never Split the Difference" by Chris Voss "SPIN Selling" by Neil Rackham

Welcome to a truly special episode of Market Dominance Guys. Today, Chris Beall flies solo while co-host Corey Frank is busy scaling his powerhouse conversationalist team at Branch 49 down in Phoenix – where business is as hot as the July desert sun. In this unique episode, Chris gives us an exclusive preview of his upcoming book "First to Converse: Dominate Markets with the Human Voice," set to release in fall 2025. This isn't just another sales book – it's a comprehensive cookbook for market dominance, designed for everyone from CEOs and founders to individual sales contributors who understand that whoever is first to converse is first to win. Chris takes us through the book's introduction, sharing the uncomfortable truth that while everyone thinks buyers want to control the sales process, the reality is that the first company to engage a prospect in meaningful conversation shapes their entire buying journey. Drawing from over 14 years of experience leading ConnectAndSell, Chris reveals why cold calling remains the strongest foundation for B2B success – and why waiting for inbound leads is a losing strategy. This episode serves as both a dry run for the audiobook version and a masterclass in why targeted conversations at pace and scale dominate markets. So buckle up as Chris challenges everything you think you know about modern B2B sales.

What does it really take to grow in sales—and in life? In Part 2 of this Market Dominance Guys episode, Chris Beall continues his conversation with Will Post of Branch 49. They dig into what it means to “deepen your bag”—adding tools, sharpening your thinking, and building a future through relentless conversation practice. Will shares his shift in mindset, from just setting meetings to connecting value and asking better questions. Along the way, he offers one powerful suggestion: go outside and ask someone a question. It’s not about scripts—it’s about starting. This episode is a reminder that communication isn’t disappearing. It’s evolving—and it’s being practiced every day by the next generation of great sales leaders.

In this episode of Market Dominance Guys, Chris Beall welcomes Will Post—rising sales pro from Branch 49, Corey Frank’s high-velocity sales team. Will shares what it’s like to sit in the ConnectAndSell seat of fire: navigating nerves, building momentum, and ringing the bell with every hard-won meeting. This isn’t just about dialing—it’s about showing up with your full self: mind, body, and voice. If you’ve ever been new to sales or coached someone through the steep part of the learning curve, this one’s for you. About Will Post: Will Post is a current Grand Canyon University student majoring in entrepreneurship with a minor in finance and economics. He’s passionate about sales, marketing, and developing a strong entrepreneurial mindset through GCU’s business programs and student organizations. In addition to his academic work, Will serves in the Minnesota Army National Guard, where he’s gained valuable experience in leadership, discipline, and teamwork. He’s currently exploring sales, marketing, and operations management career opportunities.

Corey Frank and Chris Beall are taking cold-calling to places it's never been before. What happens when you combine the precision of a golf swing with the art of a sales conversation? Our guests Gerry Hill from ConnectAndSell and Josh Smith from CRO Connected decided to find out by creating what might be the world's first golf course cold-calling championship. Armed with ConnectAndSell's mobile app, headsets, and a film crew, these brave souls tackled both fairways and prospect objections simultaneously, creating what Chris Beall calls 'beautiful lunacy.' Whether you're a sales leader looking for innovative ways to engage your team or just someone who appreciates the hustle of trying something absurdly difficult, this episode showcases what happens when you take your craft seriously enough to have fun with it. Imagine the gentle rustling of golf course trees in the background, and join Corey and Chris for a conversation about breaking the mundane mold of B2B sales while navigating literal and metaphorical sand traps.

In today's spontaneous episode of Market Dominance Guys, Chris Beall ambushes (his words, not mine) an extraordinary cold-calling talent: Josh Bowyer, CEO and co-founder of Zint Technology. What unfolds is a masterclass in the art of cold-calling performance, authenticity, and the delicate dance between manufactured delivery and genuine belief. Josh shares how he's booked over 100 meetings in just 4.5 weeks using ConnectAndSell, but the real gold is in his insights about perfecting his cold call 'performance' over thousands of iterations while maintaining authentic curiosity. As he puts it, the key is simple: 'Just don't sound like a dick in the first 7 seconds.' From discussing the impact of AI on sales to exploring the critical balance between scripted performance and genuine belief, this conversation reveals why top performers like Josh can consistently convert cold calls into meetings. Chris and Josh dive deep into how the best cold callers combine theatrical precision with sincere conviction that they offer real value. The episode wraps up with a fascinating discussion about the future of sales in an AI world, including Josh's recent encounter with what he suspects was an AI bot trying to get his insurance renewal date.  Join Chris and Josh for this unplanned but insight-packed exploration of what makes cold calling work at the highest levels. Links from this episode: Zint.io ConnectAndSell Branch 49

Today, we're diving into what can only be described as an AI cold-calling adventure gone slightly sideways - in the best possible way. Chris Beall, CEO of ConnectAndSell, recently attempted to create and test an AI-powered cold calling coach using ChatGPT. What makes this episode particularly entertaining is that Chris couldn't hear the AI's responses during his live demo, but somehow still managed to nail it. It's like watching a master jazz musician improvise without being able to hear the band - and somehow staying perfectly in tune. Here are a couple of links to the articles he makes reference to: https://connectandsell.com/five-sentences-will-change-life-part-1/ https://connectandsell.com/five-sentences-will-change-life-part-2/ If you want the rubrik, contact Chris Beall directly.

Last time, we peeled back the layers on spotting sales superstars with the Glider.ai crew. Now, in Episode 248, we're rolling our sleeves up and getting our hands dirty with the nuts and bolts of their process. Chris, Corey, Aron, and Anand aren't pulling any punches as they dissect Glider.ai's assessment approach. They're asking the hard-hitting questions: Can we really stamp out hiring bias? Where's the sweet spot between tech and human intuition in sales? And what's next in the evolution of building sales dream teams? Get ready for a no-nonsense deep dive that might just flip your hiring playbook on its head and supercharge your path to market dominance. Listen to this episode EP248: "Crafting Unbeatable Sales Teams: The Competitive Edge in B2B." Catch the first part of this conversation here.

Aron Placencia and Anand Karasi from Glider.ai join Chris Beall and Corey Frank to tackle the perennial challenge of talent acquisition in sales. They're not just talking about finding "good" people – they're on the hunt for true "A players." How do you spot them? What makes them tick? And how can you build a team full of them? From the pitfalls of traditional hiring to the power of curiosity in sales, this conversation pulls no punches. Tune in as they break down Glider.ai's fresh approach to assessing and hiring top talent, and why it matters in today's cutthroat sales landscape. Listen to this episode, EP247: "Uncovering A-Players: The New Science of Sales Talent Acquisition." About Glider.ai Glider AI goes back to our CEO's humble beginnings in India. Dedication, work ethic, and a strong family network enabled Satish to find success. But he saw many others like him, equally capable, struggle and continue to struggle. This catapulted the idea of Glider into flight to create a platform helping hiring teams build their dream team and candidates land their dream job. Visit https://glider.ai.  

Helen Fanucci, CEO and Founder of Pipeline Power, continues her role as host in this illuminating conversation with Chris Beall. We're picking up where we left off, unraveling the mysteries of dormant leads and exploring their untapped potential. This episode delves into what Chris calls "Lazarus leads" - those seemingly dead opportunities that can be resurrected for massive value. As Helen astutely observes, "It's not 16 billion of value. It's 16 billion of wasted ad spend piling up." Get ready for eye-opening insights and innovative strategies that could revolutionize your approach to inbound leads, potentially doubling your Return on Ad Spend. This conversation is packed with game-changing ideas for sales leaders, CSOs, and CEOs looking to transform their sales strategy. Listen to the first half of this conversation here. Listen to all episodes featuring Helen Fanucci here.

We're shaking things up today with Helen Fanucci, CEO and Founder of Pipeline Power, taking the reins as our host. Helen engages Chris Beall in a thought-provoking exploration of dormant leads - those overlooked opportunities that could be gold mines for your business. Chris reveals a startling statistic: "91% of $18 billion is wasted" on leads that never get a conversation. This episode uncovers how this massive waste could be your next big opportunity. Helen and Chris dissect the challenges of following up on inbound leads and discuss innovative strategies to breathe life into these sleeping giants of sales potential. Some of the key points covered in part 1 of this conversation include: Definition and origin of dormant leads Statistics on conversation coverage for inbound leads Importance of quick response times to inbound leads Comparison of web form submissions vs. inbound phone calls Introduction to ConnectAndSell's Instant Response and Lead Injection features

In this episode, we get into the heart of human connection with our special guest, Stephen Oommen. From tech giants like Microsoft to the challenging streets of Oklahoma, Stephen shares how he turned adversity into a superpower of empathy and connection. Hear how personal struggles forged a unique ability to relate to anyone, anywhere. Stephen reveals his secrets for authentic engagement in a world of artificial interactions. Chris Beall unpacks the parallels between Stephen's approach and the art of cold calling, offering insights that will transform how you view sales and relationship-building. This conversation goes beyond tactics, exploring the impact of genuine curiosity and love for people in both personal and professional spheres. Prepare to be moved and inspired to reconsider how you connect with others in an age where true human interaction has become a rare and valuable commodity. Join us for this episode: EP244: The Chameleon's Secret: Revolutionizing Cold Calling and Sales

AI has the potential to revolutionize sales management by providing insights from aggregated conversations, freeing up time for managers to focus on coaching and engaging with their teams more effectively. Chris Beall and Helen Fanucci dive deeper into the evolving world of sales management in the era of AI. They explore how artificial intelligence can revolutionize coaching strategies and provide valuable insights from countless sales conversations. Helen emphasizes that "it's not enough to just give the sellers goals. The managers have to continue to be engaged to get the outcomes expected." Chris and Helen discuss the potential for AI to give managers back time to do their "real job" - identifying and executing on coaching opportunities. They touch on the emotional challenges of leadership, with Chris noting that "the higher up you go in an organization, the more you're emotionally challenged every day." This episode offers a forward-thinking look at how AI can empower sales leaders to focus on what truly matters: developing their teams and driving results in an increasingly complex business landscape. Listen to this episode: AI-Powered Coaching: The Future of Sales Management. Listen to the first part of this conversation. Listen to all episodes with Helen Fanucci as their guest. Links from this episode: Helen Fanucci on LinkedIn Corey Frank on LinkedIn Branch49 Chris Beall on LinkedIn ConnectAndSell

In this episode, Chris Beall welcomes back Helen Fanucci, founder and CEO of Pipeline Power, to explore the evolving world of sales management and AI-driven insights. Helen shares a startling statistic: "17% of the reps deliver 81% of the revenue," setting the stage for a deep dive into boosting team performance. The conversation reveals how AI, particularly ChatGPT, can revolutionize sales conversation analysis, offering quick and insightful skills assessments. Chris and Helen emphasize the importance of "getting messy with data" and how AI empowers sales managers to focus on critical aspects of their role. They discuss the shift from traditional quota-chasing to strategic market share capture, highlighting the value of early relationship-building in the sales process. This episode offers CEOs and sales leaders practical strategies to leverage AI and data for more effective sales management and market dominance. Links from this episode: Helen Fanucci on LinkedIn Corey Frank on LinkedIn Branch49 Chris Beall on LinkedIn ConnectAndSell

In this final segment with Brian Perks, Corey Frank, and Chris Beall, the conversation takes a fascinating turn into the human side of data-driven sales. They explore the delicate balance between leveraging advanced AI and maintaining genuine human connections. Brian shares insights on the power of sincerity in sales, while Chris delves into the psychology of risk in business relationships. The trio discusses the evolution of sales from mere territory management to building trust in a world where vendors can make or break careers. They touch on the importance of emotional intelligence in data interpretation and the art of restraint in using information. This episode is a must-listen for sales leaders looking to navigate the complex interplay of technology, data, and human psychology in modern sales. Join them for "The Human Element in Data-Driven Sales: Sincerity, Risk, and Trust." Listen to the full series with Brian Perks here.   Links from this episode: 5x5 Brian Perks on LinkedIn Corey Frank on LinkedIn Branch49 Chris Beall on LinkedIn ConnectAndSell

In this second episode of a visit with Chris, Corey, and guest Brian Perks they dissect the evolving landscape of data, innovation, and sales in the modern economy. They explore how utility-like standardization is reshaping industries, drawing parallels between electricity and data as foundational infrastructures. The conversation weaves through the challenges faced by innovators, the importance of reasoning in a data-rich world, and the potential for AI to enhance decision-making. Brian offers insights on the future of shared scientific innovation and data resources, while Chris and Corey tackle the complexities of avoiding reasoning errors in high-stakes business decisions. With a mix of analogies ranging from 737 pilots to Wile E. Coyote moments, the trio unpacks why clear thinking is crucial in a world where data utilities can make or break a startup. And just when you think it's all serious business talk, Chris reminds us that sometimes, all an entrepreneur really needs is for someone to walk in with a cold Alaskan amber. It's a deep dive into the world of B2B sales and data strategy that'll leave you pondering - and possibly thirsty. Join us for this episode, “Wile E. Coyote, Data Utilities and Empty Beer Bottles.” Links from this episode: 5x5 Brian Perks on LinkedIn Corey Frank on LinkedIn Branch49 Chris Beall on LinkedIn ConnectAndSell

Corey Frank and Chris Beall welcome Brian Perks from 5x5, a revolutionary data cooperative. They dive deep into the changing data landscape in sales and marketing, exploring how traditional data brokerage models are becoming obsolete. Brian shares insights on 5x5's innovative approach to data as a utility, emphasizing the importance of data standardization, accuracy, and accessibility. The conversation touches on the challenges of fragmented data across various platforms and how 5x5 aims to solve these issues. The guys discuss the concept of data as a living, evolving entity and the importance of having your copy for innovation. This episode is a must-listen for sales leaders, marketers, and entrepreneurs looking to leverage data for business growth in today's fast-paced, data-driven world. Join them for this episode, “The Evolution of Business Data Transformed From Brokers to Utilities.” Links from this episode: 5x5 Brian Perks on LinkedIn Corey Frank on LinkedIn Branch49 Chris Beall on LinkedIn ConnectAndSell

In this unique episode of Market Dominance Guys, Chris Beall flies solo to unveil the blueprint for a revolutionary concept: the selling machine. As innovation accelerates and markets expand globally, Chris argues that a systematic approach to sales is not just beneficial—it's essential. He outlines a framework that transforms the traditional go-to-market strategy, making it more efficient, scalable, and cost-effective. Hat tip to Branch 49 and Corey Frank's team. This episode is a goldmine for innovators, startup founders, and sales leaders looking to bridge the gap between groundbreaking ideas and market success. Chris breaks down the components of a selling machine, from crafting the perfect offer to scaling operations, all while emphasizing the human elements that drive results. Join Chris for this episode, "The Innovator's Guide to Building a Foolproof Selling Machine." Here's a unique gift from this episode - an outline of Chris' plan for building a sales machine. You'll have to listen to the full episode to get the details, but this gives you a way to follow along: Define the offer: Draw a circle with an arrow pointing right Identify the beneficiary (stick figure) Determine the unit of value delivered Estimate the monetary value for the beneficiary Identify the "flying car" (hard part) of the innovation: Use AI or other resources to find a solution Build a simple version to solve the core problem Address potential objections: Anticipate why conservative buyers might reject the offer Prepare answers to these objections Identify and describe all dependencies - more lines in the circle Generate a usable list of potential customers: Use available data to create a hypothetical list Sort by title and remove obvious false positives Choose a calibrated conversationalist: Use a service like Branch 49 if needed Test the message: Aim for a 5% conversion rate on cold calls Modify the message if necessary Conduct discovery meetings: Close these into reference customers Offer additional support to early adopters Scale the selling machine: Start with one conversationalist, then add a second Continue scaling to groups of eight with proper management Implement follow-up systems: Call those who don't attend scheduled meetings Set up quarterly follow-ups for those not initially interested Refine and segment lists based on interactions Involve subject matter experts (SMEs): Bring in founders or other experts after successful discovery meetings Generate more subject matter experts as needed Develop materials to transmit expertise without constant human involvement  

In this episode, Chris Beall poses a provocative question that challenges the very structure of sales departments. What if companies didn't need traditional in-house sales teams at all? Sounds radical, right? But Chris takes us on a thoughtful journey through the potential of outsourced sales. From list building to discovery calls, he explores how specialist expertise could revolutionize each step of the process. Using his experience at ConnectAndSell and citing innovative approaches from companies like Branch 49, Chris makes a case for keeping only subject matter experts in-house. He backs his ideas with real-world examples and data, showing how modern technology enables this shift. This episode might just transform how you think about sales team structure and efficiency in the modern business landscape. Join us for this episode, "Goodbye, Sales Department? Chris Beall's Provocative Proposal."