The Hotel Florist

In this episode, we dive into the art of establishing relationships with hotels before they even open their doors. Discover key strategies to connect with hotel management and sales teams, using tools like LinkedIn and Google Alerts, to position yourself as their go-to florist or décor specialist. By getting in early and building these connections, you can secure a competitive edge and ensure you're top of mind when the hotel is ready for its grand opening and floral needs. Tune in to learn how to start these valuable partnerships before the competition even knows they exist. 0:11 - Learn how to find the exact name and brand of the hotel. 0:50 - Strategies for reaching out to hotel general managers and directors of sales. 2:34 - Tips for writing an engaging message to introduce yourself and your services. 3:24 - Discover how to stay updated on hotel openings and press releases. 4:09 - The importance of maintaining communication and follow-ups. 4:21 - Key strategies for positioning yourself as the go-to florist before the hotel opens. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In this episode, we talk about why the moments when you feel like unplugging are actually signs to turn up the heat. Using the metaphor of baking an apple pie, we explore how quitting too soon out of fear of failure or disappointment sabotages our progress in business, relationships, and life. Tune in to hear how you can push past excuses, take bold risks, and stay committed to your goals, so the future version of you will be grateful for the steps you take today. If you're ready to turn up the heat, this episode is for you! 0:30 - Why when we feel the urge to unplug or give up, it's a sign to push harder and turn up the heat 2:00 - Why we frequently beat disappointment to the finish line by quitting before we even see the result 3:07 - Why making excuses or delaying action is a signal to recommit and push through the discomfort. 4:50 - How to stop wasting valuable non-renewable resources 6:00 - What to do in moments of hesitation If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

Welcome to today's episode. I'm thrilled to share some tips and insights on how I keep my business on track and thriving. We'll start with what I do at the beginning of each month to make sure I'm meeting my goals. I'll talk about the importance of reflecting on the previous month to spot any gaps in your business and why focusing on longevity is key for sustainability. We'll also dive into why celebrating challenges can help you improve and share a psychology-backed exercise for gaining clarity on those tough moments. Finally, I'll give you some ideas on setting intentions for the next month. :30 What I do at the beginning of every month to ensure I am meeting my goals 2:22 Why reflecting on my previous month helps me find gaps in my business 3:30 Why focusing on longevity in your business is important for sustainability 5:10 Why celebrating challenges are important and how to use them to improve in the coming months.  6:20 A psychology-backed exercise that helps to reflect and get clarity on challenges and perceived failures 8:05 What setting intentions for the next month could look like in your business If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

Hey there flower friends! If you're eager to boost your Mother's Day sales, you're in the right place.  First, I've got an assignment to help you jumpstart your sales strategy. We'll uncover the best ways to find new restaurants in your city and the exact script to get the Manager on the phone. We'll talk about the importance of persistent follow-up, making your cold calls feel a lot warmer, and crafting a pitch that sells your flower bars. Get ready to turn Mother's Day into a blooming success! 0:45 An assignment to help you jumpstart your Mother's Day Sales 1:00 Ways to find out where the new restaurants in your city are 3:00 Exactly what to say to get the Manager on the phone 4:10 Why persistently following up is the key 4:50 How to make your cold calls a lot warmer 6:30 What you can say in your pitch to sell your flower bars If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we explore the dynamic "What If" and "Why Not" mindset that empowers you to think bigger and break free from limiting beliefs. By combining energetic shifts with a solid strategic framework, you can take consistent daily action to turn your big ideas into reality. Tune in as we discuss how to create daily and weekly non-negotiables, keeping you on track and helping you achieve your business goals while maintaining a balanced, sustainable approach to growth. If you're ready to dream big and follow through, this episode is for you! 0:30 - Playing the game of "What If" and "Why Not" allows you to think bigger and shift from limiting beliefs that keep you stuck. 1:03 - How to encourage bigger thinking and release small limiting beliefs. 2:00 - The importance of pairing energetic mindset shifts with a solid strategy to ensure results.  2:53 - Daily non-negotiables to help you take consistent action toward your goals 4:50 - Health and business non-negotiables to avoid burnout and stay focused on sustainable, long-term growth. 6:07 - Examples of daily and weekly non-negotiables to move you closer to your business goals.   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In this episode, we delve into the transformative mindset shift of deciding you're a big deal. Drawing inspiration from bold marketing claims like Qatar Airways declaring themselves the best, we explore how this same principle applies to your business and life. You'll learn how focusing on those who truly resonate with your work and embracing your own power can fuel business growth. Whether you're feeling stuck or just needing a confidence boost, this episode will remind you that the path to success starts with the simple decision to believe in your worth. Tune in to reclaim your power and move forward with confidence! 1:05 - Success is 80% mindset 2:01 - Focus on those who love your work 2:47 - Deciding you're a big deal and acting with that energy allows you to attract clients and grow your business with ease. 3:24 - You hold the power to define your success.  4:18 - Challenge limiting thoughts,break the negative cycle, and empower yourself. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In today's episode, we dive into a crucial topic for entrepreneurs—how much should you pay your team? I'll share my personal experiences, from instinct-driven hiring decisions to creating opportunities for team growth. We'll discuss how to prioritize business needs, set budgets, and why paying a little more can make a big difference. Plus, learn the importance of building a flexible team structure to support your business growth. Let's explore how you can strike the right balance in compensating your team while scaling your business. 0:50 - Start by booking business before hiring team members.  1:03 - The first hire depends on your specific needs.  2:17 - Hiring interns from college fairs provided cheap, eager workers with potential for growth 4:20 - Paying slightly above market rate can foster loyalty and retention 7:50 - Adopt a "hire fast, fire faster" approach.  If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In this episode, we dive into the crucial topic of building boundaries when working with hotels. Learn why securing a signed contract and payment before starting any work is essential for florists. We discuss the risks of rushing into projects without agreements and offer strategies to protect yourself from unpaid work and delayed contracts. If you've ever found yourself caught in the excitement of a new hotel client only to face payment delays, this episode is for you. Tune in for practical advice on how to set firm boundaries and safeguard your business!   0:30 - The hospitality industry moves fast when ready, 0:56 - One of the biggest mistakes florists make when working with hotels  1:57 - The two conditions you should have before starting any work 3:07 - What to do if a contract isn't signed after work has started If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In this episode, we explore the importance of setting boundaries at work to protect your time, energy, and self-worth. Learn how to move away from the toxic habit of overworking and overcommitting, and instead embrace healthier, more intentional practices. Discover practical strategies for confidently communicating your needs and reclaiming control over your work-life balance. Tune in to uncover how setting boundaries can lead to greater productivity, fulfillment, and personal empowerment. 1:16 - Building boundaries helps release overwork and overachievement 2:50 - Boundaries communicate to others how to treat you and can be changed at any time 3:49 - Old "prostitute energy" involves being overly flexible and compromising yourself, whereas the new "lover energy" is about setting clear expectations. 6:02 - Avoid staying in a standby or waiting mode 9:35 - Recognize your worth and set boundaries with confidence.   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In this episode, we discuss how the fear of rejection is a major obstacle to creating consistent income. I'll share how I overcame that fear, starting from my first business in the cigar industry to building a profitable floral business with consistent hotel contracts. Through personal stories and lessons learned, you'll see how rejection is a stepping stone to success, and how staying committed to your vision—despite the inevitable setbacks—leads to long-term consistent income. 0:30 - Creating consistent income requires exploring multiple channels and not relying on one approach. 1:25 - Transitioning from the cigar business to pitching to larger clients for consistent orders. 3:11 - Investing in yourself is never a waste, as you either achieve your goal or gain valuable lessons. 4:25 - Chasing small clients leads to burnout; securing large, long-term contracts, like hotels, is key. 6:27 - Rejection is inevitable, but pushing through leads to success—your yes is on the other side of many no's. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In this episode, I'm sharing how I've been able to travel the world freely while still running a successful floral business. We'll break down the toxic hustle culture that keeps many florists stuck, the importance of building a business that doesn't depend on you, and how consistent income, delegation, and systems are the keys to freedom. Drawing from personal experiences of traveling across continents while maintaining a thriving business, I'll show you that with the right strategies, it's possible to live your life outside of work while your business continues to grow. 1:02 - The hustle culture in the floral industry is toxic and unsustainable. 2:07 - Build a business that doesn't rely on you to operate. 3:09 - Consistent income is the foundation for creating a sustainable business. 5:01 - Hiring a team and delegating tasks is key to achieving freedom. 7:20 - Create systems and structures to manage your business remotely. 10:02 - Personal experience: Traveling the world while running a profitable business.   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In this episode, we explore the question many aspiring florists ask: should you work for someone else before starting your own business? We'll dive into the importance of discomfort as a motivator, how working for others can limit your success, and why integrity and focus are key in building a lasting business. Drawing from personal experience, I'll share insights on how investing in yourself, rather than relying on external validation, is the foundation for long-term success.   1:00 - Comfort kills dreams; you need discomfort to fuel success. 2:07 - Integrity: If you plan to leave, it's not fair to your employer. 2:48 - Entrepreneurs and employees think differently; you must commit to one path. 3:35 - The decision to start your business requires self-belief, not outside permission. 5:03 - Personal experience: Investing in yourself leads to long-term success. 6:25 - Focus on building a business that luxury clients want to work with. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we address a common barrier for florists: the belief that you must do everything yourself. This mindset can hold you back from creating consistent income and growing your business. We'll discuss the importance of shifting your focus from just servicing to selling and scaling. Through practical examples, we'll highlight how delegation and creative solutions can transform your approach to floristry, allowing you to build a successful and sustainable business.   0:45 - Focus on creating consistent income and job security. 1:14 - Health issues causing self-doubt: waiting to feel better before pursuing opportunities. 2:08 - Entrepreneurs often sacrifice too much to feel worthy of success. 3:27 - Shift focus to selling and scaling instead of just servicing. 4:47 - Challenges can lead to building teams and changing old habits. 7:05 - Emphasize the CEO's role: sell first, then grow the team.   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In today's episode, we explore the powerful connection between money mindset and charitable giving in business. Join us as we dive into how money blocks can affect your business decisions and keep you from reaching your true potential. I'll share my journey of starting a nonprofit, Francie's Flower Friends, as an extension of my floral business, and how this venture not only enriched my life but also allowed me to give back to the community. We'll discuss the importance of aligning your business goals with a greater mission, the impact of community involvement, and the win-win benefits of corporate partnerships. Whether you're considering starting a charity or simply want to infuse your business with purpose, this episode will inspire you to think bigger about the impact you can create. 0:00 Money blocks in business: taking unwanted clients and undercharging. 0:40 The personal mission behind the floral business: making income and creating impact. 1:19 Launching a nonprofit, "Francie's Flower Friends," to donate flowers instead of throwing them away. 2:28 Involving the community in selecting charities to support each month. 3:50 Collaborating with corporate clients like Tiffany & Co. for charitable events and tax write-offs. 4:50 The benefits of the nonprofit as a sister business to the for-profit floral business. 5:30 Shifting money mindset: making more money leads to greater impact. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we tackle the age-old question for vendors: should you make an appointment to pitch your services or just show up at the hotel? Drawing from personal experience on both sides of the table, we'll explore the pros and cons of each approach. Whether you feel more comfortable making an appointment or prefer taking direct action, you'll discover how each method can help you get closer to your goal of working with hotel decision-makers. Tune in for practical tips on how to navigate this choice and find out which strategy works best for you.   0:15 The difference between following protocol versus showing initiative and taking direct action. 1:05 How showing up can get faster results compared to making an appointment. 1:47 If making an appointment feels more comfortable for your approach, do it, but don't let it become an excuse. 2:50 Both strategies (appointment or showing up) work, but showing up may create immediate engagement. 3:38  You can combine both approaches. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we dive into the complex world of hotel ownership and brand management. We'll debunk common misconceptions about whether hotel brands own their buildings and explore how most major hotel companies have shifted to an "asset-light" model. You'll learn how general managers navigate reporting to both property owners and the hotel brand, as well as the impact of brand transitions within larger chains. By the end of this episode, you'll have a clearer understanding of the key players in hotel operations and how they make decisions that affect your business.   0:00 Clearing up misconceptions about whether hotel brands own their buildings. 0:11 The distinction between hotel brands managing properties and owning assets. 0:34 How hotel brands became "asset-light" by selling off properties to focus on brand management. 1:59 Examples of smaller, boutique hotel brands like Corinthia, which still own their assets. 2:32 Why GMs have two bosses: the property owner and the hotel brand. 4:01 Understanding brand transitions and tiers within larger hotel chains. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we dive into the world of hotel management to explore the hierarchy and responsibilities within a hotel brand. We'll break down the role of the General Manager (GM), how they oversee property operations, and why they're the key decision-makers when it comes to vendor partnerships, like florists. Using real-world examples, including Jeff Leatham's unique collaboration with Four Seasons, we'll uncover how understanding this hierarchy can help you secure valuable contracts and grow your business within the hospitality industry. 0:30 Understanding the role of the General Manager at a hotel and how it differs from corporate levels. 1:05 The hierarchy within hotel management, from the GM to the regional VP and the president of the hotel brand. 2:11 The importance of connecting with the General Manager when pursuing floral contracts at the property level. 3:22 How asset management companies interact with GMs and impact decision-making. 4:38 A real-world example of Jeff Leatham's partnership with Four Seasons and how floral vendors navigate property-specific agreements.   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

In this episode, we'll dive into the essential steps for successfully landing a floral contract with luxury hotels. You'll learn how to familiarize yourself with the hotel's layout, uncover hidden opportunities, and confidently navigate your way to the decision-makers. By experiencing the hotel as a guest, you'll discover how to tailor your proposal to match their unique needs and stand out from the competition. Whether you're new to hotel floral design or looking to elevate your approach, this episode is packed with insights to help you secure your next big client. 0:00 How to become familiar with a hotel before meeting with the General Manager 0:32 Overcoming intimidation when entering luxury hotels 1:05 Navigating the hotel as a guest to identify floral opportunities 5:00 Spotting floral design needs in various hotel areas like the lobby, restaurant, and bathrooms 6:34 Exploring additional hotel outlets, such as the spa and gym, for more opportunities 8:10 Crafting a personalized floral pitch for the General Manager based on firsthand experience If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST  

Welcome to today's episode where we're unraveling a common misconception in the hospitality world: the difference between hotel brands and hotel owners. Many people assume that the hotel brand and the property owner are the same, but they actually play distinct roles. We'll explore how hotel brands manage operations and uphold standards, while property owners focus on their return on investment. Understanding this separation is crucial, especially if you're a vendor or service provider working with hotels. We'll also discuss why fostering relationships with General Managers can open doors to new opportunities and ensure you're meeting the brand's standards. Tune in to gain insights that will help you navigate and succeed in the complex hotel landscape.   0:20 The distinction between a hotel brand and owner 1:00 The roles of hotel developers and design teams 2:52 Owners focus on return on investment  3:09 Brand's responsibilities and contractual obligations 6:10 Role of the General Manager 7:28 The importance of meeting brand standards   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

In today's episode, we're exploring the complexities of determining a hotel's floral budget. Discover why there isn't an "average" spend when it comes to hotel florals, as budgets can range dramatically based on factors like location, brand, and the owner's priorities. We'll share insights on how to uncover a hotel's floral budget through strategic conversations and observation, and why focusing on creating a memorable guest experience is more important than fixating on a specific number. Learn how to position yourself as a valuable partner to hotels and tailor your floral proposals to meet their unique needs.   0:30 Why there is no standard budget for hotel florals 0:50 The important of creating a memorable experience 1:15 Budgets are determined by multiple factors 2:34 Strategies to determine a hotel's budget 4:02 My experience with hotel floral budgets 5:11 How to adapt to different budget scenarios  If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST